Download or read book Behavioral Price Discrimination in the Presence of Switching Costs written by Koray Cosguner and published by . This book was released on 2017 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: We study the strategic impacts of behavioral price discrimination (BPD) on manufacturers and retailers in a distribution channel when there are switching costs in consumer demand. Unlike previous empirical studies of behavioral price discrimination, which rely only on differences in price elasticity across customers, our pricing model allows the firm strategies to additionally account for differences in price elasticity across time (due to switching costs). We estimate a dynamic pricing model using empirical data from the cola category and, through a series of counterfactuals, we find that the retailer should simply outsource the data analytics and customization of coupons to manufacturers and improve its profit beyond what it can achieve by proactively couponing on its own. We further find that serving as an information broker to sell its customer database to manufacturers can be a vital source of profit to the retailer. In contrast, manufacturers end up worse off, illustrating that customer information is a potent source of channel power to the retailer. Finally, we show that simply using customers' most recent purchase information can significantly impact firms' profits. BPD based on this information is easy to implement and of low cost to manufacturers and retailers.

Download or read book What Types of Switching Costs to Create Under Behavior Based Price Discrimination written by Ki-Eun Rhee and published by . This book was released on 2014 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the perennial questions in the switching cost literature is whether switching costs enhance or harm firms' profits. In this paper, we ask what types of switching costs, among those that are commonly observed, enhance firm's profits provided that firms can i) endogenously influence the magnitude of switching costs and ii) price-discriminate based on the consumers' past purchase behavior. Acknowledging that many real/social switching costs need to be created before price competition begins, we show that firms minimize this type of switching costs because these intensify intertemporal price competition. On the other hand, firms create maximal contractual/pecuniary switching costs as these are usually set up in between pricecompeting stages. We show additionally that firms prefer not to create real/social switching costs even when they do not have opportunities to create contractual/pecuniary switching costs later in competition. The results highlight the importance of timing of creation that is embedded in different types of switching costs.

Download or read book Switching Costs Consumers Heterogeneity and Price Discrimination in the Mobile Communications Industry written by Nicoletta Corrocher and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Psychology of Habit written by Bas Verplanken and published by Springer. This book was released on 2018-10-30 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique reference explores the processes and nuances of human habits through social psychology and behavioral lenses. It provides a robust definition and theoretical framework for habit as well as up-to-date information on habit measurement, addressing such questions as which mechanisms are involved in habitual action and whether people can report accurately on their own habits. Specialized chapters pay close attention to how habits can be modified, as well as widely varying manifestations of habitual thoughts and behaviors, including the mechanisms of drug addiction and recovery, the repetitive characteristics of autism, and the unwitting habits of health professionals that may impede patient care. And across these pages, contributors show the potential for using the processes of maladaptive habits to replace them with positive and health-promoting ones. Throughout this volume attention is also paid to the practice of conducting habit research. Among the topics covered: Habit mechanisms and behavioral complexity. Complexities and controversies of physical activity habit. Habit discontinuities as vehicles for behavior change. Habits in depression: understanding and intervention. A critical review of habit theory of drug dependence. Questions about the automaticity of habitual behaviors. The Psychology of Habit will interest psychologists across a wide spectrum of domains: habit researchers in broader areas of social and health psychology, professionals working in (sub)clinical areas, interested scholars in marketing, consumer research, communication, and education, and public policymakers dealing with questions of behavioral change in the areas of health, sustainability, and/or education.

Download or read book Switching Costs Consumers Heterogeneity and Price Discrimination in the Mobile Communications Industry written by and published by . This book was released on 2005 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Real World Decision Making written by Morris Altman and published by Bloomsbury Publishing USA. This book was released on 2015-06-23 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and only encyclopedia to focus on the economic and financial behaviors of consumers, investors, and organizations, including an exploration of how people make good—and bad—economic decisions. Traditional economic theories speculate how and when people should spend money. But consumers don't always behave as expected and often adopt strategies that might appear unorthodox yet are, at times, more effective than the rule prescribed by conventional wisdom. This groundbreaking text examines the ways in which people make financial decisions, whether it is because they are smart but atypical in their choices ... or just irrational decision makers. A leading authority on behavioral economics, Morris Altman and more than 150 expert contributors delve into key concepts in behavioral economics, economic psychology, behavioral finance, neuroeconomics, experimental economics, and institutional economics to help inform economic models based on reality, not theory. Through 250 informative entries, the book explores various aspects of the subject including decision making, economic analysis, and public policy. In addition to introducing concepts to readers new to the subject, the book sheds light on more advanced financial topics in a manner that is objective, comprehensive, and accessible.

Download or read book Consumer Learning Switching Costs and Heterogeneity written by Matthew Osborne and published by BiblioGov. This book was released on 2013-06 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: I formulate an econometric model of consumer learning and experimentation about new products in markets for packaged goods that nests alternative sources of dynamics. The model is estimated on household level scanner data of laundry detergent purchases, and the results suggest that consumers have very similar expectations of their match value with new products before consumption experience with the good, but once consumers have learned their true match values they are very heterogeneous. I demonstrate that resolving consumer uncertainty about the new products increases market shares by 24 to 58%. The estimation results also suggest significant switching costs: removing switching costs increases new product market shares by 12 to 23%. Using counterfactual computations derived from the estimates of the structural demand model, I demonstrate that the presence of switching costs with learning changes the implications of the standard empirical learning model: the intermediate run impact of an introductory price cut on a new product's market share is significantly greater when the only source of dynamics is switching costs as opposed to when both learning and switching costs are present, which suggests that firms should combine price cuts with introductory advertising or free samples to increase their impact.

Download or read book Behavior Based Price Discrimination with a General Demand written by Rosa Branca Esteves and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper offers a complete picture of the impact of behavior-based price discrimination on profits, consumer surplus, and welfare in markets with a general demand function, where consumers and firms can discount the future at different discount factors. Regardless of the demand function considered, in comparison to uniform pricing, BBPD reduces firmsí second-period prices and profits. In contrast, we show that new results arise regarding the impact of BBPD on first-period prices. Under perfectly inelastic and CES demand, the firm-side e§ect is null and the consumer-side e§ect fully explains the increase in first-period prices. This is no longer the case when the price elasticity of demand varies with price level. Specifically, we show that the firm-side effect can lead firms to raise first-period prices, even when consumers are myopic. We also show that, depending on the demand function considered, the consumer side effect can act to reduce or increase first-period prices. The overall impact of BBPD on first-period prices depends on the interplay between these two effects. Our analysis reveals that the output effect and consumer switching play an important role in explaining the impact of BBPD on welfare. When discount factors are equal, BBPD may have a positive or negative impact on consumer surplus and social welfare, which contrasts with the result that BBPD is beneficial for consumers under a unit and CES demand. For a linear demand function, we identify the regions for firms and consumers discount factors where BBPD can simultaneously enhance or reduce total discounted profits, consumer surplus, and social welfare.

Download or read book Price Discrimination in Oligopoly written by Marcus Asplund and published by . This book was released on 2002 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Learning Switching Costs and Heterogeneity written by Matthew Osborne and published by . This book was released on 2007 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Economics of Price Discrimination written by Louis Phlips and published by Cambridge University Press. This book was released on 1983-06-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical and unified explanation of how prices are determined in practice, written in a non-technical way.

Download or read book Managing Consumer Retention Via Pricing and Switching Cost Under Discrete Mixed Multinomial Logit Demand written by Yang Yang and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper studies dynamic pricing and switching cost game under discrete mixed multinomial logit (MMNL) demand. Competing firms can dynamically change prices and redesign their products to in- crease or decrease switching costs in each period to influence the repeat consumers' purchase behavior. Consumers are divided into segments according to their purchase history and incur a one-time switching cost when they switch to the other firm. We characterize the conditions for the existence of equilibrium in single- and multi-period games and identify a key driver for firm's pricing and switching cost strategies: the ”demand-SC relationship.” Our theoretical results formally document three effects of switching costs: the anti-monopoly effect of small switching costs that boosts price competition, the monopoly effect of large switching costs, and the investment effect for forward-looking firms under any switching costs. For the joint effect of the pricing and switching cost strategies, a case study from the smartphone market shows that investing in switching cost can significantly increase firms' profit in a market with relatively small switching costs. However, under relatively large switching costs, switching cost competition may turn into a ”Prisoner's Dilemma” game. Our results show that switching costs could be, ironically, beneficial to consumers and detrimental to firms. The analysis explains why and how proactively controlling consumer switching costs profoundly boosts firms' profitability. Our tractable framework can be used by firms operating in dynamic environments to devise their competitive pricing and switching cost strategies.

Download or read book Switching Costs and Resale at a Loss in the Internet Industry written by Besma Labidi and published by . This book was released on 2014 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper we study the effect of switching costs on the pricing strategies of Internet Service Providers in the case of price discrimination between locked-in consumers and new consumers. By considering a duopoly model with two periods and a spatial differentiation between products, we find three new results relatively to the existing literature. Firstly, in the case where only one firm is active in the first period, high switching costs allow it to keep its monopoly power in the second period. Secondly, we show that consumers can become locked-in even for low switching costs. Thirdly, we prove that there exists a certain threshold of switching costs, depending on the transportation cost, from which firms practice the strategy of Resale At a Loss.

Download or read book The Oxford Handbook of Pricing Management written by Özalp Özer and published by OUP Oxford. This book was released on 2012-06-07 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Download or read book Market Dominance and Behavior Based Pricing Under Horizontal and Vertical Differentiation written by Thomas Gehrig and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We evaluate behavior-based price discrimination from an antitrust perspective by focusing on an industry with inherited market dominance. Under horizontal differentiation behavior-based pricing does not by itself lead to persistence of dominance unless the dominant firm is protected by significantly higher switching costs than its small rival. This result continues to hold even if the dominant firm can use behavior-based pricing to compete against an entrant with no access to consumers' purchase histories. Under vertical differentiation behavior-based pricing enhances the dominance of the high-quality seller and, hence, consumer welfare.

Download or read book Spatial Models of Heterogeneous Switching Costs written by Paolo Siciliani and published by . This book was released on 2017 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: The presence of sticky, often labelled 'unengaged', consumers is arguably one of the most intractable issues faced by competition regulators, in that it entrenches incumbency advantage. We develop a spatial linear model of heterogeneous switching costs that allows for asymmetric distributions of heterogeneous switching costs. We not only model uniform pricing and history-based price discrimination, but also the impact of regulatory intervention aimed at making it easier for customers to be upgraded to a better tariff from their current service provider, something we call 'leakage'. Finally, we analyse firms' incentive to adopt history-based price discrimination and voluntarily permit 'leakage'

Download or read book Handbook of Industrial Organization written by Richard Schmalensee and published by North Holland. This book was released on 1989-09-11 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of industrial organization/Schmalensee.-V.2.