Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book Form Fit Fashion written by Jay Calderin and published by Rockport Publishers. This book was released on 2009-12-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable primer for students and first-stop reference for professionals, Form, Fit, and Fashion guides the fashion designer through the entire design process, from conceiving a garment to marketing it. This handbook collects the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—Form, Fit, and Fashion will help designers to develop effective strategies for building a cohesive collection and communicating their vision.
Download or read book Noise From The Writing Center written by Elizabeth Boquet and published by . This book was released on 2002-03 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Noise from the Writing Center, Boquet develops a theory of "noise" and excess as an important element of difference between the pedagogy of writing centers and the academy in general. Addressing administrative issues, Boquet strains against the bean-counting anxiety that seems to drive so much of writing center administration. Pedagogically, she urges a more courageous practice, developed via metaphors of music and improvisation, and argues for "noise," excess, and performance as uniquely appropriate to the education of writers and tutors in the center. Personal, even irreverent in style, Boquet is also theoretically sophisticated, and she draws from an eclectic range of work in academic and popular culture-from Foucault to Attali to Jimi Hendrix. She includes, as well, the voices of writing center tutors with whom she conducted research, and she finds some of her most inspiring moments in the words and work of those tutors.
Download or read book The Fabric of the Cosmos written by Brian Greene and published by Vintage. This book was released on 2007-12-18 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • From one of the world’s leading physicists and author of the Pulitzer Prize finalist The Elegant Universe, comes “an astonishing ride” through the universe (The New York Times) that makes us look at reality in a completely different way. Space and time form the very fabric of the cosmos. Yet they remain among the most mysterious of concepts. Is space an entity? Why does time have a direction? Could the universe exist without space and time? Can we travel to the past? Greene has set himself a daunting task: to explain non-intuitive, mathematical concepts like String Theory, the Heisenberg Uncertainty Principle, and Inflationary Cosmology with analogies drawn from common experience. From Newton’s unchanging realm in which space and time are absolute, to Einstein’s fluid conception of spacetime, to quantum mechanics’ entangled arena where vastly distant objects can instantaneously coordinate their behavior, Greene takes us all, regardless of our scientific backgrounds, on an irresistible and revelatory journey to the new layers of reality that modern physics has discovered lying just beneath the surface of our everyday world.
Download or read book Spectrum Language Arts Grade 8 written by Spectrum and published by Carson-Dellosa Publishing. This book was released on 2014-08-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spectrum Eighth Grade Language Arts Workbook for kids ages 13-14 Support your child’s educational journey with Spectrum’s Eighth Grade Workbook that teaches basic language arts skills to 8th grade students. Language Arts workbooks are a great way for kids to learn basic skills such as vocabulary acquisition, grammar, writing mechanics, and more through a variety of activities that are both fun AND educational! Why You’ll Love This Grammar Workbook Engaging and educational reading and writing practice. “Writing a dialogue”, “dictionary practice”, and “proofing letters” are a few of the fun activities that incorporate language arts into everyday settings to help inspire learning into your child’s homeschool or classroom curriculum. Testing progress along the way. Lesson reviews test student knowledge before moving on to new and exciting lessons. An answer key is included in the back of the 8th grade book to track your child’s progress and accuracy. Practically sized for every activity The 160-page eighth grade workbook is sized at about 8 inches x 11 inches—giving your child plenty of space to complete each exercise. About Spectrum For more than 20 years, Spectrum has provided solutions for parents who want to help their children get ahead, and for teachers who want their students to meet and exceed set learning goals—providing workbooks that are a great resource for both homeschooling and classroom curriculum. This Language Arts Kids Activity Book Contains: 4 chapters full of tips, fun activities, and lesson reviews An answer key and writer’s guide Perfectly sized at about 8” x 11"
Download or read book Fashion Costume and Culture written by Sara Pendergast and published by U·X·L. This book was released on 2003 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a history of human decoration and adornment.
Download or read book Watching the English written by Kate Fox and published by Nicholas Brealey. This book was released on 2014-07-08 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated, with new research and over 100 revisions Ten years later, they're still talking about the weather! Kate Fox, the social anthropologist who put the quirks and hidden conditions of the English under a microscope, is back with more biting insights about the nature of Englishness. This updated and revised edition of Watching the English - which over the last decade has become the unofficial guidebook to the English national character - features new and fresh insights on the unwritten rules and foibles of "squaddies," bikers, horse-riders, and more. Fox revisits a strange and fascinating culture, governed by complex sets of unspoken rules and bizarre codes of behavior. She demystifies the peculiar cultural rules that baffle us: the rules of weather-speak. The ironic-gnome rule. The reflex apology rule. The paranoid pantomime rule. Class anxiety tests. The roots of English self-mockery and many more. An international bestseller, Watching the English is a biting, affectionate, insightful and often hilarious look at the English and their society.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Doctors written by Sherwin B. Nuland and published by Vintage. This book was released on 2011-10-19 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of How We Die, the extraordinary story of the development of modern medicine, told through the lives of the physician-scientists who paved the way. How does medical science advance? Popular historians would have us believe that a few heroic individuals, possessing superhuman talents, lead an unselfish quest to better the human condition. But as renowned Yale surgeon and medical historian Sherwin B. Nuland shows in this brilliant collection of linked life portraits, the theory bears little resemblance to the truth. Through the centuries, the men and women who have shaped the world of medicine have been not only very human, but also very much the products of their own times and places. Presenting compelling studies of great medical innovators and pioneers, Doctors gives us a fascinating history of modern medicine. Ranging from the legendary Father of Medicine, Hippocrates, to Andreas Vesalius, whose Renaissance masterwork on anatomy offered invaluable new insight into the human body, to Helen Taussig, founder of pediatric cardiology and co-inventor of the original "blue baby" operation, here is a volume filled with the spirit of ideas and the thrill of discovery.
Download or read book Seventy nine Short Essays on Design written by Michael Bierut and published by Chronicle Books. This book was released on 2012-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.
Download or read book Level Up written by Scott Rogers and published by John Wiley & Sons. This book was released on 2010-09-29 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and build cutting-edge video games with help from video game expert Scott Rogers! If you want to design and build cutting-edge video games but aren’t sure where to start, then this is the book for you. Written by leading video game expert Scott Rogers, who has designed the hits Pac Man World, Maxim vs. Army of Zin, and SpongeBob Squarepants, this book is full of Rogers's wit and imaginative style that demonstrates everything you need to know about designing great video games. Features an approachable writing style that considers game designers from all levels of expertise and experience Covers the entire video game creation process, including developing marketable ideas, understanding what gamers want, working with player actions, and more Offers techniques for creating non-human characters and using the camera as a character Shares helpful insight on the business of design and how to create design documents So, put your game face on and start creating memorable, creative, and unique video games with this book!
Download or read book Clothing Poverty written by Andrew Brooks and published by Zed Books Ltd.. This book was released on 2015-02-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘An interesting and important account.’ Daily Telegraph Have you ever stopped and wondered where your jeans came from? Who made them and where? Ever wondered where they end up after you donate them for recycling? Following a pair of jeans, Clothing Poverty takes the reader on a vivid around-the-world tour to reveal how clothes are manufactured and retailed, bringing to light how fast fashion and clothing recycling are interconnected. Andrew Brooks shows how recycled clothes are traded across continents, uncovers how retailers and international charities are embroiled in commodity chains which perpetuate poverty, and exposes the hidden trade networks which transect the globe. Stitching together rich narratives, from Mozambican markets, Nigerian smugglers and Chinese factories to London’s vintage clothing scene, TOMS shoes and Vivienne Westwood’s ethical fashion lines, Brooks uncovers the many hidden sides of fashion.
Download or read book Better Game Characters by Design written by Katherine Isbister and published by CRC Press. This book was released on 2022-04-29 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Games are poised for a major evolution, driven by growth in technical sophistication and audience reach. Characters that create powerful social and emotional connections with players throughout the game-play itself (not just in cut scenes) will be essential to next-generation games. However, the principles of sophisticated character design and interaction are not widely understood within the game development community. Further complicating the situation are powerful gender and cultural issues that can influence perception of characters. Katherine Isbister has spent the last 10 years examining what makes interactions with computer characters useful and engaging to different audiences. This work has revealed that the key to good design is leveraging player psychology: understanding what's memorable, exciting, and useful to a person about real-life social interactions, and applying those insights to character design. Game designers who create great characters often make use of these psychological principles without realizing it. Better Game Characters by Design gives game design professionals and other interactive media designers a framework for understanding how social roles and perceptions affect players' reactions to characters, helping produce stronger designs and better results.
Download or read book Audio vision written by Michel Chion and published by Columbia University Press. This book was released on 1994 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deals with issue of sound in audio-visual images
Download or read book In the Game written by Amy Bass and published by Macmillan. This book was released on 2005-08-20 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talking about race and sports almost always leads to trouble. Rush Limbaugh's stint as an NFL commentator came to an abrupt end when he made off-handed comments about black quarterback Donovan McNabb. Cincinnati Reds' owner Marge Schott and CBS commentator Jimmy "The Greek" Snyder also landed in hot water for public remarks that most people construed as racist. Ask a simple question along these lines--"Why do African Americans dominate the NBA?"--and watch the sparks fly. It is precisely this flashpoint that Amy Bass seeks to explore. Sports wield a tremendous amount of cultural power in the United States and around the world, and often influence our ideas about race. In the Game is a collection of essays by top thinkers on race that survey this treacherous terrain. They engage topics like boxer Joe Louis's iconic status during the Jim Crow era, how blacks shaped the NFL in the 1970s, American Indian sports team mascots, and soccer in Argentina.
Download or read book Flow and the Foundations of Positive Psychology written by Mihaly Csikszentmihalyi and published by Springer. This book was released on 2014-08-08 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume in the collected works of Mihaly Csikszentmihalyi covers about thirty years of Csikszentmihalyi‘s work on three main and interconnected areas of study: attention, flow and positive psychology. Describing attention as psychic energy and in the footsteps of William James, Csikszentmihalyi explores the allocation of attention, the when and where and the amount of attention humans pay to tasks and the role of attention in creating ‘experiences’, or ordered patterns of information. Taking into account information processing theories and attempts at quantifying people’s investment, the chapters deal with such topics as time budgets and the development and use of the Experience Sampling Method of collecting data on attention in everyday life. Following the chapters on attention and reflecting Csikszentmihalyi’s branching out into sociology and anthropology, there are chapters on the topic of adult play and leisure and connected to that, on flow, a concept formulated and developed by Csikszentmihalyi. Flow has become a popular concept in business and management around the world and research on the concept continues to flourish. Finally, this volume contains articles that stem from Csikszentmihalyi’s connection with Martin Seligman; they deal with concepts and theories, as well as with the development and short history, of the field and the “movement” of positive psychology.
