Download or read book Beyond Buzz written by Lois KELLY and published by AMACOM. This book was released on 2007-03-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It’s official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people’s interest...and generate much more than buzz.
Download or read book Beyond Buzz written by Lois Kelly and published by Amacom. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.
Download or read book No Dream Is Too High written by Buzz Aldrin and published by National Geographic Books. This book was released on 2016-04-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beloved American hero and astronaut Buzz Aldrin reflects on the wisdom, guiding principles, and irreverent anecdotes he's gathered—both in outer space and on earth—through his event-filled life, in this inspiring guide-to-life for the next generation. Everywhere he goes, crowds gather to meet Buzz Aldrin. He is a world-class hero, a larger-than-life figurehead, best known of a generation of astronauts whose achievements surged in just a few years from first man in space to first men on the moon. Now he pauses to reflect and share what he has learned, from the vantage point not only of outer space but also of time: still a non-stop traveler and impassioned advocate for space exploration, Aldrin will be 86 in 2016. No Dream Is Too High whittles down Buzz Aldrin's event-filled life into a short list of principles he values, each illustrated by fascinating anecdotes and memories, such as: · Second comes right after first. NASA protocol should have meant he was first on the moon, but rules changed just before the mission. How he learned to be proud of being the second man on the moon. · Look for opportunities, not obstacles. Buzz was rejected the first time he applied to be an astronaut. Failure is an opportunity to learn to do better. · Always maintain your spirit of adventure. For his 80th birthday, Buzz went diving in the Galapagos and hitched a ride on a whale shark. He stays fit, energetic, and fascinated with life. No Dream Is Too High is a beautiful memento, a thought-provoking set of ideas, and a new opportunity for Buzz Aldrin to connect with the masses of people who recognize his unique place in human history.
Download or read book Buzz written by Lisa Jean Moore and published by NYU Press. This book was released on 2013-09-27 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2014 Distinguished Scholarship Award presented by the Animals & Society section of the American Sociological Association Bees are essential for human survival—one-third of all food on American dining tables depends on the labor of bees. Beyond pollination, the very idea of the bee is ubiquitous in our culture: we can feel buzzed; we can create buzz; we have worker bees, drones, and Queen bees; we establish collectives and even have communities that share a hive-mind. In Buzz, authors Lisa Jean Moore and Mary Kosut convincingly argue that the power of bees goes beyond the food cycle, bees are our mascots, our models, and, unlike any other insect, are both feared and revered. In this fascinating account, Moore and Kosut travel into the land of urban beekeeping in New York City, where raising bees has become all the rage. We follow them as they climb up on rooftops, attend beekeeping workshops and honey festivals, and even put on full-body beekeeping suits and open up the hives. In the process, we meet a passionate, dedicated, and eclectic group of urban beekeepers who tend to their brood with an emotional and ecological connection that many find restorative and empowering. Kosut and Moore also interview professional beekeepers and many others who tend to their bees for their all-important production of a food staple: honey. The artisanal food shops that are so popular in Brooklyn are a perfect place to sell not just honey, but all manner of goods: soaps, candles, beeswax, beauty products, and even bee pollen. Buzz also examines media representations of bees, such as children’s books, films, and consumer culture, bringing to light the reciprocal way in which the bee and our idea of the bee inform one another. Partly an ethnographic investigation and partly a meditation on the very nature of human/insect relations, Moore and Kosut argue that how we define, visualize, and interact with bees clearly reflects our changing social and ecological landscape, pointing to how we conceive of and create culture, and how, in essence, we create ourselves.
Download or read book To Infinity and Beyond written by Karen Paik and published by Chronicle Books. This book was released on 2015-11-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1986, gifted animator John Lasseter, technology guru Ed Catmull, and visionary Steve Jobs founded Pixar Animation Studios. Their goal: create a computer animated feature, despite predictions that it could never be done. An unprecedented catalog of blockbuster films later, the studio is honoring its history in this deluxe volume. From its fledgling days under George Lucas to ten demanding years creating Toy Story to the merger with Disney, each milestone is vibrantly detailed. Interviews with Pixar directors, producers, animators, voice talent, and industry insiders, as well as concept art, storyboards, and snapshots illuminate a history that is both definitive and enthralling.
Download or read book Buzz written by Lisa Jean Moore and published by NYU Press. This book was released on 2013-09-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: - "A fascinating reminder of the interconnections between humans and animals... In this intrepid and lively tour of beedom, nature is cultural." - Gary Alan Fine, author of Sticky Reputations "A unique, important, and fascinating addition to the literature." - Clinton Sanders, author of Regarding Animals
Download or read book I Am Buzz Lightyear Disney Pixar Toy Story written by Mary Tillworth and published by Golden/Disney. This book was released on 2011-08-09 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now even the youngest fans of Disney/Pixar Toy Story can blast off to infinity and beyond with this sturdy board book shaped like Buzz Lightyear! Plus little boys will love the large size and the shiny foil on the cover.
Download or read book Buzz written by Marian Salzman and published by John Wiley & Sons. This book was released on 2003-04-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Download or read book The Classic Mantle written by Buzz Bissinger and published by Abrams. This book was released on 2012-10-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with stunning photos, this book by the #1 New York Times–bestselling sportswriter tells the story of Mickey Mantle’s legendary career. Mickey Mantle has long been considered one of baseball's most memorable figures—playing his entire eighteen-year baseball career for the New York Yankees (1951-68), winning three American League MVP titles, playing in twenty All-Star games, and winning seven World Series. Today, decades after his retirement, he still holds six World Series records, including most home runs (18). Buzz Bissinger, Pulitzer Prize winner and acclaimed author of Friday Night Lights and Three Nights in August, goes beyond the statistics to bring Mantle to life, and striking photographs by Marvin E. Newman make this book a fitting tribute to Mantle’s career and his lasting impact on the sport of baseball.
Download or read book Disney Pixar Character Encyclopedia Updated and Expanded written by Shari Last and published by Penguin. This book was released on 2022-09-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the wonderful world of Pixar with the new edition of this bestselling, fan-favourite, fully illustrated, and fact-filled character guide. Now featuring more than 320 characters, this new edition has been updated and expanded to include characters from Pixar's recent releases. Find out more about the greatest and funniest heroes, villains, sidekicks and oddballs from across every Pixar movie, including 2020's Onward and Soul, as well as 2021's box-office hit Luca and 2022's Turning Red and Lightyear. Whether your favourite character is Buzz, Lightning, and Mater along with these more recent ones: Izzy, Sox, Meilin, Joe, 22, Luca, or Giulia, the Pixar Character Encyclopedia lets you relive their top movie moments and latest adventures, discover special "Did you know?" facts, and much, much more. Featuring: - Beautifully illustrated with images from the original movies. - Organised in chronological order from Toy Story to Lightyear; characters from sequels, such as Toy Story 4 included with original movie. - Age-appropriate text for 7-11 year olds. Looking for more information about the Lightfoots, Luca Paguro, and Buzz Lightyear's latest adventures? The new edition of the Pixar Character Encyclopedia is the one-stop book for you!
Download or read book Industrial Policy Beyond the Crisis written by David Bailey and published by Routledge. This book was released on 2014-06-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of official disrepute, industrial policy (IP) is back in vogue at regional, national and international levels driven by concerns over competitiveness, globalisation, de-industrialisation, unemployment and the comparatively slow growth of the EU economy especially in this post-recession phase. At the same time, IP has been seen as a catalyst for designing economic recovery strategies at regional, national and international levels, as well as being a concerted strategy to develop new ‘clean-tech’ industries to tackle environmental challenges. If anything, the recent global recession and credit crunch have highlighted the fragility of some states’ and localities’ economic development paths and the unbalanced nature of their economies, in terms of an over-reliance on sectors such as retail, financial services, and construction, to the detriment of manufacturing. This also suggests an accompanying need for greater economic diversity so as to avoid over-dependencies on certain sectors, and a better balance of ownerships forms. But what should be the shape of IP in the wake of the crisis and how can IP rebalance economies, help support sustainable development and catalyse new technologies and innovations whilst learning lessons from past experience and debate? This edited volume examines these questions through a wide range of diverse contributions from expert international authors. This book was originally published as a special issue of Policy Studies.
Download or read book Rats Saw God written by Rob Thomas and published by Simon and Schuster. This book was released on 2012-06-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve details his descent from bright star to burnout in this newly repackaged edition of the definitive, highly acclaimed novel from the creator of Veronica Mars and Party Down. Houston, sophomore year: Steve is on top of the world. He and his friends are the talk of the school. He’s in love with a terrific girl. He can even deal with “the astronaut”—a world-famous hero who happens to be his father. San Diego, senior year: Steve is bummed out, drugged out, flunking out. A no-nonsense counselor says he can graduate if he writes a 100-page paper. So Steve starts writing, and as the paper becomes more and more personal, he reveals how a National Merit Scholar has become an under-achieving stoner. And in telling how he got to where he is, Steve discovers how to get to where he wants to be.
Download or read book Buzz written by Thor Hanson and published by Basic Books. This book was released on 2018-07-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen on PBS's American Spring LIVE, the award-winning author of The Triumph of Seeds and Feathers presents a natural and cultural history of bees: the buzzing wee beasties that make the world go round. Bees are like oxygen: ubiquitous, essential, and, for the most part, unseen. While we might overlook them, they lie at the heart of relationships that bind the human and natural worlds. In Buzz, the beloved Thor Hanson takes us on a journey that begins 125 million years ago, when a wasp first dared to feed pollen to its young. From honeybees and bumbles to lesser-known diggers, miners, leafcutters, and masons, bees have long been central to our harvests, our mythologies, and our very existence. They've given us sweetness and light, the beauty of flowers, and as much as a third of the foodstuffs we eat. And, alarmingly, they are at risk of disappearing. As informative and enchanting as the waggle dance of a honeybee, Buzz shows us why all bees are wonders to celebrate and protect. Read this book and you'll never overlook them again.
Download or read book Buzz written by Jeffrey Spivak and published by University Press of Kentucky. This book was released on 2011 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Great Depression was defined by poverty and despair, but visionary American filmmaker Busby Berkeley (1895-1976) managed to divert the public's attention away from the economic crash with some of the most iconic movies of all time. Known for his kaleidoscopic dance numbers featuring multitudes of performers in extravagant costumes, his musicals provided a brief respite for an audience whose reality was hard and bitter. Buzz: The Life and Art of Busby Berkeley is a revealing study of the director, drawing from interviews with his colleagues, newspaper and legal records, and Berkeley's own unpublished memoirs to uncover the life of a Hollywood legend renowned for his talent and creativity. Jeffrey Spivak examines how Berkeley's career evolved from creating musical numbers for other directors in films such as 42nd Street (1933) and Gold Diggers of 1933 (1933) to directing his own pictures, such as Strike up the Band (1940) and The Gang's All Here (1943). Though Berkeley claimed he was no choreographer, his movies revitalized the public's waning interest in musical pictures. While other popular filmmakers advertised their works specifically as nonmusical, Berkeley embraced his niche, eventually becoming the premier dance director of his time. However, the happy face Berkeley presented publicly did not necessarily reflect his life. Offstage and away from the set, the director met with scandal, and his fondness for liquor and women was well known. In September 1935, he was involved in a car accident that left three people dead and four others severely injured. Accused of driving under the influence, he was put on trial for second-degree murder. The accident significantly changed the nature of his stardom.
Download or read book Reading Rants written by Jennifer Hubert and published by . This book was released on 2007 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged by genre and topic, the middle school librarian recommends one hundred recently-published titles that are highly regarded by adults and popular with teens.
Download or read book SRE with Java Microservices written by Jonathan Schneider and published by O'Reilly Media. This book was released on 2020-08-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a microservices architecture, the whole is indeed greater than the sum of its parts. But in practice, individual microservices can inadvertently impact others and alter the end user experience. Effective microservices architectures require standardization on an organizational level with the help of a platform engineering team. This practical book provides a series of progressive steps that platform engineers can apply technically and organizationally to achieve highly resilient Java applications. Author Jonathan Schneider covers many effective SRE practices from companies leading the way in microservices adoption. You’ll examine several patterns discovered through much trial and error in recent years, complete with Java code examples. Chapters are organized according to specific patterns, including: Application metrics: Monitoring for availability with Micrometer Debugging with observability: Logging and distributed tracing; failure injection testing Charting and alerting: Building effective charts; KPIs for Java microservices Safe multicloud delivery: Spinnaker, deployment strategies, and automated canary analysis Source code observability: Dependency management, API utilization, and end-to-end asset inventory Traffic management: Concurrency of systems; platform, gateway, and client-side load balancing
Download or read book Toy Story written by George White and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a Toy Story interactive pop-up book...and beyond! Each spread captures the magic of the most memorable movie scenes with amazing pop-ups and movable parts. Punch out and build three-dimensional Toy Story characters, including Woody, Buzz Lightyear, and their pals. Then use those characters to create new adventures in fantastic pop-up scenes from all three Toy Story movies.
