Download or read book BMW Value Chain Analysis written by Marion Maguire and published by GRIN Verlag. This book was released on 2005-03-01 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2004 in the subject Business economics - General, grade: A-, Hawai'i Pacific University, course: MBA IT class, language: English, abstract: This paper will analyze how the German car manufacturer BMW derives value from information systems as well as identify the value chain activities that are affected by the identified information systems. Following analysis will be limited to the information systems that provide the greatest value to BMW in form of gaining or maintaining a competitive advantage. BMW, which stands for Bayerische Motoren Werke, is a luxury car manufacturer. The headquarters of the BMW group is in Munich, Germany, but the company is present all over the world (BMW Group, 2004). The company built high brand equity over the years through continuous branding efforts and high quality products (Interbrand, 2001). BMW is arguably the most admired carmaker in the world and BMW products inspire near-fanatical loyalty (Kiley, 2004). Michael E. Porter developed the value chain concept in 1985. Porter’s value chain provides a systematic means of categorizing activities. At each stage of the value chain there exists an opportunity to contribute positively to the firm’s competitive strategy by performing some activity or process in a way that is better than the competitors, and so providing some uniqueness or advantage (Porter, 1985). Value activities can be divided into two broad types, primary activities and support activities (Porter, 1985). There are five generic categories of primary activities involved in competing in any industry: (a) Inbound Logistics, (b) Operations, (c) Outbound logistics, (d) Marketing and Sales, and (e) Services (Porter, 1985). Support activities support the primary activities and can be divided in four generic categories: (a) Procurement, (b) Technology Development, (c) Human Resource Management and (d) Firm Infrastructure (Porter, 1985).

Download or read book Competitive forces BMW An analysis of the effects written by Marion Maguire and published by GRIN Verlag. This book was released on 2005-03-01 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Hawai'i Pacific University (HPU), course: Information Systems MBA class, language: English, abstract: This paper will analyze the five competitive forces in the automobile industry. More particularly, it will be analyzed how the forces have an effect on the car manufacturer BMW. Based on this analysis, the force with the most impact on the company will be identified. Based on that, it will be described how BMW uses Information Systems to offset the force. The five competitive forces model was developed in 1980 by Michael E. Porter. Porter’s five forces model suggests that competition in an industry is rooted in its underlying economic structure and goes beyond the behavior of current competitors (Porter, 1980). The stage of competition depends upon five basic competitive forces, which determine the degree of competition and the profit potential in an industry. The five forces are intensity of competitors, power of suppliers, power of customers, threat of new entrants and threat of substitute products. BMW, which stands for Bayerische Motoren Werke, has made a well-known name as a luxury car manufacturer. The headquarter of the BMW group is in Munich, Germany, but the company is present all over the world. The company built a high brand equity over the years through continuous branding efforts and high quality products. BMW is arguably the most admired carmaker in the world and BMW products inspire near-fanatical loyalty (Kiley, 2004).

Download or read book Strategic Management in a Global Context impact of the downturn written by Markus Baum and published by GRIN Verlag. This book was released on 2012-05-14 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, The University of Surrey (School of Management ), language: English, abstract: ABSTRACT & CONCLUSION The current recession, arising from a real estate crisis in the US and followed by a global financial crisis, has affected industries differently around the world. The automotive industry decreased by 15% globally in production of cars and light commercial vehicles (VDA, 2009) as result of the downturn. Lot of companies were supported by the government directly or indirectly. Obsolete structure of the industry and high overcapacity are the main problems. The assessment in this paper examines and evaluates the global impact of the downturn on the automotive industry and how the industries have reacted. BMW, one of the ten largest car manufacturers worldwide, operates experienced a 10.4% loss in sales in relating to the previous year as result of the recession and decrease in demand in the automotive industry. The reaction to it was for example less investment in to R&D and redundancies. Almost all resources, capabilities and competitiveness of BMW were concerned. The extent to which the downturn affected those will be examined and evaluated in the second part of this paper. The most important future trends in the automotive industry will be “green technology” and “changing in customers demand”. Capacity optimization will be important to win the competition. BMW is recommended to penetrate the market with its successful products and to invest in R&D to follow and setting industry trends. The third part of this paper provides perspectives and recommendation for the industry and provides strategy recommendations for BMW. ABOUT THE AUTHOR Markus B. Baum, MBA Markus Baum is Group Finance Director at a management consulting firm with focus on business strategy, supply chain management (SCM), manufacturing & logistics, sourcing & purchasing, marketing & sales, financial management and information technology (IT-strategy). The company has subsidiaries in Germany, Switzerland, Belgian, France, United Kingdom and Russia. Markus Baum earned a MBA with distinction from the University of Surrey (UK), is an international certified accountant, has and graduation in accounting & controlling and an apprenticeship as tax adviser assistant. Markus Baum is a member of the International Controlling Association.

Download or read book A Case Analysis Exploring Customer Attitudes on BMW written by Marion Maguire, geb. Weiler and published by diplom.de. This book was released on 2006-02-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this study explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this study analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers. While this study considers five different factors for the degree of customer satisfaction, there is only one factor considered for the degree of brand loyalty. The factors considered for customer satisfaction are perceived customer service, perceived quality, perceived innovation, perceived technology and perceived price, while the factor considered for brand loyalty is customer satisfaction itself. The analysis of brand loyalty distinguishes between repurchase loyalty and attitudinal loyalty, former being analyzed for existing customers and latter being analyzed for potential customers. The results indicate that (1) BMW has a high level of awareness, both in recognition and recall, (2) the image of BMW is favorable, strong and relevant, and (3) BMW is mainly associated with performance and style by existing customers and status by potential customers. Despite these overall positive results, weaknesses were identified, that contain opportunities for BMW. The regression analysis indicated that there is a strong positive correlation between customer satisfaction and perceived customer service and perceived innovation for existing customers and a strong positive correlation between customer satisfaction and perceived customer service, perceived innovation and perceived price for potential customers. Furthermore, the regression analyses indicated that there is a strong positive correlation between customer satisfaction and brand loyalty, both in form of repurchase as well as attitudinal loyalty. Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. More and more companies have come to the realization that one of their most valuable assets is the brand name associated with their products. Highly competitive markets like the automotive market make powerful brands essential to accomplishing growth. By using the underlying concept of brand equity, this paper investigates in which areas brand equity has been created for the [...]

Download or read book Strategic Management On BMW written by Kiran Kumar and published by GRIN Verlag. This book was released on 2016-08-24 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Bedfordshire (Business School), course: MBA Hospital And Health Service Management, language: English, abstract: This report is based on strategies which are utilized by the organization for creating long-term sustainable growth with competitive advantage. In this report, researcher has given its consideration upon UK automobile sector, especially BMW (British Motor Works) was taken into account. Moreover, it will assist to understand internal & external strategy of BMW through critical analysis based on attractiveness & distinctness in automobile industry to suggest suitable strategy for the organization. For giving a deep understanding of corporate strategy & business strategy of BMW, Ansoff’s corporate strategy & Michael Porter competitive advantage strategy was taken into the account by the researcher as these strategies are most effective strategies in the case of BMW. These strategies will assist to understand the market competencies & to measure the attractiveness of BMW which gives the company distinctive recognition in the automobile industry

Download or read book The Value Chain of the Volkswagen Group written by Nadine Wiese and published by GRIN Verlag. This book was released on 2009-11 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group - from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today's VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group's strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.

Download or read book PESTEL Analysis of BMW written by and published by GRIN Verlag. This book was released on 2015-03-27 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 70 %, Prifysgol Cymru University of Wales, language: English, abstract: Germany is one of the leading car manufacturer industries in the world. The German automotive market convinces customer preferences around the world with companies like Volkswagen, BMW or Daimler, as confirmed by export rates of 190 billion euro through vehicles and components in 2012 (Frankfurter Allgemeine Zeitung, 2013). The Bavarian automobile manufacturer BMW is one of these highly regarded and ven-erated automobile brands. The enterprise BMW Group assert their top position in the premium segment with a new record in global sales of about 2.1 million automobiles in 2014. The additional brand MINI could hold the level of its sales from the previous year and, for the first time, Rolls Royce Motor Cars was able to increase the sales over 4.000 units in 2014, and thus assert the position as the market leader in the absolute luxury segment. Hawranek (2008) and Reithofer, chief executive of BMW, (BMW Group, 2015) emphasise that the company remain faithful to its strategy to continuously hold the position as the world’s top seller in the premium class. The elaboration will present an environmental analysis of the BMW Group in the automotive industry with help of the principles of a PESTEL-Analysis. After a general over-view of the automotive industry in the 21st century in chapter 2, each point of the PESTEL-analysis will be processed separately in chapter 3. The conclusion in chapter 4 in-cludes the results, an overall assessment of the BMW Group and recommendations considering the focus of the business strategy.

Download or read book The Value Chain in Product Service Systems written by Elena Ristova and published by GRIN Verlag. This book was released on 2020-05-26 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,9, Pforzheim University, language: English, abstract: This paper explains the general structure of a (global) value chain and sets it into the context of product-service systems. Furthermore, it evaluates benefits and disadvantages of product-service systems and their impact on the value creation and on finances, identifying cost savings and inevitable occurring costs. Nowadays, companies, especially product-grounded companies, face increasing competition. Companies underlay fundamental shifts in the value creation process. In the past, the focus was on the sale of a product or service, whereas today it is the customer with his needs and wishes. It gets more difficult to differentiate products from the products of one’s competitors, as anyone can build products with comparably good quality. Therefore, the commodity trap appears, meaning that the customer’s perceive products as exchangeable. Hence, companies need to reconsider their business models and react to the inevitable competition. A possible solution is to rethink their business models and implement a more service-oriented perspective in their range of products.

Download or read book BMW Group operates in the market Australia Strategic plan report written by Tobias Rohringer and published by GRIN Verlag. This book was released on 2019-09-11 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of South Australia, language: English, abstract: This strategic plan report will analyse the strategy and the competitive environment of BMW. More specifically, the research question is: ‘How does BMW operate in the Australian market?’ Thereby, the focus for this research is the brand BMW. Background information about the company and their products is described in the second chapter. The research methods are presented in the third chapter of this report, which clarify how the information for this paper was obtained. To analyse the strategy of BMW in Australia, it is necessary to examine the internal environment, task environment and the external environment. The analytical tools SWOT and Pestle were already described in the first assessment and are essential to chapter four in analysing the environment of BMW. This section also includes the past and the current strategy of the organization. Additional information is provided in the fifth section in this report and describes more facts about the company, which are not covered of in the SWOT and PESTLE analyses, in order to understand the organization better. The last chapter contains the recommendation for the company, which is split into three subchapters: the business level strategy, the corporate level strategy and the network level strategy.

Download or read book Understanding Strategic Management written by Anthony Henry and published by Oxford University Press, USA. This book was released on 2011-02-24 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing students with the essential tools of analysis.

Download or read book BMW Business Strategy An Overview written by Linda Vuskane and published by GRIN Verlag. This book was released on 2010-08-17 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, Glyndŵr University, Wrexham known as NEWI, course: Strategic Business, language: English, abstract: BMW – the Bavarian based luxury car producer is seen as one of the most prestigious, stable and admired companies in the world. By 2008 the company sold 1.2 million automobiles under its largest brand – the BMW. In 2001 it very successfully launched the new Mini which is the only brand kept after the failed acquisition of the Rover group with sales rising to over 230 thousand in 2008. In 2003 Rolls Royce was added to BMW’s portfolio and sold 1,212 units in 2008 – an increase of 53% compared to 2004 (BMW Annual Report 2008, pp6-7). The company has not only one of the strongest brands worldwide and exclusively high profit margins of 8 – 10% but since 2007 it has been the world's top seller in the premium class (Hawranek, 2008). In the last 50 years BMW has built a powerful brand image and distinctive competitive advantage. However, with rising fuel prices and climate change BMW will have to work hard to develop an environmentally-friendly car that still supports the values that the company has been standing for. Despite the fact that recent recession has hit hard the luxury market BMW considers itself in fundamentally good shape as it began preparing for a downturn in early 2008 (Ewing, 2009). However, there are no reliable predictions on how long the crises will last and how the automobile industry will develop in the future but the direction BMW has to work to is certainly clear – to a greener, more environmentally-friendly Beemer.

Download or read book The Global Supply Chain written by Wolfgang Lehmacher and published by Springer. This book was released on 2017-01-28 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides readers an in-depth understanding of the inner mechanisms and principles of the global supply chain. Authored by the Head of Supply Chain and Transport Industries at the World Economic Forum, it draws on a wealth of operational and managerial expertise in the global supply chain industry that drive the world’s economies. The book analyzes the importance and impact of globally networked sourcing, production and distribution, and presents detailed information on the opportunities, limitations and challenges of linear value and supply chain systems. Building on a series of recent industry cases and with a focus on the latest developments in actual business processes and models, it reveals how the transformation toward circular supply chains and regenerative resource management forms the basis for success and sustainability in business. “The book brings together technical, social, political, and geographical trends, suggesting how supply chain management can lead the quest for many of the world’s most pressing challenges.” Yossi Sheffi, Professor of Engineering, MIT, Head, MIT Center for Transportation and Logistics “This book provides an essential roadmap, guiding the reader easily through complex developments and concepts.” John Manners-Bell, CEO Transport Intelligence and Honorary Visiting Professor, Guildhall Business School, London “With strategic foresight, Lehmacher develops a vision of a circular economy within which consumer, manufacturer and logistics companies assume collective responsibility for sustainable value creation.” Alfred Talke, Group Managing Director ALFRED TALKE Logistic Services “Those who are active in logistics and supply chain management, in practice or academia, will discover a fresh view on the whole field of activity beyond the day-to-day-business.” Prof. Dr.-Ing. Thomas Wimmer, Chairman of the Executive Board, BVL International

Download or read book BMW Entering the Automobile Market in Brazil written by Marcel Keller and published by GRIN Verlag. This book was released on 2014-02-26 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1, Coventry University (Business School), language: English, abstract: The ongoing globalisation and the interrelated trade of goods and services are an integral part of today’s business. In particular, the automobile industry plays an important role within the global environment, because of their strong linkages within the global economy. The increased international commitment of car manufacturers is driven by, on the one hand issues of limited opportunities in their respective home markets and, on the other hand, superior opportunities in emerging markets such as China or India. Therefore, motives for entering new markets can be either proactive, for example, expand market share, lower costs or the availability of resources or they can be reactive, for example, to remain competitive. For instance, German car manufacturers are faced by a highly competitive home market, not only within the mass market, but in the premium market as well. BMW, for instance, has been proactive by taking the opportunity to enter new markets such as China where it has produced cars since 2003. Furthermore, BMW assemblies its cars with a reassembly production process in India, Thailand, Malaysia and Indonesia. However, these are just a few emerging economies where the company seeks its opportunities. Emerging economies such as Brazil offer auspicious potential for foreign investors as well. Brazil is the eighth largest economy by Gross Domestic Product (GDP), the fifth by population and the fourth largest car market in the world. While other companies just consider investments in emerging markets, BMW already benefits by exporting its cars to Brazil. Nevertheless, to take full advantage of the market the company contemplates entering Brazil ́s car market by foreign direct investment. Consequently, BMW has to investigate the Brazilian market very thoughtfully. The aim of this report is to critically analyse and evaluate the automobile industry as well as the business environment in Brazil with reference to BMW. Furthermore, the report identifies recommendations to develop a long-term market entry strategy in order to act successfully in the market.

Download or read book Value Chain Analysis and Competitive Advantage written by Prescott C. Ensign and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Value Added Scoreboard Definition and Calculation of Value Added Business Performance and Evaluation of Performance of BMW written by Bikal Dhungel and published by GRIN Verlag. This book was released on 2011-04 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Investment and Finance, grade: 2,3, Cologne University of Applied Sciences, course: International Management and Business Consulting, language: English, abstract: According to BIS ( Department for Business innovation and skills ), Value Added measures the amount of wealth created by a company and is of particular importance since it reflects the ability of companies to provide their customers with what they want and are prepared to pay for. As such, it provides a broader perspective on a company‟s economic contribution than operating profit. Mathematically, Value Added = Company Sales - Bought-in goods. Value added is regarded as one of the most important objective of a Firm or a company because it measures the amount of the wealth created by a company, from where we can analyze how a particular company is contributing to the economy of a certain country. Every year the "Value Added Scoreboard‟ measures the overall growth of a company and examines the efficiencies. The analysis will be in many different sectors, sometimes differentiated by a country or a region which we will talk in this paper later. The British Minister of State for Science and innovation Lord Paul Drayson mentioned in his ministerial foreword that innovation is essential to national competitiveness and to ensure that countries can respond to global challenges and opportunities. He also mentions the clear ambition of British government to make the UK the best place to do business. Chancellor of the Exchequer Mr. Alistair Darling mentioned his support to innovative businesses in the UK. Many people believe that the coming century will be an Asian century with Asia contributing one third of the global GDP. This is also a good reason to make the UK and Europe most welcoming place for businesses and especially innovative businesses. As Darling "There are many opportunities for the UK firms, we are helping them to meet that challenge t

Download or read book Sustainable Supply Chain Management written by Minh Trang Rausch-Phan and published by Springer Nature. This book was released on 2022-01-29 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current causes and effects of implementing sustainable supply chain management (SSCM) as well as green supply chain management (GSCM) strategies in the automotive industry. The reader is provided a detailed scientific review on SSCM and GSCM and presented the advantages of sustainable development concepts as well as factors causing the implementation of SSCM such as buyers’ behavior, governmental regulations, and competitiveness. The book then analyses the current situation of SSCM development, particularly in the automotive industry. It shows challenges, barriers, successes, and benefits that automotive companies obtain from implementing GSCM. Through case studies on leading German car manufacturers VW, BMW, and Daimler, the necessary activities of these companies to implement green development in the entire supply chain, including green supplier selection, green materials, green transportation, and reverse logistics, are defined. Moreover, a benchmark with companies from Asian markets such as Toyota from Japan and Geely from China is performed.

Download or read book The Internationalisation of EDI in the Automotive Industry written by Antje Hohlfeld and published by VDM Publishing. This book was released on 2008 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the automotive industry has experienced significant changes due to the globalisation of its value chain. For the coordination of as big a supplier network as of the BMW Group, there is no alternative to Electronic Data Interchange (EDI). As business relationships go global, conventional processes are challenged by country- and industry-specific technologies and codes of conduct. The analysis of the development of EDI standards shows that evolving from proprietary and national standards (VDA), the focus was extended to the European level (Odette) and finally reached the generic standard EDIFACT. But how are the suppliers prepared to follow this standardization process? Is EDIFACT already fully accepted? How do new eBusiness concepts go along with or even replace conventional processes? Empirical research has been conducted among selected suppliers of the BMW Group to identify current processes and standards in use but also reveal expectations of the future of EDI. This book is addressed to authorities in Logistics and Materials Management, to associations and standardization boards for EDI and generally to prospective clients of the automotive industry.