Download or read book Berg Encyclopedia of World Dress and Fashion East Asia written by Joanne Bubolz Eicher and published by . This book was released on 2010 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fashion Management written by Rosemary Varley and published by Bloomsbury Publishing. This book was released on 2018-10-30 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Download or read book Guide to Fashion Entrepreneurship written by Melissa G. Carr and published by A&C Black. This book was released on 2014-07-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive text on how to develop, market, and sell your own product lines as independent labels or brands.
Download or read book Sustainability and Social Change in Fashion written by Leslie Davis Burns and published by Fairchild Books. This book was released on 2019-01-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a primer for future fashion game changers." Kelly Cobb, University of Delaware, US Learn how to be sustainable and work for social change in the fashion industry. The book explains concepts, applications, legal and regulatory issues, and tools available to professionals throughout the fashion industry. Call to Action Activities, case studies, Conversations with industry professionals, and Company Highlights in every chapter will help you practice sustainability in your career. Some of the featured companies include ABL Denim, Eileen Fisher, Patagonia, Alabama Chanin, Everlane, thredUP, Krochet Kids intl, Loomstate, and Conscious Step. Industry professionals interviewed include Treana Peake, Caryn Franklin, Annie Gullingsrud, Katherine Soucie, and Elizabeth Shorrock, among others. Online STUDIO resources include case studies, self-quizzes, and glossary flashcards. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501334214.
Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Download or read book The Business of Fashion written by Leslie Davis Burns and published by Fairchild Books. This book was released on 2011-08-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
Download or read book Fashion Buying written by David Shaw and published by Bloomsbury Publishing. This book was released on 2017-01-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Download or read book Case Studies in Merchandising Apparel and Soft Goods written by Michele M. Granger and published by Fairchild Books. This book was released on 1996 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.
Download or read book Stories of Fashion Textiles and Place written by Leslie Davis Burns and published by Bloomsbury Publishing. This book was released on 2021-09-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories of Fashion, Textiles, and Place follows the journeys of five companies with evolving sustainable supply chains in the fashion and textile industry. Each of the profiled companies are committed to advancing cultural traditions of a particular place. They value, honor, and are all deeply rooted in the geography, culture, and people of a specific location and their success is attributable to their connection to that place. With this shared value, their unique stories highlight the conditions, risks, strategies, and successes in creating and maintaining sustainable supply chains for ready-to-wear and home fashions. The companies include: -Imperial Stock Ranch and Shaniko Wool Company – Oregon, USA -Angela Damman Yucatán – Yucatán, Mexico -Tonlé – Phnom Penh, Cambodia -Indigenous Designs – Highlands, Peru -Harris Tweed® – Outer Hebrides, Scotland, UK With a focus on economic, social, environmental, and cultural sustainability, and the connection between textiles and place, Burns and Carver offer personal and insightful narratives of companies addressing the challenges facing today's global fashion industry.
Download or read book Fashion Branding written by Kaled K. Hameide and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Download or read book Fashion Law written by Guillermo C. Jimenez and published by A&C Black. This book was released on 2014-03-13 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In todays' highly competitive global market, fashion designers, entrepreneurs and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such a vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, international trade. Features of the text help to make legal concepts accessible to the lay reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively. New to this Edition~Expanded section on Intellectual Property protection, including an all new Chapter 6 on Litigation~All new Chapter 10 on Fashion Finance Features~Box Features provide real-life examples that demonstrate the role that law plays in the fashion business, including landmark court cases and current events~Practice Tips discuss legal issues that should be considered as fashion designers and executives establish procedures for conducting their business~Sample Clauses familiarize readers with the legal language that covers the rights and responsibilities of the parties to agreements. Instructor's Guide and PowerPoint presentations available.
Download or read book Luxury and Fashion Marketing written by Satyendra Singh and published by Routledge. This book was released on 2020-12-06 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.
Download or read book Leading Organizations written by Scott Keller and published by Bloomsbury Publishing. This book was released on 2017-04-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide for all leaders and senior managers, offering the answers to critical questions on organizational design and management. Every year, over 10,000 business books are published-and that's before you add in the hundreds of thousands of articles, blogs, and video lectures that are produced. Leaders can't possibly hope to digest it all, and writers increasingly sensationalize and spin their ideas in order to be noticed. The result? Put quite simply, the field of management thinking is in danger of losing the plot. In this new book, Scott Keller and Mary Meaney-Senior Partners at McKinsey & Company, the world's preeminent management consultancy-cut to the chase by answering the 10 most important and timeless questions that every leader needs to answer in order to maximize the performance and health of their organization. What's more, the authors recognize that great leaders may not have time for long-winded business books. In Leading Organizations, answers are kept to the essentials-hard facts, counter-intuitive insights, and practical steps-all presented in an accessible and highly visual format. If there's one essential business book you should read-ever-it's this one.
Download or read book The Dynamics of Fashion written by Elaine Stone and published by Fairchild Books & Visuals. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact the fashion world.
Download or read book Fashion Entrepreneurship written by Michele M. Granger and published by . This book was released on 2015-07-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship- Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts. Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access images of sample forms ~Practice your skills with assignments tailored for each chapter ~Further your knowledge with templates for a business plan assessment and concept statement ~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book This bundle includes Fashion Entrepreneurship 2nd Edition and Fashion Entrepreneurship STUDIO Access Card.
Download or read book The Art of Fashion Draping written by Connie Amaden-Crawford and published by Fairchild Books. This book was released on 2018-02-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is the most comprehensive teaching tool for learning and mastering draping techniques. The illustrations and the text for each drape are clear and explicit.” Laura K. Kidd, Southern Illinois University, USA Learn to drape fabric on a dress form to create your own patterns. The step-by-step instructions are organized from basic to advanced projects using both imperial and metric measurements, so you don't have to convert measurements. The book includes a wide variety of fashion styles, from bodices to bias-cut gowns. Intermediate and advanced design variations include an off-shoulder sleeve design and a peplum design. More than 1,000 two-color line drawings show you each draping step. - Checklists to evaluate and analyze designs - Cross-referencing of techniques across chapters - Online STUDIO includes video tutorials explaining key draping skills and techniques - Lay-flat binding makes the book easy to use while draping garments PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501330292.
