Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Urban Dictionary Fularious Street Slang Defined written by and published by Andrews McMeel Publishing. This book was released on 2005-10-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creator of Urban Dictionary shares a compendium of the site’s funniest, weirdest, and truest entries. Since 1999, UrbanDictionary.com has become the undisputed authority on contemporary slang. The site’s creator, Aaron Peckham, invites its ever-expanding fanbase to submit new words and definitions. For Urban Dictionary: Fularious Street Slang Defined, Peckham has curated a choice selection of terms that will definitely earn you street cred, and help newbies avoid confusing shank with skank.

Download or read book Are We Smart Enough to Know How Smart Animals Are written by Frans de Waal and published by W. W. Norton & Company. This book was released on 2016-04-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller: "A passionate and convincing case for the sophistication of nonhuman minds." —Alison Gopnik, The Atlantic Hailed as a classic, Are We Smart Enough to Know How Smart Animals Are? explores the oddities and complexities of animal cognition—in crows, dolphins, parrots, sheep, wasps, bats, chimpanzees, and bonobos—to reveal how smart animals really are, and how we’ve underestimated their abilities for too long. Did you know that octopuses use coconut shells as tools, that elephants classify humans by gender and language, and that there is a young male chimpanzee at Kyoto University whose flash memory puts that of humans to shame? Fascinating, entertaining, and deeply informed, de Waal’s landmark work will convince you to rethink everything you thought you knew about animal—and human—intelligence.

Download or read book The True Confessions of Charlotte Doyle Scholastic Gold written by Avi and published by Scholastic Inc.. This book was released on 2015-10-27 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avi's treasured Newbery Honor Book now in expanded After Words edition!Thirteen-year-old Charlotte Doyle is excited to return home from her school in England to her family in Rhode Island in the summer of 1832. But when the two families she was supposed to travel with mysteriously cancel their trips, Charlotte finds herself the lone passenger on a long sea voyage with a cruel captain and a mutinous crew. Worse yet, soon after stepping aboard the ship, she becomes enmeshed in a conflict between them! What begins as an eagerly anticipated ocean crossing turns into a harrowing journey, where Charlotte gains a villainous enemy . . . and is put on trial for murder!After Words material includes author Q & A, journal writing tips, and other activities that bring Charlotte's world to life!

Download or read book Extended Play written by John Corbett and published by Duke University Press. This book was released on 1994 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Extended Play, one of the country's most innovative music writers conducts a wide-ranging tour through the outer limits of contemporary music. Over the course of more than twenty-five portraits, interviews, and essays, John Corbett engages artists from lands as distant as Sweden, Siberia, and Saturn. With a special emphasis on African American and European improvisers, the book explores the famous and the little known, from John Cage and George Clinton to Anthony Braxton and Sun Ra. Employing approaches as diverse as the music he celebrates, Corbett illuminates the sound and theory of funk and rap, blues and jazz, contemporary classical, free improvisation, rock, and reggae. Using cultural critique and textual theory, Corbett addresses a broad spectrum of issues, such as the status of recorded music in postmodern culture, the politics of self-censorship, experimentation, and alternativism in the music industry, and the use of metaphors of space and madness in the work of African American musicians. He follows these more theoretically oriented essays with a series of extensive profiles and in-depth interviews that offer contrasting and complementary perspectives on some of the world's most creative musicians and their work. Included here are more than twenty original photographs as well as a meticulously annotated discography. The result is one of the most thoughtful, and most entertaining, investigations of contemporary music available today.

Download or read book Why I Cheat written by Tim Patten and published by iUniverse. This book was released on 2014-02-20 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recent survey showed that the average woman spends 133 hours per year nagging her husband or boyfriend. Up to 50% of domestic violence is perpetrated by women. Each year, millions of men are manipulated into marrying or impregnating their wives or girlfriends. Men, it's time to fight back and to reclaim your independence. Freedom is here. This self-help guide contains life lessons and instructions for empowering yourself, escaping oppression by women, and enjoying more sex. These stories of courageous men striking out on their own will inspire you to seek a life of freedom and ambition. Learn how to: * Discover the sovereignty to go your own way * Avoid the pitfalls of bad relationships and unhappy marriages * Recognize how monogamy stifles altruism and creativity * Embrace your masculine nature and sex drive * Explain to your partner what being a man truly entails Tim Patten speaks up for men everywhere. Whether you're seeking to unfetter yourself from abuse, cope with a jealous partner, unleash your creativity and productivity or simply start having fun again, you will find the path to liberation in Why I Cheat. Here's to your freedom!

Download or read book Gimme Some Sugar written by Sawyer Bennett and published by Big Dog Books, LLC. This book was released on 2019-06-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Larkin Mancinkus prides herself on making the town of Whynot, North Carolina just a little sweeter. As owner of Sweet Cakes Bakery, Larkin gets all the town gossip – the sugar, the spice, and the everything not so nice. So when she finds herself on the tip of everyone’s tongue thanks to an encounter with a mysterious and handsome stranger, she learns the true meaning of ‘if you can’t stand the heat, get out of the kitchen.’ Deacon Locke has spent his life traveling the world with no particular destination in mind. But when he rolls into Whynot on his Harley, he just knows there is something different about this town. What he doesn’t know is that out of all the places he’s traveled and all the people he’s met, the gorgeous bakery owner might just entice him to put down some solid roots. Come on down to see what’s cookin’ between Larkin and Deacon!

Download or read book The Sierra High Route written by Steve Roper and published by The Mountaineers Books. This book was released on 1997 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: No ordinary guidebook, Sierra High Route leads you from point to point through a spectacular 195-mile timberline route in California's High Sierra. The route follows a general direction but no particular trail, thus causing little or no impact and allowing hikers to experience the beautiful sub-alpine region of the High Sierra in a unique way.

Download or read book Blue on Blue written by Charles Campisi and published by Simon and Schuster. This book was released on 2017-02-07 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one of the most illuminating portraits of police work ever, Chief Charles Campisi describes the inner workings of the world’s largest police force and his unprecedented career putting bad cops behind bars. “Compelling, educational, memorable…this superb memoir can be read for its sheer entertainment or as a primer on police work—or both” (Kirkus Reviews, starred review). From 1996 to 2014 Charles Campisi headed NYPD’s Internal Affairs Bureau, working under four police commissioners and gaining a reputation as hard-nosed and incorruptible. During Campisi’s IAB tenure, the number of New Yorkers shot, wounded, or killed by cops every year declined by ninety percent, and the number of cops failing integrity tests shrank to an equally startling low. But to achieve those exemplary results, Campisi had to triple IAB’s staff, hire the very best detectives, and put the word out that corruption wouldn’t be tolerated. Blue on Blue provides “a rare glimpse inside one of the most secretive branches of policing…and a compelling, behind-the-scenes account of what it takes to investigate police officers who cross the line between guardians of the public to criminals. It’s a mesmerizing exposé on the harsh realities and complexities of being a cop on the mean streets of New York City and the challenges of enforcing the law while at the same time obeying it” (The New York Journal of Books). Campisi allows us to listen in on wiretaps and feel the adrenaline rush of drawing in the net. It also reveals new threats to the force, such as the possibility of infiltration by terrorists. “A lively memoir [told with] verve, intriguing detail, and a generous heart” (The Wall Street Journal) and “an expose of the NYPD’s Internal Affairs Bureaus [that is] enlightening and entertaining” (The New York Times Book Review), Blue on Blue will forever change the way you view police work.

Download or read book Climber s Guide to Yosemite Valley written by Steve Roper and published by Random House (NY). This book was released on 1971 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book You Don t Look Fat You Look Crazy written by Ashley Longshore and published by Simon and Schuster. This book was released on 2017-02-07 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Carpe diem, bitches.” —Ashley Longshore Pour a glass of champagne, slip off your designer heels, pull up your big girl panties and enjoy pop-artist extraordinaire Ashley Longshore’s unapologetic, raw, and literally laugh-out-loud funny guide to living an “ambitchous” life. For Ashley Longshore, the path from reluctant Southern Belle to badass artist and aspiring mogul hasn’t always been a smooth one. As a reformed Trophy-Wife-in-Training, Ashley has overcome failure, healed heartbreak, and worked damn hard, all with her signature killer attitude, to conquer the art world one glittery pop-art masterpiece at a time. You Don’t Look Fat, You Look Crazy is a window into the world of Longshore’s irreverent, glamorous, and stunningly visual pop-art-filled life, where bedazzled flowers sit next to diamonds and Valium boxes, Jesus holds a black Amex and Wonder Woman dresses in Chanel. With tongue-in-cheek advice straight from her canvas, such as “There’s No Crying At Bergdorf’s,” “Always Ask For More,” and “What Would Blue Ivy Do,” Ashley’s honesty and DGAF attitude will grab you by your Givenchy lapels and hit you across the face with the donut you promised yourself you wouldn’t eat. So be confident, grab life by the Birkins, embrace your “ambitchion,” and remember, you don’t look fat—you look crazy!

Download or read book Hunter written by White Wolf and published by CCP Games. This book was released on 2011-10-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Letters at 3am written by Michael Ventura and published by Spring Publications. This book was released on 1993 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I'd rather have one or two of his whiplashing essays in my hands than almost any tome of philosophy". -- Thomas Moore

Download or read book Superhero Nutrition written by Steve Zim and published by Primedia Elaunch LLC. This book was released on 2018-07-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Zim has been a professional trainer in Los Angeles for nearly three decades. He has trained many professional athletes and A-list celebrities, helping them improve performance and get in shape to play challenging physical roles. During his career Zim has learned which nutrition strategies work best to help you get in shape quickly and maintain your new condition for life. Superhero Nutrition provides an easy-to-follow program that will allow you to get into the best shape of your life and maintain it. Superhero Nutrition is a two-part system: Part 1) You can integrate your current food choices into Superhero Nutrition. If you are vegan, Paleo, or follow Weight Watchers or South Beach etc., or if you have food allergies, intolerances or ethical or religious restrictions, your nutrition program will work with this system. Part 2) Zim also provides a detailed daily nutrition guide you can choose to follow, telling you what to eat and when. There is also a 54-page recipe guide that covers healthy breakfast, lunch, dinner and dessert options. Included is a chapter on exercise that provides you with a 3-day-a-week lifting and cardio program. The success of this program has already been demonstrated by BuzzFeed personalities, whose "We Trained Like Superheroes for 30 Days" video went viral. https: //www.youtube.com/watch?v=okM3OYaBQGg

Download or read book Roar written by Ashley Longshore and published by Rizzoli Publications. This book was released on 2021-11-23 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the heels of Ashley Longshore’s successful I Do Not Cook, I Do Not Clean, I Do Not Fly Commercial comes Roar! A Collection of Mighty Women: inspirational portraits of the most culturally seminal women in history, created in the artist’s colorful signature style. Ashley Longshore now turns her eye toward badass women throughout history with Roar! A Collection of Mighty Women. Longshore’s pop art paintings are never shy of daring; her art makes noise, and her singular portraits of legendary stateswomen, artists, and notable women from all walks of life include Marie Curie, Maya Angelou, Mother Teresa, Peggy Guggenheim, First Lady Michelle Obama, Greta Thunberg, Queen Elizabeth II, Cleopatra, Rosa Parks, Frida Kahlo, Josephine Baker, Amanda Gorman, and even Lynda Carter as Wonder Woman! Many of these striking and vibrant portraits were previously exhibited at Diane von Furstenberg’s flagship store in New York. Accompanied by descriptions about what makes these women such significant and meaningful icons, Roar! is sure to be the perfect gift for women of all ages.

Download or read book Sailing Designs written by Robert H. Perry and published by . This book was released on 1999-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 228 reviews of sailboat designs. Reviews include detailed specifications on hull, accommodations and sailplans along with the frank, expert opinions of Robert H. Perry. Perry pulls no punches in his reviews in telling what's right and wrong with designs. Volume includes reviews of Small Boats, Cruising Boats, Performance Cruising Boats, Racing Boats, and Multihulls. Indispensable reference.

Download or read book World of Darkness Core Rulebook written by and published by World of Darkness. This book was released on 2004-08-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is not what you think. Beneath skyscrapers' leering gargoyles, factories belching smoke and streets packed with the human throng lurk things we are not meant to see. Creatures dwell in the shadows and hidden places. They watch you, stalk you and prey upon your body and soul. The life you lead is a lie. Your darkest fears aren't make-believe. They're real. And now that you have glimpsed this world of darkness, there's no place to hide. The Storytelling System Rulebook is a stand-alone game for the World of Darkness, and is meant for use with Vampire: The Requiem, Werewolf: The Forsaken and Mage: The Awakening.