Download or read book Boeing versus Airbus written by John Newhouse and published by Vintage. This book was released on 2008-01-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
Download or read book Air Wars written by Scott Hamilton and published by . This book was released on 2021-09-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How Boeing Defied the Airbus Challenge written by Mohan R. Pandey and published by Createspace Independent Pub. This book was released on 2010 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time since WWII, a European airplane manufacturer, Airbus, not only succeeded in challenging Boeing, the storied American aviation titan, but also nearly crippled the giant-a fate fully realized by McDonnell Douglas, a previous American icon. This book chronicles an insider's account of more than two decades of how Boeing fought back in the extremely fierce, high-stakes, and highly political quest for global aviation supremacy. The book also shows how the industry shapes the regulations and, working with the regulators, how it has changed the direction of aviation.
Download or read book Flying Blind written by Peter Robison and published by Anchor. This book was released on 2022-10-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of one of the great American companies" (New York Times Book Review), from the award-winning reporter for Bloomberg. Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The planemaker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company’s history—and one of the costliest corporate scandals ever. How did things go so horribly wrong at Boeing? Flying Blind is the definitive exposé of the disasters that transfixed the world. Drawing from exclusive interviews with current and former employees of Boeing and the FAA; industry executives and analysts; and family members of the victims, it reveals how a broken corporate culture paved the way for catastrophe. It shows how in the race to beat the competition and reward top executives, Boeing skimped on testing, pressured employees to meet unrealistic deadlines, and convinced regulators to put planes into service without properly equipping them or their pilots for flight. It examines how the company, once a treasured American innovator, became obsessed with the bottom line, putting shareholders over customers, employees, and communities. By Bloomberg investigative journalist Peter Robison, who covered Boeing as a beat reporter during the company’s fateful merger with McDonnell Douglas in the late ‘90s, this is the story of a business gone wildly off course. At once riveting and disturbing, it shows how an iconic company fell prey to a win-at-all-costs mentality, threatening an industry and endangering countless lives.
Download or read book Airbus written by Bill Gunston and published by Osprey Publishing. This book was released on 1988 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bogen fortæller om det europæiske og amerikanske samarbejde, der udviklede Airbus.
Download or read book The Sporty Game written by John Newhouse and published by Alfred A. Knopf. This book was released on 1982 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Airbus versus Boeing Strategic Management Report written by Sascha Mayer and published by GRIN Verlag. This book was released on 2008-03-11 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2007 in the subject Business economics - Operations Research, grade: 1,0, University of Southern California (Business Faculty), course: Strategic Management, language: English, abstract: The purpose of this report is to provide a Strategic Management Report with detailed strategic analyses of the dominant civil aircraft manufacturers Airbus and Boeing. The discussion main part of this report is separated into internal and external analyses, which are reasoned in greater detail and supported with reasonable graphs and tables in the attached Appendices. Finally, conclusions are drawn as to which is the more strategic savvy and which company has the more sustainable enterprise; and there is a recommendation given in which company a potential investor should rather invest in. Airbus and Boeing are having a neck-and-neck race in the aircraft industry for jets over 100 seats between Airbus and Boeing about the market leadership. After Airbus overtook its rival the first time in 2001 in terms of aircraft order and delivery, it stayed in front the last years until Boeing got back on top in 2006. The aircraft manufacturing industry is constantly growing, a global market and had a size of US$ 63 billion revenues in 2006. It is characterized by high entry barriers and investment in R&D and by a duopoly with Airbus and Boeing having a market share of 86% for aircrafts over 100 seats. At the moment Airbus is in weaker financial position than its competitor. Boeing had an average year in 2006 with a moderate and good profitability, whereas Airbus is not in the red, but it is remarkable that the company had a bad year caused by the production and delivery problems with the A380, connecting with the delay compensations. In general, both Airbus and Boeing experience a strong support by the parent companies, whereas Boeing’s outstanding and tightened military division strongly keeps the commercial airplane division on the ground and gives it an edge. In terms of product strategy the strength of the one is the weakness of the other: Boeing found no real answer on the A380 as mega-jumbo, but is highly successful with its B787 in the mid-size, long-range segment, where Airbus is lagging behind with its try to catch up through the A350. The market opportunities for both companies and strategies exist with increasing air traffic, especially in Asia with its upcoming markets China and India. On the other side increasing prices for raw materials or indirectly oil price fluctuations, and the risk of a new external shocks are threatening the performance.
Download or read book Boeing 737 written by Graham M. Simons and published by Air World. This book was released on 2021-03-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth history of the controversial airplane, from its design, development and service to politics, power struggles, and more. The Boeing 737 is an American short- to medium-range twinjet narrow-body airliner developed and manufactured by Boeing Commercial Airplanes, a division of the Boeing Company. Originally designed as a shorter, lower-cost twin-engine airliner derived from the 707 and 727, the 737 has grown into a family of passenger models with capacities from 85 to 215 passengers, the most recent version of which, the 737 MAX, has become embroiled in a worldwide controversy. Initially envisioned in 1964, the first 737-100 made its first flight in April 1967 and entered airline service in February 1968 with Lufthansa. The 737 series went on to become one of the highest-selling commercial jetliners in history and has been in production in its core form since 1967; the 10,000th example was rolled out on 13 March 2018. There is, however, a very different side to the convoluted story of the 737’s development, one that demonstrates a transition of power from a primarily engineering structure to one of accountancy, number-driven powerbase that saw corners cut, and the previous extremely high safety methodology compromised. The result was the 737 MAX. Having entered service in 2017, this model was grounded worldwide in March 2019 following two devastating crashes.? In this revealing insight into the Boeing 737, the renowned aviation historian Graham M. Simons examines its design, development and service over the decades since 1967. He also explores the darker side of the 737’s history, laying bare the politics, power-struggles, changes of management ideology and battles with Airbus that culminated in the 737 MAX debacle that has threatened Boeing’s very survival.
Download or read book Airbus Vs Boeing Aviation s Dramatic Narrow Body Cliffhanger Spanning 3 Decades Strategy Perspective I written by Rajat Narang and published by . This book was released on 2020-10-17 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Commercial Aviation War-Zone has been characterized by the incessant battles for market domination waged between the duopoly of industry behemoths, Airbus & Boeing, raging on for almost half a century now with the sworn transatlantic rivals frequently exchanging airplane salvos and technology barbs targeted precisely at each other. This work on the Airbus vs. Boeing arch-rivalry; an outright multi-decennial cliffhanger, especially in the commercial narrow body aircraft market; decrypts & unravels the relative strategy playbooks as well as game plans of the two aerospace giants in an unbiased longitudinal analysis. It deciphers Airbus' meteoric rise in the narrow body aircraft market starting out as a virtual industry underdog & rookie to become a worthy & equal adversary within a span of 3 decades. The analysis unravels & chronicles as to how Airbus challenged the market hegemony of Boeing, a clearly overmatched foe, by effectively taking on and tactically undercutting its marketing juggernaut & financial heft to become its nemesis. It further shows how Boeing persisted with its mostly wide body obsessed product strategy in the 'War of Competing Strategy Orientations & Foci' for decades with the reactive strategy focus & posture adopted for the narrow body market ultimately scripting its fall from grace. The unbiased longitudinal analysis unravels as to how one side has played it out smartly; 'Outfoxing' the 'In-the-Lead' enemy; to being almost on the verge of mounting the final push towards summiting the narrow body market peak before the massive avalanche hit while the other messed it up terribly in 'The Death Zone', necessitating a difficult MEDEVAC mission and a subsequent re-routing straight to the maintenance hangar for a long impending overhaul visit... What this two-part series could be best compared to is a half time game review & match analysis from the strategy perspective... If you love Aviation and/or are smitten by Strategy, then this is the flight and the window seat for you in the first class! Hop on!
Download or read book 747 written by Joe Sutter and published by Harper Collins. This book was released on 2010-08-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 747 is the thrilling story behind "the Queen of the Skies"—the Boeing 747—as told by Joe Sutter, one of the most celebrated engineers of the twentieth century, who spearheaded its design and construction. Sutter's vivid narrative takes us back to a time when American technology was cutting-edge and jet travel was still glamorous and new. With wit and warmth, he gives an insider's sense of the larger than life-size personalities—and the tensions—in the aeronautical world.
Download or read book Airbus Versus Boeing Revisited written by Douglas A. Irwin and published by . This book was released on 2003 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Turbulence written by Edward S. Greenberg and published by Yale University Press. This book was released on 2010-10-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book investigates the experiences of employees at all levels of Boeing Commercial Airplanes (BCA) during a ten-year period of dramatic organizational change. As Boeing transformed itself, workers and managers contended with repeated downsizing, shifting corporate culture, new roles for women, outsourcing, mergers, lean production, and rampant technological change. Drawing on a unique blend of quantitative and qualitative research, the authors consider how management strategies affected the well-being of Boeing employees, as well as their attitudes toward their jobs and their company. Boeing employees’ experience holds vital lessons for other employees, the leaders of other firms determined to thrive in today’s era of inescapable and growing global competition, as well as public officials concerned about the well-being of American workers and companies.
Download or read book Legend and Legacy written by Robert J. Serling and published by St Martins Press. This book was released on 1992 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The name Boeing evokes vivid images, from the B-17 Flying Fortresses of World War II to the 707 and 747 jet transports that revolutionized air travel. Less well known: The Boeing Company built the first stage of the Saturn rocket that started men on the way to the moon, developed the Minuteman missile system, and is now designing America's space station. Boeing jets, in service around the globe, carry 675 million passengers annually--the equivalent of twelve percent of the world's population. Behind the statistics and the awe-inspiring aircraft is a company of paradoxes, a vast organization nimble enough to take daring market risks that have kept it at the top of its industry. Robert J. Serling, forty-five years an award-winning aviation writer, takes the reader behind the scenes with humor, objectivity, and abundant anecdotes: Boeing once went seventeen months without seeing a single domestic jetliner and came close to bankruptcy. One of its legendary test pilots unexpectedly barrel-rolled a prototype jetliner, into which the company had sunk one-quarter of its net worth, because he thought the stunt would help sell the airplane. Legend and Legacy, Robert J. Serling's most ambitious work to date, reads like a novel, complete with memorable characters who, despite occasional stumbles, helped win the war and conquer the commercial skies: The salesman who almost traded a used 727 for $12 million worth of underwear. The vice president who worked in a darkened office illuminated by a single, low-wattage light bulb. The gifted, driven engineers who did the impossible, by yesterday. Never in its seventy-five years has Boeing been so revealingly profiled. This book is must-reading for anyone fascinated by the history of aviation.
Download or read book Higher written by Russ Banham and published by Chronicle Books. This book was released on 2015-08-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lavishly illustrated and meticulously researched overview of the aerospace giant’s first century.” —Aviation Week Over the course of a century, the Boeing Company grew from a small outfit operating out of a converted boathouse—producing a single pontoon plane made from canvas and wood—into the world’s largest aerospace company. The thrilling story of the celebrated organization is filled with ambition, ingenuity, and a passion to exceed expectations. In this extensively illustrated book, Pulitzer Prize–nominated author Russ Banham recounts the tale of a company and an industry like no other—one that has put men on the moon, defended the free world, and changed the way we live. “Higher ably commemorates Boeing’s enduring achievement, gliding nimbly through its triumphs of design, engineering and manufacture and, not least, its memorable contributions to wars won.” —The Wall Street Journal
Download or read book Birds of Prey written by Matthew Lynn and published by Thunder's Mouth Press. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast-paced report of international corporate intrigue that explores both the early history of aviation and the ongoing, trans-oceanic battle between two massive corporations. Birds of Prey is the story of an industry now essential to heavily developed nations. And more than that, it is a paradigm of business, the ongoing story of the struggle between two forces of international commerce. It describes the inner workings of these corporations that are almost nations in themselves: how a product is conceived of - the Airbus or the 747 - and then the need for that product is created. And finally it tells how, by manipulation both overt and covert, the battling giants marshall their various resources to achieve their ends: more orders for their factories. And on this level, the salespeople have familiar names: for Airbus, the star salesman was the late French President Francois Mitterrand; for Boeing, it is President Bill Clinton.
Download or read book Assessment of Wingtip Modifications to Increase the Fuel Efficiency of Air Force Aircraft written by National Research Council and published by National Academies Press. This book was released on 2007-08-06 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: The high cost of aviation fuel has resulted in increased attention by Congress and the Air Force on improving military aircraft fuel efficiency. One action considered is modification of the aircraft's wingtip by installing, for example, winglets to reduce drag. While common on commercial aircraft, such modifications have been less so on military aircraft. In an attempt to encourage greater Air Force use in this area, Congress, in H. Rept. 109-452, directed the Air Force to provide a report examining the feasibility of modifying its aircraft with winglets. To assist in this effort, the Air Force asked the NRC to evaluate its aircraft inventory and identify those aircraft that may be good candidates for winglet modifications. This reportâ€"which considers other wingtip modifications in addition to wingletsâ€"presents a review of wingtip modifications; an examination of previous analyses and experience with such modifications; and an assessment of wingtip modifications for various Air Force aircraft and potential investment strategies.
Download or read book AIR 747 written by SAM CHUI and published by . This book was released on 2019-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
