Download or read book Boomers on the Edge written by Terry Hargrave and published by Zondervan. This book was released on 2009-05-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where can you go when you’ve been pushed to the edge?The baby boomer generation has found itself in a perfect storm of new and difficult challenges. Aging parents need care. Adult children are moving back home. And just when boomers thought they could retire, economic realities such as meager 401(k) plans and crushing medical expenses are forcing boomers by the thousands back into the workplace. As a boomer, you will have to face at least one of these situations and perhaps even juggle all three. Boomers on the Edge explores the unique challenges that lie ahead and shows how you can survive and even flourish. This book is filled with practical advice, and it is also rich in encouragement. Author Terry Hargrave helps you see the opportunities behind today’s changing circumstances. Now is a new chance to build a legacy of wisdom and connection with your parents, learn new responsibility as a parent to older children, and deepen your faith in the face of financial realities. By embracing the emerging landscape of tests and changes, you will discover the rewards of developing a servant’s heart, and you will come to see God’s faithfulness as never before.
Download or read book Marketing to Leading edge Baby Boomers written by Brent Green and published by Paramount Market Publishing. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.
Download or read book Encore Adulthood written by Phyllis Moen and published by Oxford University Press. This book was released on 2016 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Encore Adulthood, Phyllis Moen presents the realities of the "encore" life stage - the years between traditional careers and childraising and old age. Drawing on large-scale data sets and interviews with Boomers, HR personnel, and policymakers, this book illuminates the challenges that Boomers encounter as they transition from traditional careers into retirement.
Download or read book Encore Adulthood written by Phyllis Moen and published by Oxford University Press. This book was released on 2016-04-06 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Baby Boomer generation is facing a time of heightened uncertainty. Blessed with unprecedented levels of education, health, and life expectancy, many hope to contribute to society after their retirement. Yet they must also navigate ambiguous career exits and retirement paths, as established scripts for schooling, parenting, and careers continue to unravel. In Encore Adulthood, Phyllis Moen presents the realities of the "encore" life stage - the years between traditional careers and childraising and old age. Drawing on large-scale data sets and interviews with Boomers, HR personnel, and policymakers, this book illuminates the challenges that Boomers encounter as they transition from traditional careers into retirement. Beyond data analysis, Moen discusses the personal impact for Boomers' wellbeing, happiness, and health when they are unable to engage in meaningful work during their encore years, as well as the potential economic loss that would occur when a large, qualified group of people prematurely exit the workforce. Moen concludes with proposals for a range of encore jobs that could galvanize Boomers to take on desirable and sought-after second acts, emphasizing meaningful work over high-paying jobs and flexibility over long hours. An important analysis of an understudied and new life stage, Encore Adulthood makes an important contribution to the existing scholarship on careers, work, and retirement.
Download or read book Baby Boomers and Beyond written by Amy Hanson and published by John Wiley & Sons. This book was released on 2010-07-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.
Download or read book No BS Marketing to Seniors and Leading Edge Boomers written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-10-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
Download or read book The Baby Boomers Grow Up written by Susan Krauss Whitbourne and published by Psychology Press. This book was released on 2014-06-03 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this volume is to examine development in middle age from the perspective of baby boomers -- a unique cohort in the United States defined as those individuals born from 1946 to 1962. This is the largest cohort ever to enter middle age in Western society, and they currently represent approximately one-third of the total U.S. population. The Baby Boomers Grow Up provides contemporary and comprehensive perspectives of development of the baby boomer cohort as they proceed through midlife. Baby boomers continue to exert a powerful impact on the media, fiction, movies, and even popular music, just as they were an imposing force in society from the time of their entry into youth. As these individuals enter the years normally considered to represent midlife, they are redefining how we as a society regard adults in their middle and later years. This volume features several unique aspects. First, the literature reviewed focuses specifically on research relevant to baby boomers and their development as adults, rather than a global perspective on middle age. Second, the volume takes into account the diversity within the boomer cohort, such as social class, race, and education. In addition, quantitative and qualitative developmental changes occurring from the forties to the fifties and the sixties are considered. Differences in leading and trailing edge boomers are likewise addressed. Ideal for researchers in adult development and graduate seminars on adult development, The Baby Boomers Grow Up will also appeal to adult educators, human resource personnel, health professionals and service providers, and clinical psychologists and counselors.
Download or read book Boomers written by Victor Brooks and published by Rowman & Littlefield. This book was released on 2009 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brooks chronicles the peaceful children's invasion of America that occurred from Dr. Spock to Woodstock. The author explores the home life, leisure activities, and school environment of children who grew up during the Cold War years.
Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.
Download or read book Boom written by Mary Brown and published by Amacom Books. This book was released on 2006 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more
Download or read book Marketing to the Mindset of Boomers and Their Elders written by Carol M. Morgan and published by . This book was released on 2002 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on massive, innovative, original and on-going research. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. These strategies offer a unique and deeper perspective on this highly diverse market, now our largest and most lucrative. The book's insights can be used by anyone attempting to identify, target, or influence persons 40 and older.
Download or read book The Baby Boomer Diet written by Donna Gates and published by Hay House, Inc. This book was released on 2011-10-11 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: As baby boomers, we're a generation that has transformed society. How will we redefine aging? This book provides a blueprint for restoring a vital friendship with our bodies and, in turn, renewing our bond with the earth. It shows us how we can live fuller, healthier, more meaningful lives. A fascinating blend of cutting-edge medical information, practical health advice, and spiritual wisdom, The Baby Boomer Diet is relevant for people of any age. Written by Donna Gates—the originator of Body Ecology, a world-renowned system of healing—this long-awaited book suggests that we don't simply have to age gracefully, we can age with panache.
Download or read book Kill the Boomers written by Herb Boyce and published by iUniverse. This book was released on 2013-03-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medicare and Social Security are in trouble, and no one can agree on how to fund it, manage it, or control it. Thats what certain elements within the United States government want people to believe. But in the secret back rooms of power, a diabolical plan has been hatched. These hushed negotiations propose a true fix to the Medicare and Social Security cash crunch: kill thirty million baby boomers. Their plan is all the more insidious for its methodology; the deaths will be masked as the unfortunate cost of a terrible act of nature. In Project Bluebird, the CIA developed a man-made avian flu to be used against terrorist cells plotting attacks against the United States. Once it was ready for use, however, the government deemed it too draconian, and the entire project was buried. Now, years later, Project Bluebird has been reborn and repurposed. The powerful and ambitious sociopath behind the plan, White House Chief of Staff Carrington B. Massengale III, intends to use it to rid the US of baby boomers while catapulting himself into highest office in the land. Much to his consternation, Cynthia Wood, the nations first female president, stands firmly in his way. Only two men outside this inner circle know of the plot, and now they are running for their lives. They must do everything they can to stay ahead of the government assassins and share the evidence before its too late.
Download or read book Generations Inc written by Meagan Johnson and published by AMACOM. This book was released on 2010-05-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that five different generations are on the job simultaneously--from Traditionals to Generation Y to Millennials--it's important for companies to understand how their people can not only coexist and cooperate, but thrive together as a team. Written by Meagan and Larry Johnson, a father-daughter team of two generational experts, Generations, Inc. offers the perspectives of people of different eras to elicit practical insights on wrestling with generational issues in the workplace. This book provides Baby Boomers and Linksters alike with practical techniques for: addressing conflicts, forging alliances with coworkers from other generations, getting people with different values and idiosyncratic styles to work together, and running productive meetings where all participants find value in each other’s ideas. The generation we were born in influences our expectations, actions, and mind-sets. Generations, Inc. includes realistic strategies for relating to your team members’ different views of loyalty, work ethic, and the definition of a job well done--and tips to make those perspectives work together to strengthen your workforce and grow your business.
Download or read book Boomer Consumer written by Matt Thornhill and published by . This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't seniors and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times. For the first time, the Boomer Project's insights have been packaged into this powerful marketing resource: Boomer Consumer. You'll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, you'll come away with ten new rules for marketing to today's Boomer Consumer that can be applied across hundreds of categories. Boomers are far from over the hill as consumers. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come.
Download or read book The Next America written by Paul Taylor and published by PublicAffairs. This book was released on 2016-01-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The America of the near future will look nothing like the America of the recent past. America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today's Millennials -- well-educated, tech savvy, underemployed twenty-somethings -- are at risk of becoming the first generation in American history to have a lower standard of living than their parents. Meantime, more than 10,000 Baby Boomers are retiring every single day, most of them not as well prepared financially as they'd hoped. This graying of our population has helped polarize our politics, put stresses on our social safety net, and presented our elected leaders with a daunting challenge: How to keep faith with the old without bankrupting the young and starving the future. Every aspect of our demography is being fundamentally transformed. By mid-century, the population of the United States will be majority non-white and our median age will edge above 40 -- both unprecedented milestones. But other rapidly-aging economic powers like China, Germany, and Japan will have populations that are much older. With our heavy immigration flows, the US is poised to remain relatively young. If we can get our spending priorities and generational equities in order, we can keep our economy second to none. But doing so means we have to rebalance the social compact that binds young and old. In tomorrow's world, yesterday's math will not add up. Drawing on Pew Research Center's extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we're headed -- toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century.
Download or read book Boomergeddon written by James A. Bacon and published by . This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by uncontrolled deficit spending, a mounting national debt and rising interest rates on that debt, the U.S. government will go into default within the next 20 to 30 years. The resulting crisis will change the political landscape beyond recognition. It will mean the end of American empire, and it will shred the retirement safety net for tens of millions of Boomers and the generations that follow. "Boomergeddon" details how runaway health care costs and a global shift from capital surplus to capital shortages will create a death spiral of mounting national debt, rising interest rates and soaring debt payments. The author also explains how partisan gridlock and the power of the entrenched political class in Washington, D.C., will thwart the painful changes needed to return the country to fiscal sustainability. The final chapters give Boomers a primer on how to survive Boomergeddon and, if they want to undertake the herculean task, how to avert it.
