Download or read book Besprechung Zu Readings in Danish Theory of Marketing written by Erich Schneider and published by . This book was released on 1966 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Readings in Danish theory of marketing written by and published by . This book was released on 1966 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Readings in Danish Theory of Marketing Ed by K h written by Max Kjær-Hansen and published by . This book was released on 1966 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Readings in Danish Theory of Marketing written by Max Kjaer-Hansen and published by . This book was released on 1956 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Readings in Danish Theory of Marketing written by Max Kjær-Hansen and published by . This book was released on 1966 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denmark. Literature survey, covering a period of 25 years, of the Danish theory of marketing and its contribution to the development of some other economic theories.

Download or read book Reflections on Danish theory of marketing written by and published by . This book was released on 1977 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Reagings in Danish Theory of Marketing written by Max Kjaer-Hansen and published by . This book was released on 1966 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Swedish Journal of Economics written by and published by . This book was released on 1966 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967 Authors titles written by University of California (System). Institute of Library Research and published by . This book was released on 1972 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Three Worlds of Welfare Capitalism written by Gosta Esping-Andersen and published by John Wiley & Sons. This book was released on 2013-05-29 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few discussions in modern social science have occupied as much attention as the changing nature of welfare states in western societies. Gosta Esping-Andersen, one of the most distinguished contributors to current debates on this issue, here provides a new analysis of the character and role of welfare states in the functioning of contemporary advanced western societies. Esping-Andersen distinguishes several major types of welfare state, connecting these with variations in the historical development of different western countries. Current economic processes, the author argues, such as those moving towards a post-industrial order, are not shaped by autonomous market forces but by the nature of states and state differences. Fully informed by comparative materials, this book will have great appeal to everyone working on issues of economic development and post-industrialism. Its audience will include students and academics in sociology, economics and politics.

Download or read book Semiotica written by and published by . This book was released on 1997 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Great Transformation written by Karl Polanyi and published by Penguin Classics. This book was released on 2024-06-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'One of the most powerful books in the social sciences ever written. ... A must-read' Thomas Piketty 'The twentieth century's most prophetic critic of capitalism' Prospect Karl Polanyi's landmark 1944 work is one of the earliest and most powerful critiques of unregulated markets. Tracing the history of capitalism from the great transformation of the industrial revolution onwards, he shows that there has been nothing 'natural' about the market state. Instead of reducing human relations and our environment to mere commodities, the economy must always be embedded in civil society. Describing the 'avalanche of social dislocation' of his time, Polanyi's hugely influential work is a passionate call to protect our common humanity. 'Polanyi's vision for an alternative economy re-embedded in politics and social relations offers a refreshing alternative' Guardian 'Polanyi exposes the myth of the free market' Joseph Stiglitz With a new introduction by Gareth Dale

Download or read book The American economic review written by and published by . This book was released on 1953 with total page 1544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

Download or read book Readings in Propaganda and Persuasion written by Garth S. Jowett and published by SAGE. This book was released on 2006 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection of readings in propaganda and persuasion is designed to serve as either a companion to Jowett and O'Donnell's text Propaganda and Persuasion or as a single class resource. The contents range from seminal essays by Jacques Ellul, Kenneth Burke, and Paul M.A. Linebarger to articles by well-known writers on propaganda such as Philip Taylor and David Culbert to new essays about responses to 9/11, the treatment of Afghan women, persuasion in the built environment, and public diplomacy as propaganda. Also included are analyses of the relationship between rhetoric and propaganda, essays about the definition of propaganda, propaganda in the Boston Massacre of the American Revolution, the Bolshevik Revolution, and American, British, and German propaganda during World War II, and brainwashing in the Korean War." -- Publisher.

Download or read book News Framing Effects written by Sophie Lecheler and published by Routledge. This book was released on 2018-09-03 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: News Framing Effects is a guide to framing effects theory, one of the most prominent theories in media and communication science. Rooted in both psychology and sociology, framing effects theory describes the ability of news media to influence people’s attitudes and behaviors by subtle changes to how they report on an issue. The book gives expert commentary on this complex theoretical notion alongside practical instruction on how to apply it to research. The book’s structure mirrors the steps a scholar might take to design a framing study. The first chapter establishes a working definition of news framing effects theory. The following chapters focus on how to identify the independent variable (i.e., the "news frame") and the dependent variable (i.e., the "framing effect"). The book then considers the potential limits or enhancements of the proposed effects (i.e., the "moderators") and how framing effects might emerge (i.e., the "mediators"). Finally, it asks how strong these effects are likely to be. The final chapter considers news framing research in the light of a rapidly and fundamentally changing news and information market, in which technologies, platforms, and changing consumption patterns are forcing assumptions at the core of framing effects theory to be re-evaluated.

Download or read book International Labour Documentation written by and published by . This book was released on 1978 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: