Download or read book Big Little Legends How Everyday Leaders Build Irresistible Brands written by Gair Maxwell and published by Page Two Press. This book was released on 2021-11-09 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come. You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legendsis jam-packed with reasons why every brand should discover, tell and believe in their own story.
Download or read book Big Little Legends How Everyday Leaders Build Irresistible Brands written by Gair Maxwell and published by Page Two Press. This book was released on 2021-11-09 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come. You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legendsis jam-packed with reasons why every brand should discover, tell and believe in their own story.
Download or read book Business Legends written by Gita Piramal and published by Penguin UK. This book was released on 2010-12-01 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Golden age of Indian industry, as it now seems in retrospect, lasted from 1951 to "62. and industrialists of the lime were not afraid to think ahead and plan big. Among the entrepreneurs who led this Industrial resurgence, four were particularly outstanding, G.D. Birla, Walchand Hirachand, Kasturbhai Lalbhai and, J.R.D. Tata. Gita Piramal, author of the acclaimed Business Maharajas, sensitively recreates the Lives and Times of these four titans of industry. She draws upon hitherto untapped sources of information to Sketch her profiles, making htis perhaps the closest Look at these legends this fair. Thought provoking and incisive. Business Legends is a compelling Account of ambition and achievement.
Download or read book Unique Hustle written by Will Castro and published by Mango Media Inc.. This book was released on 2019-06-18 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a must-read for anybody interested in bangin’ custom cars, Hip Hop culture, and sports lifestyle.” —LeBron James Will Castro, star of Velocity Channel’s Unique Rides and one of the most popular car customizers in the country, has achieved the American Dream, finding great success doing something he loves. He has worked with many marquee names, and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film and television; including P. Diddy, LeBron James, Nicki Minaj, Carmelo Anthony, Jason Derulo, Ice-T, and DJ Khaled, just to name a few. Discover Will’s inspiring journey to success from growing up poor in the housing projects of New York’s Lower East Side to customizing the rides of the rich and famous. Unique Hustle tells his personal stories of trial and triumph. With only a high school education, audacity, and passion, he ground out a place for himself in the world and hustled his way to the top. Alongside Will’s story, Unique Hustle also provides a “how to” from a professional to readers who love to learn about cars and customization techniques. Readers will learn: Which cars are best suited for specific customizations The dos and don’ts of car exteriors including paint jobs, rims, and wraps The dos and don’ts of car interiors How to add “unique” flair with stereo and video systems, cigar boxes, and more
Download or read book Catching Dreams written by Frazier Robinson and published by Syracuse University Press. This book was released on 2000-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rare memoir about the Negro Leagues and its celebrated players, Frazier "Slow" Robinson offers an inspiring and often entertaining view of the black baseball diamond through a catcher's mask. In 1939, at the age of 29—after playing professional baseball for twelve years—Frazier Robinson caught the legendary Satchel Paige in barnstorming games from New Orleans to Walla Walla. Robinson played several more seasons in the Negro Leagues before finishing his career in Canada. While his career was a solid one, it was less spectacular than that of his friend and Hall-of-Famer, Satchel Paige, and so more typical of the experience of most Negro Leaguers. Richly embroidered with the threads of black society and of life as a black athlete in a racially divided nation, Robinson recounts his long career with the skill and ease of a natural storyteller. He covers, in remarkable detail, the personal perspective of the men, the teams, and the times that shaped this uniquely American subculture. From playing catcher for obscure industrial teams to barnstorming with Satchel Paige, he chronologically traces his nationwide path through the 1920s, '30s, '40s, and early '50s. The Foreword by John "Buck" O'Neil and Introduction by Gerald Early place Robinson squarely in the world of sports, African American culture, and American history.
Download or read book The Ignorant Maestro written by Itay Talgam and published by Penguin. This book was released on 2015 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers leadership advice based on examples of good orchestra conducting, emphasizing the importance of the recognition of one's own ignorance and the possibility that others may come up with ideas that a leader could not even imagine.
Download or read book Selling With Dignity written by Harry Spaight and published by . This book was released on 2021-09-27 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of sales, there are all kinds of tactics and strategies. What is the latest and greatest strategy to get people to buy our wares? Is it sales automation? Artificial Intelligence? Selling is getting to be more and more challenging. The pressure is on. Companies are spending untold sums of money to grow their businesses. Salespeople are being viewed as robots who are mechanically calling and emailing with little to no relationship building. Accountants are looking at spreadsheets of activity and view the craft of sales as something that can be achieved as simply doing a task. Why are some successful and others are not? They do not understand the nuances of personality, relationships, and the skills required to bring in new business. Customers and clients desire to be treated well. Many prefer to bypass people altogether and buy what they need without human interaction. Who can be trusted these days? There are all kinds of scams, misrepresentations, and con artists taking advantage of people. People at their core prefer to do business with people who can be trusted, who do what is right and put others' interests over their own. But where are these types of salespeople? Many salespeople are only thinking about their own livelihood and quotas. They aren't thinking about service to others. They often don't even have the time to serve others after they sell their product or service and they have already moved on to the next customer (victim). Selling With Dignity takes a different approach. Instead of viewing people as numbers and machines, salespeople can be dignified in their approach. Selling is an honorable profession when it is done right. When sellers feel they are valuable and have integrity and respect, this opens the door for better conversations and eventually relationships. This book puts an end to sleazy sales tactics and proves Selling With Dignity can be done and it leads to massive success.
Download or read book Secrets of Selling from Real Estate Masters written by Terry L. Weaver and published by Elevate. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to learn everything about selling real estate or simply give your present sales techniques a personal tune up, the time-proven methods in the book make it easy for you. 'Secrets of Selling from the Masters' is presented in seventeen educational, motivational and easily mastered lessons. You are taken under the wing of a mentor who has a natural gift for selling that comes through on every page. Terry Weaver learned his selling techniques the hard way, but you can sidestep the hard knocks by learning and applying his techniques. You'll get lots of help in evaluating clients and their motivations, in how to use the art of questioning and listening in order to diminish the client's resistance to making a decision, and how to overcome objections. If you are in sales, this book will strengthen your skills. If you are just considering making real estate sales your career, the master sales trainer will get you started right.
Download or read book Shedding the Corporate Bitch written by Bernadette Boas and published by Morgan James Pub. This book was released on 2011-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shedding the Corporate Bitch" provides an honest and hard look at the pros and cons of manning-up in the workplace, and provides tips and lessons of how women can avoid those same mistakes to realize the riches in life they desire.
Download or read book Love and Selling written by Dan Smaida and published by Beaver's Pond Press. This book was released on 2016-06-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's face it: there's a lot of sucky selling going on in the world today. Sellers have been trained to use artificial tactics in pursuit of the sale. Like a woman in a bar bracing for another cheesy, tired pickup line, customers are now warier than ever. In ''Love and Selling,'' Dan Smaida uses the Lens of Love to call out all those cheesy, cringe-worthy 'tactics' and offer more authentic alternatives. The book uses the simple lessons we all understand about love and relationships to transform the way we think about selling. No 'sales processes,' no seller-centric models, just tried-and-true behaviors that work in business . . . and in love. When sellers ditch the tricks and focus on developing true relationships, they create real partnerships with customers, enjoy their jobs more, and see better results.
Download or read book Go Givers Sell More written by Bob Burg and published by Penguin. This book was released on 2010-02-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Download or read book Edupreneur How To Monetise Your Expertise and Profitably Educate Your Market written by Sarah Cordiner and published by Maintraining Pty Limited. This book was released on 2017-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.
Download or read book Ecommerce Millionaires written by Nathan Resnick and published by . This book was released on 2018-11-07 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, you'll find all the information you need to get off the ground. We'll cover everything from ideation to manufacturing to sales channels, marketing, and global expansion. The purpose of this book is to show you exactly how you can make it happen for yourself -- and of course, how Sourcify can help you do it. Along with all this essential information, I'll be sharing stories of founders who've grown their businesses to eight figures. I'll tell you how their businesses started, the challenges they faced along the way, and how they scaled their businesses beyond what they could have imagined.
Download or read book Ticket to the Limit written by Randy Cohen and published by Greenleaf Book Group. This book was released on 2009-10 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the founder and CEO of TicketCity who talks about the importance of work/life balance as part of any successful life.
Download or read book Mein Kampf written by Adolf Hitler and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-26 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madman, tyrant, animal—history has given Adolf Hitler many names. In Mein Kampf (My Struggle), often called the Nazi bible, Hitler describes his life, frustrations, ideals, and dreams. Born to an impoverished couple in a small town in Austria, the young Adolf grew up with the fervent desire to become a painter. The death of his parents and outright rejection from art schools in Vienna forced him into underpaid work as a laborer. During the First World War, Hitler served in the infantry and was decorated for bravery. After the war, he became actively involved with socialist political groups and quickly rose to power, establishing himself as Chairman of the National Socialist German Worker's party. In 1924, Hitler led a coalition of nationalist groups in a bid to overthrow the Bavarian government in Munich. The infamous Munich "Beer-hall putsch" was unsuccessful, and Hitler was arrested. During the nine months he was in prison, an embittered and frustrated Hitler dictated a personal manifesto to his loyal follower Rudolph Hess. He vented his sentiments against communism and the Jewish people in this document, which was to become Mein Kampf, the controversial book that is seen as the blue-print for Hitler's political and military campaign. In Mein Kampf, Hitler describes his strategy for rebuilding Germany and conquering Europe. It is a glimpse into the mind of a man who destabilized world peace and pursued the genocide now known as the Holocaust.
Download or read book Swagger and Sweat written by Warren Bergen and published by Jasper Island Media Limited. This book was released on 2013-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Start-up Capital Boot Camp Every wonder why one company gets funded and 99 do not? Welcome to the alleys of start-up capital, a wild scene where entrepreneurs seek investors to fuel the dream. Venture capitalists fund 1 of 100 deals and angel investors fund a few more. Get the deal right and you accelerate the growth of the company. Get it wrong and you join the unfunded majority. This is the truth about how deals get done, what the investors want and how to avoid the bad money. After seeing well over 1,000 deals in the past decade and seeing consistent mistakes being made, Bergen created this book to help first-time entrepreneurs prepare themselves and their early stage companies to stand above the fray of competing deals. Learn from the stories of masters and fools. Then follow the Tale of Tom as he leaves his job, chooses partners, builds a company and finds funding. Early Praise for Swagger & Sweat: "I believe this to be important and insightful work." Bill Mackenzie Senior Advisor Next Equities "Warren has taken his collective experiences in helping to raise capital and has articulated the most important themes and concepts with absolute brilliancy." Michael Yurechuk, BCOM, MBA, President and CEO, Energy Engine "Swagger & Sweat is a long overdue and much needed resource for emerging entrepreneurs. Warren's book engages us with a plain language and information rich read that should be on every entrepreneur's book shelf. " Marc Elrick Principal & Founder, Critical Path Group Executive Director, Canadian Financing Forum Executive Director, Banff Venture Forum Supporting insights and interviews contributed by: Shawn Abbott, iNovia Capital Bob de Wit, GreenAngel Energy Fund Bill McKenzie, Next Equities Whitney Rockley, McRock Capital Mike Satterfield, Yaletown Venture Partners Geoff Smart & Randy Street, ghSMART Mike Volker, Angel Investor
