Download or read book Photography written by Liz Wells and published by Psychology Press. This book was released on 2004 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal text for photography students identifies key debates in photographic theory, stimulates discussion and evaluation of the critical use of photographic images and ways of seeing. This new edition retains the thematic structure and text features of its predecessors but also expands coverage on photojournalism, digital imaging techniques, race and colonialism. The content is updated with additional international and contemporary examples and images throughout and the inclusion of colour photos. Features of this new edition include: *Key concepts and short biographies of major thinkers *Updated international and contemporary case studies and examples *A full glossary of terms, a comprehensive bibliography *Resource information, including guides to public archives and useful websites

Download or read book United Colors written by Lorella Pagnucco Salvemini and published by Virago Press. This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Benetton campaigns by Oliviero Toscani have been one of the most important and controversial phenomena in worldwide advertising. This text explores the history of the campaigns from 1984 to 2000.

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2008 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Download or read book Marketing written by Jon Groucutt and published by Kogan Page Publishers. This book was released on 2004 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt

Download or read book United Colors of Benetton a Company of Colors and Controversies written by Marion Maguire and published by GRIN Verlag. This book was released on 2007-07-09 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0 (A), Hawai'i Pacific University (-), course: Marketing Lecture MBA Programm, language: English, abstract: The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton's position in the industry, and its reputation of being trendily unique and committing to world harmony. The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company's overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed.

Download or read book The Greatest Racing Driver written by Angus Dougall and published by Balboa Press. This book was released on 2013 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who has been the world’s greatest driver, and how do you prove it? With an eye for detail and a flair for storytelling, this book explores motor racing’s rich history in pursuit of the best driver the world has ever seen. Most enthusiasts have a strongly held opinion as to racing’s finest driver over the century of the motor car. By putting aside bias and personal opinion, this book’s exhaustively researched, results-based analysis provides a definitive answer through clear and logical evaluation. These carefully considered, significant statistics, when merged together, reveal with incisive objectivity motor sport’s greatest driver as well as the qualities that define greatness. Contentious? Possibly. Thought-provoking? Definitely. Author Angus Dougall captures many aspects of the motor racing world with a selection of revealing anecdotes on the highlights of racing’s biggest stars, together with stories that bring to life people, places, insider’s opinions of drivers, circuits, constructors, politics, insights, and comments on many of the drivers. For readers wishing to peruse the actual detail, there is a vast array of appendices displaying extensive race results lists, charts on driver performance, and car analysis. Motor racing fans, climb on board and hold on for an intriguing ride to the pinnacle of greatness.

Download or read book Benetton Color Style File written by Caroline Baker and published by Viking Press. This book was released on 1987 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the successful Italian sportswear chain comes a thoroughly illustrated sourcebook of ideas for using basic color principles to create great looks to suit any mood or occasion

Download or read book Endless Propaganda written by Paul Rutherford and published by University of Toronto Press. This book was released on 2000-01-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rutherford shows how politics, social behaviour, and public morals have become subject to the philosophy and discipline of marketing.

Download or read book Race and Racialization written by Tania Das Gupta and published by Canadian Scholars’ Press. This book was released on 2007 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative volume will influence the way people think of race and racialization. It provides a thorough examination of these complex and intriguing subjects with historical, comparative, and international contributions. Edited as a theoretically strong, cohesive whole, this book unites a remarkable ensemble of academic thinkers and writers from a diversity of backgrounds. Themes of ethnocentrism, cultural genocide, conquest and colonization, disease and pandemics, slavery, and the social construction of racism run throughout.

Download or read book Operations Management written by Mike Pycraft and published by Pearson South Africa. This book was released on 2000 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition

Download or read book Life in the Fast Lane written by Steve Matchett and published by Orion. This book was released on 2011-05-19 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Matchett was the rear jack man in the Benetton pit lane team, and was himself engulfed in the terrible fire at Hockenheim. In Life in the Fast Lane he reveals the full, inside story of the 1994 season, including the death of Ayrton Senna, the Hockenheim fire, and disqualifications as the Benetton and Williams teams battled for the Drivers' Championship. The final showdown came in Adelaide, the last race of the season, with the controversial accident when Schumacher of Benetton and Hill of Williams collided. Matchett's story of the frantic and unending behind-the-scenes activity in the effort to be the fastest and best in the world is a fascinating account of the high-pressure world of Formula One motor racing.

Download or read book The Management of Technological Innovation written by Mark Dodgson and published by Oxford University Press on Demand. This book was released on 2008-02-07 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization." "This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses."--BOOK JACKET.

Download or read book Internationalization Technological Change and the Theory of the Firm written by Nicola De Liso and published by Routledge. This book was released on 2010-09-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on three main areas, each of which is central to economic theorising: firms’ organisation and behaviour, technological change and the process of globalisation. Each subject can be analysed by using different methods, which range from purely theoretical abstractions to case studies and from econometrics to simulations. What this collection provides is a broad view of the three topics by concentrating on different aspects of each of them, and utilising different methods of investigation. Internationalization, Technological Change and the Theory of the Firm looks in detail at various questions surrounding firms’ organisation, including why we can observe ordered paths of production, whether proximity between firms matters, and whether patenting is always worthwhile. In addition, several essays explore technology and innovation, including the persistence-cum-development of old technologies. Furthermore, this book focuses on those processes which concern small- and medium-sized firms, considering the usefulness of stage theory, the possibilities of production off-shoring and the skill composition of manufacturing firms. Overall, the book is characterised by original ideas, renewed applications of mathematical and statistical methods and the use of new databases. This valuable collection will be of interest to postgraduates and researchers focusing on innovation, theories of the firm and globalisation; and should also be useful to a professional readership as it presents up-to-date research with the aim of improving our understanding of the phenomena of technological change, firms’ strategies, and globalisation.

Download or read book Bananas Beaches and Bases written by Cynthia Enloe and published by Univ of California Press. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: New analysis of international politics.

Download or read book Giroux Reader written by Henry A. Giroux and published by Routledge. This book was released on 2015-11-17 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's leading social critics and educational theorists, Henry A. Giroux has contributed significantly to critical pedagogy, cultural studies, youth studies, social theory, and cultural politics. This new book offers a carefully selected cross-section of Giroux's many scholarly and popular writings, which bridge the theoretical and practical, integrate multiple academic disciplines, and fuse scholarly rigor with social relevance. The essays underscore the continuities and transformations in Giroux's thought, just as they offer invaluable approaches to understanding a range of social problems. Giroux's work suggests that a more humane and democratic world is possible and provides critical tools that can assist concerned citizens in bringing it into being.

Download or read book European Business written by Neil Harris and published by Bloomsbury Publishing. This book was released on 1999-11-11 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.