Download or read book Bank Marketing A Strategic Approach to Management Using 7Ps written by Ermina Smajlovic and published by LAP Lambert Academic Publishing. This book was released on 2015-03-25 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which makes the process of differentiating own offers in relation to the competitive one very hard. Therefore, banks should recognise other possibilities of adaption to dynamic changes in the modern marketing environment. Starting with the attitude that strategic planning is a necessary condition for achievement of strong competitive advantages we shed light on the process of strategic planning in banks with a special focus on creation and choice of marketing strategies.
Download or read book Bank Marketing written by R. Eric Reidenbach and published by . This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bank Marketing Management written by Arthur Meidan and published by . This book was released on 1984 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Commercial bank marketing written by John Dewey Born and published by . This book was released on 1988 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Effective Bank Marketing written by R. Eric Reidenbach and published by Irwin Professional Publishing. This book was released on 1987 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Download or read book Cases in Bank Strategic Management and Marketing written by Derek F. Channon and published by . This book was released on 1989 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed over a number of years at the International Banking Centre at the Manchester Business School, this text is concerned with strategic management and marketing in the banking industry with an emphasis on international corporate banking. It examines techniques of bank strategic planning and marketing based on working systems in leading banks. The importance of competition analysis and product development is also considered together with corporate financial service purchasing.
Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamics of Bank Marketing Management in Bank Sustainability written by John Ugoani and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bank marketing as a specialized area in marketing management strategy is customer-oriented and therefore requires the attributes of negotiation, empathy and relationship management. Customer is always the king and often expresses satisfaction in his or her own terms. The process of bank marketing management can be seen as the process of convincing the customer or prospective customer by the bank that he or she will enjoy its services. It also involves building necessary credibility with the proof that others similar to the customer have already enjoyed the products or services. This cannot be overstated because the importance of the banking sector in any economy derives from its role of financial intermediation, provision of efficient payment system and supporting macroeconomic sustainability. Marketing-entering behavior is about pleasant service attitude and delivery. Good marketing-entering behavior is crucial to gauge or pretest the market in a quest to discovering what the customers' or prospective customers' already knew about the bank's products and services. How much they knew and their experiences are foundational to the establishment of a beneficial relationship. This diagnostic pretest-marketing approach also has the advantage of identifying the cognitive or intelligence level at which the customers operate. 131 respondents participated in the study conducted through the exploratory research design and the result showed positive relationship between bank marketing management and bank sustainability. Further study could examine the relationship between bad bank marketing management strategy and bank failures in Nigeria to guide against the negative effect on the economy. Effective relationship management promotes superior quality service, and banks can improve customer service delivery through exposing their employees to emotional intelligence training in terms of empathy, resilience and honesty in bank marketing activities.
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Download or read book Banking Risk and Insurance Management written by Mohan Prakash, N.R. and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial services sector is witnessing such rapid changes and innovations that the existing books are hardly able to keep up with the rapid developments in the entire gamut of financial services. This book aims to fill this gap by covering the most recent developments and new products in the sector. Closely following the syllabus of MBA UGC curriculum and PGDM, the book has a single-window approach, that is, to meet the total requirement of students in this subject area through a single book. The book thus has all the potential of becoming the students' best companion.Key Features• The only book to cover all three topics, viz., banking, risk and insurance management• Includes recent developments in all the three sectors• Highlights the updated Basel III norms• Carries a special chapter on Marketing and CRM in banking sector• Includes pedagogical features like case studies, box items, and review questions
Download or read book Tourism Marketing written by Nilanjan Ray and published by CRC Press. This book was released on 2017-09-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Download or read book Basic Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1987-01-01 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for the Bank Executive written by Leonard L. Berry and published by . This book was released on 1974 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Banking on Digital Growth The Strategic Marketing Manifesto to Transform Financial Brands written by James Robert Lay and published by Lioncrest Publishing. This book was released on 2020-04-20 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.
Download or read book Marketing In Banks Concepts And Approaches written by Garimella Gopala Krishna Murthy and published by . This book was released on 2007-06-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing level of competition and the rapid pace of change in environment have rendered the Market for banking to be the key factor of business activities. Banks, therefore, have realised the need for adopting marketing approach and using every techniq
Download or read book A Guide to Marketing Analysis and Planning for Community Banks written by and published by . This book was released on 1984 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
