Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book War Culture and the Media written by Ian Stewart and published by Fairleigh Dickinson Univ Press. This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What is the role of the British media in our perception of warfare? Are the impressions which we glean from war films, television news reports and newspaper stories reliable? What are the issues - practical and political - involved in bringing reports of armed conflict to our television screens? Are British military institutions fairly represented, and how are enemy forces portrayed? How are ideas of nationalism and patriotism incorporated into the presentation of war?" "These are some of the questions addressed in this new collection of essays. The book is intended to provide students and general readers with a concise introduction to the main arguments and issues surrounding war and the moving image media in 20th century Britain, as well as contributing new perspectives to this increasingly important area of debate." "Among the subjects discussed are: the media build-up to the Gulf War; representations of the First World War; reporting terrorism; British imperialism in film; transmission technologies and the news reporting of armed conflict; the meaning of war-toys and war-games; and postmodernism and military history."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Download or read book Fantasies of the Master Race written by Ward Churchill and published by City Lights Books. This book was released on 1998 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chosen an "Outstanding Book on the Subject of Human Rights in the United States" by the Gustavus Myers Center for the Study of Human Rights. In this volume of incisive essays, Ward Churchill looks at representations of American Indians in literature and film, delineating a history of cultural propaganda that has served to support the continued colonization of Native America. During each phase of the genocide of American Indians, the media has played a critical role in creating easily digestible stereotypes of Indians for popular consumption. Literature about Indians was first written and published in order to provoke and sanctify warfare against them. Later, the focus changed to enlisting public support for "civilizing the savages," stripping them of their culture and assimilating them into the dominant society. Now, in the final stages of cultural genocide, it is the appropriation and stereotyping of Native culture that establishes control over knowledge and truth. The primary means by which this is accomplished is through the powerful publishing and film industries. Whether they are the tragically doomed "noble savages" walking into the sunset of Dances With Wolves or Carlos Castaneda's Don Juan, the exotic mythical Indians constitute no threat to the established order. Literature and art crafted by the dominant culture are an insidious political force, disinforming people who might otherwise develop a clearer understanding of indigenous struggles for justice and freedom. This book is offered to counter that deception, and to move people to take action on issues confronting American Indians today.

Download or read book Essays on Ceremonial written by and published by . This book was released on 1904 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Yvain written by Chretien de Troyes and published by Yale University Press. This book was released on 1987-09-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelfth-century French poet Chrétien de Troyes is a major figure in European literature. His courtly romances fathered the Arthurian tradition and influenced countless other poets in England as well as on the continent. Yet because of the difficulty of capturing his swift-moving style in translation, English-speaking audiences are largely unfamiliar with the pleasures of reading his poems. Now, for the first time, an experienced translator of medieval verse who is himself a poet provides a translation of Chrétien’s major poem, Yvain, in verse that fully and satisfyingly captures the movement, the sense, and the spirit of the Old French original. Yvain is a courtly romance with a moral tenor; it is ironic and sometimes bawdy; the poetry is crisp and vivid. In addition, the psychological and the socio-historical perceptions of the poem are of profound literary and historical importance, for it evokes the emotions and the values of a flourishing, vibrant medieval past.

Download or read book The TV Arab written by Jack G. Shaheen and published by Popular Press. This book was released on 1984 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Shaheen, studying over 100 different popular entertainment programs, cartoons and major documentaries telecast on network, independent and public channels, totaling nearly 200 episodes that relate to Arabs, has thrown new and revealing light on the stereotypes of people from the Middle East.

Download or read book Slow Fade to Black written by Thomas Cripps and published by Oxford University Press, USA. This book was released on 1993 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slow Fade to Black is a history of US African-American accomplishment in film from the earliest movies through World War II. It explores the growth of discrimination as filmmakers became more and more intrigued with myths of the Old South.

Download or read book Epic Encounters written by Melani McAlister and published by Univ of California Press. This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A wonderfully original and compelling study, essential for understanding the complex relations between the US and the nations and peoples of the Mideast. McAlister argues powerfully that American interests in the Mideast range far beyond the realm of foreign policy to become of paramount importance to the creation of American culture in the post World War II era. . . . A model for those interested in the interconnections of culture and foreign policy in an era of globalization. An engrossing read."--Amy Kaplan, author of The Social Construction of American Realism "Melani McAlister has written a marvelous book that draws together a vast array of materials from the media, archives, scholarly sources, and popular culture, interpreting it through her rich knowledge of cultural studies. Scholars in many fields--American studies, sociology, religious studies, political science, media studies, among others--will want to read this lively and engaging book."--Robert Wuthnow, author of After Heaven: Spirituality in America Since the 1950s, and Creative Spirituality: The Way of the Artist "A fascinating and completely original analysis of the relation between culture and foreign policy. . . this book casts entirely new light on US military, financial, and emotional investments in the Middle East. Conservative Christian sensibilities, television, Biblical epics, Black Power, and a host of gender-related representations--these and other factors all played a part in the shaping of American foreign policy in ways that have never before been noticed. No historian of twentieth-century American culture or politics should miss this brilliant book!"--Gail Bederman, author of Manliness and Civilization: A Cultural History of Gender and Race in the US, 1880-1917 "Diplomatic historians are now turning to Edward Said's Orientalism to explore the cultural dimensions of 20th Century America's representations of the Middle East. They are too late! Melani McAlister develops a "post-orientalist" approach to U.S. culture, foreign policy, and identity. Hers is also the first book ever to recognize that African -Americans matter to such a project. Epic Encounters is a blockbuster of a book."--Robert Vitalis, author of When Capitalists Collide: Business Conflict and the End of Empire in Egypt

Download or read book Hispanic Hollywood written by George Hadley-Garcia and published by Citadel Press. This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Charles Pettigrew First Bishop elect of the North Carolina Episcopal Church written by Bennett H Wall and published by Hassell Street Press. This book was released on 2021-09-10 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Download or read book Terror and Taboo written by Joseba Zulaika and published by Psychology Press. This book was released on 1996 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book The United States and the Middle East written by American Assembly and published by The American Assembly. This book was released on 1964 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: As background reading for the twenty-fourth American Assembly.

Download or read book The Politics of Terrorism Third Edition written by Stohl and published by CRC Press. This book was released on 1988-01-29 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placing terrorists and terrorist activities within their sociopolitical settings, this volume contains essays by 16 experts on the major theories, typologies, concepts, strategies, tactics, ideologies, practices, implications of, and responses to contemporary political terrorism. New to this edition are essays on typologies and state terrorism in international affairs, and terrorism within Latin America, the Middle East, the United States, Western Europe, and sub-Saharan Africa. The authors demystify the myths of contemporary political terrorism, and conclude with discussions of the interrelationship among political terrorism, the media and civil liberties; counterterrorism policies; the threat that terrorists will go nuclear; and the international terrorist network. ISBN 0-8247-7814-6: $45.00.

Download or read book Violence as Communication written by Alex Peter Schmid and published by Sage Publications (CA). This book was released on 1982 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Download or read book Certified and Registered Central Service Technician CRCST written by National Learning Corporation and published by . This book was released on 2019-02 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Admission Test Series prepares students for entrance examinations into college, graduate and professional school as well as candidates for professional certification and licensure. The Certified and Registered Central Service Technician (CRCST) Passbook(R) prepares you by sharpening the skills and abilities necessary to succeed on your upcoming entrance exam. It provides hundreds of questions and answers in the areas that will likely be covered on your upcoming exam, including but not limited to: cleaning, decontamination and disinfection; preparation and packaging; sterilization; medical equipment; documents and records; and more.

Download or read book Discourse War and Terrorism written by Adam Hodges and published by John Benjamins Publishing. This book was released on 2007-04-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse since September 11, 2001 has constrained and shaped public discussion and debate surrounding terrorism worldwide. Social actors in the Americas, Europe, Asia, the Middle East and elsewhere employ the language of the “war on terror” to explain, react to, justify and understand a broad range of political, economic and social phenomena. Discourse, War and Terrorism explores the discursive production of identities, the shaping of ideologies, and the formation of collective understandings in response to 9/11 in the United States and around the world. At issue are how enemies are defined and identified, how political leaders and citizens react, and how members of societies understand their position in the world in relation to terrorism. Contributors to this volume represent diverse sub-fields involved in the critical study of language, including perspectives from sociocultural linguistics, communication, media, cultural and political studies.