Download or read book Big Data Analytics for the Prediction of Tourist Preferences Worldwide written by N. Padmaja and published by Emerald Group Publishing. This book was released on 2024-02-22 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics for the Prediction of Tourist Preferences Worldwide explores the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner.
Download or read book Handbook of Travel Behaviour written by Dimitris Potoglou and published by Edward Elgar Publishing. This book was released on 2024-04-12 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful Handbook offers a comprehensive and diverse understanding of the determinants of travel behaviour, looking at the ways in which it can be better understood, modelled and forecasted. Dimitris Potoglou and Justin Spinney bring together an international range of esteemed academics who explore the origins of the field, research analysis methods, environmental considerations, and social factors. This title contains one or more Open Access chapters.
Download or read book Analytics in Smart Tourism Design written by Zheng Xiang and published by Springer. This book was released on 2016-10-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Download or read book Big Data and Innovation in Tourism Travel and Hospitality written by Marianna Sigala and published by Springer. This book was released on 2019-02-26 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Download or read book Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2021-06-18 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Download or read book Advances in Computational and Bio Engineering written by S. Jyothi and published by Springer Nature. This book was released on 2020-07-06 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers state-of-the-art research in computational engineering and bioengineering to facilitate knowledge exchange between various scientific communities. Computational engineering (CE) is a relatively new discipline that addresses the development and application of computational models and simulations often coupled with high-performance computing to solve complex physical problems arising in engineering analysis and design in the context of natural phenomena. Bioengineering (BE) is an important aspect of computational biology, which aims to develop and use efficient algorithms, data structures, and visualization and communication tools to model biological systems. Today, engineering approaches are essential for biologists, enabling them to analyse complex physiological processes, as well as for the pharmaceutical industry to support drug discovery and development programmes.
Download or read book Information and Communication Technologies in Tourism 2017 written by Roland Schegg and published by Springer. This book was released on 2017-01-03 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy. There is a particular focus on the development of digital strategies, the impact of big data, and the digital economy. In addition to the description of research advances and innovative ideas, readers will find a number of informative industrial case studies. The contents of the book are based on the 2017 ENTER eTourism conference, held in Rome. The volume will be of interest to all academics and practitioners who wish to keep abreast of the latest developments in eTourism.
Download or read book Smart Cities Big Data Prediction Methods and Applications written by Hui Liu and published by Springer Nature. This book was released on 2020-03-25 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Cities: Big Data Prediction Methods and Applications is the first reference to provide a comprehensive overview of smart cities with the latest big data predicting techniques. This timely book discusses big data forecasting for smart cities. It introduces big data forecasting techniques for the key aspects (e.g., traffic, environment, building energy, green grid, etc.) of smart cities, and explores three key areas that can be improved using big data prediction: grid energy, road traffic networks and environmental health in smart cities. The big data prediction methods proposed in this book are highly significant in terms of the planning, construction, management, control and development of green and smart cities. Including numerous case studies to explain each method and model, this easy-to-understand book appeals to scientists, engineers, college students, postgraduates, teachers and managers from various fields of artificial intelligence, smart cities, smart grid, intelligent traffic systems, intelligent environments and big data computing.
Download or read book Assessing Urban Transportation with Big Data Analysis written by Dongyuan Yang and published by Springer Nature. This book was released on 2022-09-19 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chiefly focuses on urban traffic, an area supported by massive amounts of data. The application of big data to urban traffic provides strategic and technical methods for the multi-directional and in-depth observation of complex adaptive systems, thus transforming conventional urban traffic planning and management methods. Sharing valuable insights into how big data can be applied to urban traffic, it offers a valuable asset for information technicians, traffic engineers and traffic data analysts alike.
Download or read book Promoting Responsible Tourism With Digital Platforms written by El Archi, Youssef and published by IGI Global. This book was released on 2024-06-03 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of digital transformation, the tourism industry faces a pressing challenge: balancing the growing demand for travel with the imperative to protect the environment and preserve local cultures. The rise of digital platforms has revolutionized how people plan, book, and experience travel, but it has also intensified concerns about overtourism, cultural commodification, and environmental degradation. Without thoughtful intervention, these trends threaten to undermine the destinations travelers seek to explore. Promoting Responsible Tourism With Digital Platforms offers a comprehensive solution by exploring how digital platforms can be leveraged to promote responsible travel practices. By examining case studies, theoretical frameworks, and the latest technological advancements, the book provides actionable insights for policymakers, industry professionals, and travelers alike. It serves as a roadmap for integrating responsible tourism principles into the digital landscape, ensuring that tourism remains sustainable and beneficial for all stakeholders.
Download or read book Handbook of Research on Advanced Research Methodologies for a Digital Society written by Punziano, Gabriella and published by IGI Global. This book was released on 2021-09-03 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing research is an ever-changing challenge for social scientists. This challenge is harder than ever today as current societies are changing quickly and in many, sometimes conflicting, directions. Social phenomena, personal interactions, and formal and informal relationships are becoming more borderless and disconnected from the anchors of the offline “reality.” These dynamics are heavily marking our time and are suggesting evolutionary challenges in the ways we know, interpret, and analyze the world. Internet and computer-mediated communication (CMC) is being incorporated into every aspect of daily life, and social life has been deeply penetrated by the internet. This is due to recent technological developments that increase the scope and range of online social spaces and the forms and time of participation such as Web 2.0, which widened the opportunities for user-generated content, the emergence of an “internet of things,” and of ubiquitous mobile devices that make it possible to always be connected. This implies an adjustment to epistemological and methodological stances for conducting social research and an adaption of traditional social research methods to the specificities of online interactions in the digital society. The Handbook of Research on Advanced Research Methodologies for a Digital Society covers the different strands of methods most affected by the change in a digital society and develops a broader theoretical reflection on the future of social research in its challenge to always be fitting, suitable, adaptable, and pertinent to the society to be studied. The chapters are geared towards unlocking the future frontiers and potential for social research in the digital society. They include theoretical, epistemological, and ontological reflections about the digital research methods as well as innovative methods and tools to collect, analyze, and interpret data. This book is ideal for social scientists, practitioners, librarians, researchers, academicians, and students interested in social research methodology and its developments in the digital scenario.
Download or read book Big Data Analytics written by Naveen Kumar and published by Springer. This book was released on 2015-11-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the Fourth International Conference on Big Data Analytics, BDA 2015, held in Hyderabad, India, in December 2015. The 9 revised full papers and 9 invited papers were carefully reviewed and selected from 61 submissions and cover topics on big data: security and privacy; big data in commerce; big data: models and algorithms; and big data in medicine.
Download or read book Big Data Computing for Geospatial Applications written by Zhenlong Li and published by MDPI. This book was released on 2020-11-23 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of big data and geospatial computing has brought forth challenges and opportunities to Geographic Information Science with regard to geospatial data management, processing, analysis, modeling, and visualization. This book highlights recent advancements in integrating new computing approaches, spatial methods, and data management strategies to tackle geospatial big data challenges and meanwhile demonstrates opportunities for using big data for geospatial applications. Crucial to the advancements highlighted in this book is the integration of computational thinking and spatial thinking and the transformation of abstract ideas and models to concrete data structures and algorithms.
Download or read book Big Data written by Balamurugan Balusamy and published by John Wiley & Sons. This book was released on 2021-03-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Big Data from the ground up with this complete and up-to-date resource from leaders in the field Big Data: Concepts, Technology, and Architecture delivers a comprehensive treatment of Big Data tools, terminology, and technology perfectly suited to a wide range of business professionals, academic researchers, and students. Beginning with a fulsome overview of what we mean when we say, “Big Data,” the book moves on to discuss every stage of the lifecycle of Big Data. You’ll learn about the creation of structured, unstructured, and semi-structured data, data storage solutions, traditional database solutions like SQL, data processing, data analytics, machine learning, and data mining. You’ll also discover how specific technologies like Apache Hadoop, SQOOP, and Flume work. Big Data also covers the central topic of big data visualization with Tableau, and you’ll learn how to create scatter plots, histograms, bar, line, and pie charts with that software. Accessibly organized, Big Data includes illuminating case studies throughout the material, showing you how the included concepts have been applied in real-world settings. Some of those concepts include: The common challenges facing big data technology and technologists, like data heterogeneity and incompleteness, data volume and velocity, storage limitations, and privacy concerns Relational and non-relational databases, like RDBMS, NoSQL, and NewSQL databases Virtualizing Big Data through encapsulation, partitioning, and isolating, as well as big data server virtualization Apache software, including Hadoop, Cassandra, Avro, Pig, Mahout, Oozie, and Hive The Big Data analytics lifecycle, including business case evaluation, data preparation, extraction, transformation, analysis, and visualization Perfect for data scientists, data engineers, and database managers, Big Data also belongs on the bookshelves of business intelligence analysts who are required to make decisions based on large volumes of information. Executives and managers who lead teams responsible for keeping or understanding large datasets will also benefit from this book.
Download or read book Advances in Smart Vehicular Technology Transportation Communication and Applications written by Jeng-Shyang Pan and published by Springer. This book was released on 2017-11-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents papers from the First International Conference on Smart Vehicular Technology, Transportation, Communication and Applications (VTCA 2017). Held from 6 to 8 November 2017 in Kaohsiung, Taiwan, the conference was co-sponsored by Springer, Fujian University of Technology in China, Fujian Provincial Key Laboratory of Digital Equipment, Fujian Provincial Key Lab of Big Data Mining and Applications, and National Kaohsiung University of Applied Sciences in Taiwan. The book is a valuable resource for researchers and professionals engaged in all areas of smart vehicular technology, vehicular transportation, vehicular communication, and applications.
Download or read book Handbook of e Tourism written by Zheng Xiang and published by Springer Nature. This book was released on 2022-09-01 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
Download or read book Experience My Brand written by Joe Tawfik and published by Greenleaf Book Group. This book was released on 2017-03-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become “embedded within a company’s DNA.” You will learn through detailed analysis and real-world illustrations how to: • Analyze, Design, and Measure Customer Experience • Implement Superior Customer Experience Initiatives • Consider how Customer Experience Will Change and Transform the Future With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that will keep you alert and engaged. Experience My Brand’s unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.
