Download or read book Black is the New Green Marketing to Affluent African Americans written by Leonard Burnett and published by . This book was released on 2021-06-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."
Download or read book What s Black about It written by Pepper Miller and published by Paramount Market Publishing. This book was released on 2005 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Download or read book 50 Billion Dollar Boss written by Kathey Porter and published by Springer. This book was released on 2016-01-26 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.
Download or read book Black Culture Inc written by Patricia A. Banks and published by Stanford University Press. This book was released on 2022-04-19 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprising and fascinating look at how Black culture has been leveraged by corporate America. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater, and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc., Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that Black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of Black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary.
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2009-05-22 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Download or read book INSPIRED written by Jeffrey P. Drozdowski and published by Dog Ear Publishing. This book was released on 2017-08-19 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The day prior to writing this section Jeff heard it again. He has been hearing it over and over, primarily on the news networks, that the country’s racial and ethnic background is changing. According to the numbers AND the eyeball test Jeff believes it. The Pew Research Center states that by 2055 there will be no racial majority in the United States! Jeff Drozdowski has spent most of his life traveling the country and seeing these changes with his own two eyes. There is more to this change than just race and ethnicity. The generation that has the highest percentage of people in the workplace, The Millennials, are considered the most unique generation ever. The way this group looks at life and their acceptance of people the way they are is something that employers need to acknowledge and embrace. After all great people run great companies! “Inspired! How Our Differences Are Changing The Workplace” explores how the changes that are going on can be a benefit to all of us, especially at work!
Download or read book Our Black Year written by Maggie Anderson and published by . This book was released on 2012-02-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighborhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers--unlike consumers of other ethnicities-- choose not to support black-ownedbusinesses. At the same time, most of the businesses in their communities are owned by outsiders. On January 1, 2009 the Andersons embarked on a year-long public pledge to "buy black." They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighborhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend.
Download or read book In the Black written by Gregory S. Bell and published by John Wiley & Sons. This book was released on 2002-10-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The never-before-told story of five decades of African Americans onWall Street Here, for the first time, is the fascinating history of the AfricanAmerican experience on Wall Street as told by Gregory Bell, the sonof the man who founded the first black-owned member firm of the NewYork Stock Exchange. A successful finance professional in his ownright with close ties to leading figures in both the blackfinancial and civil rights communities, Bell tells the stories ofthe pioneers who broke down the ancient social and politicalbarriers to African American participation in the nation sfinancial industry. With the help of profiles of many importantblack leaders of the past fifty years including everyone from JesseJackson and Maynard Jackson, former mayor of Atlanta, to E. StanleyO Neal, COO and President of Merrill Lynch, and Russell Goings,founder of First Harlem Securities and cofounder of First HarlemSecurities he shows how in the years following World War II thegrowing social, political, and financial powers of AfricanAmericans converged on Wall Street. Set to publish during BlackHistory Month, In the Black will be warmly received by AfricanAmerican business readers and general readers alike.
Download or read book African American Environmental Thought written by Kimberly K. Smith and published by University Press of Kansas. This book was released on 2021-02-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: African American intellectual thought has long provided a touchstone for national politics and civil rights, but, as Kimberly Smith reveals, it also has much to say about our relationship to nature. In this first single-authored book to link African American and environmental studies, Smith uncovers a rich tradition stretching from the abolition movement through the Harlem Renaissance, demonstrating that black Americans have been far from indifferent to environmental concerns. Beginning with environmental critiques of slave agriculture in the early nineteenth century and evolving through critical engagements with scientific racism, artistic primitivism, pragmatism, and twentieth-century urban reform, Smith highlights the continuity of twentieth-century black politics with earlier efforts by slaves and freedmen to possess the land. She examines the works of such canonical figures as Frederick Douglass, Booker T. Washington, W. E. B. Du Bois, and Alain Locke, all of whom wrote forcefully about how slavery and racial oppression affected black Americans' relationship to the environment. Smith's analysis focuses on the importance of freedom in humans' relationship with nature. According to black theorists, the denial of freedom can distort one's relationship to the natural world, impairing stewardship and alienating one from the land. Her pathbreaking study offers the first linkage of the early conservation movement to black history, the first detailed description of black agrarianism, and the first analysis of scientific racism as an environmental theory. It also offers a new way to conceptualize black politics by bringing into view its environmental dimension, as well as a normative environmental theory grounded in pragmatism and aimed at identifying the social conditions for environmental virtue. Smith's work offers a new approach to established writers and thinkers and shows that they justly deserve a place in the canon of American environmental thought. African American Environmental Thought enriches our understanding of black politics and environmental history, and of environmental theory in general. Because slavery and racism have shaped the meaning of the American landscape, this body of thought offers us fresh conceptual resources by which we can make better sense of our world.
Download or read book Black America written by Eric Franey and published by . This book was released on 1996 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely exposure of a world that many took for granted, and others know little about. This book is a must read for all persons, whether general interest readers, business persons large or small, marketers, politicians... There is something for all contained in this eye-opening, stimulating publication. This book's powerful, candid, straightforward discussion delivers excellent information about missed business and marketing opportunities, economics, politics, and the like. It delivers refreshingly expressive, very thought provoking insight.
Download or read book The Covenant with Black America Ten Years Later written by Tavis Smiley and published by Smiley Books. This book was released on 2016 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In 2006, Tavis Smiley teamed up with other leaders in the black community to create a national plan of action to address the ten most crucial issues facing African Americans. The Covenant with Black America ... ran the gamut from health care to criminal justice, affordable housing to education, voting rights to racial divides. But a decade later, black men still fall to police bullets and brutality, black women still die from preventable diseases, black children still struggle to get a high quality education, the digital divide and environmental inequality still persist ... So Smiley calls for a renewal of The Covenant, presenting in this new edition the original action plan--with a new foreword and conclusion--alongside fresh data from the Indiana University School of Public & Environmental Affairs (SPEA) to underscore missed opportunities and the work that remains to be done"--Amazon.com.
Download or read book The Black Metropolis in the Twenty first Century written by Robert Doyle Bullard and published by Rowman & Littlefield. This book was released on 2007 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written mostly by African-American scholars, the chapters in this book describe the challenges facing cities, suburbs, and metropolitan regions as they seek to address continuing and emerging patterns of racial polarization in the twenty-first century. The book clearly shows that the United States entered the new millennium as one of the wealthiest and most powerful nations on Earth. Yet amid this prosperity, our nation is faced with some of the same challenges that confronted it at the beginning of the twentieth century, including rising inequality in income, wealth, and opportunity; economic restructuring; immigration pressures and ethnic tension; and a widening gap between "haves" and "have nots.""--BOOK JACKET.
Download or read book African American Environmental Thought written by Kimberly K. Smith and published by . This book was released on 2007 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the works of Frederick Douglass, Booker T. Washington, W. E. B. Du Bois, and several other canonical figures, to uncover a rich and vital tradition of black environmental thought from the abolition movement through the Harlem Renaissance. Provides the first careful linkage of the early conservation movement to black history, the first detailed description of black agrarianism, and the first analysis of scientific racism as an environmental theory.
Download or read book Greening the Black Urban Regime written by Alesia Montgomery and published by Wayne State University Press. This book was released on 2020-06-09 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alesia Montgomery’s Greening the Black Urban Regime: The Culture and Commerce of Sustainability in Detroit tells the story of the struggle to shape green redevelopment in Detroit. Cultural workers, envisioning a green city crafted by direct democracy, had begun to draw idealistic young newcomers to Detroit’s street art and gardens. Then a billionaire developer and private foundations hired international consultants to redesign downtown and to devise a city plan. Using the justice-speak of cultural workers, these consultants did innovative outreach, but they did not enable democratic deliberation. The Detroit Future City plan won awards, and the new green venues in the gentrified downtown have gotten good press. However, low-income black Detroiters have little ability to shape "greening" as uneven development unfolds and poverty persists. Based on years of fieldwork, Montgomery takes us into the city council chambers, nonprofit offices, gardens, churches, cafés, street parties, and public protests where the future of Detroit was imagined, debated, and dictated. She begins by using statistical data and oral histories to trace the impacts of capital flight, and then she draws on interviews and observations to show how these impacts influence city planning. Hostility between blacks and whites shape the main narrative, yet indigenous, Asian, Arab, and Latinx peoples in Detroit add to the conflict. Montgomery compares Detroit to other historical black urban regimes (HBURs)—U.S. cities that elected their first black mayors soon after the 1960s civil rights movement. Critiques of ecological urbanism in HBURs typically focus on gentrification. In contrast, Montgomery identifies the danger as minoritization: the imposition of "beneficent" governance across gentrified and non-gentrified neighborhoods that treats the black urban poor as children of nature who lack the (mental, material) capacities to decide their future. Scholars and students in the social sciences, as well as general readers with social and environmental justice concerns, will find great value in this research.
Download or read book The Black Image in the White Mind written by Robert M. Entman and published by University of Chicago Press. This book was released on 2001-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living in a segregated society, white Americans learn about African Americans through the images the media show. This text offers a look at the racial patterns in the mass media and how they shape the ambivalent attitudes of whites toward blacks.
Download or read book Black STILL Matters in Marketing written by Pepper Miller and published by . This book was released on 2015 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brainwashed written by Tom Burrell and published by Hay House, Inc. This book was released on 2009-09-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Black people are not dark-skinned white people,” says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of “no way!” At this point in history, the idea of black inferiority should have had a “Going-Out-of-Business Sale.” After all, Barack Obama has reached the Promised Land. Yet, as Brainwashed: Erasing the Myth of Black Inferiority testifies, too much of black America is still wandering in the wilderness. In this powerful examination of “the greatest propaganda campaign of all time”—the masterful marketing of black inferiority Burrell poses 10 provocative questions that will make black people look in the mirror and ask why, nearly 150 years after the Emancipation Proclamation, so many blacks still think like slaves. Brainwashed is not a reprimand; it is a call to deprogram ourselves of self-defeating attitudes and actions. Racism is not the issue; how we respond to racism is the issue. We must undo negative brainwashing and claim a new state of race-based self-esteem and self-actualization. Provocative and powerful, Brainwashed dares to expose the wounds so that we, at last, can heal.
