Download or read book Blonde and Blue Eyed Globalizing Beauty C 1945 c 1980 written by Geoffrey Gareth Jones and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This article examines the globalization of the beauty industry between 1945 and 1980. This industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries proceeded faster than cosmetics, skin care, and hair care. By 1980, strong differences remained among consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blonde and blue-eyed female beauty ideal as the world standard, although it had significantly narrowed the range of variation in beauty and hygiene ideals.
Download or read book Beauty Imagined written by Geoffrey Jones and published by OUP Oxford. This book was released on 2010-02-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
Download or read book The Global Beauty Industry written by Meeta Jha and published by Routledge. This book was released on 2015-09-16 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.
Download or read book The American Beauty Industry Encyclopedia written by Julie Willett and published by Bloomsbury Publishing USA. This book was released on 2010-05-11 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first encyclopedia to focus exclusively on the many aspects of the American beauty industry, covering both its diverse origins and its global reach. The American Beauty Industry Encyclopedia is the first compilation to focus exclusively on this pervasive business, covering both its diverse origins and global reach. More than 100 entries were chosen specifically to illuminate the most iconic aspects of the industry's past and present, exploring the meaning of beauty practices and products, often while making analytical use of categories such as gender, race, sexuality, and stages of the lifecycle. Focusing primarily on the late-19th and 20th-century American beauty industry—an era of unprecedented expansion—the encyclopedia covers ancient practices and the latest trends and provides a historical examination of institutions, entrepreneurs, styles, and technological innovations. It covers, for example, the 1911 Triangle Shirtwaist Factory fire, as well as how Asian women today are having muscle fiber removed from their calves to create a more "Western" look. Entries also explore how the industry reflects social movements and concerns that are inextricably bound to religion, feminism, the health and safety of consumers and workers, the treatment of animals, and environmental sustainability.
Download or read book The Business of Beauty written by Jessica P. Clark and published by Bloomsbury Publishing. This book was released on 2020-04-30 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Beauty is a unique exploration of the history of beauty, consumption, and business in Victorian and Edwardian London. Illuminating national and cultural contingencies specific to London as a global metropolis, it makes an important intervention by challenging the view of those who-like their historical contemporaries-perceive the 19th and early 20th centuries as devoid of beauty praxis, let alone a commercial beauty culture. Contrary to this perception, The Business of Beauty reveals that Victorian and Edwardian women and men developed a number of tacit strategies to transform their looks including the purchase of new goods and services from a heterogeneous group of urban entrepreneurs: hairdressers, barbers, perfumers, wigmakers, complexion specialists, hair-restorers, manicurists, and beauty “culturists.” Mining trade journals, census data, periodical print, and advice literature, Jessica P. Clark takes us on a journey through Victorian and Edwardian London's beauty businesses, from the shady back parlors of Sarah “Madame Rachel” Leverson to the elegant showrooms of Eugène Rimmel into the first Mayfair salon of Mrs. Helena Titus, aka Helena Rubinstein. By revealing these stories, Jessica P. Clark revises traditional chronologies of British beauty consumption and provides the historical background to 20th-century developments led by Rubinstein and others. Weaving together histories of gender, fashion, and business to investigate the ways that Victorian critiques of self-fashioning and beautification defined both the buying and selling of beauty goods, this is a revealing resource for scholars, students, fashion followers, and beauty enthusiasts alike.
Download or read book The Beauty Trade written by Angela B. McCracken and published by Oxford University Press. This book was released on 2014-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beauty Trade is an analysis of the globalization of beauty products, practices, and ideas, as seen through the lives of youth in Mexico. Far from frivolous, the beauty economy is key to youth's social and economic development.
Download or read book The Clean Body written by Peter Ward and published by McGill-Queen's Press - MQUP. This book was released on 2019-11-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How often did our ancestors bathe? How often did they wash their clothes and change them? What did they understand cleanliness to be? Why have our hygienic habits changed so dramatically over time? In short, how have we come to be so clean? The Clean Body explores one of the most fundamental and pervasive cultural changes in Western history since the seventeenth century: the personal hygiene revolution. In the age of Louis XIV bathing was rare and hygiene was mainly a matter of wearing clean underclothes. By the late twentieth century frequent – often daily – bathing had become the norm and wearing freshly laundered clothing the general practice. Cleanliness, once simply a requirement for good health, became an essential element of beauty. Beneath this transformation lay a sea change in understandings, motives, ideologies, technologies, and practices, all of which shaped popular habits over time. Peter Ward explains that what began as an urban bourgeois phenomenon in the later eighteenth century became a universal condition by the end of the twentieth, touching young and old, rich and poor, city dwellers and country residents alike. Based on a wealth of sources in English, French, German, and Italian, The Clean Body surveys the great hygienic transformation that took place across Europe and North America over the course of four centuries.
Download or read book Hair written by Susan J. Vincent and published by Bloomsbury Publishing. This book was released on 2018-10-04 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bobs, beards, blondes and beyond, Hair takes us on a lavishly illustrated journey into the world of this remarkable substance and our complicated and fascinating relationship with it. Taking the key things we do to it in turn, this book captures its importance in the past and into the present: to individuals and society, for health and hygiene, in social and political challenge, in creating ideals of masculinity and womanliness, in being a vehicle for gossip, secrets and sex. Using art, film, personal diaries, newspapers, texts and images, Susan J. Vincent unearths the stories we have told about hair and why they are important. From ginger jibes in the seventeenth century to bobbed-hair suicides in the 1920s, from hippies to Roundheads, from bearded women to smooth metrosexuals, Hair shows the significance of the stuff we nurture, remove, style and tend. You will never take it for granted again.
Download or read book Sex Before the Sexual Revolution written by Simon Szreter and published by Cambridge University Press. This book was released on 2010-10-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What did sex mean for ordinary people before the sexual revolution of the 1960s and 1970s, who were often pitied by later generations as repressed, unfulfilled and full of moral anxiety? This book provides the first rounded, first-hand account of sexuality in marriage in the early and mid-twentieth century. These award-winning authors look beyond conventions of silence among the respectable majority to challenge stereotypes of ignorance and inhibition. Based on vivid, compelling and frank testimonies from a socially and geographically diverse range of individuals, the book explores a spectrum of sexual experiences, from learning about sex and sexual practices in courtship, to attitudes to the body, marital ideals and birth control. It demonstrates that while the era's emphasis on silence and strict moral codes could for some be a source of inhibition and dissatisfaction, for many the culture of privacy and innocence was central to fulfilling and pleasurable intimate lives.
Download or read book Beauty around the World written by Erin Kenny and published by Bloomsbury Publishing USA. This book was released on 2017-06-22 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the concept of beauty seriously, this encyclopedia examines how humanity has sought and continues to seek what is "beautiful" in a variety of cultural contexts, giving readers an understanding of how to look at beauty both intellectually and critically. Is beauty ever more than "skin deep"? Arguably yes, considering that the concept of beauty—and the pursuit of it—has shaped cultures worldwide, across every time period, and has even served to change the course of history. Studying beauty practices yields insight into social status, wealth, political ideology, religious doctrine, and gender expectations, including gender nonconformity. A truly interdisciplinary text, Beauty around the World: A Cultural Encyclopedia presents an insightful perspective on beauty that draws from philosophy, literature, sociology, anthropology, psychology, and feminist studies, giving readers a unique view of world beauty practices. This volume offers information about beauty practices from the past to the present in alphabetical entries that address terms and topics such as "beards," "dreadlocks," "Geisha," "moko tattoos," and "progressive muscularity." Readers will better comprehend how beauty shapes many social interactions in profound ways worldwide, and that the unspoken social agreements that shape ideals of attractiveness and desirability within any given culture can matter very much. The encyclopedia's entries challenge readers to consider the questions "What is beauty?" and "Why does it matter?" A comprehensive bibliography is a valuable resource for further research.
Download or read book World History Encyclopedia 21 volumes written by Alfred J. Andrea Ph.D. and published by Bloomsbury Publishing USA. This book was released on 2011-03-23 with total page 8025 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unprecedented undertaking by academics reflecting an extraordinary vision of world history, this landmark multivolume encyclopedia focuses on specific themes of human development across cultures era by era, providing the most in-depth, expansive presentation available of the development of humanity from a global perspective. Well-known and widely respected historians worked together to create and guide the project in order to offer the most up-to-date visions available. A monumental undertaking. A stunning academic achievement. ABC-CLIO's World History Encyclopedia is the first comprehensive work to take a large-scale thematic look at the human species worldwide. Comprised of 21 volumes covering 9 eras, an introductory volume, and an index, it charts the extraordinary journey of humankind, revealing crucial connections among civilizations in different regions through the ages. Within each era, the encyclopedia highlights pivotal interactions and exchanges among cultures within eight broad thematic categories: population and environment, society and culture, migration and travel, politics and statecraft, economics and trade, conflict and cooperation, thought and religion, science and technology. Aligned to national history standards and packed with images, primary resources, current citations, and extensive teaching and learning support, the World History Encyclopedia gives students, educators, researchers, and interested general readers a means of navigating the broad sweep of history unlike any ever published.
Download or read book A woman s place written by Ciara Meehan and published by Manchester University Press. This book was released on 2023-02-28 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores representations of the domestic in Irish women’s magazines. Published in 1960s Ireland, during a period of transformation, they served as modern manuals for navigating everyday life. Traditional themes – dating, marriage, and motherhood – dominated. But editors also introduced conflicting voices to complicate the narrative. Readers were prompted to reimagine their home life, and traditional values were carefully subverted. The domestic was shown to be a negotiable concept in the coverage of such issues as the body and reproductive rights, working wives and equal pay. Dominant societal perceptions of women were also challenged through the inclusion of those who were on the margins – widows, unmarried mothers, and never-married women. This book considers the motivations of editors, the role of readers, and the influence of advertisers in shaping complex debates about women in society in 1960s Ireland.
Download or read book The Routledge Companion to the Makers of Global Business written by Teresa da Silva Lopes and published by Routledge. This book was released on 2019-07-09 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims to deepen our historical understanding of how firms and entrepreneurs contributed to transformative processes of globalization. This book explores how global business facilitated the mechanisms of cross-border interactions that affected individuals, organizations, industries, national economies and international relations. The 37 chapters span the Middle Ages to the present day, analyzing the emergence of institutions and actors alongside key contextual factors for global business development. Contributors examine business as a central actor in globalization, covering myriad entrepreneurs, organizational forms and key industrial sectors. Taking a historical view, the chapters highlight the intertwined and evolving nature of economic, political, social, technological and environmental patterns and relationships. They explore dynamic change as well as lasting continuities, both of which often only become visible – and can only be fully understood – when analyzed in the long run. With dedicated chapters on challenges such as political risk, sustainability and economic growth, this prestigious collection provides a one-stop shop for a key business discipline. Chapter 31 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Download or read book Ageing Corporeality and Embodiment written by Chris Gilleard and published by Anthem Press. This book was released on 2014-11-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Ageing, Corporeality and Embodiment’ outlines and develops an argument about the emergence of a ‘new ageing’ during the second half of the twentieth century and its realisation through the processes of ‘embodiment’. The authors argue that ageing as a unitary social process and agedness as a distinct social location have lost much of their purchase on the social imagination. Instead, this work asserts that later life has become as much a field for ‘not becoming old’ as of ‘old age’. The volume locates the origins of this transformation in the cultural ferment of the 1960s, when new forms of embodiment concerned with identity and the care of the self arose as mass phenomena. Over time, these new forms of embodiment have been extended, changing the traditional relationship between body, age and society by making struggles over the care of the self central to the cultures of later life.
Download or read book American Firms in Europe written by Hubert Bonin and published by Librairie Droz. This book was released on 2009 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.
Download or read book Becoming Elizabeth Arden written by Stacy A. Cordery and published by Penguin. This book was released on 2024-09-03 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sweeping biography of one of the most influential and successful business-women in American history, BECOMING ELIZABETH ARDEN opens the Red Door to a world of wealth, glamor, and the profitable business of beauty Elizabeth Arden was a household name on six continents and a millionaire several times over before her death in 1966. Arden counted British royalty and social elites from the overlapping worlds of New York, Hollywood, London, and Paris among her clients. She revolutionized skin care and cosmetics, making it acceptable for all women to embrace glamour and wear makeup—not just actresses and prostitutes. She created a successful international business empire before women gained the vote and at a time when virtually no woman owned or ran a national company. She developed the first luxury spa and insisted on a holistic understanding of health and beauty. Unconventional and driven, Arden fervently believed that every woman could be beautiful. Acclaimed biographer Stacy Cordery does full justice to one of America’s greatest entrepreneurs. Canadian-born Florence Nightingale Graham turned herself into Elizabeth Arden, using her uncanny sense of the possible to take full advantage of everything New York City offered, building her company and becoming one with her brand. In an astounding rags-to-riches tale, Elizabeth Arden came to personify sophistication and refinement. Her hard work and innovation made makeup, fitness, and style not only acceptable but de rigueur. Arden prospered throughout the Depression, reimagined women’s needs during two World Wars, and by pioneering new approaches to marketing and advertising, ushered beauty into the modern era. Cordery delivers a compelling picture of a modern CEO whose career provides a model for aspiring businesses to this day.
Download or read book Patriarchy and the Politics of Beauty written by Allan D. Cooper and published by Rowman & Littlefield. This book was released on 2019-10-04 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political philosophers from the beginning of history have articulated the significance of beauty. Allan D. Cooper argues that these writings are coded to justify patriarchal structures of power, and that each epoch of global history has reflected a paradigm of beauty that rationalizes protocols of gender performance. Patriarchy is a system of knowledge that trains men to become soldiers but is now being challenged by human rights advocates and women’s rights activists.
