Download or read book Award Winning Entries in the 1999 PRIA Golden Target Awards written by and published by . This book was released on 1999* with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Positioning Theory and Strategic Communication written by Melanie James and published by Routledge. This book was released on 2014-06-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.
Download or read book Futuresteading written by Jade Miles and published by Allen & Unwin. This book was released on 2021-08-03 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Futuresteading is a practical and inspirational guide to living in a way that values tomorrow: a slower, simpler, steadier existence that is healthier for you, your home and the environment. Whether you live in a city apartment, in the suburbs or on twenty acres, the principles of futuresteading offer easy-to-understand information and hands-on ideas. Learn to grow delicious food and medicinal plants; share rituals with loved ones through the seasons; feast on healthy home-cooked food for the family; nourish body and soul with outdoor expeditions and moments of rest; and create wonders with your hands. This welcoming handbook begins by showing how futuresteading works in an accessible and practical explainer, before venturing through six seasonal chapters - Awakening, Alive, High Heat, Harvest, The Turning, and Deep Chill - filled with inspiration for the garden, including making fences and wicking beds, along with 30+ rewarding recipes for slow, nourishing and easy meals. Grow, store, eat, preserve and share food that deepens the connections you have with your household, your soil and those around you.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book The Morality of Law written by Lon Luvois Fuller and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Deconstructing Development Discourse written by Andrea Cornwall and published by Practical Action Pub. This book was released on 2010 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrea Cornwall is Professor of Anthropology and Development in the School of Global Studies at the University of Sussex. --
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book Marketing Communications written by John R. Rossiter and published by Prentice Hall. This book was released on 2005 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..
Download or read book Marissa Mayer and the Fight to Save Yahoo written by Nicholas Carlson and published by Twelve. This book was released on 2015-01-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
Download or read book Black 47 and Beyond written by Cormac Ó Gráda and published by Princeton University Press. This book was released on 2020-09-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here Ireland's premier economic historian and one of the leading authorities on the Great Irish Famine examines the most lethal natural disaster to strike Europe in the nineteenth century. Between the mid-eighteenth and early-nineteenth centuries, the food source that we still call the Irish potato had allowed the fastest population growth in the whole of Western Europe. As vividly described in Ó Gráda's new work, the advent of the blight phytophthora infestans transformed the potato from an emblem of utility to a symbol of death by starvation. The Irish famine peaked in Black '47, but it brought misery and increased mortality to Ireland for several years. Central to Irish and British history, European demography, the world history of famines, and the story of American immigration, the Great Irish Famine is presented here from a variety of new perspectives. Moving away from the traditional narrative historical approach to the catastrophe, Ó Gráda concentrates instead on fresh insights available through interdisciplinary and comparative methods. He highlights several economic and sociological features of the famine previously neglected in the literature, such as the part played by traders and markets, by medical science, and by migration. Other topics include how the Irish climate, usually hospitable to the potato, exacerbated the failure of the crops in 1845-1847, and the controversial issue of Britain's failure to provide adequate relief to the dying Irish. Ó Gráda also examines the impact on urban Dublin of what was mainly a rural disaster and offers a critical analysis of the famine as represented in folk memory and tradition. The broad scope of this book is matched by its remarkable range of sources, published and archival. The book will be the starting point for all future research into the Irish famine.
Download or read book Conservation of the Richmond Birdwing Butterfly in Australia written by Donald P.A. Sands and published by Springer Science & Business Media. This book was released on 2013-09-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This survey of one the longest insect conservation campaigns in Australia deals with recovery of one of the most iconic endemic butterflies, the Richmond birdwing, threatened by clearance and fragmentation of subtropical rainforest in eastern Australia and the spread of an alien larval food-plant. Its conservation has involved many aspects of community involvement, developed over more than 20 years, and focused on habitat restoration and weed eradication, in conjunction with conservation of remaining forest fragments. The work has involved the entire historical range of the butterfly, addressed threats and emphasised landscape connectivity, and has enhanced recovery through extensive plantings of native food plants. Interest has been maintained through extensive publicity, community education and media activity, and the programme has provided many lessons for advancing insect conservation practice in the region.
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Download or read book A Mind Always in Motion The Autobiography of Emilio Segr written by Emilio Segrè and published by Plunkett Lake Press. This book was released on 2019-08-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born in Italy to a well-to-do Jewish family, Emilio Segrè (1905-1989) became Enrico Fermi’s first graduate student in 1928, contributed to the discovery of slow neutrons and was appointed director of the University of Palermo’s physics laboratory in 1936. While visiting the Radiation Laboratory in Berkeley, California in 1938, he learned that he had been dismissed from his Palermo post by Mussolini’s Fascist regime. Ernest O. Lawrence hired him to work on the cyclotron at Berkeley with Luis Alvarez, Edwin McMillan, and Glenn Seaborg. Segrè was one of the first to join Oppenheimer at Los Alamos, where he became a group leader on the Manhattan Project. In 1959, he won the Nobel Prize in physics for the discovery of the antiproton. He was a professor of physics at UC Berkeley from 1946 until 1972. “[A] readable, absorbing, interesting autobiography... A valuable contribution by a person who witnessed the development of much of modern nuclear physics. Segrè’s description of the historic neutron experiments performed in Rome during the mid-1930s by Enrico Fermi’s group, of which Segrè was a member, is of inestimable worth.” — Glenn T. Seaborg, Physics Today “A Mind Always in Motion is Emilio Segrè’s account — published four years after his death in 1989 — of his personal life and his life in physics... It is absorbing, moving in places and frequently revealing. Segrè noted in his preface, ‘I have not sought to display manners and tact I never had, and I have tried to treat myself no better than any one else.’ He ably succeeded in these purposes.” — Daniel J. Kevles, Nature “For general readers with an interest in the history of nuclear physics, Segrè... is among the most personable witnesses.” — Publishers Weekly
Download or read book Rhetoric and Drama written by DS Mayfield and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-03-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proving fruitful in various applications throughout its two millennia of predominance, the rhetorical téchne appears to have entertained a particularly symbiotic interrelation with drama. With contributions from (among others) a Classicist, historical, linguistic, musicological, operatic, cultural and literary studies perspective, this publication offers interdisciplinary assessments of specific reciprocities between the system of rhetoric and dramatic works: tracing the longue durée of this nexus—highlighting its Ancient foundations, its various Early Modern formations, as well as certain configurations enduring to this day—enables describing shifting degrees of rhetoricity; approaching it from an interdisciplinary viewpoint facilitates focusing on the often sidelined rhetorical phenomena located beyond the textual plane, specifically memoria and actio; tackling this interchange from various viewpoints and with diverse emphases, a long-lasting and highly prolific cross-fertilization between drama and rhetoric is rendered visible. In tendering a balanced panorama of both detailed case studies and descriptive overviews, this volume also points toward terrain yet to be charted in the scholarship to come. The volume was prepared in co-operation with the ERC Advanced Grant Project Early Modern European Drama and the Cultural Net (DramaNet).
Download or read book Popular Music in Southeast Asia written by Bart A. Barendregt and published by . This book was released on 2017 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 1920s on, popular music in Southeast Asia was a mass-audience phenomenon that drew new connections between indigenous musical styles and contemporary genres from elsewhere to create new, hybrid forms. This book presents a cultural history of modern Southeast Asia from the vantage point of popular music, considering not just singers and musicians but their fans as well, showing how the music was intrinsically bound up with modern life and the societal changes that came with it. Reaching new audiences across national borders, popular music of the period helped push social change, and at times served as a medium for expressions of social or political discontent.
Download or read book Contextualizing Openness written by Leslie Chan and published by Perspectives on Open Access. This book was released on 2018-04-24 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating look at Open Science and the democratization of knowledge in international development and social transformation.
Download or read book Abridged Decimal Classification and Relativ Index for Libraries Clippings Notes Etc written by Melvil Dewey and published by . This book was released on 1912 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
