Download or read book Big Data Analytics Using Splunk written by Peter Zadrozny and published by Apress. This book was released on 2013-08-23 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics Using Splunk is a hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also learn to draw from machine data, enabling you to analyze, say, web server log files and patterns of user access in real time, as the access is occurring. Gone are the days when you need be caught out by shifting public opinion or sudden changes in customer behavior. Splunk’s easy to use engine helps you recognize and react in real time, as events are occurring. Splunk is a powerful, yet simple analytical tool fast gaining traction in the fields of big data and operational intelligence. Using Splunk, you can monitor data in real time, or mine your data after the fact. Splunk’s stunning visualizations aid in locating the needle of value in a haystack of a data. Geolocation support spreads your data across a map, allowing you to drill down to geographic areas of interest. Alerts can run in the background and trigger to warn you of shifts or events as they are taking place. With Splunk you can immediately recognize and react to changing trends and shifting public opinion as expressed through social media, and to new patterns of eCommerce and customer behavior. The ability to immediately recognize and react to changing trends provides a tremendous advantage in today’s fast-paced world of Internet business. Big Data Analytics Using Splunk opens the door to an exciting world of real-time operational intelligence. Built around hands-on projects Shows how to mine social media Opens the door to real-time operational intelligence

Download or read book Big Data Analytics with Java written by Rajat Mehta and published by Packt Publishing Ltd. This book was released on 2017-07-31 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the basics of analytics on big data using Java, machine learning and other big data tools About This Book Acquire real-world set of tools for building enterprise level data science applications Surpasses the barrier of other languages in data science and learn create useful object-oriented codes Extensive use of Java compliant big data tools like apache spark, Hadoop, etc. Who This Book Is For This book is for Java developers who are looking to perform data analysis in production environment. Those who wish to implement data analysis in their Big data applications will find this book helpful. What You Will Learn Start from simple analytic tasks on big data Get into more complex tasks with predictive analytics on big data using machine learning Learn real time analytic tasks Understand the concepts with examples and case studies Prepare and refine data for analysis Create charts in order to understand the data See various real-world datasets In Detail This book covers case studies such as sentiment analysis on a tweet dataset, recommendations on a movielens dataset, customer segmentation on an ecommerce dataset, and graph analysis on actual flights dataset. This book is an end-to-end guide to implement analytics on big data with Java. Java is the de facto language for major big data environments, including Hadoop. This book will teach you how to perform analytics on big data with production-friendly Java. This book basically divided into two sections. The first part is an introduction that will help the readers get acquainted with big data environments, whereas the second part will contain a hardcore discussion on all the concepts in analytics on big data. It will take you from data analysis and data visualization to the core concepts and advantages of machine learning, real-life usage of regression and classification using Naive Bayes, a deep discussion on the concepts of clustering,and a review of simple neural networks on big data using deepLearning4j or plain Java Spark code. This book is a must-have book for Java developers who want to start learning big data analytics and want to use it in the real world. Style and approach The approach of book is to deliver practical learning modules in manageable content. Each chapter is a self-contained unit of a concept in big data analytics. Book will step by step builds the competency in the area of big data analytics. Examples using real world case studies to give ideas of real applications and how to use the techniques mentioned. The examples and case studies will be shown using both theory and code.

Download or read book Advanced Splunk written by Ashish Kumar Tulsiram Yadav and published by Packt Publishing Ltd. This book was released on 2016-06-13 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of getting the maximum out of your machine data using Splunk About This Book A practical and comprehensive guide to the advanced functions of Splunk,, including the new features of Splunk 6.3 Develop and manage your own Splunk apps for greater insight from your machine data Full coverage of high-level Splunk techniques including advanced searches, manipulations, and visualization Who This Book Is For This book is for Splunk developers looking to learn advanced strategies to deal with big data from an enterprise architectural perspective. It is expected that readers have a basic understanding and knowledge of using Splunk Enterprise. What You Will Learn Find out how to develop and manage apps in Splunk Work with important search commands to perform data analytics on uploaded data Create visualizations in Splunk Explore tweaking Splunk Integrate Splunk with any pre-existing application to perform data crunching efficiently and in real time Make your big data speak with analytics and visualizations using Splunk Use SDK and Enterprise integration with tools such as R and Tableau In Detail Master the power of Splunk and learn the advanced strategies to get the most out of your machine data with this practical advanced guide. Make sense of the hidden data of your organization – the insight of your servers, devices, logs, traffic and clouds. Advanced Splunk shows you how. Dive deep into Splunk to find the most efficient solution to your data problems. Create the robust Splunk solutions you need to make informed decisions in big data machine analytics. From visualizations to enterprise integration, this well-organized high level guide has everything you need for Splunk mastery. Start with a complete overview of all the new features and advantages of the latest version of Splunk and the Splunk Environment. Go hands on with uploading data, search commands for basic and advanced analytics, advanced visualization techniques, and dashboard customizing. Discover how to tweak Splunk to your needs, and get a complete on Enterprise Integration of Splunk with various analytics and visualization tools. Finally, discover how to set up and use all the new features of the latest version of Splunk. Style and approach This book follows a step by step approach. Every new concept is built on top of its previous chapter, and it is full of examples and practical scenarios to help the reader experiment as they read.

Download or read book Exploring Splunk written by David Carasso and published by Cito Research. This book was released on 2012 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data has incredible business value, and Splunk is the best tool for unlocking that value. Exploring Splunk shows you how to pinpoint answers and find patterns obscured by the flood of machinegenerated data. This book uses an engaging, visual presentation style that quickly familiarizes you with how to use Splunk. You'll move from mastering Splunk basics to creatively solving real-world problems, finding the gems hidden in big data.

Download or read book Data Analytics Using Splunk 9 x written by Dr. Nadine Shillingford and published by Packt Publishing Ltd. This book was released on 2023-01-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of Splunk 9.x to build insightful reports and dashboards with a detailed walk-through of its extensive features and capabilities Key Features Be well-versed with the Splunk 9. x architecture, installation, onboarding, and indexing data features Create advanced visualizations using the Splunk search processing language Explore advanced Splunk administration techniques, including clustering, data modeling, and container management Book DescriptionSplunk 9 improves on the existing Splunk tool to include important features such as federated search, observability, performance improvements, and dashboarding. This book helps you to make the best use of the impressive and new features to prepare a Splunk installation that can be employed in the data analysis process. Starting with an introduction to the different Splunk components, such as indexers, search heads, and forwarders, this Splunk book takes you through the step-by-step installation and configuration instructions for basic Splunk components using Amazon Web Services (AWS) instances. You’ll import the BOTS v1 dataset into a search head and begin exploring data using the Splunk Search Processing Language (SPL), covering various types of Splunk commands, lookups, and macros. After that, you’ll create tables, charts, and dashboards using Splunk’s new Dashboard Studio, and then advance to work with clustering, container management, data models, federated search, bucket merging, and more. By the end of the book, you’ll not only have learned everything about the latest features of Splunk 9 but also have a solid understanding of the performance tuning techniques in the latest version.What you will learn Install and configure the Splunk 9 environment Create advanced dashboards using the flexible layout options in Dashboard Studio Understand the Splunk licensing models Create tables and make use of the various types of charts available in Splunk 9.x Explore the new configuration management features Implement the performance improvements introduced in Splunk 9.x Integrate Splunk with Kubernetes for optimizing CI/CD management Who this book is for The book is for data analysts, Splunk users, and administrators who want to become well-versed in the data analytics services offered by Splunk 9. You need to have a basic understanding of Splunk fundamentals to get the most out of this book.

Download or read book Splunk 7 Essentials Third Edition written by J-P Contreras and published by Packt Publishing Ltd. This book was released on 2018-03-29 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform machine data into powerful analytical intelligence using Splunk Key Features Analyze and visualize machine data to step into the world of Splunk! Leverage the exceptional analysis and visualization capabilities to make informed decisions for your business This easy-to-follow, practical book can be used by anyone - even if you have never managed data before Book Description Splunk is a search, reporting, and analytics software platform for machine data, which has an ever-growing market adoption rate. More organizations than ever are adopting Splunk to make informed decisions in areas such as IT operations, information security, and the Internet of Things. The first two chapters of the book will get you started with a simple Splunk installation and set up of a sample machine data generator, called Eventgen. After this, you will learn to create various reports, dashboards, and alerts. You will also explore Splunk's Pivot functionality to model data for business users. You will then have the opportunity to test-drive Splunk's powerful HTTP Event Collector. After covering the core Splunk functionality, you'll be provided with some real-world best practices for using Splunk, and information on how to build upon what you've learned in this book. Throughout the book, there will be additional comments and best practice recommendations from a member of the SplunkTrust Community, called "Tips from the Fez". What you will learn Install and configure Splunk for personal use Store event data in Splunk indexes, classify events into sources, and add data fields Learn essential Splunk Search Processing Language commands and best practices Create powerful real-time or user-input dashboards Be proactive by implementing alerts and scheduled reports Tips from the Fez: best practices using Splunk features and add-ons Understand security and deployment considerations for taking Splunk to an organizational level Who this book is for This book is for the beginners who want to get well versed in the services offered by Splunk 7. If you want to be a data/business analyst or want to be a system administrator, this book is what you want. No prior knowledge of Splunk is required.

Download or read book Handbook of Big Data Analytics written by Vadlamani Ravi and published by IET. This book was released on 2021-07-09 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive edited 2-volume handbook provides a unique platform for researchers, engineers, developers, educators and advanced students in the field of Big Data analytics. The first volume presents methodologies that support Big Data analytics, while the second volume offers a wide range of Big Data analytics applications.

Download or read book Splunk Enterprise Operational Intelligence Delivered written by Betsy Page Sigman and published by Packt Publishing Ltd. This book was released on 2017-02-28 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystify Big Data and discover how to bring operational intelligence to your data to revolutionize your work About This Book Get maximum use out of your data with Splunk's exceptional analysis and visualization capabilities Analyze and understand your operational data skillfully using this end-to-end course Full coverage of high-level Splunk techniques such as advanced searches, manipulations, and visualization Who This Book Is For This course is for software developers who wish to use Splunk for operational intelligence to make sense of their machine data. The content in this course will appeal to individuals from all facets of business, IT, security, product, marketing, and many more What You Will Learn Install and configure the latest version of Splunk. Use Splunk to gather, analyze, and report data Create Dashboards and Visualizations that make data meaningful Model and accelerate data and perform pivot-based reporting Integrate advanced JavaScript charts and leverage Splunk's APIs Develop and Manage apps in Splunk Integrate Splunk with R and Tableau using SDKs In Detail Splunk is an extremely powerful tool for searching, exploring, and visualizing data of all types. Splunk is becoming increasingly popular, as more and more businesses, both large and small, discover its ease and usefulness. Analysts, managers, students, and others can quickly learn how to use the data from their systems, networks, web traffic, and social media to make attractive and informative reports. This course will teach everything right from installing and configuring Splunk. The first module is for anyone who wants to manage data with Splunk. You'll start with very basics of Splunk— installing Splunk— before then moving on to searching machine data with Splunk. You will gather data from different sources, isolate them by indexes, classify them into source types, and tag them with the essential fields. With more than 70 recipes on hand in the second module that demonstrate all of Splunk's features, not only will you find quick solutions to common problems, but you'll also learn a wide range of strategies and uncover new ideas that will make you rethink what operational intelligence means to you and your organization. Dive deep into Splunk to find the most efficient solution to your data problems in the third module. Create the robust Splunk solutions you need to make informed decisions in big data machine analytics. From visualizations to enterprise integration, this well-organized high level guide has everything you need for Splunk mastery. This learning path combines some of the best that Packt has to offer into one complete, curated package. It includes content from the following Packt products: Splunk Essentials - Second Edition Splunk Operational Intelligence Cookbook - Second Edition Advanced Splunk Style and approach Packed with several step by step tutorials and a wide range of techniques to take advantage of Splunk and its wide range of capabilities to deliver operational intelligence within your enterpise

Download or read book Artificial Intelligence for Big Data written by Anand Deshpande and published by Packt Publishing Ltd. This book was released on 2018-05-22 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build next-generation Artificial Intelligence systems with Java Key Features Implement AI techniques to build smart applications using Deeplearning4j Perform big data analytics to derive quality insights using Spark MLlib Create self-learning systems using neural networks, NLP, and reinforcement learning Book Description In this age of big data, companies have larger amount of consumer data than ever before, far more than what the current technologies can ever hope to keep up with. However, Artificial Intelligence closes the gap by moving past human limitations in order to analyze data. With the help of Artificial Intelligence for big data, you will learn to use Machine Learning algorithms such as k-means, SVM, RBF, and regression to perform advanced data analysis. You will understand the current status of Machine and Deep Learning techniques to work on Genetic and Neuro-Fuzzy algorithms. In addition, you will explore how to develop Artificial Intelligence algorithms to learn from data, why they are necessary, and how they can help solve real-world problems. By the end of this book, you'll have learned how to implement various Artificial Intelligence algorithms for your big data systems and integrate them into your product offerings such as reinforcement learning, natural language processing, image recognition, genetic algorithms, and fuzzy logic systems. What you will learn Manage Artificial Intelligence techniques for big data with Java Build smart systems to analyze data for enhanced customer experience Learn to use Artificial Intelligence frameworks for big data Understand complex problems with algorithms and Neuro-Fuzzy systems Design stratagems to leverage data using Machine Learning process Apply Deep Learning techniques to prepare data for modeling Construct models that learn from data using open source tools Analyze big data problems using scalable Machine Learning algorithms Who this book is for This book is for you if you are a data scientist, big data professional, or novice who has basic knowledge of big data and wish to get proficiency in Artificial Intelligence techniques for big data. Some competence in mathematics is an added advantage in the field of elementary linear algebra and calculus.

Download or read book Data Stream Management written by Minos Garofalakis and published by Springer. This book was released on 2016-07-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the theory and practice of data stream management, and the novel challenges this emerging domain poses for data-management algorithms, systems, and applications. The collection of chapters, contributed by authorities in the field, offers a comprehensive introduction to both the algorithmic/theoretical foundations of data streams, as well as the streaming systems and applications built in different domains. A short introductory chapter provides a brief summary of some basic data streaming concepts and models, and discusses the key elements of a generic stream query processing architecture. Subsequently, Part I focuses on basic streaming algorithms for some key analytics functions (e.g., quantiles, norms, join aggregates, heavy hitters) over streaming data. Part II then examines important techniques for basic stream mining tasks (e.g., clustering, classification, frequent itemsets). Part III discusses a number of advanced topics on stream processing algorithms, and Part IV focuses on system and language aspects of data stream processing with surveys of influential system prototypes and language designs. Part V then presents some representative applications of streaming techniques in different domains (e.g., network management, financial analytics). Finally, the volume concludes with an overview of current data streaming products and new application domains (e.g. cloud computing, big data analytics, and complex event processing), and a discussion of future directions in this exciting field. The book provides a comprehensive overview of core concepts and technological foundations, as well as various systems and applications, and is of particular interest to students, lecturers and researchers in the area of data stream management.

Download or read book Handbook of Research on Big Data Clustering and Machine Learning written by Garcia Marquez, Fausto Pedro and published by IGI Global. This book was released on 2019-10-04 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: As organizations continue to develop, there is an increasing need for technological methods that can keep up with the rising amount of data and information that is being generated. Machine learning is a tool that has become powerful due to its ability to analyze large amounts of data quickly. Machine learning is one of many technological advancements that is being implemented into a multitude of specialized fields. An extensive study on the execution of these advancements within professional industries is necessary. The Handbook of Research on Big Data Clustering and Machine Learning is an essential reference source that synthesizes the analytic principles of clustering and machine learning to big data and provides an interface between the main disciplines of engineering/technology and the organizational, administrative, and planning abilities of management. Featuring research on topics such as project management, contextual data modeling, and business information systems, this book is ideally designed for engineers, economists, finance officers, marketers, decision makers, business professionals, industry practitioners, academicians, students, and researchers seeking coverage on the implementation of big data and machine learning within specific professional fields.

Download or read book Improving Your Splunk Skills written by James D. Miller and published by Packt Publishing Ltd. This book was released on 2019-08-22 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform machine-generated data into valuable business insights using the powers of Splunk Key FeaturesExplore the all-new machine learning toolkit in Splunk 7.xTackle any problems related to searching and analyzing your data with SplunkGet the latest information and business insights on Splunk 7.xBook Description Splunk makes it easy for you to take control of your data and drive your business with the cutting edge of operational intelligence and business analytics. Through this Learning Path, you'll implement new services and utilize them to quickly and efficiently process machine-generated big data. You'll begin with an introduction to the new features, improvements, and offerings of Splunk 7. You'll learn to efficiently use wildcards and modify your search to make it faster. You'll learn how to enhance your applications by using XML dashboards and configuring and extending Splunk. You'll also find step-by-step demonstrations that'll walk you through building an operational intelligence application. As you progress, you'll explore data models and pivots to extend your intelligence capabilities. By the end of this Learning Path, you'll have the skills and confidence to implement various Splunk services in your projects. This Learning Path includes content from the following Packt products: Implementing Splunk 7 - Third Edition by James MillerSplunk Operational Intelligence Cookbook - Third Edition by Paul R Johnson, Josh Diakun, et alWhat you will learnMaster the new offerings in Splunk: Splunk Cloud and the Machine Learning ToolkitCreate efficient and effective searchesMaster the use of Splunk tables, charts, and graph enhancementsUse Splunk data models and pivots with faster data model accelerationMaster all aspects of Splunk XML dashboards with hands-on applicationsApply ML algorithms for forecasting and anomaly detectionIntegrate advanced JavaScript charts and leverage Splunk's APIWho this book is for This Learning Path is for data analysts, business analysts, and IT administrators who want to leverage the Splunk enterprise platform as a valuable operational intelligence tool. Existing Splunk users who want to upgrade and get up and running with Splunk 7.x will also find this book useful. Some knowledge of Splunk services will help you get the most out of this Learning Path.

Download or read book Network Security Through Data Analysis written by Michael S Collins and published by "O'Reilly Media, Inc.". This book was released on 2014-02-10 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional intrusion detection and logfile analysis are no longer enough to protect today’s complex networks. In this practical guide, security researcher Michael Collins shows you several techniques and tools for collecting and analyzing network traffic datasets. You’ll understand how your network is used, and what actions are necessary to protect and improve it. Divided into three sections, this book examines the process of collecting and organizing data, various tools for analysis, and several different analytic scenarios and techniques. It’s ideal for network administrators and operational security analysts familiar with scripting. Explore network, host, and service sensors for capturing security data Store data traffic with relational databases, graph databases, Redis, and Hadoop Use SiLK, the R language, and other tools for analysis and visualization Detect unusual phenomena through Exploratory Data Analysis (EDA) Identify significant structures in networks with graph analysis Determine the traffic that’s crossing service ports in a network Examine traffic volume and behavior to spot DDoS and database raids Get a step-by-step process for network mapping and inventory

Download or read book Splunk Operational Intelligence Cookbook written by Josh Diakun and published by Packt Publishing Ltd. This book was released on 2018-05-28 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage Splunk's operational intelligence capabilities to unlock new hidden business insights and drive success Key Features Tackle any problems related to searching and analyzing your data with Splunk Get the latest information and business insights on Splunk 7.x Explore the all new machine learning toolkit in Splunk 7.x Book Description Splunk makes it easy for you to take control of your data, and with Splunk Operational Cookbook, you can be confident that you are taking advantage of the Big Data revolution and driving your business with the cutting edge of operational intelligence and business analytics. With more than 80 recipes that demonstrate all of Splunk’s features, not only will you find quick solutions to common problems, but you’ll also learn a wide range of strategies and uncover new ideas that will make you rethink what operational intelligence means to you and your organization. You’ll discover recipes on data processing, searching and reporting, dashboards, and visualizations to make data shareable, communicable, and most importantly meaningful. You’ll also find step-by-step demonstrations that walk you through building an operational intelligence application containing vital features essential to understanding data and to help you successfully integrate a data-driven way of thinking in your organization. Throughout the book, you’ll dive deeper into Splunk, explore data models and pivots to extend your intelligence capabilities, and perform advanced searching with machine learning to explore your data in even more sophisticated ways. Splunk is changing the business landscape, so make sure you’re taking advantage of it. What you will learn Learn how to use Splunk to gather, analyze, and report on data Create dashboards and visualizations that make data meaningful Build an intelligent application with extensive functionalities Enrich operational data with lookups and workflows Model and accelerate data and perform pivot-based reporting Apply ML algorithms for forecasting and anomaly detection Summarize data for long term trending, reporting, and analysis Integrate advanced JavaScript charts and leverage Splunk's API Who this book is for This book is intended for data professionals who are looking to leverage the Splunk Enterprise platform as a valuable operational intelligence tool. The recipes provided in this book will appeal to individuals from all facets of business, IT, security, product, marketing, and many more! Even the existing users of Splunk who want to upgrade and get up and running with Splunk 7.x will find this book to be of great value.

Download or read book Mastering Splunk written by Jim Miller and published by . This book was released on 2014-12-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for those Splunk developers who want to learn advanced strategies to deal with big data from an enterprise architectural perspective. You need to have good working knowledge of Splunk.

Download or read book Data Driven Law written by Edward J. Walters and published by CRC Press. This book was released on 2018-07-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For increasingly data-savvy clients, lawyers can no longer give "it depends" answers rooted in anecdata. Clients insist that their lawyers justify their reasoning, and with more than a limited set of war stories. The considered judgment of an experienced lawyer is unquestionably valuable. However, on balance, clients would rather have the considered judgment of an experienced lawyer informed by the most relevant information required to answer their questions. Data-Driven Law: Data Analytics and the New Legal Services helps legal professionals meet the challenges posed by a data-driven approach to delivering legal services. Its chapters are written by leading experts who cover such topics as: Mining legal data Computational law Uncovering bias through the use of Big Data Quantifying the quality of legal services Data mining and decision-making Contract analytics and contract standards In addition to providing clients with data-based insight, legal firms can track a matter with data from beginning to end, from the marketing spend through to the type of matter, hours spent, billed, and collected, including metrics on profitability and success. Firms can organize and collect documents after a matter and even automate them for reuse. Data on marketing related to a matter can be an amazing source of insight about which practice areas are most profitable. Data-driven decision-making requires firms to think differently about their workflow. Most firms warehouse their files, never to be seen again after the matter closes. Running a data-driven firm requires lawyers and their teams to treat information about the work as part of the service, and to collect, standardize, and analyze matter data from cradle to grave. More than anything, using data in a law practice requires a different mindset about the value of this information. This book helps legal professionals to develop this data-driven mindset.

Download or read book Big Data in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-03-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter