Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Download or read book She Means Business written by Carrie Green and published by Hay House, Inc. This book was released on 2017-02-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.

Download or read book The Embedded Entrepreneur written by Arvid Kahl and published by . This book was released on 2021-05-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embedded Entrepreneurs find customers and build a solution for and with them. Learn how to think "audience-first."

Download or read book Unprepared to Entrepreneur written by Sonya Barlow and published by Kogan Page Publishers. This book was released on 2021-10-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Start Up/Scale Up Times have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities. Unprepared to Entrepreneur is an honest guide to launching your own business, sharing real stories from real people who have tested, failed and won at business. It profiles the underdogs, those who brainstormed ideas whilst travelling on the bus, started a business from their phone and managed to create three income streams whilst maintaining a full-time job in the city to show you that you can do it too. From a working Google doc as your business plan, to ideation strategies that live and die off Instagram engagement; they won't teach you this at business school. Sonya Barlow takes a look at the resilience needed to make it in business, the incredible tax on mental health and the non-negotiable steps to creating a viable business. This is the ultimate guide to side hustling, freelancing and entrepreneurial freedom of the future.

Download or read book Fearless written by Rebecca Minkoff and published by HarperCollins Leadership. This book was released on 2021-06-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your rightful place in the driver’s seat of your own life and career through focused and fearless business strategies. Luxury fashion mogul and social activist Rebecca Minkoff built a fashion empire through hard work and a relentless drive to live her dream. It wasn’t easy and took tremendous resolve to remain hungry and persevere. By never giving up, she has created a space for herself on the shelves of luxury department stores across the world. In Fearless, Minkoff helps you learn how to: Face challenges head on, using Rebecca’s fearless approach to push yourself. Overcome the fear and trials female entrepreneurs often face. Break the rules and find success in places they previously thought to be inaccessible. Reach their goals, no matter how unattainable they may seem. Through this book, Rebecca shares her own stories and teaches you how she was able to reach her goals to become the successful fashion designer she is today. She shows that if you remain hungry, work hard, and face the unspoken rules that have held women back for centuries, you can make success happen for yourself.

Download or read book Brand New written by Nancy Fowler Koehn and published by Harvard Business Press. This book was released on 2001 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. In Brand New, Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Est?e Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution. Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders. According to Koehn, these forward-thinking individuals understood the profound effects that socioeconomic change has on what customers want, have, and can afford as much as on what companies make-and were masters at exploiting the enormous business opportunities these demand-side shifts created. Indeed, the brands and companies created by these individuals have become such a part of everyday life that we've made them part of common speech: we pass the Heinz; eat off Wedgwood; order a Starbucks. Koehn draws from their diaries, correspondence, and official business records to demonstrate that these entrepreneurs were more than savvy marketers; they were institution builders. She shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies-and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings. Distilling critical lessons for businesses operating in both the traditional and on-line worlds, Brand New will convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Download or read book Sell with Authority written by Drew McLellan and published by Bookpress Publishing. This book was released on 2020-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.

Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Download or read book Entrepreneur Dreams written by Derek Goneke and published by DGone Publishing. This book was released on 2023-09-14 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: In “Entrepreneur Dreams: Start Your Own Business”, discover your roadmap to turning dreams into reality. This expertly crafted manual is your daily companion, providing actionable steps to set you on the path of entrepreneurial success. Delving deep into the world of entrepreneurship, each chapter empowers you to unlock your potential and master critical aspects of launching a business. Understand the entrepreneurial spirit, hone your skills, validate your business idea, and devise a robust business plan. Navigate the intricacies of legal and financial considerations, build a resonant brand, and create a compelling online presence. Learn to assemble a winning team, streamline business operations, manage finances effectively, and eventually scale your business. Utilize an entrepreneur’s toolkit, implement daily actions for success, and, importantly, understand how to learn from failures. This book doesn’t just tell you how to start your business—it teaches you how to maintain a balance between your work and personal life, ensuring long-term success. It’s more than a guide—it’s a mentor, a coach, and your personal tool for entrepreneurial success. Step into the world of entrepreneurship and make your dreams come true with “Entrepreneur Dreams: Start Your Own Business – Daily Manual with Actions Easy to Implement”. It’s not just about starting a business—it’s about creating a future you love.

Download or read book The Quick Entrepreneur s Guide written by Bob Warner and published by Fadi Publishing. This book was released on 2024-07-05 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic world of entrepreneurship, speed and precision are your greatest allies. The Quick Entrepreneur’s Guide is your fast-track to mastering the essential steps that transform mere ideas into thriving businesses. Are you ready to bypass the pitfalls and propel your vision into reality? This book is your blueprint, meticulously crafted for those who refuse to wait for success. Dive in to discover the secrets of swift, effective business launches and unlock the potential of your entrepreneurial journey. Have you ever wondered why some businesses skyrocket to success while others flounder and fail? What if you could unravel the exact steps that successful entrepreneurs take, ensuring your venture doesn’t just survive but thrives? Imagine knowing the precise actions to take, the common mistakes to avoid, and the strategies to adopt, all laid out in a clear, concise guide. How does a startup founder turn a kitchen-table idea into a multi-million-dollar enterprise? The answers lie within these pages, waiting to be discovered by you. Picture this: You have a groundbreaking idea, the kind that could disrupt industries and change lives. But where do you start? How do you navigate the complexities of funding, market research, branding, and scaling? Each chapter of The Quick Entrepreneur’s Guide breaks down these daunting tasks into manageable steps. You’ll learn how to validate your idea, craft a compelling business plan, attract investors, and build a brand that resonates with your audience. As you turn each page, you’ll feel the thrill of progress, the satisfaction of clear direction, and the excitement of impending success. This book delivers the essential roadmap to launching a successful business, fast. It’s your shortcut to entrepreneurial triumph, packed with actionable insights, real-world examples, and proven strategies. Say goodbye to guesswork and hello to a clear path forward. We know the entrepreneurial journey is fraught with uncertainty and doubt. You’ve likely faced sleepless nights, questioning every decision and fearing failure. We’ve been there too. This guide is written with a deep understanding of these challenges. It’s crafted to offer not just knowledge, but reassurance and encouragement. We believe in your vision and are here to guide you every step of the way, making the complex world of business startup feel less daunting and more attainable. Why will this book work for you? Because it’s not just another generic business book. It’s a hands-on, practical guide created by seasoned entrepreneurs who’ve successfully navigated the same path you’re on. You might think, “I’ve tried other guides, why will this be different?” The difference lies in its clarity, its step-by-step approach, and its focus on speed and efficiency. This book is designed to cut through the noise and provide you with a direct route to success. According to Forbes, 90% of startups fail, but with the right guidance, you can be in the successful 10%. This guide leverages insights from top business leaders and research-backed strategies to ensure your business doesn’t just start but thrives. As Peter Drucker famously said, “The best way to predict the future is to create it.” This book equips you to do just that. - Discover the critical steps to validate your business idea quickly and effectively. - Learn how to craft a compelling business plan that attracts investors and partners. - Master the art of market research to understand and dominate your niche. - Develop a powerful brand identity that sets you apart from the competition. - Gain insider tips on securing funding and managing finances. - Implement proven marketing strategies that drive growth and customer loyalty. - Understand the fundamentals of scaling your business while maintaining quality and efficiency. - Navigate common pitfalls and challenges with confidence and agility. Every step you take now can either lead you closer to your dreams or leave you stuck in the status quo. The Quick Entrepreneur’s Guide is your key to unlocking a future where your business not only survives but thrives beyond your wildest expectations. Don’t let hesitation hold you back. Take the first decisive step towards entrepreneurial success today. Grab your copy of The Quick Entrepreneur’s Guide and transform your business idea into a flourishing reality. Your journey to success starts now!

Download or read book Fashion Entrepreneurship written by Neri Karra and published by Routledge. This book was released on 2021-11-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.

Download or read book Entrepreneurs the Men and Women Behind Famous Brand Names and how They Made it written by Joseph J. Fucini and published by Macmillan Reference USA. This book was released on 1985 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides profiles on 225 individuals whose names are found on today's popular products.

Download or read book The Toilet Paper Entrepreneur written by Mike Michalowicz and published by Toilet Paper Entrepreneur. This book was released on 2008 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

Download or read book The Book on Entrepreneurship and Property written by Selchouk Sami and published by AuthorHouse. This book was released on 2013-04-05 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selchouk writes clearly and passionately about entrepreneurship and also spends time applying his mindset to property in a book that will appeal to budding entrepreneurs, business owners and even students. John Warrillow best selling author and President of the Sellability Score Selchouk applies his legal mind and passion for business creativity in writing this highly motivational book that no doubt will connect with many entrepreneurs around the world. A must read! Dr Louis Tagliaferri author and Founder of Talico Developmental Systems L.C.

Download or read book The Bombshell Businesswoman written by Amber Hurdle and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bombshell Business Woman teaches female entrepreneurs how to use business strategies and tools to boldly and confidently next-level their businesses and lives.