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- Author : Bogueva, Diana
- Publisher : IGI Global
- Release : 2018-03-02
- ISBN : 1522547584
- Pages : 482 pages
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Download or read book Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption written by Bogueva, Diana and published by IGI Global. This book was released on 2018-03-02 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
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Download or read book Temperate Fruits written by Debashis Mandal and published by CRC Press. This book was released on 2021-03-14 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, Temperate Fruits: Production, Processing, and Marketing, presents the latest pomological research on the production, postharvest handling, processing and storage, and information on marketing for a selection of temperate fruits. These include apple, pear, quince, peach, plum, sweet cherry, kiwifruit, strawberry, mulberry, and chestnut. With chapters from fruit experts from different countries of the world, the book provides the latest information on the effect of climate change on fruit production, organic fruit growing and advanced fruit breeding, the nutraceutical value and bioactive compounds in fruits and their role in human health, and new and advanced methods of fruit production. Topics include microirrigation, sustainable nutrient management, crop protection and plant health management, and farm mechanization.