Download or read book The Celestial Bibendum written by Nicolas de Crécy and published by Humanoids Inc. This book was released on 2014-03-19 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nicolas De Crécy's unique work of surrealism and fantasy, starring one lonely seal pup lost in a vast and corrupt metropolis.

Download or read book Michelin Man written by Olivier Darmon and published by Motorbooks International. This book was released on 1998 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subtitled: 100 Years of Bibendum. This graphic volume celebrates the life and work of one of the world's most universally recognized and brilliant marketing figures. Throughout this century Bibendum's images have conveyed the message of a firm that has successfully branched out beyond the tire business into all sectors of the travel industry, from maps and travel guides to the creation of road signs and the numbering of highways, as seen here in lavishly illustrated sketches, artwork and photographs from the Michelin Tyre Company's archives. Only available through Classic Motorbooks. Hdbd., 9 3/4" x 12 1/2", 144 pgs., 100+ b&w ill., 100+ color.

Download or read book Historicizing Lifestyle written by David Bell and published by Routledge. This book was released on 2016-04-22 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifestyles have a history, and lifestyle media is fundamentally implicated in this history. This original volume examines issues of taste, media and lifestyle from the 1900s to 1970s, providing a wealth of empirical evidence and debate from varied international perspectives. Including examples as diverse as 'Good Housekeeping' and 'Playboy', it explores the continuities and discontinuities between the past and present to provide a better understanding of the representation of lifestyle and its relationship to the self. The volume demonstrates how ideas about gender, nation and 'race' problematize taken-for-granted assumptions about lifestyle, with particular emphasis on the new middle classes in the US. The book also examines the role of advertising and marketing in mediating ideas about lifestyle, the role of material culture in the construction of cultural hierarchies and the positioning of social groups within wider cartographies of taste. The volume makes a significant contribution to this growing field and will interest academics and students in media and cultural studies, communication studies, cultural history and sociology.

Download or read book A Vehicle for Change written by Éamon Ó Cofaigh and published by Liverpool University Press. This book was released on 2022-05-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Open Access edition of this book will be available on the Liverpool University Press website and the OAPEN library. Since its invention, the automobile has been systematically ‘consumed’, to become part of the fabric of twentieth- and twenty-first-century society, its impact and perception making the car an accurate gauge of changing cultural norms and values. As it grew in popularity, the automobile conditioned the very texture of modern life, and the particularly car-centred society of contemporary France is an especially apt locus for examination. The ubiquity of the automobile across all social strata provides us with a defined lens through which to examine the evolution of French society in the modern and post-modern eras. Taking the Second World War as a pivotal moment in recent French history, this book demonstrates how the automobile was both consumed and fetishized in distinct ways before and after this conflict. The ways in which society evolved from the pre- to the post-war period allow us to view French culture through the prism of the automobile as it embodied technological and social progress in twentieth-century France. The present volume seeks to explore and interrogate the processes of representation and mediation inherent in the evolving patterns of automobile consumption, and their subsequent impacts on local and national identity, framed by a detailed case study centred on France from the late-nineteenth century to the oil crisis of the early 1970s.

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1921 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1921 with total page 1294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book fueling the future on the road to the hydrogen economy written by and published by DIANE Publishing. This book was released on with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Design for Media written by Di Hand and published by Routledge. This book was released on 2014-07-10 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to’ Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs Supported by a comprehensive gallery of examples and case studies Highly illustrated throughout Colour ‘How to’ sections explain in detail how to create layouts and work with type, pictures and colour successfully Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.

Download or read book The Enforcement of Intellectual Property Rights A Case Book written by L.T.C. Harms and published by WIPO. This book was released on 2012-12 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this publication, WIPO and the author aim at making available for judges, lawyers and law enforcement officials a valuable tool for the handling of intellectual property cases. To that effect, the case book uses carefully selected court decisions drawn from various countries with either civil or common law traditions. The extracts from the decisions and accompanying comments illustrate the different areas of intellectual property law, with an emphasis on matters that typically arise in connection with the enforcement of intellectual property rights in civil as well as criminal proceedings.

Download or read book Commercial Art written by and published by . This book was released on 1928 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trademark Law and Theory written by Graeme B. Dinwoodie and published by Edward Elgar Publishing. This book was released on 2008 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boasting an impressive list of contributors, this first edition of Trademark Law and Theory brings together a compilation of well-written and powerfully argued works by leading international academics. The book is certainly one of the most extensive and thought provoking overviews of contemporary trademark law and theory yet to be published. . . Whilst all the contributions share in common their examination of the rapidity of change within trademark systems, the editors should be commended on their generous seasoning of other cross cutting themes throughout the Handbook. . . This fascinating compendium enriches our understanding of the shape, substance, and form of trademark law and theory. . . this Handbook is perhaps a rare exception to the adage that no book can be all things to all men . Its broad sweep approach and cross cutting themes enable a range of interested parties, such as policymakers; academics in the fields of marketing, business, consumer psychology; in addition to the usual suspects; to dip in and out of the Handbook as they wish. . . a unique and erudite collection of essays concerning trademark law and theory. . . Odette Hutchinson, Communications Law Trademarks is an area of vital, practical everyday concern, and the idea of producing a volume that brings together the perspectives of 19 thoughtful and experienced legal scholars is a bold and exciting initiative. The present volume does not disappoint and the two editors are to be congratulated on orchestrating an ensemble that simultaneously informs and stimulates. The title is apt: it is truly contemporary and is highly theoretical and doctrinal in character, while the interesting choice of the word handbook suggests clearly that this is a work in progress, a snapshot at a particular time of the challenging lines of individual research that each contributor to the volume is undertaking. It is a fine addition to a larger series of research handbooks in intellectual property published by Edward Elgar under the series editorship of Jeremy Phillips. . . The editors have done a fine job in presenting this material in such a clear and coherent fashion. . . this is an excellent and rewarding volume of readings that will be of interest to anyone working in the area of trademarks, whether as an academic or as a practitioner. Indeed, for the practitioner it will be of particular value, in that it contains, and opens up, many areas of inquiry that may not always be apparent when working at the coalface of a particular problem. . . For both kinds of readers, the real value of the volume is to have so many different kinds of perspectives brought together within the space of a single volume. . . this is a handsome production: the publishers and editors are to be commended on the clarity and cleanness of the typeface and headings, the thoroughness of the index, and the accuracy of their proof reading. It has also been given a striking and evocative cover. Sam Ricketson, University of Melbourne Law School Australia, European Intellectual Property Review Trademark Law and Theory is a first-rate exploration of the issues that will dominate trademark law in the 21st century. Authors from five continents provide a truly global perspective on the present and future of trademark law. An exceptional collection of contributors and contributions. Robert Denicola, University of Nebraska, US This compendium is an excellent source of writing on all aspects of trademark law and practice by experts from Europe, the United States, South Africa, Singapore, New Zealand and Australia. It will be a stimulating read for lawyers, academics, students and policymakers alike on the present and developing trends in law and policy relating to trademarks as marketing tools and cultural artefacts. The editors deserve congratulation on their concept for the book and their judicious selection of material. David Vaver, University of Oxford, UK All students, young and older, in the burgeoni

Download or read book The Law and Practice of Trademark Transactions written by Irene Calboli and published by Edward Elgar Publishing. This book was released on 2016-02-26 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives. After mapping out the international legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms. Key features include: • A comprehensive overview of legal and policy-related issues • A blend of approaches underpinning strategic considerations with analytical rigour • Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions • Authorship from renowned trademark experts Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field.

Download or read book The Works of the English Poets from Chaucer to Cowper Cotton Logan T Wharton J Warton Blacklock Cambridge Mason JOnes Beattie Cowper written by and published by . This book was released on 1810 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Works of the English Poets from Chaucer to Cowper Cotton Logan T Warton J Warton Blacklock Cambridge Mason Jones Beattie Cowper written by Alexander Chalmers and published by . This book was released on 1810 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Works of the English Poets from Chaucer to Cowper Cotton Logan T Warton J Warton Blacklock Cambridge Mason Jones Beattie Cowper written by Samuel Johnson and published by . This book was released on 1810 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2003-12-31 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.