Download or read book Lovemarks written by Kevin Roberts and published by powerHouse Books. This book was released on 2005-12-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

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Download or read book Marks of Excellence written by Per Mollerup and published by Phaidon Press. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.

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Download or read book Annual Report written by United States. Bureau of Animal Industry and published by . This book was released on 1898 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Report of the Bureau of Animal Industry for the Year written by United States. Bureau of Animal Industry and published by . This book was released on 1898 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Report of the Bureau of Animal Industry written by United States. Bureau of Animal Industry and published by . This book was released on 1898 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Authors and Owners written by Mark Rose and published by Harvard University Press. This book was released on 1995-08-11 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The notion of the author as the creator and therefore the first owner of a work is deeply rooted both in our economic system and in our concept of the individual. But this concept of authorship is modern. Mark Rose traces the formation of copyright in eighteenth-century Britain—and in the process highlights still current issues of intellectual property. Authors and Owners is at once a fascinating look at an important episode in legal history and a significant contribution to literary and cultural history.

Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2006 with total page 1938 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Acts Resolutions and Memorials Adopted by the Legislative Assembly of the Territory of Arizona written by Arizona and published by . This book was released on 1897 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Bulletin written by United States. Bureau of Animal Industry and published by . This book was released on 1902 with total page 1254 pages. Available in PDF, EPUB and Kindle. Book excerpt: