Download or read book Authentic Influencer written by Jonathan Murphy and published by Thomas Nelson. This book was released on 2023-03-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may feel like an ordinary believer, but God has a knack of using ordinary people to accomplish His extraordinary purposes. Authentic Influencer encourages you to walk with Barnabas, learn from God, and shape the world for Jesus Christ— one life at a time. God's approach to influencing the world is through His people. People shape people. And yet, many of God's people spectate from the sidelines unsure of what to do. Authentic Influencer is rooted in principles emerging from the life of God's choice example in the Scriptures—a man called Barnabas—rather than recycled quotes from corporate leadership works. Every follower of Jesus can be inspired, instructed, and mobilized to influence the world from right where they are. In fact, it is everyday believers—not just "professional" Christians such as pastors, church leaders, authors, and others—who are specifically tasked by Jesus Himself to bring godly influence to the world. We are all His agents of change, be it shaping one person or a thousand. Authentic Influencer is a Christian leadership book that: Highlights 15 key principles that emerge from Barnabas that are relevant, practical, and customizable to every believer Inspires you to shape those around you for Christ Urges you to practice investing in others through discipleship Challenges you with inspiring stories and practical wisdom emerging from biblical truths By studying the life of Barnabas, we see how he influenced the world for Jesus Christ in practical and doable ways. Become encouraged to shape our world for Jesus— beginning with whoever happens to be close by.

Download or read book Real Influence written by Mark Goulston and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: * Examine your priorities * Learn about the key players and what they need * Earn their attention and motivate them to hear more * Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all. www.getrealinfluence.com

Download or read book The Influencer Economy written by Ryan Williams and published by . This book was released on 2016-06-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry.The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die.

Download or read book The Influencer Code written by Amanda Russell and published by Hatherleigh Press. This book was released on 2020-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.

Download or read book Influencer written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-12-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

Download or read book The Go Giver Influencer written by Bob Burg and published by Penguin. This book was released on 2018-04-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.

Download or read book Advances in Advertising Research Vol XII written by Alexandra Vignolles and published by Springer Nature. This book was released on 2023 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.

Download or read book An Influencer s World written by Caroline Baker and published by University of Iowa Press. This book was released on 2023-06-26 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. INTERVIEWEES INCLUDE: Isabella Avila (17.7m on TikTok) Jacques Bastien (cofounder, SHADE) Mark Cuban (8.6m on Twitter) Mary Fitzgerald (1.8m on Instagram) GloZell Green (4.6m on YouTube) Tim Karsliyev (1.7m on Instagram) Kevin Kreider (431k on Instagram) Max Levine (cofounder, Amp Studios) Cindy Pham (468k on YouTube) Michael Schweiger (CEO, Central Entertainment Group) LaToya Shambo (CEO/founder, Black Girl Digital) Joshua Suarez (14.4m on TikTok)

Download or read book Conversations with influencers written by Elma Smit and published by Penguin Random House South Africa. This book was released on 2020-08-25 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life has never been better for those who know how to make the most of their interests and their smartphone. Or has it? How do you turn your social media presence into cash, not just free stuff? Once you get selected for paid campaigns, how do you secure repeat business? And, will TikTok still be around in a few years? In Conversations with Influencers, leading, verified influencers, as well as advertising strategists, reveal the secrets, tips, tricks and pitfalls of surfing the waves of the influencer industry. In 2019, interviewer and author Elma Smit was handpicked by two global sporting governing bodies as the face of their World Cup digital content campaigns. As a reporter, she certainly scaled up; yet, she continued to generate more revenue from influencer work. That’s when she decided to speak to others and write about lessons learnt. Because, as marketing guru Seth Godin says, “ideas shared, go up in value”. Interviewees generously share how they’ve handled everything from a very public divorce to becoming a YouTube sensation before graduating from high school, how to bridge the jump from Instagram to TikTok and turn once-off campaigns into monthly retainers.

Download or read book INFLUENCER written by Sonia González Boysen and published by Whitaker House. This book was released on 2024-01-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: INFLUENCER: Communication for Leaders in the Digital Age. This is an invitation, including a wake-up call, to rethink the power of conscious and positive influence. Influence is not an exclusive profession of the so-called “influencers”, “content creators” of social networks, which companies seek to market their products. Just as conscious leadership seeks to focus more on people than on results, on the “who” rather than on the “how”, now we must aim towards a conscious influence, focused on adding value, under this premise: It is about “them”, “not about “you”. Conscious influence is aimed at influencing through purposeful communication, aimed at transforming, inspiring and motivating change and the continuous development of people. Not to be swept away by the overwhelming trend of decadent communication that gives the power of influence to: • People who only love themselves and money • Pretentious, arrogant, daring, ungrateful leaders, without faith and without love • Implacable, those who like to practice bullying – harassment – and slander • Those who do not have self-control or emotional intelligence • Someone aggressive, not loyal, or prudent • Proud and lovers of their pleasures and vices more than God himself. The “why” of your message should be the beginning, the thread, and the closure of everything you say and publish. To achieve this, you must ask yourself these questions: what do I want to say? Why do I want to say it? And… most importantly: what do I want to say it for? All this and more awaits you with INFLUENCER: Communication for Leaders in the Digital Age.

Download or read book Authenticity as Performativity on Social Media written by Allan S. Taylor and published by Springer Nature. This book was released on 2022-10-11 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a ‘neoliberal authentic’ that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice.

Download or read book Hashtag Authentic written by Sara Tasker and published by White Lion Publishing. This book was released on 2019-02-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: storytelling, with tips on finding your own visual style and personal niche; making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone; archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients; and sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer.

Download or read book The Influencer s Edge Unleashing Success with Runway Influence written by FH Faruk and published by BookRix. This book was released on 2023-12-20 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer's Edge: Unleashing Success with FH Academy The Book Written by FH Faruk Welcome to "The Influencer's Edge: Unleashing Success with FH Academy," a comprehensive guide designed to help aspiring influencers navigate the dynamic world of digital influence. In this book, we will explore the strategies, techniques, and mindset required to not only establish a strong personal brand but also to unlock the full potential of your influence and create a lasting impact on your audience. From finding your unique voice to mastering the art of content creation, building genuine connections, and effectively monetizing your influence, this book will equip you with the tools and knowledge needed to thrive in the competitive influencer landscape.

Download or read book Become an influencer written by Elma Smit and published by Penguin Random House South Africa. This book was released on 2020-09-01 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you need to be popular to make money from social media? No! There are, however, a few important lessons verified influencers (those with the blue ticks and paying clients) have learnt through trial and error. As traditional media keeps losing eyeballs and revenue to digital and indeed social media, this content revolution presents unprecedented opportunities for those who know how to make the most of their interests and smartphones. In 2019, Elma Smit was hand-picked by two global governing bodies as the face of their World Cup content campaigns, in the space of only six months. Yet, she generated more revenue from influencer work in that same period than from anything else. In Become an Influencer, one of South Africa’s leading content creators and influencers spills the beans on how to build a loyal audience, how to charge for paid campaigns and how to avoid running into a social media meltdown. Maps Maponyane, Rachel Kolisi, Nadia Jaftha and Liesl Laurie and a whole host of other leading influencers also reveal their influencer secrets, tips and hard-won lessons to Elma, while leading strategists who select influencers for global and local campaigns share what they look for in an influencer.

Download or read book Social Media Trends 2024 Where are we headed with Instagram X Twitter Threads TikTok Facebook LinkedIn BeReal and company written by Daniel Elger de Castro Luís and published by tredition. This book was released on 2024-06-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A workbook filled with ideas and inspiration. A guide to the age of social media, social disruption and artificial intelligence. Written for large and small companies, those interested in communication and all the curious people out there. Explore the powerful changes coming to the social media landscape in 2024 as a result of artificial intelligence. Discover the augmented reality revolution in online shopping and the impact of platforms like TikTok. See how businesses are benefiting from micro-influencers and why data protection is becoming increasingly important. This book shows how AI is transforming customer service and why strategic marketing is so cruicial. Get practical insights and checklists and reflect on ethical issues in the digital world. Take advantage of the insights offered by chatGPT and stay curious about future trends. This essential guide will provide you with concrete impulses and positive ideas for 2024. You will also find a wealth of examples, bibliographical references and inspiring quotes.

Download or read book Influencers and Creators written by Robert V Kozinets and published by SAGE. This book was released on 2023-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.