Download or read book Boeing versus Airbus written by John Newhouse and published by Vintage. This book was released on 2008-01-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
Download or read book Air Wars written by Scott Hamilton and published by . This book was released on 2021-09-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How Boeing Defied the Airbus Challenge written by Mohan R. Pandey and published by Createspace Independent Pub. This book was released on 2010 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time since WWII, a European airplane manufacturer, Airbus, not only succeeded in challenging Boeing, the storied American aviation titan, but also nearly crippled the giant-a fate fully realized by McDonnell Douglas, a previous American icon. This book chronicles an insider's account of more than two decades of how Boeing fought back in the extremely fierce, high-stakes, and highly political quest for global aviation supremacy. The book also shows how the industry shapes the regulations and, working with the regulators, how it has changed the direction of aviation.
Download or read book Flying Blind written by Peter Robison and published by Anchor. This book was released on 2022-10-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BUSINESS BEST SELLER • A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of one of the great American companies" (New York Times Book Review), from the award-winning reporter for Bloomberg. Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The planemaker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company’s history—and one of the costliest corporate scandals ever. How did things go so horribly wrong at Boeing? Flying Blind is the definitive exposé of the disasters that transfixed the world. Drawing from exclusive interviews with current and former employees of Boeing and the FAA; industry executives and analysts; and family members of the victims, it reveals how a broken corporate culture paved the way for catastrophe. It shows how in the race to beat the competition and reward top executives, Boeing skimped on testing, pressured employees to meet unrealistic deadlines, and convinced regulators to put planes into service without properly equipping them or their pilots for flight. It examines how the company, once a treasured American innovator, became obsessed with the bottom line, putting shareholders over customers, employees, and communities. By Bloomberg investigative journalist Peter Robison, who covered Boeing as a beat reporter during the company’s fateful merger with McDonnell Douglas in the late ‘90s, this is the story of a business gone wildly off course. At once riveting and disturbing, it shows how an iconic company fell prey to a win-at-all-costs mentality, threatening an industry and endangering countless lives.
Download or read book Airbus Versus Boeing Strategic Management Report written by Sascha Mayer and published by . This book was released on 2013-11 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2007 in the subject Business economics - Operations Research, grade: 1,0, University of Southern California (Business Faculty), course: Strategic Management, 64 entries in the bibliography, language: English, comment: -Great conclusion and recommendation - spot on! -Impressive list of references and good sources -Overall: Excellent report -Other thoroughly enjoyed reading such a well-written and well researched in-depth report., abstract: Executive Summary: The purpose of this report is to provide a Strategic Management Report with detailed strategic analyses of the dominant civil aircraft manufacturers Airbus and Boeing.The discussion main part of this report is separated into internal and external analyses, which are reasoned in greater detail and supported with reasonable graphs and tables in the attached Appendices. Finally, conclusions are drawn as to which is the more strategic savvy and which company has the more sustainable enterprise; and there is a recommendation given in which company a potential investor should rather invest in. Airbus and Boeing are having a neck-and-neck race in the aircraft industry for jets over 100 seats between Airbus and Boeing about the market leadership. After Airbus overtook its rival the first time in 2001 in terms of aircraft order and delivery, it stayed in front the last years until Boeing got back on top in 2006. The aircraft manufacturing industry is constantly growing, a global market and had a size of US$ 63 billion revenues in 2006. It is characterized by high entry barriers and investment in R&D and by a duopoly with Airbus and Boeing having a market share of 86% for aircrafts over 100 seats. At the moment Airbus is in weaker financial position than its competitor. Boeing had an average year in 2006 with a moderate and good profitability, whereas Airbus is not in the red, but it is remarkable that the company had a bad year caused by the production and delivery problems with the A38
Download or read book Deep Stall written by Philip K. Lawrence and published by Routledge. This book was released on 2017-05-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the relative decline of Boeing in the civil aircraft market in relation to European manufacturer, Airbus. The aim of the book is to utilize the concept of strategic value to explain Boeing's decline. The authors define this concept as investment in people and technology to leverage future market success by developing innovative new products, arguing that Boeing has neglected strategic value in favour of shareholder value, defined in terms of short-term cash benefits. The rationale for the book exists both in the fact that the story in itself is interesting and also in the wider framework of analysis concerning the correct strategic approach for running a high technology business. The argument illustrates what can happen when quarterly returns become the predominant strategic rationale for a company. In the U.S. the business media (Economist, Forbes, Fortune, and Business Week etc) are now focusing on the question of Boeing's decline and the major implications for the U.S. national interest. Boeing is one of the jewels in the US technology crown, but today U.S. jobs and capability are being exported abroad, with most of its aircraft program work based in Asia. This is a hot topic in the US which explains why the business media are now so interested in this question. The book sits squarely in the centre of this debate. Deep Stall concludes with a brief analysis of the recent fight-back that has been evident in Boeing's fortunes and the successful campaign to sell the new 787. The authors probe the question of whether Airbus or Boeing is likely to dominate in the next ten or fifteen years.
Download or read book The Sporty Game written by John Newhouse and published by Alfred A. Knopf. This book was released on 1982 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Airbus vs Boeing written by Facundo Conforti and published by Biblioteca Aeronáutica . This book was released on 2022-06-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aeronautical industry has been captivated by different engineering works over the decades. In more than 100 years of aviation, humanity has enjoyed countless achievements on the part of the aeronautical pioneers who marked a point in the history of transport. In the face of a constantly growing aeronautical market, new entrepreneurs and dreamers have been encouraged to develop their own aircraft with which, in some cases, they have managed to enter the aeronautical world. But all this has a starting point where everything begins with a vision, and this principle has not been alien to the two major companies in the aeronautical industry, Airbus and Boeing. Two giants of the aeronautical world that transcended borders and overcame the most insurmountable challenges that man had set himself in the aeronautical industry within his short life. Throughout the pages we will learn about the beginnings of these two giants starting with the history of each one and analyzing their evolution over time. Two industry leaders who continue to offer majestic engineering works in the service of commercial and military aviation. The undisputed leaders of the aeronautical industry detailed from their inception to the present times where they continue to innovate with state-of-the-art aircraft that invade the market.
Download or read book Airbus versus Boeing Strategic Management Report written by Sascha Mayer and published by GRIN Verlag. This book was released on 2008-03-11 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2007 in the subject Business economics - Operations Research, grade: 1,0, University of Southern California (Business Faculty), course: Strategic Management, language: English, abstract: The purpose of this report is to provide a Strategic Management Report with detailed strategic analyses of the dominant civil aircraft manufacturers Airbus and Boeing. The discussion main part of this report is separated into internal and external analyses, which are reasoned in greater detail and supported with reasonable graphs and tables in the attached Appendices. Finally, conclusions are drawn as to which is the more strategic savvy and which company has the more sustainable enterprise; and there is a recommendation given in which company a potential investor should rather invest in. Airbus and Boeing are having a neck-and-neck race in the aircraft industry for jets over 100 seats between Airbus and Boeing about the market leadership. After Airbus overtook its rival the first time in 2001 in terms of aircraft order and delivery, it stayed in front the last years until Boeing got back on top in 2006. The aircraft manufacturing industry is constantly growing, a global market and had a size of US$ 63 billion revenues in 2006. It is characterized by high entry barriers and investment in R&D and by a duopoly with Airbus and Boeing having a market share of 86% for aircrafts over 100 seats. At the moment Airbus is in weaker financial position than its competitor. Boeing had an average year in 2006 with a moderate and good profitability, whereas Airbus is not in the red, but it is remarkable that the company had a bad year caused by the production and delivery problems with the A380, connecting with the delay compensations. In general, both Airbus and Boeing experience a strong support by the parent companies, whereas Boeing’s outstanding and tightened military division strongly keeps the commercial airplane division on the ground and gives it an edge. In terms of product strategy the strength of the one is the weakness of the other: Boeing found no real answer on the A380 as mega-jumbo, but is highly successful with its B787 in the mid-size, long-range segment, where Airbus is lagging behind with its try to catch up through the A350. The market opportunities for both companies and strategies exist with increasing air traffic, especially in Asia with its upcoming markets China and India. On the other side increasing prices for raw materials or indirectly oil price fluctuations, and the risk of a new external shocks are threatening the performance.
Download or read book Boeing Widebodies written by Michael Haenggi and published by . This book was released on with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boeing's multi-aisled aircraft have logged more air hours and are more numerous than any other manufacturer. Almost every transcontinental and intercontinental airline employs Boeing technology-making them the leader in aerospace advances. Boeing Widebodies focuses on these famous aircraft: the venerable 747, first developed in the sixties and still going strong, the 767 with its improved wing span and sweep and the modern 777 with its fly-by-wire controls and biggest twin jet engine ever fitted to an aircraft.Color photographs combined with historical background offer an insiders look at Boeings biggest and most successful commercial aircraft program.
Download or read book Airbus Versus Boeing Revisited written by Douglas A. Irwin and published by . This book was released on 2003 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Turbulence written by Edward S. Greenberg and published by Yale University Press. This book was released on 2010-10-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book investigates the experiences of employees at all levels of Boeing Commercial Airplanes (BCA) during a ten-year period of dramatic organizational change. As Boeing transformed itself, workers and managers contended with repeated downsizing, shifting corporate culture, new roles for women, outsourcing, mergers, lean production, and rampant technological change. Drawing on a unique blend of quantitative and qualitative research, the authors consider how management strategies affected the well-being of Boeing employees, as well as their attitudes toward their jobs and their company. Boeing employees’ experience holds vital lessons for other employees, the leaders of other firms determined to thrive in today’s era of inescapable and growing global competition, as well as public officials concerned about the well-being of American workers and companies.
Download or read book Airbus Industrie Airbus A340 written by Scott E. Germain and published by Specialty Press (MN). This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series provides the enthusiast with a first-ever look at the structure, design, systems, and operation of these high tech wonders of the air. Contains engineering drawings, tech manual excerpts, exploded views, overhaul handbooks, cockpit photos, pilot manual excerpts, factory assembly photos, and more.
Download or read book The Airbus A380 written by Graham M. Simons and published by Pen and Sword. This book was released on 2014-08-13 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every 7 minutes, an A380 takes off or lands somewhere in the world...The Airbus was initially designed and developed in order to provide a contender to the Boeing's growing monopoly of the skies in the biggest large-aircraft market in the world. Ambitious in design, the undertaking seemed mammoth. Yet scores of aviation engineers and pilots worked to get the design off the ground and the Airbus in our skies. This double-decker, wide-body, 4 engine jet airliner promised to redefine expectations when it came to commercial flight. Five years on from its launch, Graham Simons provides us with this, an impressively illustrated narrative history of the craft, its achievements, and the legacy it looks set to provide to a new generation of aviation engineers, enthusiasts and passengers.Operated by airlines such as Emirates, Singapore Airlines, Quantas and Lufthansa, the story of the A380 could be said to represent the story of modern-day travel itself, characterised by major technological advances across the world that constantly push the boundaries of expectation. Sure to appeal broadly across the market, this is very much a commemorative volume, preserving the history of this iconic craft in words and images.
Download or read book Boeing 787 Dreamliner written by Guy Norris and published by Quarto Publishing Group USA. This book was released on 2009-11-15 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story behind the innovative widebody jet’s “troubled but also path-breaking development,” with hundreds of photos (Airways). With the launch of its superjumbo, the A380, Airbus made what looked like an unbeatable bid for commercial aviation supremacy. But archrival Boeing responded: Not so fast. Boeing’s 787 Dreamliner would generate more excitement—and more orders—than any commercial airplane in the company’s history. This book offers a fascinating behind-the-scenes look at the first all-new airplane developed by Boeing since its 1990 launch of the 777. With hundreds of photographs and diagrams, Boeing 787 Dreamliner closely details the design and building of Boeing’s new twin-engine jet airliner, as well as the drama behind its launch: the key players, the controversies, the critical decisions about materials and technology—the plastic reinforced with carbon fiber that make this mid-sized widebody super lightweight. And here, from every angle, is the Dreamliner itself, in all its gleaming readiness to rule the air.
Download or read book Boeing 737 written by Graham M. Simons and published by Air World. This book was released on 2021-03-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth history of the controversial airplane, from its design, development and service to politics, power struggles, and more. The Boeing 737 is an American short- to medium-range twinjet narrow-body airliner developed and manufactured by Boeing Commercial Airplanes, a division of the Boeing Company. Originally designed as a shorter, lower-cost twin-engine airliner derived from the 707 and 727, the 737 has grown into a family of passenger models with capacities from 85 to 215 passengers, the most recent version of which, the 737 MAX, has become embroiled in a worldwide controversy. Initially envisioned in 1964, the first 737-100 made its first flight in April 1967 and entered airline service in February 1968 with Lufthansa. The 737 series went on to become one of the highest-selling commercial jetliners in history and has been in production in its core form since 1967; the 10,000th example was rolled out on 13 March 2018. There is, however, a very different side to the convoluted story of the 737’s development, one that demonstrates a transition of power from a primarily engineering structure to one of accountancy, number-driven powerbase that saw corners cut, and the previous extremely high safety methodology compromised. The result was the 737 MAX. Having entered service in 2017, this model was grounded worldwide in March 2019 following two devastating crashes.? In this revealing insight into the Boeing 737, the renowned aviation historian Graham M. Simons examines its design, development and service over the decades since 1967. He also explores the darker side of the 737’s history, laying bare the politics, power-struggles, changes of management ideology and battles with Airbus that culminated in the 737 MAX debacle that has threatened Boeing’s very survival.
Download or read book Birds of Prey written by Matthew Lynn and published by Thunder's Mouth Press. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast-paced report of international corporate intrigue that explores both the early history of aviation and the ongoing, trans-oceanic battle between two massive corporations. Birds of Prey is the story of an industry now essential to heavily developed nations. And more than that, it is a paradigm of business, the ongoing story of the struggle between two forces of international commerce. It describes the inner workings of these corporations that are almost nations in themselves: how a product is conceived of - the Airbus or the 747 - and then the need for that product is created. And finally it tells how, by manipulation both overt and covert, the battling giants marshall their various resources to achieve their ends: more orders for their factories. And on this level, the salespeople have familiar names: for Airbus, the star salesman was the late French President Francois Mitterrand; for Boeing, it is President Bill Clinton.
