Download or read book Judging a Book by Its Cover written by Nickianne Moody and published by Routledge. This book was released on 2016-12-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

Download or read book Re Covered Rose written by Marco Sonzogni and published by John Benjamins Publishing. This book was released on 2011-12-07 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco’s bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an ‘equivalent representation’ of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? Re-Covered Rose tackles this question in an original and creative way, laying the foundation for a new research trend in Translation Studies. Marco Sonzogni is Senior Lecturer in Italian, School of Languages and Cultures, Victoria University of Wellington, New Zealand. A widely published academic and an award-winning editor, poet and literary translator, he is the Director of the New Zealand Centre for Literary Translation/Te Tumu Whakawhiti Tuhinga.

Download or read book Meggs History of Graphic Design written by Philip B. Meggs and published by John Wiley & Sons. This book was released on 2016-05-10 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

Download or read book Revolutionizing Children s Records written by David Bonner and published by Scarecrow Press. This book was released on 2007-11-26 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young People's Records and Children's Record Guild were the first commercially significant record clubs in the world. By applying proven book club methods to the field of phonograph records, these two related companies attracted some hundred thousand subscribers at their peak and serviced perhaps a million members in their existence. Revolutionizing Children's Records: The Young People's Records and Children's Record Guild Series, 1946-1977 tells the history of YPR/CRG, explaining how these two labels intersected important developments in the histories of mass marketing, recording technology, educational philosophy, folk music, contemporary composition, and Cold War politics. David Bonner covers in detail the history of YPR/CRG, tracing its influences back to the beginnings of music education in the 19th Century and incorporating the impact of the American folk music revival on music educators. The narrative follows the career paths of the company principals, such as its progressive founder Horace Grenell; the musicians who recorded for him, like American folk music revival pioneer Tom Glazer; and the record industry offshoots they created in the process. Bonner considers advances the club made in recording technology as the first record label devoted exclusively to "unbreakable" vinyl discs and provides a comprehensive summary of record club marketing, including the application of "music appreciation" to phonograph records. He also charts the commercial, critical, and political response to these endeavors, including an historical footnote to the "Red Scare" unavailable in existing Cold War literature. A complete and detailed discography listing every YPR and CRG recording, including all known writers and performers, concludes this excellent reference for scholars, nostalgists, and phonographic fanatics.

Download or read book Popular Music written by Roman Iwaschkin and published by Routledge. This book was released on 2016-04-14 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive guide to popular music literature, first published in 1986. Its main focus is on American and British works, but it includes significant works from other countries, making it truly international in scope.

Download or read book The Design of Advertising written by Roy Paul Nelson and published by . This book was released on 1973 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1976 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Subject Catalog written by Library of Congress and published by . This book was released on 1970 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The National union catalog 1968 1972 written by and published by . This book was released on 1973 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Classic Book Jackets written by Thomas Stansfield Hansen and published by Princeton Architectural Press. This book was released on 2005 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Salter's life and work bridged two continents and cultures and spanned the political turmoil of the mid-twentieth century. He survived both world wars, the rise of National Socialism in Germany, and permanent exile in a new land, but nothing halted his tireless and brilliant design work. Classic Book Jackets tells Salter's story and describes the innovative thinking he brought to his clients and students (including his designation of seven jacket types that are still valid today). It includes more than two hundred reproductions of his finest works as well as a complete catalog of his jackets, designs, and lettering jobs for the book trade."--BOOK JACKET.

Download or read book National Union Catalog written by and published by . This book was released on 1968 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.

Download or read book The English Record written by and published by . This book was released on 1977 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Book Publishing Record Cumulative 1950 1977 written by R.R. Bowker Company. Department of Bibliography and published by . This book was released on 1978 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Popular Illustration written by James J. Best and published by Greenwood. This book was released on 1984-04-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product information not available.

Download or read book Catalog of the Communications Library University of Illinois Urbana Illinois written by University of Illinois at Urbana-Champaign. Library and published by . This book was released on 1975 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Catalog written by Library of Congress and published by . This book was released on 1970 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cumulative list of works represented by Library of Congress printed cards.

Download or read book American Graphic Design written by Ellen M. Thomson and published by Greenwood. This book was released on 1992-10-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.