Download or read book Beat Online Competitors written by Rasna Bedi, MBA and published by Trafford Publishing. This book was released on 2014-05 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to develop an annual competitive marketing strategy with different components of marketing while integrating the goals of all departments in the SME (small medium enterprise).
Download or read book Competitive Strategy written by Michael E. Porter and published by Simon & Schuster. This book was released on 1998 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
Download or read book 101 Ways to Promote Your Web Site written by Susan Sweeney and published by Maximum Press. This book was released on 2005 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.
Download or read book No Contest written by Alfie Kohn and published by Houghton Mifflin Harcourt. This book was released on 1992 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that competition is inherently destructive and that competitive behavior is culturally induced, counter-productive, and causes anxiety, selfishness, self-doubt, and poor communication.
Download or read book Simplified Strategic Planning written by Robert W. Bradford and published by . This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Future success? or future shock? Only companies that plan ahead will survive the changes in business today--and tomorrow.
Download or read book Playin to Win written by Butch and published by Morgan James Publishing. This book was released on 2009-08-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the edge of one of America's most defining eras in its history, salvation comes from the most unlikely source: video games. "Playin' To Win" makes a case that video games can promote a Tipping Point with a focus on contributing to real world solutions. It is direct, thought-provoking and consistently challenges perceptions of the boundaries of reality.
Download or read book Bits and Pieces written by Kenneth B. McAlpine and published by . This book was released on 2019 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bits and Pieces tells the story of chiptune, a style of lo-fi electronic music that emerged from the first generation of video game consoles and home computers in the late 1970s and early 1980s. Through ingenuity and invention, musicians and programmers developed code that enabled the limited hardware of those early 8-bit machines to perform musical feats that they were never designed to achieve. In time, that combination of hardware and creative code came to define a unique 8-bit sound that imprinted itself on a generation of gamers. For a new generation of musicians, this music has currency through the chipscene, a vibrant musical subculture that repurposes obsolete gaming hardware. It's performative: raw and edgy, loaded with authenticity and driven by a strong DIY ethic. It's more punk than Pac-Man, and yet, it's part of that same story of ingenuity and invention; 8-bit hardware is no longer a retired gaming console, but a quirky and characterful musical instrument. Taking these consoles to the stage, musicians fuse 8-bit sounds with other musical styles - drum'n'bass, jungle, techno and house - to create a unique contemporary sound. Analyzing musical structures and technological methods used with chiptune, Bits and Pieces traces the simple beeps of the earliest arcade games, through the murky shadows of the digital underground, to global festivals and movie soundtracks.
Download or read book How to Sell at Margins Higher Than Your Competitors written by Lawrence L. Steinmetz and published by John Wiley & Sons. This book was released on 2010-12-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." --Bill Scales, CEO, Scales Industrial Technologies, Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'" --John K. Harris, CEO, JK Harris & Company, LLC "If you live and die on price, this book could be your only lifeline." --Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections "How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence." --Joe Bracket, President, Power Equipment Company "I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book." --George C. Giessing, President, Brusco-Rich, Inc. "This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful." --David R. Little, Chairman and CEO, DXP Enterprises, Inc.
Download or read book How to Win Sales Influence Spiders written by Catherine Seda and published by New Riders. This book was released on 2007-02-21 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press. Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to: • Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders. This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.
Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
Download or read book Teaching and Learning Chinese as a Second or Foreign Language written by Ko-Yin Sung and published by Rowman & Littlefield. This book was released on 2019-10-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching and Learning Chinese as a Second or Foreign Language, edited by Ko-Yin Sung, addresses three emerging themes in the field of Chinese language teaching and learning. (1) Increasingly ubiquitous in all language learning and teaching, and for the learning of Chinese as a second language in particular, information and communication technology (ICT) can serve as an important and effective tool. Several chapters focus on how certain emerging ICT tools are applied in teaching and learning Chinese as a second language. (2) Due to China’s economic and political influence, the number of students of all ages studying Chinese as a second language—but especially young learners—has increased in many parts of the world. Despite this, the research into teaching Chinese to young learners has lagged behind. Several chapters investigate young learners’ motivations and effective methods for assisting them to master the Chinese language. (3) The writing system of the Chinese language poses many challenges for learners, especially those more familiar with alphabetical languages. In light of this difficulty in learning Chinese characters, some of the chapters identify effective teaching and learning strategies to master the Chinese language.
Download or read book SEO Made Easy How to Win Clients and Influence Sales with SEO written by Argyris Goulas and published by Argyris Goulas. This book was released on 2018-05-09 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many businesses struggle to stand out from competition as they don’t know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and how to make the most of the right tools to boost your sales. Argyris Goulas, the author of SEO Made Easy: How to Win Clients and Influence Sales with SEO, helps you understand what search engine optimization is and how to enhance your ranking on search engines to turn traffic into customers. With this comprehensive guide, you will be able to master the latest best practices and adhere to SEO techniques to have an edge over your competitors. Argyris Goulas discloses tips and tricks as well as different approaches to search engine optimization and provides guidance on how to use local or global SEO to your advantage. SEO is not complicated. On the contrary, it is easy. And with SEO Made Easy: How to Win Clients and Influence Sales with SEO you will discover advantageous strategies you can actually follow and increase your business website’s discoverability on search engines. With this book, you will learn: · How to Get Started with SEO · Why SEO is Vital to Your Website · The Anatomy of Search Engine Optimization with Website Factors, On-Page and Off-Page Factors, Website Promotion, and Domain Factors · How to Analyze Search Engine Results Page · How to Perform Keyword Analysis and Select the Best Keywords · How to Generate Quality Content · How to Select the Best Social Media Platform for your Niche · Tips and Tricks for E-Commerce Stores · About Different SEO Approaches · The Balance between Content Marketing and SEO · How to Understand Your Competition · How to Evaluate Existing SEO Results · + FREE BONUS: Your SEO Plan Checklist!
Download or read book 101 Ways to Promote Your Tourism Business Web Site written by Susan Sweeney and published by Maximum Press. This book was released on 2008 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.
Download or read book The Internet Encyclopedia written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2004 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Insights on Reporting Sports in the Digital Age written by Roger Domeneghetti and published by Routledge. This book was released on 2021-07-19 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book in the Journalism Insights series examines the major practical and ethical challenges confronting contemporary sports journalists which have emerged from, or been exacerbated by, the use of digital and social media. Combining both quantitative and qualitative research and contributions from industry experts in sports reporting across Europe, America and Australia, the collection offers a valuable look at the digital sports reporting industry today. Issues discussed in the text include the ethical questions created by social media abuse received by sports journalists, the impact of social media on narratives about gender and race, and the ‘silencing’ of journalists over the issue of trans athletes, as well as the impact on ‘traditional’ aspects of sports journalism, such as the match report. The book features first-hand accounts from leading sports reporters and scholars about how these changes have affected the industry and sets out what ‘best practice’ looks like in this field today. This book will be a useful resource for scholars and students working in the fields of journalism, media, sports and communication, as well as for current sports journalism practitioners interested in the future of a changing industry.
Download or read book Jones and Sufrin s EU Competition Law written by and published by Oxford University Press. This book was released on 2023-08-10 with total page 1424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to EU competition law, combining key primary sources with expert author commentary.The most comprehensive resource for students on EU competition law; extracts from key cases, academic works, and legislation are paired with incisive critique and commentary from an expert author teamSelling Points--· Full, definitive coverage of every aspect of EU competition law - the complete guide tothe subject· Students are guided through the most important extracts from key cases, articles, and statutory material, all carefully selected and explained by this experienced authorteam· 'Central Issues' at the start of each chapter clearly identify key themes and principles discussed, to help readers navigate the material effectively· Extensive footnoting and further reading suggestions provide a thorough guide to the literature, giving students a starting point for their own research and readingNew to this edition--· Full analysis of important developments in competition law and policysince 2019, including relevant case-law, new EU legislation and notices and competition law goals;· A comprehensive discussion of the evolving law and policy governing market definition and vertical,horizontal cooperation and sustainability agreements;· A new chapter on competition law in the digital economy, incorporating a discussion of the Digital Markets Act.
Download or read book Starting an Online Business All in One For Dummies written by Shannon Belew and published by John Wiley & Sons. This book was released on 2020-03-10 with total page 1035 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
