Download or read book Tobacco The Growing Epidemic written by Rushan Lu and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 947 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the Tenth World Conference on Tobacco or Health, held 24-28 August 1997 in Beijing, China, and hosted by the Chinese Association on Smoking and Health and the Chinese Medical Association. Tobacco is now causing a worldwide epidemic of premature death and disability, affecting first men and then women in developed countries, and now increasingly affecting developing countries. The theme "Tobacco: The Growing Epidemic" was chosen to reflect the increasingly global nature of the problem.
Download or read book Badvertising written by Jim Morris and published by Red Wheel/Weiser. This book was released on 2021-05-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers. Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.
Download or read book The Four Keys to Advertising Success written by Spike Santee and published by Xlibris Corporation. This book was released on 2011-04-30 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.
Download or read book Smoking 101 2nd Edition written by Margaret O. Hyde and published by Twenty-First Century Books. This book was released on 2013-01-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that smoking is the most common drug addiction in the United States? Or that it can take only a single cigarette to become addicted? Packed with information on how smoking and second-hand smoke affect the human body, the debate over the right to smoke, the status of lawsuits against tobacco companies, and much more, this in-depth resource concludes with a detailed section on how to quit the deadly habit.
Download or read book The Role of the Media in Promoting and Reducing Tobacco Use written by Ronald M. Davis and published by . This book was released on 2008 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adweek written by and published by . This book was released on 1991 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Peddling Poison written by Clete Snell and published by Bloomsbury Publishing USA. This book was released on 2005-07-30 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social acceptance of tobacco use obscures the fact that it is the single greatest preventable cause of death in the U.S., and approximately 80% of those who use tobacco products began using them before the age of 18. Indeed, tobacco companies in the past routinely targeted youth in their marketing and advertising, hoping to hook kids young and keep them with their original brand. Snell explores the tobacco industry's campaign to attract youth smokers and provides an overview of the FDA's investigation of the tobacco industry and how those investigations revealed the industry's deceptions and their specific intent to target youth. As a result, many anti-smoking advocacy groups and youth-led programs have sprung up to educate other youths about the deadly nature of tobacco addiction and the industry's marketing strategies. Parents, teens, teachers, and community and policy leaders here find an engaging, thoughtful, and informative discussion of a problem that has vexed this country for decades. As a result of the Master Settlement with the tobacco industry, many states have developed comprehensive programs that have resulted in a substantial decline in youth tobacco use. While national efforts at tobacco regulation have largely failed, local tobacco control efforts have mostly been successful. Snell shows that the future of youth tobacco policy depends on the continued funding of tobacco prevention programs at the state and local level and illustrates that there is considerable evidence that the tobacco industry is shifting its marketing approach to minority populations and developing nations.
Download or read book Editor Publisher written by and published by . This book was released on 1959 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Download or read book Report to the Congress written by United States. Postal Rate Commission and published by . This book was released on 1986 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Call Center Performance Enhancement Using Simulation and Modeling written by Jon Anton and published by Purdue University Press. This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management and design of call centres is increasing in complexity due to advancing technology and rising customer expectations. This guide provides managers with an understanding of the role, value and practical deployment of simulation in the planning, management and analysis of call centres.
Download or read book The Teacher s Guide to Media Literacy written by Cyndy Scheibe and published by Corwin Press. This book was released on 2012 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Deeper Sense of Literacy is the first book to suggest that media literacy is both a content area and an approach to teaching that can be integrated into any subject area. It combines theory and practical application in a way that addresses the most important questions related to media literacy in education today: what is it, why is it important, how can you teach it across a wide range of curriculum areas and grade levels, and does it work? Rather than focusing on how to teach media literacy, Scheibe and Rogow focus on actually using media literacy to teach lessons across the content areas.
Download or read book The Bottom Line or Public Health written by William H. Wiist and published by Oxford University Press. This book was released on 2010-03-03 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: When corporations claim the same citizenship rights as human citizens, they exercise an undue influence on health policy and democratic processes. Surprisingly, the same basic repertoire of tactics has been found to be employed by corporations to effect this influence, regardless of the specific industry at work. In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good. The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However, there is a growing global movement to counter this corporate force. The book discusses the role of non-governmental organizations, indigenous peoples' groups, health advocates, and social justice activists, and the ways in which they are working to reduce corporate power and put control of policy back in the hands of individuals. The Bottom Line or Public Health is for scholars interested in studying the corporate entity, and for individuals and organizations who want to reclaim democracy for human citizens so that health is placed above the bottom line.
Download or read book What are My Rights EasyRead Comfort Edition written by and published by ReadHowYouWant.com. This book was released on with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Bad Girl s Guide to Getting Personal written by Cameron Tuttle and published by Chronicle Books. This book was released on 2004-10-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her fourth hot book, reigning Bad Girl Tuttle dishes out more irreverent, inspiring attitude. Special features include, "Notes to Self," "Personal Power Steering," and hundreds of essential tips, tricks, and wisdom.
Download or read book What are My Rights EasyRead Super Large 20pt Edition written by and published by ReadHowYouWant.com. This book was released on with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What Are My Rights written by Thomas A. Jacobs and published by Free Spirit Publishing. This book was released on 2020-06-30 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible, straightforward answers to more than 100 questions about teens’ legal rights and responsibilities. “Can I be prosecuted for comments I make online?” “What are my rights as an undocumented teen?” “When can I get a tattoo?” These questions—and many more—are asked and answered in What Are My Rights? Teens often have questions about the justice system but don’t always know where to turn for answers. This book provides those answers, exploring more than 100 legal questions pertaining specifically to teens. This revised and updated fourth edition includes fresh facts, updated statistics, and brand-new questions and answers. Using a straightforward tone and drawing on examples from real-life juvenile court cases, Judge Tom Jacobs helps readers learn about the laws that affect them, appreciate their legal rights, and consider their responsibilities. Teens & the Law Series The Teens & the Law series familiarizes young readers with our legal system, dispels myths and mysteries, and shows that the law is by and for the people—including teens. The books cover numerous important legal issues pertaining to young people, such as the rights of minors; the rights to privacy and freedom of expression; the rights of gay and lesbian students; the rights of students with disabilities; the rights of parents, schools, and workplaces; the voting and political system; abortion; living wills; traffic laws; curfews; probation; and juvenile versus adult court. Crimes discussed include forgery, obscene conduct, defamation, vandalism, gang-related crimes, gambling, theft, underage drinking, drug and weapon possession, hacking, cyberbullying, sexual harassment, rape, hate crimes, arson, threats, and violence. Each book offers discussion points, tips and advice, detailed resources, emergency hotlines, and probing questions for further reflection.
Download or read book Middle of Nowhere written by Sara M. Patterson and published by UNM Press. This book was released on 2016-02-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pilgrims travel thousands of miles to visit Salvation Mountain, a unique religious structure in the Southern California desert. Built by Leonard Knight (1931–2014), variously described as a modern-day prophet and an outsider artist, Salvation Mountain offers a message of divine love for humanity. In Middle of Nowhere Sara M. Patterson argues that Knight was a spiritual descendant of the early Christian desert ascetics who escaped to the desert in order to experience God more fully. Like his early Christian predecessors, Knight received visitors from all over the world who were seeking his wisdom. In Knight’s wisdom they found a critique of capitalism, a challenge to religious divisions, and a celebration of the common person. Recounting the pilgrims’ stories, Middle of Nowhere examines how Knight and the pilgrims constructed a sacred space, one that is now crumbling since the death of its creator.
