Download or read book Bacon s Media Calendar Directory written by and published by . This book was released on 1996 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guide to American International Directories written by and published by . This book was released on 2006 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Directories in Print written by and published by . This book was released on 2004 with total page 1710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Promote Your Home Business written by John McLain and published by Strategic Book Publishing. This book was released on 2008-06 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: National media consultant McLain shows how easy it is to use the promotional secrets of the pros to achieve success, even on a limited budget.
Download or read book How to Market a Product for Under 500 written by Jeffrey Dobkin and published by Danielle Adams Publishing. This book was released on 1996 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
Download or read book New Serial Titles written by and published by . This book was released on 1996 with total page 1608 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Download or read book Ulrich s International Periodicals Directory written by and published by . This book was released on 1998 with total page 2228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book News Media Yellow Book written by and published by . This book was released on 2004 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publicize Your Book Updated written by Jacqueline Deval and published by Penguin. This book was released on 2008-07-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.
Download or read book Dartnell s Public Relations Handbook written by Robert L. Dilenschneider and published by . This book was released on 1996 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important trends in recent years has been the integration of public relations into the marketing mix. No longer do corporations view it as a separate, narrow, objective tactic -- a tactic that is isolated from other marketing activities. Today, most marketers understand that public relations must be linked with other marketing disciplines. They recognize that the planning and implementation of a public relations program must harmonize with overall marketing objectives. It is no longer enough for a PR agency executive to be a great press release writer or to establish terrific media contacts. Today, many PR duties are often performed by non-PR personnel. "Dartnell's Public Relations Handbook" has been designed to guide the individual who does not perform PR duties on a daily basis, but who needs to coordinate PR efforts as one of many assigned tasks. Inexperienced PR personnel will use the handbook as a "guide" to coordinate PR efforts. The experienced PR practitioner will use this handbook as a reference tool of new techniques and strategies to help him or her excel in his or her current job. The new 4th edition includes: -- All-new case studies. -- An updated and expanded chapter on Crisis PR. -- A new series of "how-to" chapters, including: how to write a press release, develop a media kit, build a media list, develop media contacts, use the phone and fax most effectively, speak to the media, etc. -- A new chapter on how to work with a PR firm -- how to select the agency that is right for your needs, how to get the most out of your agency, and your responsibilities as a client in the PR agency partnership.
Download or read book American Reference Books Annual written by Bohdan S. Wynar and published by . This book was released on 2005 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.
Download or read book O Dwyer s Directory of Public Relations Firms written by J.R. O'Dwyer Co and published by . This book was released on 1997 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2004-04-06 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Download or read book Ulrich s Periodicals Directory written by and published by . This book was released on 2003 with total page 2748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Willing s Press Guide and Advertisers Directory and Handbook written by and published by . This book was released on 1902 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Willing s Press Guide written by and published by . This book was released on 1931 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.
