Download or read book Popularization and Knowledge Mediation in the Law Popularisierung und Wissensvermittlung im Recht written by Jan Engberg and published by LIT Verlag Münster. This book was released on 2018-11 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume widens the scope of Legal Linguistics from the traditional focus on performative texts like statutes to the popularization of legal knowledge for different purposes. The chapters, written in English, German or French, discuss the theoretical basis and methods and investigate popularization efforts by national institutions, law firms and community websites. The objects of study cover a variety of modes and media from different national contexts reaching from print folders over online written texts to YouTube videos and movies.
Download or read book Digital Supply Chains written by Götz G. Wehberg and published by Routledge. This book was released on 2020-07-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a practical guide to digital supply chain modelling, demonstrating an agile approach to how such models can be applied to any manufacturing company to build competitive advantage, facilitate new business models and drive towards Industry 4.0. The agile approach of the book provides an attractive alternative to the conventional country-by-country deployment of S/4 HANA and other relevant technologies. This book contains the expertise Gotz G. Wehberg has amassed over 20 years as a senior partner in a leading consulting company, working across industries and with globally recognized clients, advising on digitization. In it, he explains the scientific roots of digital supply chain management such as holism, cybernetics, self-organization and evolutionary theory to inform a deep understanding that can drive a supremely innovative strategy for Industry 4.0. Beyond strategy, Wehberg introduces the practical tools and technologies used in supply chain modelling, for example, sensors, big data, artificial intelligence and the Internet of Things, as well as a reference framework that categorizes the technologies, together with the latest concepts and tools, such as DDMRP, predictive S&OP, pattern recognition, autonomous logistics and Lean. This framework supports decision making for developing supply chains in an end-to-end and cross-functional fashion, providing clear guidance for executives and managers on how to design supply chains for the future.
Download or read book A Relational View on IT Outsourcing written by Stefan Blumenberg and published by ibidem-Verlag / ibidem Press. This book was released on 2012-07-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sound contracts are an obvious necessity for an IT outsourcing relationship, but they are by far not the only prerequisite for achieving a truly successful relationship. Companies that establish successful outsourcing implement active relationship management in order to reach a good relationship quality. However, relationship quality as a central concept in IT outsourcing governance has not been thoroughly analyzed and applied yet, neither in scientific literature nor in practice. Stefan Blumenberg addresses these shortcomings and shows how relationship quality can be measured as a seven-dimensional construct and which are the crucial factors that are required to achieve high-quality relationships. Based on a case study series with 18 banks and their respective IT service providers in Germany, Blumenberg demonstrates that knowledge transfer mechanisms strongly influence relationship quality. Banks with clearly defined contact structures (e.g. retained organizations) and knowledge transfer mechanisms for exchanging implicit and explicit knowledge (e.g. trainings, job rotation) exhibit a good relationship quality and, as a result, achieve a successful outsourcing relationship.
Download or read book Soziale Welten und kommunikative Stile written by Inken Keim and published by Gunter Narr Verlag. This book was released on 2002 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Download or read book B to B Electronic Marketplaces written by Evi Hartmann and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?
Download or read book Mobile Support in Customer Loyalty Management written by Christian Zeidler and published by Springer Science & Business Media. This book was released on 2009-09-02 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
Download or read book Linguistics of text and conversation written by Klaus Brinker and published by Walter de Gruyter. This book was released on 2000 with total page 937 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series of HANDBOOKS OF LINGUISTICS AND COMMUNICATION SCIENCE is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction. For ""classic"" linguistics there appears to be a need for a review of the state of the art which will provide a reference base for the rapid advances in research undertaken from a variety of theoretical standpoints, while in the m.
Download or read book Kommunikationsmanagement written by Peter Dietrich and published by LIT Verlag Münster. This book was released on 2010 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deutsche Nationalbibliografie written by Die deutsche Nationalbibliothek and published by . This book was released on 2008 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Strategies for Financial Services Firms written by Dennis Kundisch and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of this book "New strategies for financial services providers" is an equally relevant and important topic in science and practice. In the (post) informa tion age economy, the German financial services market and many big financial services providers are in a deep crisis. Increasing competition due to deregulation and improved transparency through new means of communication on the one hand, and empowered customers demanding individualized solutions for their fi nancial problems e. g. because of new working circumstances, increase the pres sure on the market participants to alter their strategies according to these new challenges. Many firms have reacted defensively either by merging in the hopes of realizing scale effects - a high-risk venture considering the last few years - or by adapting "me-too-strategies" (also known as "lemming-banking") that do not provide for a sustainable competitive advantage. Based on a profound analysis of developing mega-trends in the years ahead, es pecially in information and IT-intense market, Dr. Kundisch develops a new anti cyclical strategy that aims at using IT as an enabler to strengthen customer rela tionships and focus on individualized solutions wherever it seems economically sound to do so. However, he does not stop after the development of the strategy, but provides two important concepts that may help turn this vision and strategy into reality. Thus, he favorably and refreshingly differentiates against many contributions that stop at the fairly abstract strategic level.
Download or read book Identity Based Brand Management written by Christoph Burmann and published by Springer Nature. This book was released on 2023-03-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Download or read book Collaborative Customer Relationship Management written by Alexander H. Kracklauer and published by Springer Science & Business Media. This book was released on 2012-11-07 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Download or read book Multilingual Dictionary of Knowledge Management written by Otto Vollnhals and published by Walter de Gruyter. This book was released on 2011-09-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital preservation is an issue faced by practitioners in Ross Harveythe library and recordkeeping professions, yet most professionalshave little time to keep up with the latest techniquesand standards. This invaluable work provides a single-volume introduction to the principles, strategies and practices currently applied by librarians and recordkeepers to the preservation of digital information and will assist them to make informed decisions about the role of digital information in their care. The book is presented in four parts: Why do we preserve? What do we preserve? How do we preserve? and How do we manage digital preservation? Each part covers the area in detail and addresses current issues in a clear and informative manner. The terminology of the field is explained clearly throughout the book. Each chapter includes a range of case studies from institutionsat the forefront of digital object preservation. An index facilitates quick access. This book will be essential as a professional reference tool for all librarians, recordkeepers and archivists with preservation responsibilities as well as being a definitive source of information for the whole profession including students.
Download or read book Cross Business Synergies written by Sebastian Knoll and published by Springer Science & Business Media. This book was released on 2008-07-17 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sebastian Knoll suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.
Download or read book A Risk information Perspective on the Marketing of M A Advisory written by Ute Kristin Schuler and published by Peter Lang. This book was released on 2004 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies choose their investment bank M&A advisor? What roles do sales presentation, the bank's reputation, its relationship with the company, and the company's experience with banks during previous transactions play? Can universal banks build on their commercial banking relationships with the company when applying for an advisory mandate? How well do reputation and other vehicles help decrease perceived risk associated with the M&A advisor choice, and how reliably do they yield subsequent satisfaction? What can banks learn from these interdependencies for a successful go-to-market, both externally (marketing and sales) and internally (culture, organization, incentive systems)? The topic of how companies choose their M&A advisor has not been in the focus of any publication to date. By building on risk theory, information economy, principal agent theory, and product classifications, this publication develops a theoretical framework in which real-life marketing problems are being addressed. A European-wide survey among M&A advice users is used to quantitatively validate or reject the so-derived hypotheses, before further-reaching implications are being discussed.
Download or read book Key Account Management in Business to Business Markets written by Stefan Wengler and published by Springer Science & Business Media. This book was released on 2007-11-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.
