Download or read book Sweat Swear Smile written by Fred Liberatore and published by . This book was released on 2020-11-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: EVERYONE HAS THE POTENTIAL FOR A GREAT BODY AND A GREAT MINDSET (SERIOUSLY!) Are you unhealthy, bloated and out of shape? I teach people how to lose weight and gain lean muscle - guaranteed. Are you struggling with motivation? I educate and empower people how to make smart decisions by teaching them why motivation is short-lived and the secret sauce to lasting success. Sick of always being tired? I keep people accountable and get them off the merry-go-round of exhaustion so they can have new found energy. Want to live an awesome life? YOU CAN! My lean muscle system teaches you that and lots more! By combining this holistic approach of mind, body and nutrition, you will transform into the athlete you were always meant to be, once and for all! "Over the time Fred's been training me ... he'll always make you smile. Perhaps not from his textbook lines of "Dad joke" humour ... but just from the warmth and concern that he shows to everyone who comes into his gym to train. There's no doubt if it wasn't fun training with Fred I would have given up a long time ago." - Matt Preston, Food writer and TV & radio presenter "It's refreshing to see someone of Fred's calibre put out great content; this book is packed with that." - Amelia Phillips, Fitness & Nutrition Expert & TV presenter Sweat Swear Smile is over 200 pages backed by more than four decades of experience, research and evidence, and 100% geared towards helping you be the athlete you were born to be. leanmuscle.com

Download or read book Athletic Body in Balance written by Gray Cook and published by Human Kinetics. This book was released on 2003-05-05 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great athletes make difficult moves look effortless with a combination of skill, strength, and balance. Traditional conditioning builds a fitness base, but modern sports training takes into account athletic movement patterns. Athletic Body in Balance is the first guide of its kind to show you how to train for smooth, fluid movement and prevent muscle imbalances, mobility restrictions, stability problems, and injuries. Physical therapist and sports conditioning expert Gray Cook has proven the effectiveness of his approach through the performances of athletes in the NFL, NBA, NHL, WNBA, and Reebok® University's sports training system. Cook's methods will help you identify functional weaknesses; correct imbalances; explore your potential; and refine sport-specific movement skills such as jumping, kicking, cutting, and turning. You will see where conditioning is breaking down and how to get your body back on track. Whereas other books concentrate on maximizing your strengths, Athletic Body in Balance focuses on exposing and overcoming your weaknesses to form a foundation for long-term training gains. Learn how to maintain what you gain and build on your improvements. Make this comprehensive assessment tool your training guide. Prepare and repair your body for ultimate athletic performance with Athletic Body in Balance.

Download or read book Ignite the Fire written by Jonathan Goodman and published by Createspace Independent Publishing Platform. This book was released on 2015-02-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers Worldwide. Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. --

Download or read book Tactical Barbell 2 written by K. Black and published by Createspace Independent Publishing Platform. This book was released on 2016-10-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have something very valuable in your hands. A lifetime's worth of training knowledge, drawn from the world's most extreme arenas. Lessons learned and best practices from military operators, tactical law enforcement, combat athletes, and others that rely on their physical abilities to survive and thrive in very harsh and unforgiving environments. Where there's more at stake than winning a medal, or getting a bruised ego. It's great having a 600lb squat and 400lb bench press. However, as an operational athlete, if you can't move, work, or thrive for long periods of time in a multitude of energy demanding environments, you are ineffective. Your big bench is useless; your big squat is useless. Tactical Barbell proposes you work towards being a different kind of athlete. The kind that's not only extremely strong, but also highly conditioned. If you look carefully, you'll see these people all around you. That guy on your Emergency Response Team with the 350lb bench press and a sub 9 minute 1.5 mile run. The old Marine Sergeant that can run 6 miles in under 40 minutes followed by 30 dead-hang pull-ups. So how do you get there? It's not what you think. Popular 'bootcamp' style approaches that throw a lot of push-ups and running at you in a haphazard fashion don't work for long. Sure, you'll break a sweat and release some endorphins. You might even lose a pound or two. But take a good hard look at your progress. For all your effort, are you really that far ahead? To make real progress, you have to look to the approaches used by professionals. Train each attribute you're trying to improve in a progressive manner, using the most effective tools for that particular fitness domain. In TB2, you'll find the structured, three-pronged approach to conditioning we take with tactical athletes. It consists of Base Building, followed by a transition to a more specific continuation protocol. Periodic maintenance of lower-priority domains complete the model. TB2 is the premier training manual for tactical law enforcement candidates, soldiers, and other operational athletes. You will be hard pressed to find a more thorough and effective conditioning program. If you're a results-oriented individual looking for concrete, actionable programming based on cutting edge practices, this book is for you.

Download or read book Living with a SEAL written by Jesse Itzler and published by Center Street. This book was released on 2015-11-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur Jesse Itzler chronicles his month of living and extreme fitness training with a Navy SEAL in the New York Times and #1 LA Times bestseller Living With a Seal, now with two bonus chapters. Entrepreneur Jesse Itzler will try almost anything. His life is about being bold and risky. So when Jesse felt himself drifting on autopilot, he hired a rather unconventional trainer to live with him for a month-an accomplished Navy SEAL widely considered to be "the toughest man on the planet"! Living With a Seal is like a buddy movie if it starred the Fresh Prince of Bel- Air. . .and Rambo. Jesse is about as easy-going as you can get. SEAL is. . . not. Jesse and SEAL's escapades soon produce a great friendship, and Jesse gains much more than muscle. At turns hilarious and inspiring, Living With a Seal ultimately shows you the benefits of stepping out of your comfort zone.

Download or read book The 12 Minute Athlete written by Krista Stryker and published by S&S/Simon Element. This book was released on 2020-03-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock your athletic potential and get into the best shape of your life with Krista Stryker’s HIIT and bodyweight workouts—all of which can be done in just minutes a day! If you’ve ever thought you couldn’t get results without spending hours in the gym, that you’d never be able to do a pull-up, or that it’s too late to get in your best shape ever, The 12-Minute Athlete will change your mind, your body, and your life. Get serious results with high-intensity interval training (HIIT) workouts that can be done in just minutes a day. Give up the excuses and learn to use your own bodyweight and a few basic pieces of portable equipment for short, incredibly effective workouts. Reset your mindset, bust through mental blocks, and set meaningful goals you’ll actually accomplish. You can finally ditch the dieting and enjoy food as fuel with simple eating guidelines to the 80/20 rule. In The 12-Minute Athlete you’ll also find: –A guide to basic calisthenics and bodyweight exercises for any fitness level –Progressive exercises to achieve seemingly “impossible” feats like pistol squats, one-arm push-ups, pull-ups, and handstands –More than a dozen simple and healthy recipes that will fuel your workouts –Two 8-week workout plans for getting fitter, faster, and stronger –Bonus Tabata workouts –And so much more! The 12-Minute Athlete is for men and women, ex-athletes and new athletes, experienced athletes and “non-athletes”—for anyone who has a body and wants to get stronger and start living their healthiest life.

Download or read book Everybody Needs Training written by Danny Kavadlo and published by . This book was released on 2014-01-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does Anyone Else Want to Be a Highly Successful Personal Trainer-And Truly Live Your Dream? Most folk who embark on a career as a trainer, do so initially out of a personal passion for fitness and a strong desire to help other achieve results. Be it weight loss, conditioning, strength gains, flexibility or enhanced performance. But a passion for working out and an earnest desire to help others-alone-does not a successful personal trainer make. The sad fact is that the turn over rate for personal trainers after one year is over 80%. Why? It''s almost always because the trainer didn''t have a proper understanding of the BUSINESS of being a fitness professional. The bottom line is that without the appropriate success blueprint, the most skilled and knowledgeable personal trainer is usually doomed to failure. Unfortunately, until now, there has been no such battle-tested blueprint available either to the novice trainer or the professional struggling to stay alive. Now, however that''s all changed, thanks to Danny Kavadlo''s Everybody Needs Training. Follow the hard-earned wisdom within these pages and failure will no longer be an option. Danny Kavadlo''s training helped me to discover strengths I never knew I had, and I can take those lessons with me wherever I go, for the rest of my life. The wisdom and insight contained in Everybody Needs Training not only relates to being a successful fitness trainer, but can be applied for peace and success in many of life''s ventures. Danny is the best!-ELIZABETH GILBERT, #1 New York Times Best Selling Author, Eat, Pray, Love. One of TIME Magazine''s 100 Most Influential People in the World Everybody Needs Training is quite ''something.'' I don''t think I have ever seen this kind of depth in the field. It''s both obvious and ''wow'' as you read it. Amazing stuff. It fills a gap in the community that, frankly, surprises me no one has really filled.-DAN JOHN, author, Never Let Go Christmas wishes DO come true.Danny Kavadlo has written a training book! Imagine if you could squeeze all the hard-earned wisdom, secrets and tactics of one of the world''s hottest personal trainers between the covers of a beautifully illustrated tell-all manual, and you have imagined Everybody Needs Training. Like Danny himself, this groundbreaking book is incredibly smart, brutally honest, laugh-out-loud funny, and totally out of left fieldif you train others (casually or professionally), want a career training others, or if you just love the now-famous Kavadlo approach to getting in shape, you owe it to yourself to grab a copy of this masterpiece. I cannot recommend it highly enough.-PAUL WADE, author of Convict Conditioning Danny Kavadlo strikes the right tone: if you are built for it, personal training is one hell-of-a-satisfying career: do it right and you are literally transforming people''s bodies and lives. So if you think you''re built for it and considering jumping into the shark tank of personal training, Everybody Needs Training will be invaluable. And the tattooed Gonzo vibe is priceless.-MARTY GALLAGHER, author of The Purposeful Primitive, 3-time World Masters Powerlifting Champion Danny Kavadlo has personally helped me become a more successful trainer and coach. I cannot recommend Everybody Needs Training enough. It''s the best book I''ve ever seen on the subject of being a professional trainer.-ADEL GABER, World Class Trainer & 3-Time Olympic Wrestling Coach Everybody Needs Training is a must-read for every personal trainer wanting to take it to the next level, and everyone who has ever dreamed of becoming a personal trainer. This book allows you to get inside the genius PT mind of Danny Kavadlo, a master of his craft, speaking off the cuff to you about training-priceless!-ERRICK MCADAMS, Personal Trainer, Model, Fitness Personality A solid collection of tried-and-true best practices that can help personal trainers on any level reach their full potential in their chosen field. -ROLANDO GARCIA, RKC II, CK-FMS

Download or read book Big Fit Girl written by Louise Green and published by Greystone Books Ltd. This book was released on 2017-03-18 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Finally—a fitness book for the rest of us! . . . [Big Fit Girl] is sure to usher in a new generation of tough, curvy athletes.” —Jessamyn Stanley, author of Every Body Yoga In Big Fit Girl, Louise Green describes how the fitness industry fails to meet the needs of plus-size women and thus prevents them from improving their health and fitness. By telling her own story of how she stopped dieting, got off the couch, and unleashed her inner athlete—as well as showcasing similar stories from other women—Green inspires other plus-size women to do the same. Green also provides concrete advice, based on the latest research, about how to get started, how to establish a support team, how to choose an activity, what kind of clothing and gear work best for the plus-size athlete, how to set goals, and how to improve one’s relationship with food. And she stresses the importance of paying it forward—for it is only by seeing plus-size women in leadership roles that other plus-size women will be motivated to stop trying to lose weight and get fit instead. “Big Fit Girl impressed me tremendously. Green combines compelling storytelling with practical tips—true to what we know about science—in a unique way that will get you moving.” —Linda Bacon, PhD, scientist, and author of Health at Every Size “Inspiring and empowering.” —Taryn Brumfitt, producer and director, founder of the Body Image Movement “I’m thrilled to live in a world where Big Fit Girl will be part of the health section. Thank you Louise—it’s time for every person of every size to have access to this information!” —Jes Baker, The Militant Baker

Download or read book Essentials of Strength Training and Conditioning written by Thomas R. Baechle and published by Human Kinetics. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, Essentials of Strength Training and Conditioningis the most comprehensive reference available for strength and conditioning professionals. In this text, 30 expert contributors explore the scientific principles, concepts, and theories of strength training and conditioning as well as their applications to athletic performance. Essentials of Strength Training and Conditioningis the most-preferred preparation text for the Certified Strength and Conditioning Specialist (CSCS) exam. The research-based approach, extensive exercise technique section, and unbeatable accuracy of Essentials of Strength Training and Conditioningmake it the text readers have come to rely on for CSCS exam preparation. The third edition presents the most current strength training and conditioning research and applications in a logical format designed for increased retention of key concepts. The text is organized into five sections. The first three sections provide a theoretical framework for application in section 4, the program design portion of the book. The final section offers practical strategies for administration and management of strength and conditioning facilities. -Section 1 (chapters 1 through 10) presents key topics and current research in exercise physiology, biochemistry, anatomy, biomechanics, endocrinology, sport nutrition, and sport psychology and discusses applications for the design of safe and effective strength and conditioning programs. -Section 2 (chapters 11 and 12) discusses testing and evaluation, including the principles of test selection and administration as well as the scoring and interpretation of results. -Section 3 (chapters 13 and 14) provides techniques for warm-up, stretching, and resistance training exercises. For each exercise, accompanying photos and instructions guide readers in the correct execution and teaching of stretching and resistance training exercises. This section also includes a set of eight new dynamic stretching exercises. -Section 4 examines the design of strength training and conditioning programs. The information is divided into three parts: anaerobic exercise prescription (chapters 15 through 17), aerobic endurance exercise prescription (chapter 18), and periodization and rehabilitation (chapters 19 and 20). Step-by-step guidelines for designing resistance, plyometric, speed, agility, and aerobic endurance training programs are shared. Section 4 also includes detailed descriptions of how principles of program design and periodization can be applied to athletes of various sports and experience levels. Within the text, special sidebars illustrate how program design variables can be applied to help athletes attain specific training goals. -Section 5 (chapters 21 and 22) addresses organization and administration concerns of the strength training and conditioning facility manager, including facility design, scheduling, policies and procedures, maintenance, and risk management. Chapter objectives, key points, key terms, and self-study questions provide a structure to help readers organize and conceptualize the information. Unique application sidebars demonstrate how scientific facts can be translated into principles that assist athletes in their strength training and conditioning goals. Essentials of Strength Training and Conditioningalso offers new lecture preparation materials. A product specific Web site includes new student lab activities that instructors can assign to students. Students can visit this Web site to print the forms and charts for completing lab activities, or they can complete the activities electronically and email their results to the instructor. The instructor guide provides a course description and schedule, chapter objectives and outlines, chapter-specific Web sites and additional resources, definitions of primary key terms, application questions with recommended answers, and links to the lab activities. The presentation package and image bank, delivered in Microsoft PowerPoint, offers instructors a presentation package containing over 1,000 slides to help augment lectures and class discussions. In addition to outlines and key points, the resource also contains over 450 figures, tables, and photos from the textbook, which can be used as an image bank by instructors who need to customize their own presentations. Easy-to-follow instructions help guide instructors on how to reuse the images within their own PowerPoint templates. These tools can be downloaded online and are free to instructors who adopt the text for use in their courses. Essentials of Strength Training and Conditioning, Third Edition,provides the latest and most comprehensive information on the structure and function of body systems, training adaptations, testing and evaluation, exercise techniques, program design, and organization and administration of facilities. Its accuracy and reliability make it not only the leading preparation resource for the CSCS exam but also the definitive reference that strength and conditioning professionals and sports medicine specialists depend on to fine-tune their practice.

Download or read book Strong written by Lou Schuler and published by Avery. This book was released on 2015-11-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking strength and conditioning plan for women, from the authors of The New Rules of Lifting for Women. Forget the elliptical machine and the candy-colored Barbie weights. Female athletes are hungry for real fitness. They want to be Strong. By now, it’s common knowledge that women can and should train the way men do. Today’s women want to be strong, with lean and athletic physiques. Fitness author Lou Schuler and renowned strength coach Alwyn Cosgrove present a comprehensive strength and conditioning plan to help women burn fat and build muscle by getting them off the machines and revolutionizing how they work out. Offering direct guidance and proven tools to help readers enhance their strength and get truly fit, Strong provides: • A three-phase training program, including nine unique total-body workouts • More than 100 exercises, with detailed instructions and step-by-step photographs • Simple nutrition guidelines to cut through the barrage of trendy diets in magazines • Inspiring success stories from women who have used this training program Schuler and Cosgrove’s The New Rules of Lifting for Women has empowered tens of thousands of women inside and outside the weight room. Filled with the latest research distilled in Lou and Alwyn’s signature direct style, Strong will help women remake their physiques and reimagine their lives.

Download or read book How to Be a Successful Personal Trainer written by Chris hitchko and published by . This book was released on 2017-07-05 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This isn't a book on how to get clients, or a shortcut to becoming a celebrity trainer. It's an honest approach on what to expect if you're thinking of becoming a personal trainer and to expose the fitness industries entry standards for what they are-RIDICULOUSLY TOO EASY. Did you know the average personal trainer takes a simple 120-question test and then considers themselves a "fitness professional?" The majority of social media "instafamous" personal trainers have no idea what they are doing and people are getting hurt because trainers lack education. The average personal trainer quits within the first couple of years, why? How To Become A Successful Personal Trainer will answer all of these questions and help prepare you to become the best. Roadmap on How to Become A Successful Personal Trainer:1- The Truth About the Personal Training Industry-Certifications vs. Education2- The Average Day in the Life of a Trainer (Business Aspects of Becoming a Personal Trainer)3- How to Get Interviewed and Hired at a Corporate Gym (Equinox/Crunch/24 Hour Fitness)4- How to Make 75k as a Personal Trainer (The Benchmark for Happiness)5- Interviews from Top Personal TrainersThe Show Up Fitness Academy has a Board of Education with top trainers, PhD's, and doctors, along with a four-month internship. Chris Hitchko has graduated over 700-personal trainers and knows the formula to become successful in the fitness industry. Throughout his twelve-year tenure, he's collaborated with top trainers, professors, nutritionists, and doctors, which allowed him to develop a Board of Education to make sure the material and scientific information is up-to-date. The Show Up Fitness Personal Training Academy Board of Education: Professor Jason Cholewa, PhD Exercise Science, Coastal Carolina; Layne Norton, PhD Nutritional Sciences, University of Illinois; John Rusin, Doctorate in Physical Therapy; Dean Somerset, CSCS; Dr. Chris Perry, MD; Joel Seedman, PhD, University of Georgia.

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Download or read book Personal Training Theory and Practice written by James Crossley and published by Routledge. This book was released on 2014-03-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ideal handbook for those embarking on a career in personal training as well as experienced trainers looking to develop new skills and stay up-to-date with the latest methods.

Download or read book Muscle for Life written by Michael Matthews and published by Simon and Schuster. This book was released on 2022-01-11 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine watching pounds of fat melt away without ever feeling like you’re on a diet. Imagine adding lean muscle to all the right places by doing just a few workouts per week that make you strong. And imagine realizing that your health and fitness goals—even the ones you’ve all but given up on—are finally within your reach. Muscle for Life will show you how. From the bestselling fitness author of Bigger Leaner Stronger and The Shredded Chef, Muscle for Life reveals a science-based blueprint for eating and exercising that anyone can follow at any age and fitness level. Based on time-proven principles produced by decades of hands-on experience and thousands of hours of scientific research, Muscle for Life will give you a plan for transforming your body faster than you ever thought possible, including: -Conquering the “mental game” of fitness. Learn to hack your habits, willpower, and mindset so your fitness regimen feels like it’s on autopilot. -Harnessing the science of “flexible dieting.” A whole new paradigm for eating that empowers you to forever break free of fad dieting, crash dieting, and yo-yo dieting. -Unlocking the power of strength training. The “secret” to optimizing your body composition, which is far more important for your health and image than your body weight. Whether you’re a beginner looking for a lifestyle change, a lifelong athlete looking to reach the next level, or somewhere in between, Muscle for Life will show you how to look, feel, and perform your best. And frankly, it may be the last fitness book you’ll ever need to read.

Download or read book ACSM s Resources for the Personal Trainer written by American College of Sports Medicine and published by Lippincott Williams & Wilkins. This book was released on 2013-03-22 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: ACSM’s Resources for the Personal Trainer provides a broad introduction to the field of personal training, covering both basic science topics and practical application. It was originally designed to help people prepare for the ACSM Personal Training Certification Exam. It continues to serve that function, but the market for it has expanded to practitioners in the field looking for an additional resource, as well as in an academic setting where the book is a core text for personal training programs.

Download or read book Power of 10 written by Adam Zickerman and published by Harper Collins. This book was released on 2010-10-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fitness expert Adam Zickerman presents a revolutionary exercise program—slow strength training—that will forever change the way Americans work out. Power of 10 seems to contradict nearly everything we’re accustomed to hearing about exercise. Forget hours on the treadmill, and forget daily visits to the gym. Power of 10 is based on a remarkably advanced yet simple discovery: By lifting weights in a series of ultra-slow movements that last 10 seconds each, you can stimulate lean muscle formation far more efficiently and safely than regular weight lifting or aerobics. Together with a healthy nutrition plan, Power of 10 is so powerfully effective that as little as one 20-minute workout per week is enough to build muscle, burn fat, and improve cardiovascular health at any age.

Download or read book The Business of Personal Training written by Andrea Oh and published by Createspace Independent Publishing Platform. This book was released on 2013-08-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business of Personal Training: Essential Guide for the Successful Personal Trainer" is a handbook for personal trainers looking to start, improve, or diversify their business. The information in this book constitutes over 15 years of experience in the fitness industry in an effort to help personal trainers avoid common pitfalls and mistakes that can destroy the business. This book goes beyond personal training certifications and program design and provides invaluable information on how to: 1. Structure and operate a business 2. Create brand value 3. Market and promote personal training services 4. Effectively sell and generate revenue 5. Drive referral business and customer loyalty 6. Expand and diversify the business "If you want to understand how a successful personal training business should run, read this book. Twice. Just like a great movie has twists and turns you don't notice until the second viewing, this book contains concepts that will require further digestion before it can be assimilated. While we all may change and evolve as industry professionals, the words of wisdom contained within these pages are (in my opinion) timeless." Jamie Atlas, Owner, Bonza Bodies Fitness