Download or read book Barack Inc written by Barry Libert and published by FT Press. This book was released on 2009-01-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organization that empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.

Download or read book Leadership the Barack Obama Way Lessons on Teambuilding and Creating a Winning Culture in Challenging Times written by Shelly Leanne and published by McGraw Hill Professional. This book was released on 2010-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the President's history-making leadership skills in any business setting! In his historic rise to the most powerful position in the world, Barack Obama single-handedly altered the concept of leadership around the world. Now, Shel Leanne—the expert on the Obama way of leadership—explains how to thrive in any business setting by adopting the same skill set. Leadership the Barack Obama Way examines the ins and outs of the leadership style the President of the United States rode to heights of power nobody dreamed possible just a short time ago. Leanne breaks down Obama’s style into easily digestible pieces that you can apply in any situation. You'll learn all the skills of extraordinary leadership, including how to: Communicate your vision in clear, persuasive language Create a “reservoir of goodwill” Form and lead outstanding teams Harness and leverage the power of technology Establish trust and confidence Build bridges among diverse people Obama's adversaries passed him off as nothing more than a good speech-maker; they couldn't have been more wrong. The President is, indeed, an engaging speaker—but he is much more. His style of leadership is carefully planned and meticulously honed. Follow the Obama blueprint and lead your organization to the head of your industry.

Download or read book Barack Inc Winning Business Lessons of the Obama Campaign written by Barry Libert and published by . This book was released on 2009 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Campaign Inc written by Henry F. De Sio., Jr. and published by University of Iowa Press. This book was released on 2014-09-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes more than an excellent candidate to win elections; it takes an outstanding campaign organization, too. Campaign Inc. is the story of how leadership and organization propelled Barack Obama to the White House. As the chief operating officer of Obama’s 2008 presidential campaign, Henry F. De Sio, Jr., was positioned to view this historic campaign as few others could. In this fascinating behind-the-scenes account, he whisks readers into Obama’s national election headquarters in Chicago to glimpse the decision-making processes and myriad details critical to running a successful and innovative presidential campaign. From the campaign’s early chaos to the jubilation and drama of winning the Iowa caucus, to the drawn-out Democratic nomination process, to Obama’s eventual election as president of the United States, De Sio guides readers through the challenges faced by the Obama for America campaign in its brief twenty-one-month lifespan. De Sio shows readers that Obama himself was direct about his vision for the campaign when he instructed his staff to “run it like a business.” Thus, this is less the story of Barack Obama, candidate, and more the story of Barack Obama, CEO. Because campaigns are launched from scratch during every election cycle, they are the ultimate entrepreneurial experience. In the course of the election, the Obama campaign scaled up from a scrappy start-up to a nearly $1 billion operation, becoming a hothouse environment on which the glare of the media spotlight was permanently trained. Campaign Inc. allows readers to peek behind the curtain at the underdog organization that brought down the Clinton campaign and later went on to defeat the Republican machine, while offering lessons in leadership and organization to innovators, executives, and entrepreneurs.

Download or read book Barack Obama s Social Media Lessons for Business written by Brent Leary and published by . This book was released on 2008 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

Download or read book A Promised Land written by Barack Obama and published by Random House. This book was released on 2024-08-13 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting, deeply personal account of history in the making—from the president who inspired us to believe in the power of democracy #1 NEW YORK TIMES BESTSELLER • NAACP IMAGE AWARD NOMINEE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND PEOPLE NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • Jennifer Szalai, The New York Times • NPR • The Guardian • Slate • Vox • The Economist • Marie Claire In the stirring first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency—a time of dramatic transformation and turmoil. Obama takes readers on a compelling journey from his earliest political aspirations to the pivotal Iowa caucus victory that demonstrated the power of grassroots activism to the watershed night of November 4, 2008, when he was elected 44th president of the United States, becoming the first African American to hold the nation’s highest office. Reflecting on the presidency, he offers a unique and thoughtful exploration of both the awesome reach and the limits of presidential power, as well as singular insights into the dynamics of U.S. partisan politics and international diplomacy. Obama brings readers inside the Oval Office and the White House Situation Room, and to Moscow, Cairo, Beijing, and points beyond. We are privy to his thoughts as he assembles his cabinet, wrestles with a global financial crisis, takes the measure of Vladimir Putin, overcomes seemingly insurmountable odds to secure passage of the Affordable Care Act, clashes with generals about U.S. strategy in Afghanistan, tackles Wall Street reform, responds to the devastating Deepwater Horizon blowout, and authorizes Operation Neptune’s Spear, which leads to the death of Osama bin Laden. A Promised Land is extraordinarily intimate and introspective—the story of one man’s bet with history, the faith of a community organizer tested on the world stage. Obama is candid about the balancing act of running for office as a Black American, bearing the expectations of a generation buoyed by messages of “hope and change,” and meeting the moral challenges of high-stakes decision-making. He is frank about the forces that opposed him at home and abroad, open about how living in the White House affected his wife and daughters, and unafraid to reveal self-doubt and disappointment. Yet he never wavers from his belief that inside the great, ongoing American experiment, progress is always possible. This beautifully written and powerful book captures Barack Obama’s conviction that democracy is not a gift from on high but something founded on empathy and common understanding and built together, day by day.

Download or read book Yes We Did An inside look at how social media built the Obama brand written by Rahaf Harfoush and published by New Riders. This book was released on 2009-05-20 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

Download or read book The Audacity to Win written by David Plouffe and published by Penguin Books. This book was released on 2010 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The forty-fourth president's campaign manager reveals the strategies that he credits with Obama's successful primary and general elections, explaining how a combination of technology and grassroots organization is revolutionizing politics.

Download or read book Communicator in Chief written by John Allen Hendricks and published by Lexington Books. This book was released on 2010-01-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Download or read book Dreams from My Father written by Barack Obama and published by Crown. This book was released on 2007-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • ONE OF ESSENCE’S 50 MOST IMPACTFUL BLACK BOOKS OF THE PAST 50 YEARS In this iconic memoir of his early days, Barack Obama “guides us straight to the intersection of the most serious questions of identity, class, and race” (The Washington Post Book World). “Quite extraordinary.”—Toni Morrison In this lyrical, unsentimental, and compelling memoir, the son of a black African father and a white American mother searches for a workable meaning to his life as a black American. It begins in New York, where Barack Obama learns that his father—a figure he knows more as a myth than as a man—has been killed in a car accident. This sudden death inspires an emotional odyssey—first to a small town in Kansas, from which he retraces the migration of his mother’s family to Hawaii, and then to Kenya, where he meets the African side of his family, confronts the bitter truth of his father’s life, and at last reconciles his divided inheritance. Praise for Dreams from My Father “Beautifully crafted . . . moving and candid . . . This book belongs on the shelf beside works like James McBride’s The Color of Water and Gregory Howard Williams’s Life on the Color Line as a tale of living astride America’s racial categories.”—Scott Turow “Provocative . . . Persuasively describes the phenomenon of belonging to two different worlds, and thus belonging to neither.”—The New York Times Book Review “Obama’s writing is incisive yet forgiving. This is a book worth savoring.”—Alex Kotlowitz, author of There Are No Children Here “One of the most powerful books of self-discovery I’ve ever read, all the more so for its illuminating insights into the problems not only of race, class, and color, but of culture and ethnicity. It is also beautifully written, skillfully layered, and paced like a good novel.”—Charlayne Hunter-Gault, author of In My Place “Dreams from My Father is an exquisite, sensitive study of this wonderful young author’s journey into adulthood, his search for community and his place in it, his quest for an understanding of his roots, and his discovery of the poetry of human life. Perceptive and wise, this book will tell you something about yourself whether you are black or white.”—Marian Wright Edelman

Download or read book How Barack Obama Won written by Chuck Todd and published by Vintage. This book was released on 2012-08-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed overview and analysis of the results of Barack Obama’s historic 2008 presidential win gives us the inside state-by-state guide to how Obama achieved his victory, and allows us to see where the country stood four years ago. Although much has changed in the nearly four years since, How Barack Obama Won remains the essential guide to Obama’s electoral strengths and offers important perspective on his 2012 bid. The votes in each state for Obama and McCain are broken down by percentage according to gender, age, race, party, religious affiliation, education, household income, size of city, and according to views about the most important issues (the economy, terrorism, Iraq, energy, healthcare), the future of the economy (worried, not worried) and the war in Iraq (approve, disapprove).

Download or read book The Riddle of Barack Obama written by Avner Falk and published by Bloomsbury Publishing USA. This book was released on 2010-08-03 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: An internationally noted clinical psychologist offers readers the first psychological biography of Barack Obama. The Riddle of Barack Obama: A Psychobiography is the first complete psychological biography of President Barack Obama written by a professional clinical psychologist. Covering Obama's life to date, as well as the lives of his parents, grandparents, and other ancestors, this fascinating volume illuminates the personal, professional, political, emotional, intellectual, and creative aspects of Obama's personality, as well as the motives—conscious and unconscious—for his beliefs and actions. Dr. Avner Falk draws on hundreds of biographies, newspaper and magazine articles, interviews, investigative reports, and more, using psychoanalytic models developed by Sigmund Freud, Donald Winnicott, Peter Blos, Heinz Kohut, and Schiffer to probe Obama's psychological development. Examining every facet of the president's biography, he delves into his earliest feelings of abandonment and helplessness, his inner conflicts, his protective relationship with his mother, his ambivalent identification with his father, and his quest for identity. Perhaps most intriguingly, Dr. Falk explores the psychological origins of Obama's "fierce ambitions" and the ingredients of his charisma.

Download or read book Levers of Power written by Kevin A. Young and published by Verso Books. This book was released on 2020-07-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the power of the corporations and how to take the struggle directly to them It's no secret that "the 1%" - the business elite that commands the largest corporations and the connected network of public and private institutions- exercise enormous control over U.S. government. While this control is usually attributed to campaign donations and lobbying, Levers of Power argues that corporate power derives from control over the economic resources on which daily life depends. Government officials must constantly strive to keep capitalists happy, lest they go on "capital strike" - that is, refuse to invest in particular industries or locations, or move their holdings to other countries - and therefore impose material hardship on specific groups or the economy as a whole. For this reason, even politicians who are not dependent on corporations for their electoral success must fend off the interruption of corporate investment. Levers of Power documents the pervasive power of corporations and other institutions with decision-making control over large pools of capital, particularly the Pentagon. It also shows that the most successful reform movements in recent U.S. history - for workers' rights, for civil rights, and against imperialist wars - succeeded by directly targeting the corporations and other institutional adversaries that initiated and benefitted from oppressive policies. Though most of today's social movements focus on elections and politicians, movements of the "99%" are most effective when they inflict direct costs on corporations and their allied institutions. This strategy is also more conducive to building a revolutionary mass movement that can replace current institutions with democratic alternatives.

Download or read book A Citizen s Guide to Beating Donald Trump written by David Plouffe and published by Penguin. This book was released on 2020-03-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES BESTSELLER As seen on CBS This Morning, PBS NewsHour, The Daily Show with Trevor Noah, Pod Save America and more A voter's playbook on making a difference in the 2020 election and beyond from the most recognized and most successful political strategist in the country If you've asked yourself the question, what more can I do to make sure Donald Trump does not continue to occupy the Oval Office on January 20, 2021?--then this book is for you. A playbook for the common citizen, A Citizen's Guide to Beating Donald Trump addresses the many things individuals can do in 2020 every day, without having to leave their jobs, move to Iowa, or spend every waking moment on the election. In A Citizen's Guide to Beating Donald Trump, Plouffe's message is simple: the only way change happens, especially on scale, is one human being talking to another. It won't happen magically, it won't happen because of debates and conventions, it won't happen because of ads. It will happen because citizens take action. And Plouffe is here to help, with specific strategies and tailored talking points to make sure your time and energy aren't wasted. He lays out why different activities the average citizen can take can make a difference to getting to 270 electoral votes, how people can go about doing them and examples of where it's worked in the past. There are at least 65 million Americans who are likely committed to voting against Trump. It is entirely in our control to grow that number and make sure the support materializes in actual votes. Plouffe arms us with advice on how to defend against misinformation online, how to create and spread content, how to register and get out the vote early, how to make a difference in the battlegrounds and how to stay involved after the big election. Filled with stories from the last sixteen years, both successes and failures, as well as political strategies that have evolved in the wake of the breakthrough campaign that Plouffe masterminded, A Citizen's Guide to Beating Donald Trump is a pragmatic, specific, and very motivational guide for the path forward.

Download or read book The Presidential Campaign of Barack Obama written by Dewey M. Clayton and published by Routledge. This book was released on 2010-05-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American politics has changed over time and offers an explanation for why Obama’s candidacy offers a different roadmap for the future. The Presidential Campaign of Barack Obama provides students of politics, inside and outside of the classroom, a unique opportunity to explore the institutional and structural challenges an African American faces in becoming the president of the United States. This guide to major issues in Black politics and the ins and outs of the 2008 campaign provides the necessary contours for understanding how the highest elected African American official won office.

Download or read book Creative Execution written by Eric Beaudan and published by John Wiley & Sons. This book was released on 2012-05-03 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success. With years of experience assessing and developing executive talent, author Eric Beaudan examines the essence of such a dynamic mix, summed up as "Creative Execution," showing how organizations and individuals can attain, or reach for, unheralded levels of success. Profiling extraordinary leaders and the uncommon leadership tactics that are their hallmark, the book also includes proprietary research and firsthand experiences with clients across the globe, illustrating the principles of Creative Execution in action. Details the five elements of Creative Execution, including fostering candid dialogue across the organization, spelling out clear roles and responsibilities, and taking bold action Includes proprietary research, assessments, and case studies With tactics, strategies, and calls to action to help any organization shape and apply the dynamics of Creative Execution, this powerful one-volume manifesto will help any leader get in the trenches, learn firsthand the impact of their decisions, and restore ingenuity, cooperation, and a sense of collective commitment to the workplace.

Download or read book Team of Rivals written by Doris Kearns Goodwin and published by Simon and Schuster. This book was released on 2006-12-08 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most influential books of the past fifty years, Team of Rivals is Pulitzer Prize–winning author and esteemed presidential historian Doris Kearns Goodwin’s modern classic about the political genius of Abraham Lincoln, his unlikely presidency, and his cabinet of former political foes. Winner of the prestigious Lincoln Prize and the inspiration for the Oscar Award winning–film Lincoln, starring Daniel Day-Lewis, directed by Steven Spielberg, and written by Tony Kushner. On May 18, 1860, William H. Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry. Throughout the turbulent 1850s, each had energetically sought the presidency as the conflict over slavery was leading inexorably to secession and civil war. That Lincoln succeeded, Goodwin demonstrates, was the result of a character that had been forged by experiences that raised him above his more privileged and accomplished rivals. He won because he possessed an extraordinary ability to put himself in the place of other men, to experience what they were feeling, to understand their motives and desires. It was this capacity that enabled Lincoln as president to bring his disgruntled opponents together, create the most unusual cabinet in history, and marshal their talents to the task of preserving the Union and winning the war. We view the long, horrifying struggle from the vantage of the White House as Lincoln copes with incompetent generals, hostile congressmen, and his raucous cabinet. He overcomes these obstacles by winning the respect of his former competitors, and in the case of Seward, finds a loyal and crucial friend to see him through. This brilliant multiple biography is centered on Lincoln's mastery of men and how it shaped the most significant presidency in the nation's history.