Download or read book Boosting Tourism Development through Intellectual Property Development written by World Intellectual Property Organization and published by WIPO. This book was released on 2021-04-23 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html
Download or read book Boosting Tourism Development Through Intellectual Property written by and published by . This book was released on 2021 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This publication helps to understand the connection between intellectual property (IP) and tourism. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, geographical indications and certification marks, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes". -- Page [4] of cover.
Download or read book Promoting Smart Tourism in Asia and the Pacific through Digital Cooperation written by Asian Development Bank and published by Asian Development Bank. This book was released on 2023-12-01 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyzes ways that the tourism sector in Asia and the Pacific can leverage regional digital cooperation to ensure long-term resilience, sustainability, and inclusivity. Explaining how countries are looking to “build forward better” to insulate tourism from future shocks, the report studies how digital technology can be used to help change behaviors and stimulate investment. It sets out policy recommendations, considers countries’ capacity and readiness, and shows how utilizing artificial intelligence and other technologies can help spur smart tourism and support economic growth.
Download or read book Linking agriculture and tourism to strengthen agrifood systems in Asia and the Pacific written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2023-08-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agrifood systems in Asia and the Pacific can be strengthened by tapping on agrifood-tourism linkages. When tourism and agrifood systems interact, both synergies and competition appear. Agriculture and tourism compete between themselves and other sectors for land, water, labour, capital, and transport and logistics services. Cross-sectoral synergies arise when agriculture and tourism influence each other through their respective demand conditions and changes in the enabling environment. These cross-sectoral synergies can be instrumental in strengthening agrifood systems in the region and addressing interlinked crises in the post-pandemic era.Governments across Asia and the Pacific have acknowledged the potential of tapping into agrifood- tourism linkages to advance sustainable development in both urban (food tourism) and rural areas (mostly agricultural tourism), and are implementing efforts to develop this subsector.Agrifood-tourism linkages can create income-generating opportunities for farmers and tourism operators, boost employment and stimulate overall economic growth, promote the development of sustainable agrifood systems, prevent rural youth outmigration and help preserve culinary and agricultural heritage.This publication guides policymakers in the region in the preparation of a strategic plan aimed at developing agrifood tourism and the tourism food value chain as drivers of sustainable development. The successful positioning of a country or location as a culinary or agricultural tourism destination and the creation of synergies between the agriculture and tourism sectors requires a shared vision and coordination between policymakers, destination managers, tourism and agrifood businesses, chefs, farmers and other key stakeholders.
Download or read book Tourism Marketing written by Alastair M. Morrison and published by Routledge. This book was released on 2022-03-29 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Download or read book Advances in Tourism Technology and Systems written by João Vidal Carvalho and published by Springer Nature. This book was released on 2023-10-04 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Download or read book Learning and Innovation of Chinese Firms written by Jacky Hong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-01-30 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores the learning and innovation of Chinese firms. In particular, it examines the difficulties and obstacles affecting the technological collaboration between Chinese firms and foreign partners as well as some of the key organizational and institutional challenges of innovation facing Chinese firms. Despite enjoying rapid economic growth in previous decades, learning and innovation of Chinese firms has received relatively limited attention among management and international business scholars in the past. However, some significant changes in the Chinese institutional environment have occurred in recent years. On one hand, the Chinese central government has devised a number of policy initiatives to promote and support innovative activities in China, ranging from the ‘Mass Entrepreneurship and Innovation by All’ to the latest ‘Made in China 2025’. On the other hand, we have witnessed an increasing number of indigenous Chinese firms (e.g. Alibaba, Baidu, Tencent, Huawei and DJI) adopting business model innovation with global inputs and impacts in different business sectors, namely electronic commerce, telecommunication network equipment, social media, mobile payment and drones. In view of these recent developments, we aim to further our understanding about the learning and innovation processes of Chinese firms in this edited volume.
Download or read book Protect and Promote Your Culture written by World Intellectual Property Organization and published by WIPO. This book was released on 2018-06-01 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual property can be a powerful tool for indigenous peoples and local communities (IPLCs). Used strategically, it can help you promote your own products and services, and prevent the misappropriation of your traditional knowledge and culture. This short guide explains how, with plenty of examples of IPLCs who have made the most of their intellectual property rights.
Download or read book Human Relations Management in Tourism written by Valeri, Marco and published by IGI Global. This book was released on 2024-02-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the competitive world of the tourism sector, effective human resources management has become a critical factor in determining the success and sustainability of organizations. Human Relations Management in Tourism delves into the key aspects of this essential discipline, exploring the intersection of marketing management, human resource management, and the latest trends in the tourism industry. As the world faces unprecedented challenges and other crises, the book highlights the enduring effects on individuals, businesses, communities, and destinations. Occupational stress, an ongoing concern in the hospitality industry, can lead to conflict among team members or between employees and their roles. By shedding light on this issue, the book seeks to offer valuable insights to undergraduate students, graduate students, professionals, practitioners, and researchers involved in the field of tourism management. As work practices and human resource guidelines undergo transformation in response to the pandemic context, the book provides a thoughtful reflection on the new trends and practices emerging in Human Resources and Marketing Management within the tourism industry. Some of the focal points include the exploration of Green Human Resources, The Human Resource Balanced Scorecard (HRBSC), corporate events, team-building trends, employee empowerment, job satisfaction, and best practices in human resource management specific to the tourism sector.
Download or read book WIPO Technology Trends 2019 Artificial Intelligence written by World Intellectual Property Organization and published by WIPO. This book was released on 2019-01-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first report in a new flagship series, WIPO Technology Trends, aims to shed light on the trends in innovation in artificial intelligence since the field first developed in the 1950s.
Download or read book The Riau Islands written by Francis E Hutchinson and published by ISEAS-Yusof Ishak Institute. This book was released on 2021-07-22 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: To Singapore’s immediate south, Indonesia’s Riau Islands has a population of 2 million and a land area of 8,200 sq kilometers scattered across some 2,000 islands. The better-known islands include Batam, the province’s economic motor; Bintan, the area’s cultural heartland and site of the provincial capital, Tanjungpinang; and Karimun, a ship-building hub strategically located near the Straits of Malacca. Leveraging on its proximity to Singapore, the Riau Islands—and particularly Batam—has been a key part of Indonesia’s strategy to develop its manufacturing sector since the 1990s. In addition to generating a large number of formal sector jobs and earning foreign exchange, this reorientation opened the way for a number of far-reaching political and social developments. Key among them has been: large-scale migration from other parts of the country; the secession of the Riau Islands from the larger Riau Province; and the creation of a new provincial government. Building on earlier work by the ISEAS – Yusof Ishak Institute on the SIJORI Cross-Border Region, spanning Singapore, the Malaysian state of Johor, and the Riau Islands, and a second volume looking specifically at Johor, the third volume in this series explores the key challenges facing this fledgling Indonesian province.
Download or read book Research Handbook on Intellectual Property and Cultural Heritage written by Stamatoudi, Irini and published by Edward Elgar Publishing. This book was released on 2022-07-21 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important Research Handbook offers a comprehensive analysis of the intersections between intellectual property (IP) and cultural heritage law. It explores and compares how both have evolved and sometimes converged over time, how they increased tremendously in significance, as well as in economic value, despite the fact that the former mainly pertains to the private sphere, whilst the latter is considered a ‘common good’.
Download or read book WIPO Magazine Issue 2 2019 April written by World Intellectual Property Organization and published by WIPO. This book was released on 2019-04-24 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The WIPO Magazine explores intellectual property, creativity and innovation in action across the world.
Download or read book Intellectual Property written by Kamil Idris and published by . This book was released on 2003 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Aviation and Hospitality Development During the COVID 19 Pandemic written by Yuhua Luo and published by Springer Nature. This book was released on 2022-05-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a snapshot of the COVID-19 pandemic situation from the perspective of the tourism, aviation and hospitality industries. The book analyzes the challenges and possible strategies for recovery to meet the urgent needs of the industry to deal with this catastrophic health crisis. A good part of the book discusses the negative effect of the pandemic to these industrial sectors and the strategies to reduce it. The book also explores other aspects of the tourism and hospitality development as the base for recovery such as applying more flexible business models, understanding the resident’s perception and emotion experience, strengthening the human resource management, and improving the destination image for marketing, etc. Some long-term issues are also discussed such as management education and environment protection education. The book is highly recommended for tourism and aviation researchers, policy makers, industry practitioners, and graduate students. This book is a collection of selected papers from the 10th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org).
Download or read book Economic Outlook for Southeast Asia China and India 2016 Enhancing Regional Ties written by OECD and published by OECD Publishing. This book was released on 2016-01-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The annual Economic Outlook for Southeast Asia, China and India examines Asia’s regional economic growth, development and regional integration process.
Download or read book Economics of Business Environment written by Dr.H. Harisha and published by Archers & Elevators Publishing House. This book was released on with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
