Download or read book Beauty Queen written by Deborrah Himsel and published by St. Martin's Press. This book was released on 2014-04-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrea Jung, the glamorous former head of Avon, was arguably the world's most charismatic and effective CEO, credited with the astonishing turnaround of the venerable brand. Avon's board was filled with tough-minded, successful CEOs and other high achievers, but when Jung walked into a room wearing her Chanel suit, custom- blended lipstick and signature pearls, every head turned and she had them eating out of her hand. She seemed incapable of making a wrong move, until, amid declining sales, an investigation by the SEC, and a brand in crisis she stepped down in late 2012. In Beauty Queen, former Avon VP Deborrah Himsel uses Jung's story as a case study for two timeless leadership questions: What makes great leaders great? And what makes them fail? She explores both Jung's early years of success as well as the combination of missteps that led to her downfall, including her failure to nurture Avon's direct selling channel, the erosion of trust that occurred as a result of frequent decision reversals, and her ignorance of operational details, including how her people secured a license to conduct door-to-door sales in China, that led to a federal investigation. Through interviews with other CEOs, Avon executives past and present, and leadership experts, Hiimsel explores the unique challenges Jung faced as a female Fortune 500 CEO; the thin line between pride and hubris; and the danger of the so-called "halo effect" in our high-stakes times.
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Download or read book Jet written by and published by . This book was released on 1979-08-09 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The weekly source of African American political and entertainment news.
Download or read book At the Top written by Marylin Bender and published by Doubleday Books. This book was released on 1975 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Staying at the Top written by Sonny Kleinfield and published by Dutton Adult. This book was released on 1986 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Avon written by Laura Klepacki and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development. "By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment." —Mary Sammons, President and CEO, Rite Aid Corporation "The book is an excellent primer on how to successfully make alternative forms of distribution work." —Allen Burke, Director of Merchandising, QVC, Inc. "The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories." —Annette Green, President Emeritus, The Fragrance Foundation
Download or read book Beauty Imagined written by Geoffrey Jones and published by OUP Oxford. This book was released on 2010-02-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
Download or read book The English Illustrated Magazine written by and published by . This book was released on 1902 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Superbrands written by Angela Pumphrey and published by . This book was released on 2005 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superbrands aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic in their field. The publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there. This is the seventh edition of Superbrands and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding and a greater admiration for the brands themselves.
Download or read book From Beautiful Downtown Burbank written by Hal Erickson and published by McFarland. This book was released on 2015-07-11 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rowan and Martin's Laugh-In was one of the most unusual programs on television, defying definition as simply comedy, variety, or burlesque. The show had audiences laughing for six seasons and continues to make appearances in revivals, reunions, and salutes. This critical history of Laugh-In includes background details on the creation and creators, as well as information on lookalike shows. An appendix contains a complete program history with principal production credits and episode guides.
Download or read book Experience the Message written by Max Lenderman and published by Basic Books. This book was released on 2009-03-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.
Download or read book Cross Cultural Marketing written by Dawn Burton and published by Routledge. This book was released on 2008-11-21 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1976 with total page 1684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Opinion written by and published by . This book was released on 1863 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Consumer s Dictionary of Cosmetic Ingredients 7th Edition written by Ruth Winter and published by Harmony. This book was released on 2009-10-20 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about the safety and efficacy of cosmetics and cosmeceuticals. Is it a cosmetic? A drug? A nutrient? It’s becoming more and more difficult to tell the difference with the cosmetic companies combining the three. And unlike with food additives, the FDA has little control over what goes into the products that claim to make you look more beautiful–even though cosmeceuticals (cosmetics that purport to have druglike benefits) have skyrocketed into a multibillion-dollar industry. So before you slather on that “wrinkle-reducing” cream or swallow a “skin-rejuvenating”vitamin, find out what’s in your health and beauty products with A Consumer’s Dictionary of Cosmetic Ingredients. This updated and expanded edition gives you the facts you need to protect yourself and your family from possible irritants, confusing chemical names, and the exaggerated claims of gimmicky additives. With 800 new ingredients found in toiletries, cosmetics, and cosmeceuticals–everything ranging from shampoo to shaving cream, bath lotions to Botox–this alphabetically organized guide evaluates them all, and includes targeted information for children and for people of color. A Consumer’s Dictionary of Cosmetic Ingredients is more indispensable than ever to anyone who cares about the health of themselves and their loved ones.
Download or read book Live Stock Journal written by and published by . This book was released on 1888 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Musical America written by and published by . This book was released on 1916 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
