Download or read book Auto Brand written by Anders Parment and published by Kogan Page Publishers. This book was released on 2014-01-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.

Download or read book Programming Entity Framework written by Julia Lerman and published by "O'Reilly Media, Inc.". This book was released on 2010-08-09 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a thorough introduction to ADO.NET Entity Framework 4 -- Microsoft's core framework for modeling and interacting with data in .NET applications. The second edition of this acclaimed guide provides a hands-on tour of the framework latest version in Visual Studio 2010 and .NET Framework 4. Not only will you learn how to use EF4 in a variety of applications, you'll also gain a deep understanding of its architecture and APIs. Written by Julia Lerman, the leading independent authority on the framework, Programming Entity Framework covers it all -- from the Entity Data Model and Object Services to WCF Services, MVC Apps, and unit testing. This book highlights important changes for experienced developers familiar with the earlier version. Understand the core concepts you need to make the best use of the EF4 in your applications Learn to query your data, using either LINQ to Entities or Entity SQL Create Windows Forms, WPF, ASP.NET Web Forms, and ASP.NET MVC applications Build and consume WCF Services, WCF Data Services, and WCF RIA Services Use Object Services to work directly with your entity objects Create persistent ignorant entities, repositories, and write unit tests Delve into model customization, relationship management, change tracking, data concurrency, and more Get scores of reusable examples -- written in C# (with notes on Visual Basic syntax) -- that you can implement right away

Download or read book Ward s Automobile Topics written by and published by . This book was released on 1907 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Automobile Journal written by and published by . This book was released on 1912 with total page 1530 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Automobile Journal written by and published by . This book was released on 1913 with total page 1282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Driven written by David Kiley and published by John Wiley & Sons. This book was released on 2004-04-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.

Download or read book Automobile Trade Journal written by and published by . This book was released on 1909 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Repair Your Car written by Paul Brand and published by Motorbooks International. This book was released on 2006-10-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an easy-to-follow guide to automotive maintenance and repair, a noted expert shares the simple steps that can add years to the life of a car and save a driver thousands of dollars in repair costs, focusing on post-1985 cars as he discusses the various automotive systems, common problems that occur in each, and fifty do-it-yourself projects to care for a car's interior and exterior. Original. 100,000 first printing.

Download or read book Oregon Directory of Fire Automobile fire Marine Life and Miscellaneous Insurance Agents and Companies Represented written by Oregon. Insurance Dept and published by . This book was released on 1926 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Automobile written by and published by . This book was released on 1912 with total page 1558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Automotive Industries written by and published by . This book was released on 1906 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1919- include an Annual statistical issue (title varies).

Download or read book EBOOK Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing

Download or read book The Automotive Manufacturer written by and published by . This book was released on 1908 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Automobile Review written by and published by . This book was released on 1906 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2008 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.