Download or read book Generation X written by Douglas Coupland and published by Macmillan. This book was released on 1991 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three twenty-something young adults, working at low-paying, no-future jobs, tell one another modern tales of love and death.
Download or read book Can t Even written by Anne Helen Petersen and published by Mariner Books. This book was released on 2021-05-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change
Download or read book iGen written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2017-08-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
Download or read book Bit Rot written by Douglas Coupland and published by Penguin. This book was released on 2017-03-07 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thought-provoking, binge-worthy new collection of essays, stories, and musings from Douglas Coupland, Bit Rot explores the different ways in which twentieth-century notions of the future are being shredded, and it is a literary gem of the digital age. "Bit rot" is a term used in digital archiving to describe the way digital files can spontaneously and quickly decompose. As Douglas Coupland writes, "Bit rot also describes the way my brain has been feeling since 2000, as I shed older and weaker neurons and connections and enhance new and unexpected ones." Bit Rot the book is a fascinating meditation on the ways in which humanity tries to make sense of our shifting consciousness. Coupland, just like the Internet, mixes forms to achieve his ends. Short fiction is interspersed with essays on all aspects of modern life. The result is addictively satisfying for Coupland's established fanbase hungry for his observations about our world, and a revelation to new readers of his work. For almost three decades, his unique pattern recognition has powered his fiction, his phrase-making, and his visual art. Every page of Bit Rot is full of wit, surprise, and delight. Reading Bit Rot feels a lot like bingeing on Netflix... you can't stop with just one.
Download or read book Not Everyone Gets A Trophy written by Bruce Tulgan and published by John Wiley & Sons. This book was released on 2016-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt your management methods to harness Millennial potential Not Everyone Gets a Trophy: How to Manage the Millennials provides employers with a workable game plan for turning Millennials into the stellar workforce they have the potential to be. The culmination of over two decades of research, this book provides employers with a practical framework for engaging, developing, and retaining the new generation of employees. This new revised and updated edition expands the discussion to include the new 'second-wave' Millennials, those Tulgan refers to as 'Generation Z,' and explores the ways in which these methods and tactics are becoming increasingly critical in the face of the profoundly changing global workforce. Baby Boomers are aging out and the newest generation is flowing in. Savvy employers are proactively harnessing the talent and potential these younger workers bring to the table. This book shows how to become a savvy employer and. . . Understand the generational shift occurring in the workplace Recruit, motivate, engage, and retain the newest new young workforce Discover best practices through proven strategies, case studies, and step-by-step instructions Explore new research on the second-wave Millennials ('Generation Z') as well as continuing research on the first-wave Millennials ('Generation Y') Teach Millennials how to manage themselves, help their managers manage them, and how to become new leaders themselves It's not your imagination—Millennial workers are different, but that difference is shaped by the same forces that make potentially exceptional workers. Employers who can engage Millennials' passion and loyalty have great things ahead. Not Everyone Gets a Trophy is your handbook for building the next great workforce.
Download or read book Connecting Generations written by Hayim Herring and published by Rowman & Littlefield. This book was released on 2019-05-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social isolation, loneliness, and suicide are conditions we often associate with the elderly. But in reality, these issues have sharply increased across younger generations. Baby Boomers, Gen X’ers, Millennials, and post-Millennials all report a declining number of friends and an increasing number of health issues associated with loneliness. Even more concerning, it appears that the younger the generation, the greater the feelings of disconnection. Regardless of age, it feels as though we’re living through a period of ongoing disequilibrium because we’re not able to adapt quickly enough to the social and technological changes swirling around us. These powerful changes have not only isolated individuals from their own peers but have contributed to becoming an age-segregated society. And yet we need fulfilling relationships with people our own age and across the generations to lead lives that are rich in meaning and purpose. Even in those rare communities where young and old live near each other, they lack organic settings that encourage intergenerational relationships. In addition, it isn’t technology, but generational diversity that is our best tool for navigating the changes that affect so many aspects of our lives - whether it’s work, entertainment, education, or family dynamics. We can’t restore yesterday’s model of community, where only those who were older transmitted wisdom downward to the generation below. But we can relearn how much members of different generations have to offer each other and recreate intergenerational communities for the 21st century where young, old, and everyone in between is equally valued for their perspectives, and where each generation views itself as having a stake in the other’s success. Here, Hayim Herring focuses more deeply on how Baby Boomers, Gen Xers, and Millennials perceive one another and looks underneath the generational labels that compound isolation. He offers ways we can prepare current and future generations for a world in which ongoing interactions with people from multiple generations become the norm, and re-experience how enriching intergenerational relationships are personally and communally.
Download or read book The Remix written by Lindsey Pollak and published by HarperCollins. This book was released on 2019-05-07 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal and Financial Times book of the month Millennials have become the largest generation in the U.S. workforce, and Generation Z workers are right behind them. Leaders and organizations must embrace the new ways of working that appeal to the digital-first generations, while continuing to appeal to Baby Boomers and Generation X, who will likely remain in the workforce for decades to come. Within any organization, team, meeting, or marketing opportunity, you will likely find any combination of generations, each with their own attitudes, expectations, and professional styles. To lead and succeed in business today, you must adjust to how Millennials work, continue to accommodate experienced colleagues and pay attention to the next generations coming up. The Remix shows you how to adapt and win through proven strategies that serve all generations’ needs. The result is a workplace that blends the best of each generation’s ideas and practices to design a smarter, more inclusive work environment for everyone. As a leading expert on the multigenerational workplace, Lindsey Pollak combines the most recent data with her own original research, as well as detailed case studies from Fortune 500 companies and other top organizations. Pollak outlines the ways businesses, executives, mid-level managers, employees, and entrepreneurs can tackle situations that may arise when diverse styles clash and provides clear strategies to turn generational diversity into business opportunity. Generational change is impacting all industries, all types of organizations, and all leaders. The Remix is an essential guide for anyone looking to navigate today’s multigenerational workplace, which is more diverse and varied than ever before.
Download or read book Millennials Rising written by Neil Howe and published by Vintage. This book was released on 2009-01-16 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.
Download or read book Zero Hour for Gen X written by Matthew Hennessey and published by Encounter Books. This book was released on 2020-02-04 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Zero Hour for Gen X, Matthew Hennessey calls on his generation, Generation X, to take a stand against tech-obsessed millennials, apathetic baby boomers, utopian Silicon Valley “visionaries,” and the menace to top them all: the soft totalitarian conspiracy known as the Internet of Things. Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.
Download or read book Generational Career Shifts written by Eddy S. Ng and published by Emerald Group Publishing. This book was released on 2018-02-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an overview of existing research and drawing upon the authors’ own study of approximately 3,000 students and knowledge workers, this book documents how careers have fundamentally shifted over the past five decades and offers crucial insights into what these shifts mean for employers and their management strategies.
Download or read book Fast Future written by David D. Burstein and published by Beacon Press. This book was released on 2013-02-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A millennial examines how his generation is profoundly impacting politics, business, media, and activism They’ve been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David Burstein, the millennial generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome a deeply divided nation facing economic and environmental calamities. With eighty-million millennials (people who are today eighteen to thirty years old) coming of age and emerging as leaders, this is the largest generation in U.S. history, and, by 2020, its members will represent one out of every three adults. They are more ethnically and racially diverse than their elders and have begun their careers at a time when the recession has set back the job market. Yet they remain optimistic about their future and are deeply connected to one another. Drawing on extensive interviews with his millennial peers and compelling new research, Burstein illustrates how his generation is simultaneously shaping and being shaped by a fast-paced and fast-changing world. Part oral history, part social documentary, Fast Future reveals the impact and story of the millennial generation—in its own words.
Download or read book Class written by Paul Fussell and published by Simon and Schuster. This book was released on 1992 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the living-room artifacts, clothing styles, and intellectual proclivities of American classes from top to bottom.
Download or read book Being in Generation X and Becoming Generation Y The Millennials written by Raymond W. Empereur and published by Infinity Publishing (PA). This book was released on 2016-06-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being in Generation X and Becoming Generation Y is a new self-help book for and about Generations X and Y, the "Millennials." Gen Xers are adults that followed the Baby Boomers and were born from 1965 to 1884, and their kids, the Millennials, were born from 1985 to 2004. In 15 chapters, and just under 180 pages, the author covers a wide variety of topics of importance to the future well-being and success of people in both generations. We define the generations and offer important information on financial planning and many of the very issues that these generations struggle with and face every day.
Download or read book The Fourth Turning written by William Strauss and published by Crown. This book was released on 1997-12-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • Discover the game-changing theory of the cycles of history and what past generations can teach us about living through times of upheaval—with deep insights into the roles that Boomers, Generation X, and Millennials have to play—now with a new preface by Neil Howe. First comes a High, a period of confident expansion. Next comes an Awakening, a time of spiritual exploration and rebellion. Then comes an Unraveling, in which individualism triumphs over crumbling institutions. Last comes a Crisis—the Fourth Turning—when society passes through a great and perilous gate in history. William Strauss and Neil Howe will change the way you see the world—and your place in it. With blazing originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about how America’s past will predict what comes next. Strauss and Howe base this vision on a provocative theory of American history. The authors look back five hundred years and uncover a distinct pattern: Modern history moves in cycles, each one lasting about the length of a long human life, each composed of four twenty-year eras—or “turnings”—that comprise history’s seasonal rhythm of growth, maturation, entropy, and rebirth. Illustrating this cycle through a brilliant analysis of the post–World War II period, The Fourth Turning offers bold predictions about how all of us can prepare, individually and collectively, for this rendezvous with destiny.
Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.
Download or read book Digital Generations written by David Buckingham and published by Routledge. This book was released on 2013-10-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer games, the Internet, and other new communications media are often seen to pose threats and dangers to young people, but they also provide new opportunities for creativity and self-determination. As we start to look beyond the immediate hopes and fears that new technologies often provoke, there is a growing need for in-depth empirical research. Digital Generations presents a range of exciting and challenging new work on children, young people, and new digital media. The book is organized around four key themes: Play and Gaming, The Internet, Identities and Communities Online, and Learning and Education. The book brings together researchers from a range of academic disciplines – including media and cultural studies, anthropology, sociology, psychology and education – and will be of interest to a wide readership of researchers, students, practitioners in digital media, and educators.
Download or read book Evolve written by Daniel L Newman and published by . This book was released on 2015-01-21 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer's journey is evolving at a breakneck pace; business needs to evolve too. Marketing's role has always been about creating customers, and like the buyer's journey, this role has changed dramatically. We are now tasked with including customers in developing products that adapt to their demands. From direct marketing to social media to content marketing to online influence, every facet of business communication is changing. The role of Marketing is expanding, and along with it, best practices must be transformed. Today's marketer must understand the vast number of channels through which businesses communicate with their customers. They must also understand how to build meaningful relationships with consumers to spread awareness, build brand affinity, maximize word of mouth and drive external influence. The end goal is to create not just a customer, but also an advocate who becomes a purveyor of your brand. This book will help you: * Better understand the seismic shift in marketing that has taken place over the past 20 years. * See clearly the opportunity to achieve marketing ROI rather than chasing meaningless metrics. * Learn what brands are doing to achieve community and build loyal customers who spread their brand promise. * Learn what brands really need to consider when investing in social media programs, and where you may have been misled. * Build confidence that your marketing strategy aligns with the trends taking place in traditional and digital marketing. Marketers must evolve, because marketing, as we know it, is doomed. But it isn't too late; in fact, you are in exactly the right place to start your journey into the future of marketing.
