Download or read book Behemoth Amazon Rising written by Robin Gaster and published by . This book was released on 2021-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behemoth, Amazon Rising explains how Amazon transformed from a niche bookseller into a $280 billion giant, why Amazon is just getting started, and what this means for competitors, partners, workers, and consumers.
Download or read book Reimagine Pharma Marketing written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2023-06-01 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!
Download or read book Amazon written by Natalie Berg and published by Kogan Page Publishers. This book was released on 2021-11-03 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.
Download or read book Ultimate Guide to Amazon Advertising written by Timothy P. Seward and published by Entrepreneur Press. This book was released on 2019-05-21 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning
Download or read book The Arts of Logistics written by Michael Shane Boyle and published by Stanford University Press. This book was released on 2024-09-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world where nothing is untouched by supply chains—art included. In this major contribution to the study of contemporary culture and supply chains, Michael Shane Boyle has assembled a global inventory of aesthetics since the 1950s that reveals logistics to be a pervasive means of artistic production. The Arts of Logistics provides a new map of supply chain capitalism, scrutinizing how artists retool technologies designed for circulating commodities. What emerges is a magisterial account of the logistics revolution that foregrounds the role played by art in the long downturn of global capitalism. With chapters on art produced from technologies including ships, barrels, containers, and drones, Boyle narrates the long history of art's connection to logistics, beginning in the transatlantic slave trade and continuing today in Silicon Valley's dreams of automation. The global reach of the artists considered reflects the geographies of supply chain capitalism itself. In taking stock of how performance, sculpture, and popular culture are entangled in trade and racialized labor regimes, Boyle profiles influential work by artists such as Christo and Allan Kaprow alongside that of contemporary figures including Cai Guo-Qiang and Selina Thompson. This incisive study demonstrates that art and logistics are linked by the infrastructures and violence that keep supply chains moving.
Download or read book Taming the Beast written by Mark R. Sneed and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leviathan, a manifestation of one of the oldest monsters in recorded history (3rd millennium BCE), and its sidekick, Behemoth, have been the object of centuries of suppression throughout the millennia. Originally cosmic, terrifying creatures who represented disorder and chaos, they have been converted into the more palatable crocodile and hippo by biblical scholars today. However, among the earliest Jews (and Muslims) and possibly Christians, these creatures occupied a significant place in creation and redemption history. Before that, they formed part of a backstory that connects the Bible with the wider ancient Near East. When examining the reception history of these fascinating beasts, several questions emerge. Why are Jewish children today familiar with these creatures, while Christian children know next to nothing about them? Why do many modern biblical scholars follow suit and view them as minor players in the grand scheme of things? Conversely, why has popular culture eagerly embraced them, assimilating the words as symbols for the enormous? More unexpectedly, why have fundamentalist Christians touted them as evidence for the cohabitation of dinosaurs and humans?
Download or read book Feeding the Machine written by Mark Graham and published by Bloomsbury Publishing USA. This book was released on 2024-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: For readers of Naomi Klein and Nicole Perlroth, a myth-dissolving exposé of how artificial intelligence exploits human labor, and a resounding argument for a more equitable digital future. Silicon Valley has sold us the illusion that artificial intelligence is a frictionless technology that will bring wealth and prosperity to humanity. But hidden beneath this smooth surface lies the grim reality of a precarious global workforce of millions laboring under often appalling conditions to make A.I. possible. This book presents an urgent, riveting investigation of the intricate network that maintains this exploitative system, revealing the untold truth of A.I. Based on hundreds of interviews and thousands of hours of fieldwork over more than a decade, Feeding the Machine describes the lives of the workers deliberately concealed from view, and the power structures that determine their future. It gives voice to the people whom A.I. exploits, from accomplished writers and artists to the armies of data annotators, content moderators and warehouse workers, revealing how their dangerous, low-paid labor is connected to longer histories of gendered, racialized, and colonial exploitation. A.I. is an extraction machine that feeds off humanity's collective effort and intelligence, churning through ever-larger datasets to power its algorithms. This book is a call to arms that details what we need to do to fight for a more just digital future.
Download or read book Street Commerce written by Andres Sevtsuk and published by University of Pennsylvania Press. This book was released on 2020-06-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive analysis of the issues involved in planning for and facilitating successful street commerce Street commerce has gained prominence in urban areas, where demographic shifts such as increasing numbers of single people and childless "empty nesters," along with technological innovations enabling greater flexibility of work locations and hours, have changed how people shop and dine out. Contemporary city dwellers are demanding smaller-scale stores located in public spaces that are accessible on foot or by public transit. At the same time, the emergence of online retail undermines both the dominance and viability of big-box discount businesses and drives brick and mortar stores to focus as much on the experience of shopping as on the goods and services sold. Meanwhile, in many developing countries, the bulk of urban retail activity continues to take place on the street, even as new car-oriented shopping centers are on the rise. In light of such trends, street commerce will play an important role in twenty-first-century cities, particularly in producing far-reaching benefits for the environment and local communities. Although street commerce is deeply intertwined with myriad contemporary urban visions and planning goals—walkability, quality of life, inclusion, equity, and economic resilience—it has rarely been the focus of systematic research and informed practice. In Street Commerce, Andres Sevtsuk presents a comprehensive analysis of the issues involved in implementing successful street commerce. Drawing on economic theory, urban design principles, regulatory policies, and merchant organization models, he conceptualizes key problems and offers innovative solutions. He provides a range of examples from around the world to detail how different cities and communities have bolstered and reinvigorated their street commerce. According to Sevtsuk, successful street commerce can only be achieved when the private sector, urban policy makers, planners, and the public are equipped with the relevant knowledge and tools to plan and regulate it.
Download or read book Future Fit Leadership written by Christine McCarthy and published by Austin Macauley Publishers. This book was released on 2024-05-24 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: What capabilities do leaders need to effectively navigate the complexities of today's digital, dynamic, disruptive landscape? Drawing on groundbreaking research, this book explores how leaders shape a philosophy for human-centered organisations aligned with Generations Y and Z values, steering towards agile, innovative, and regenerative leadership. Based on over two decades of experience in leadership development in global corporations and academia, the author provides an innovative framework for future-fit leadership development. This practical framework supports you to: Identify core capabilities for leading a multigenerational workforce through digital transformation. Evaluate personal leadership strengths and development potential. Foster future-fit leadership within teams and across the organisation. Lead organisational transformation through the development of future-fit leadership. In a world of constant change, future-fit leadership becomes the cornerstone of sustainable success. These leaders, possessing vision, adaptability, and resilience, navigate complexities to create thriving organisations. Prioritising agility, future-fit leaders foster responsiveness and continuous learning. Nurturing diversity and inclusivity, they unlock collective intelligence, fueling creativity and sustainable innovation. Beyond profits, they recognise the broader impact of their organisations, adopting a values-driven, long-term perspective that integrates environmental, social, and governance considerations. Future-Fit Leadership – A Guidebook for Today’s Dynamic, Digital Environment is a valuable resource for business leaders, HR professionals, and educators. It provides practical techniques, real-world examples, and guidance to boost organisational performance and cultivate future-fit leadership for transformative success. The book comprises insightful interviews from leaders at Siemens, HP, Daiichi-Sankyo, and Twente University.
Download or read book Capital and Politics written by Greg Albo and published by NYU Press. This book was released on 2022-12-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 59th annual volume of the Socialist Register examines the growth of corporate power and other important organizational trends in global capitalism. Rejecting such notions as “stakeholder capitalism,” it reviews the organization and strategies of unions and the left as it searches for new routes to socialism.
Download or read book A Rising Fall written by C. Sean McGee and published by C. Sean McGee. This book was released on 2012-12-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book in a dystopian trilogy called City:aliteraryconcerto. The story starts ten years after the blackout as a group of humans struggling to fight off a conscious famine, try to re-learn empathy to save humanity in an old industrial assembly plant. In 3 days; feigned affection, deception and a black heart will take them to the repression of their own fears in search of unconditional love.
Download or read book Profiting from the Data Economy written by David A. Schweidel and published by Pearson Education. This book was released on 2015 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is everywhere. Good data. Bad data. Small data. Big data. What are the implications of all this data to businesses and consumers? Can we use it to deliver real benefits to consumers and citizens without sacrificing the privacy they still value? What are the responsibilities of businesses and government in stewarding today's massive collections of data? How are those responsibilities changing? In Profiting from the Data Economy, pioneering marketing analytics researcher David Schweidel answers these and other crucial questions. Throughout this complete, up-to-date briefing on the transformative impact of ubiquitous Big Data, Schweidel illuminates key emerging trends with powerful case studies. The goal: to help you make better decisions about data-as an executive, marketer, IT professional, policymaker, consumer, and citizen.
Download or read book Mastering Big Data written by Cybellium Ltd and published by Cybellium Ltd. This book was released on 2023-09-06 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybellium Ltd is dedicated to empowering individuals and organizations with the knowledge and skills they need to navigate the ever-evolving computer science landscape securely and learn only the latest information available on any subject in the category of computer science including: - Information Technology (IT) - Cyber Security - Information Security - Big Data - Artificial Intelligence (AI) - Engineering - Robotics - Standards and compliance Our mission is to be at the forefront of computer science education, offering a wide and comprehensive range of resources, including books, courses, classes and training programs, tailored to meet the diverse needs of any subject in computer science. Visit https://www.cybellium.com for more books.
Download or read book The Everything War written by Dana Mattioli and published by Little, Brown. This book was released on 2024-04-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most Anticipated by Foreign Policy • Globe and Mail • Publishers Weekly • Next Big Idea Club Must Read April Books “Will stand as a classic.” – Christopher Leonard "Riveting, shocking, and full of revelations." - Bryan Burrough From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary. In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefeller’s empire, however, Bezos’s company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its “customer obsession” approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top. Lina Khan’s paper would light a fire in Washington, and in a matter of years, she would become the head of the FTC. In 2023, the FTC filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century. With unparalleled access, and having interviewed hundreds of people – from Amazon executives to competitors to small businesses who rely on its marketplace to survive – Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy. It has come to control most of online retail, and uses its own sellers’ data to compete with them through Amazon’s own private label brands. Millions of companies and governmental agencies use AWS, paying hefty fees for the service. And, the company has purposefully avoided collecting taxes for years, exploited partners, and even copied competitors—leveraging its power to extract whatever it can, at any cost. It has continued to gain market share in disparate areas, from media to logistics and beyond. Most companies dominate one or two industries; Amazon now leads in several. And all of this was by design. The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world – and why this lawsuit opens a window into the most consequential business story of our times.
Download or read book Anatomy of a Breakthrough written by Adam Alter and published by Simon and Schuster. This book was released on 2024-05-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A guide to escaping the negative thoughts, habits, jobs and relationships that keep people stuck in life offers a proven path to overcoming these factors in order to achieve one's full potential"--
Download or read book Creativity Unlimited written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2015-08-10 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up. Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success. The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways. The book is structured around three key steps: Expanding the box: so that the pieces of the puzzle in it can move around more freely Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones Shaking the box: so that the pieces fall into new places and form new patterns. The book shows that anybody can be creative. The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.
Download or read book From Incremental to Exponential written by Vivek Wadhwa and published by Berrett-Koehler Publishers. This book was released on 2020-10-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This timely book reminds us that innovation is agnostic about where it's created.” —Satya Nadella, CEO, Microsoft Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more. Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation—a book every manager, executive, and ambitious employee will want to read.
