Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2013 with total page 1160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2007 with total page 1512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Close up Ads written by Conrad Kisch and published by Gyldendal Uddannelse. This book was released on 2010 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Et indblik i reklamernes varierede sprogbrug og indsigt i kultur- og samfundsforhold i de engelsktalende lande. Indeholder en række trykte reklamer og et udbud af tekster med forskellige indgangsvinkler til temaet
Download or read book Advertising Selling Service written by Business Data Bureau, Indianapolis and published by . This book was released on 1922 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Spirit of Capitalism According to the Michelin Company written by Corine Védrine and published by Springer. This book was released on 2018-09-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure.
Download or read book What a Character written by Warren Dotz and published by Chronicle Books (CA). This book was released on 1996 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Mr. Clean to Mr. Bubble, from the wholesome Quaker Oats Man to the mischievous Trix Rabbit, advertising characters are as much a part of twentieth-century Amercia as the familiar products they symbolize. Illustrated with vivid, full-color photographs, and accompanied by a fascinating text, this fanciful volume offers an entertaining look at the history and design of these pop culture icons, with their timeless appeal for consumers of all ages.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Vintage Marketing Differentiation written by Robert L. Williams, Jr. and published by Springer. This book was released on 2017-03-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Download or read book MARKETING MANAGEMENT written by Dr.D.David Winster Praveenraj and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agent Culture written by Sabine Payr and published by CRC Press. This book was released on 2004-06-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume began with a workshop of the Austrian Research Institute for Artificial Intelligence held in 2001. Concerned with embodied agents as cultural objects and subjects, the book is divided into three parts. It begins by drawing attention to the cultural embeddedness of technology in general and agent design in particular, as a reminder that there cannot be an agent without culture. The section concludes that agent systems not only can be used to establish a shared understanding, but can also promote the diversity of understanding and identity. Part II consists of chapters dealing with design concepts and reflections on cross-cultural believability. It suggests how an agent's behavior may be adapted to the cultural context of application while maintaining consistency and describes an approach based on the OCC model--which is widely known and used in the embodied agents research community. Next, the section suggests that Affect Control Theory--an empirically-based, mathematically-elaborated perspective on microsociology--can be incorporated into agents in order to give them a capacity for normative role behaviors and emotional displays. Subsequent chapters pass on from more general considerations to the design and implementation of cross-cultural characters and present virtual character design from the perspective of the artist and the practitioner in stressing that corporate culture and audience culture(s) both guide the design choices, but the resulting culturally adapted agent is "handcrafted." It ends with a chapter that reports cross-cultural user studies made in the UK, Austria, and Croatia. Part III discusses the potential of agents as mediators in intercultural communication. It includes an overview of the ways in which embodied agents are and could be used to coach the acquisition of intercultural communication skills, followed by a chapter that suggests agents could be used to intentionally mold intercultural communication. The last chapter addresses the need for a shared sense of community in large-scale collaboration systems for multi-national organizations that transcends any one cultural orientation and that is truly multicultural.
Download or read book Ad Boy written by Warren Dotz and published by . This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection. The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). Some were fashion victims who survived (remember hippy Hush Puppies, circa 1969?). And some are no longer with us (the Frito Bandito was finally brought to justice in 1971). These endearingly offbeat characters are as fresh and entertaining today as they were creatively inspired in decades past.
Download or read book Marketing Michelin written by Stephen L. Harp and published by JHU Press. This book was released on 2001-12-14 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Download or read book Meet Mr Product written by Warren Dotz and published by Chronicle Books. This book was released on 2003-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Jolly Green Giant to the cute little Morton Salt Girl, this book is a vibrantly colorful tribute to pop-culture icons over the decades. 500 color images.
Download or read book Performance and Modernity written by Julia A. Walker and published by Cambridge University Press. This book was released on 2022-01-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do ideas take shape? How do concepts emerge into form? This book argues that they take shape quite literally in the human body, often appearing on stage in new styles of performance. Focusing on the historical period of modernity, Performance and Modernity: Enacting Change on the Globalizing Stage demonstrates how the unforeseen impact of economic, industrial, political, social, and psychological change was registered in bodily metaphors that took shape on stage. In new styles of performance-acting, dance, music, pageantry, avant-garde provocations, film, video and networked media-this book finds fresh evidence for how modernity has been understood and lived, both by stage actors, who, in modelling new habits, gave emerging experiences an epistemological shape, and by their audiences, who, in borrowing the strategies performers enacted, learned to adapt to a modernizing world.
Download or read book Influences written by Anna Gerber and published by . This book was released on 2006 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Picker s Pocket Guide Signs written by Eric Bradley and published by Penguin. This book was released on 2014-11-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Signs of Success Discover what the pros know with this hands-on, how-to guide to picking advertising signs. Learn what seasoned collectors look for and what they value in this easy-to-follow and indispensable pocket guide. YOU'LL UNCOVER: • The best categories of signs: beer, Coca-Cola, petroliana, food and drink, farm and implement, home and garden, and neon signs • Practical strategies from top buyers and sellers • What to look for and where to find it • How to flip the signs you pick • Common fakes and reproductions Whether for pleasure or profit, the Picker's Pocket Guide is a real find.
