Download or read book Before and After Graphics for Business written by John McWade and published by Pearson Education. This book was released on 2005-04-07 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.
Download or read book Before After written by John McWade and published by Peachpit Press. This book was released on 2009-11-11 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.
Download or read book Before and After Page Design written by John McWade and published by Pearson Education. This book was released on 2003-12-10 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.
Download or read book Space Is Open for Business written by Robert C. Jacobson and published by . This book was released on 2020-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For hundreds of thousands of years, humanity focused on space as a location. Today, space is not just a destination-it is a domain, an ecosystem, an enabler of progress, and quite possibly the most valuable industry of the twenty-first century.Three things you need to know: Space as an industry is notoriously complex-which means it's misunderstood. Space influences and benefits nearly every other industry on the planet. Accessing space has never been easier.Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives and how it will continue to transform the world. Over one hundred industry experts share exclusive insights, presenting a 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, benefits on Earth, and more.Space Is Open for Business provides a framework for those outside of the industry to understand the critical context that led to the commercial movement known as NewSpace, illustrating how private sector trailblazers have evolved this $350 billion global industry and how NewSpace's exponential growth will lead our world into a new era of progress.Foreword by David S. Rose Founder, New York Angels | Associate Founder, Singularity University"A sweeping guide that will inspire you to think big about space, the space economy, and your role within it."Matthew C. Weinzierl, Ph.D., Harvard Business School
Download or read book Business Graphics written by Steve Liska and published by Rockport Publishers. This book was released on 2007-07-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The kind of graphic design that gets business clients noticed! Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. This new volume presents a vast array of work within the corporate sector-solutions that have helped business clients succeed. Although many design magazines dedicate complete issues to this topic, very few publications look at this area of graphic design in such a comprehensive manner. This book not only provides hundreds of innovative examples of great design for business, but also examines the critical thinking behind the featured work and addresses the challenges those designers overcame.
Download or read book The Business Side of Creativity written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
Download or read book Design after Capitalism written by Matthew Wizinsky and published by MIT Press. This book was released on 2022-03-15 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How design can transcend the logics, structures, and subjectivities of capitalism: a framework, theoretical grounding, and practical principles. The designed things, experiences, and symbols that we use to perceive, understand, and perform our everyday lives are much more than just props. They directly shape how we live. In Design after Capitalism, Matthew Wizinsky argues that the world of industrial capitalism that gave birth to modern design has been dramatically transformed. Design today needs to reorient itself toward deliberate transitions of everyday politics, social relations, and economies. Looking at design through the lens of political economy, Wizinsky calls for the field to transcend the logics, structures, and subjectivities of capitalism—to combine design entrepreneurship with social empowerment in order to facilitate new ways of producing those things, symbols, and experiences that make up everyday life. After analyzing the parallel histories of capitalism and design, Wizinsky offers some historical examples of anticapitalist, noncapitalist, and postcapitalist models of design practice. These range from the British Arts and Crafts movement of the nineteenth century to contemporary practices of growing furniture or biotextiles and automated forms of production. Drawing on insights from sociology, philosophy, economics, political science, history, environmental and sustainability studies, and critical theory—fields not usually seen as central to design—he lays out core principles for postcapitalist design; offers strategies for applying these principles to the three layers of project, practice, and discipline; and provides a set of practical guidelines for designers to use as a starting point. The work of postcapitalist design can start today, Wizinsky says—with the next project.
Download or read book Work for Money Design for Love written by David Airey and published by New Riders. This book was released on 2012-10-26 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
Download or read book How to Think Like a Great Graphic Designer written by Debbie Millman and published by Simon and Schuster. This book was released on 2010-06-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John Maeda Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book Teaching Graphic Design written by Steven Heller and published by Simon and Schuster. This book was released on 2017-09-26 with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Than Sixty Course Syllabi That Bring the New Complexity of Graphic Design to Light All graphic designers teach, yet not all graphic designers are teachers. Teaching is a special skill requiring talent, instinct, passion, and organization. But while talent, instinct, and passion are inherent, organization must be acquired and can usually be found in a syllabus. Teaching Graphic Design, Second Edition, contains syllabi that are for all practicing designers and design educators who want to enhance their teaching skills and learn how experienced instructors and professors teach varied tools and impart the knowledge needed to be a designer in the current environment. This second edition is newly revised to include more than thirty new syllabi by a wide range of professional teachers and teaching professionals who address the most current concerns of the graphic design industry, including product, strategic, entrepreneurial, and data design as well as the classic image, type, and layout disciplines. Some of the new syllabi included are: Expressive Typography Designer as Image Maker Emerging Media Production Branding Corporate Design Graphic Design and Visual Culture Impact! Design for Social Change And many more Beginning with first through fourth year of undergraduate courses and ending with a sampling of graduate school course options, Teaching Graphic Design, Second Edition, is the most comprehensive collection of courses for graphic designers of all levels.
Download or read book The Grammar of Graphics written by Leland Wilkinson and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for statisticians, computer scientists, geographers, research and applied scientists, and others interested in visualizing data, this book presents a unique foundation for producing almost every quantitative graphic found in scientific journals, newspapers, statistical packages, and data visualization systems. It was designed for a distributed computing environment, with special attention given to conserving computer code and system resources. While the tangible result of this work is a Java production graphics library, the text focuses on the deep structures involved in producing quantitative graphics from data. It investigates the rules that underlie pie charts, bar charts, scatterplots, function plots, maps, mosaics, and radar charts. These rules are abstracted from the work of Bertin, Cleveland, Kosslyn, MacEachren, Pinker, Tufte, Tukey, Tobler, and other theorists of quantitative graphics.
Download or read book Typography and Graphic Design written by Roxane Jubert and published by Flammarion-Pere Castor. This book was released on 2006 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.
Download or read book Minimal Graphics written by Catharine Fishel and published by Rockport Publishers. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The visual overload of the last decade -- crashing type, unreadable text, in-your-face images -- is being replaced by simple, seamless design with a clean approach. Minimal Graphics offers a striking new collection of international graphic design work that uses the power of simplicity to get messages across. Filled with potent images and offering a wealth of minimal design solutions for color, type, images, packaging, and more -- this authoritative guide underscores the elegance of the "undesigned" approach.
Download or read book Learn How to Start a Profitable Sign Vinyl Graphics Business From Home With Less Than 500 Capital written by Martin Woodward and published by Lulu.com. This book was released on 2011-02-18 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superb top rated guide showing all the information you need to start your own sign making/vinyl graphics business from home with less than £500 capital. I know this can be done, because I've done it twice - so can you.This is very easy and enjoyable computer based work, ideal for any age, part or full time.This guide shows you:Which machines and accessories to buy & where to get them;Where to obtain vinyl and other materials necessary;How to get started with Corel Draw;Where to get free and/or very low cost graphics (this info alone is worth more than 10 times the cost of this guide);How to price your work for maximum profit (where most beginners fail miserably);Different ways of generating business;How to keep your overheads low for maximum 'net' profit;Effective Advertising;Income Tax & VAT;Sample Sign Designs;Sample up to date Price Guide;Two sample websites which were created exclusively for this guide which you can copy for free;Plus more.
Download or read book Design for Interaction written by Lisa Baggerman and published by Rockport Publishers. This book was released on 2000 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interface is, by definition, the place at which two or more independent systems meet and act on, or communicate with, each other. For a designer, designing an effective user interface is synonymous with creating an effective design. The standards and principles of "great" user interface design are mercurial in a world where you can map driving directions point-to-point in seconds over the Internet. The computerization of society affects how we interact with everything from magazines to Web sites to shampoo bottles. This book will provide an in-depth look at theories behind successful user interface design through the work of some of the world's most creative and innovative designers. Includes projects for print, product, Internet, environmental and motion graphics.
Download or read book Occupational Outlook Handbook written by and published by . This book was released on 2008 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
