Download or read book Bold written by Shaun Smith and published by Kogan Page Publishers. This book was released on 2011-04-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
Download or read book Brand You written by Honey Makhija and published by OrangeBooks Publication. This book was released on 2024-10-29 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book “Brand You” is the ultimate guide to building a powerful, memorable, and authentic personal brand that stands the test of time. Written by Honey Makhija, this book provides a comprehensive roadmap for taking control of your narrative, defining your unique value, and positioning yourself as an authority in your field. Whether you’re an entrepreneur, a professional, or someone looking to elevate your influence, “Brand You” offers the strategies and tools you need to craft a personal brand that turns heads and leaves a lasting impression. From mastering the art of first impressions to building a digital presence that reflects your true self, each chapter covers the essential components of personal branding in an engaging and relatable way. With real-world examples, practical tips, and step-by-step exercises, Honey breaks down the complexities of branding into simple, actionable steps that anyone can implement. “Brand You” is more than just a book—it’s a blueprint for creating a personal brand that unlocks new opportunities and positions you for long-term success. If you’re ready to transform your identity into a powerful asset, this book is your guide to making it happen.
Download or read book Bold Brand written by Josh Miles and published by Miles Design LLC. This book was released on 2012 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his book Bold Brand, Josh Miles shows architects, engineers, attorneys, and other professionals how to differentiate and market their firms among the noise of social media, mobile technologies, and other online avenues. Josh presents a step-by-step process for standing out from the crowd and positioning your firm for growth and high return on investment.
Download or read book My Bold Inspiring and Powerful Brand Manifesto written by Laura Busche and published by CreateSpace. This book was released on 2014-01-28 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've created a product that you're passionate about. Maybe that product is a service. Maybe it's a cause. Maybe that product is you. Ever found it hard to explain to others what you're all about—to convince them to be a part of your team, to buy from you, to partner up?Ever felt that out of the 7 billion+ brands on this earth, none can shake the world exactly like yours--- but somehow you just can't pass on that feeling to anyone else?Wonder. Stories. Joy. Others. Helping. Optimism. Lifestyle. Quality. Solving. Passion. Faith. Energy. This is what we're made of.What is your brand made of? What is it that moves your soul and business? Because let me tell you something: there's a high chance that is exactly what will move others too. Sharing your story doesn't have to be painful, and starting today, it won't. We will embark on the adventure of building a bold, inspiring and powerful brand manifesto—a roadmap that will draw buyers, employees, investors and everyone else right into your brand story.
Download or read book Get Bold written by Sandy Carter and published by IBM Press. This book was released on 2012 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Download or read book Play Big Brand Bold written by Suzanne Chadwick and published by . This book was released on 2019-11-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right place.
Download or read book Kill or get Killed written by Kolawole Oyeyemi and published by Trendy Publishing. This book was released on 2014-06-08 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kolawole Oyeyemi’s insightful and witty non-fiction, ‘Kill or Get Killed: The Marketing Killer Instinct’, delves into the high stakes African business environment, as the author touches on the marketing intrigues, battles and wars that shaped a lot of brands across industries in Africa. Kill or Get Killed is a revolutionary marketing classic that borrowed the war metaphor and likened marketing to global politics and wars that are about shareholding struggles. Just as nations struggle for how much share of the world’s wealth they control, Brands and organizations go to war for shares too. Marketing wars and battles are fought, won and lost for increase, leadership and control of shares in various dimensions. Kolawole submits that in these wars, you either kill or get killed; excuses are too costly. Meekness is not a virtue for the battlefield. It is not an environment for the fainthearted. Gentlemen cannot survive the terrain. Therefore, you need a killer instinct to survive the several battles and win the war. Using some of Africa’s most famous brands and products to illustrate his points, Kolawole Oyeyemi convincingly show why some brands succeed where others fail. He unearths the fatal errors multinational brands commit; and also unveils the success stories of multinational brands that understood the peculiarities of the African business terrain and customized their corporate strategies and mode of operations to maximize value. The author explains why the future of successful marketing lies in creating brands, services, and company cultures and philosophies that inspire, include, and recognize the values, and the ever changing tastes and preferences of the target customers. Featuring an engaging, no-holds-barred wit, case studies and strategic depth, Kill or get killed offers a fresh perspective to marketing practice, and is a success toolkit for practicing marketers, brands, and companies that want to invest in Africa; and entrepreneurs that require marketing knowledge on the go.
Download or read book Brand Bible written by Debbie Millman and published by Rockport Publishers. This book was released on 2012-02-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Download or read book Brand New World written by Sarah J Kay and published by Create a Bold Future LLC. This book was released on 2021-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future. Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. Brand New World is a clarion call to recognise that it's no longer enough for leaders of powerful brands to be motivated only by financial growth. The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity's progress. Brand New World explains how to: - Develop a brand vision and strategy which articulates the brand's role in creating a bold future. - Align resources to create measurable value for all stakeholders beyond financial growth. - Encourage next-generation leaders to make choices about how they lead your brand.
Download or read book Brand Anarchy written by Stephen Waddington and published by A&C Black. This book was released on 2012-03-29 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
Download or read book The Global Corporate Brand Book written by M. Morley and published by Springer. This book was released on 2016-01-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Download or read book The Brand Challenge written by Kartikeya Kompella and published by Kogan Page Publishers. This book was released on 2014-11-03 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. Contributing authors: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noël Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)
Download or read book Brand Now written by Nick Westergaard and published by AMACOM. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Download or read book Brand Aesthetics written by G. Mazzalovo and published by Springer. This book was released on 2012-07-24 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Download or read book Tobacco written by Charles A. Lilley and published by . This book was released on 1917 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Life After the 30 Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
