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Book Buyology

    Book Details:
  • Author : Martin Lindstrom
  • Publisher : Currency
  • Release : 2010-02-02
  • ISBN : 0385523890
  • Pages : 274 pages

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Book Dealmaking

    Book Details:
  • Author : Richard Razgaitis
  • Publisher : John Wiley & Sons
  • Release : 2004-04-16
  • ISBN : 0471452017
  • Pages : 308 pages

Download or read book Dealmaking written by Richard Razgaitis and published by John Wiley & Sons. This book was released on 2004-04-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying practical tools to the volatile process of negotiating Prognosticators apply Monte Carlo Analysis (MCA) to determine the likelihood and significance of a complete range of future outcomes; Real Options Analysis (ROA) can then be employed to develop pricing structures, or options, for such outcomes. Richard Razgaitis' Dealmaking shows readers how to apply these powerful valuation tools to a variety of business processes, such as pricing, negotiating, or living with a "deal," be it a technology license, and R&D partnership, or an outright sales agreement. Dealmaking distinguishes itself from other negotiating guides not only by treating negotiations as an increasingly common situation, but also by presenting a tool-based approach that creates flexible, practical valuation models. This forward-thinking guide includes a variety of checklists, case studies, and a CD-ROM with the appropriate software. Richard Razgaitis (Bloomsbury, NJ) is a Managing Director at InteCap, Inc. He has over twenty-five years of experience working with the development, commercialization, and strategic management of technology, seventeen of which have been spent in the commercialization of intellectual property.

Book Audit interne et r  f  rentiels de risques   2e   d

Download or read book Audit interne et r f rentiels de risques 2e d written by Pierre Schick and published by Dunod. This book was released on 2014-04-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toute organisation doit se fixer des objectifs, mais pour les atteindre, elle est confrontée à une multitude de risques dont le contrôle interne doit garantir la maîtrise. Afin de s’en assurer, les directions se dotent d’un support d’évaluation et de surveillance : l’audit interne. Vous trouverez dans ce livre une synthèse de ce qu’il faut savoir pour conduire une action de maîtrise des risques sur les principales activités et processus de l’organisation. Enrichie de nombreux retours d’expérience, la nouvelle édition présente des repères méthodologiques et des fiches pratiques opérationnelles nécessaires à la conduite d’une mission d’audit, efficace et efficiente. Elle est complétée par quinze référentiels de risques qui s’appuient sur les dispositifs de contrôle interne et de gestion des risques préconisés par l’AMF et le nouveau référentiel COSO. Cet ouvrage propose aux auditeurs et contrôleurs internes une démarche performante de gestion des risques, qui permet de gagner en qualité, rapidité et intégrité, en s’appuyant sur la solution informatique innovante ROK.

Book France in the World

    Book Details:
  • Author : Patrick Boucheron
  • Publisher : Other Press, LLC
  • Release : 2019-04-09
  • ISBN : 1590519418
  • Pages : 993 pages

Download or read book France in the World written by Patrick Boucheron and published by Other Press, LLC. This book was released on 2019-04-09 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic collection presents a new way of writing national and global histories while developing our understanding of France in the world through short, provocative essays that range from prehistoric frescoes to Coco Chanel to the terrorist attacks of 2015. Bringing together an impressive group of established and up-and-coming historians, this bestselling history conceives of France not as a fixed, rooted entity, but instead as a place and an idea in flux, moving beyond all borders and frontiers, shaped by exchanges and mixtures. Presented in chronological order from 34,000 BC to 2015, each chapter covers a significant year from its own particular angle--the marriage of a Viking leader to a Carolingian princess proposed by Charles the Fat in 882, the Persian embassy's reception at the court of Louis XIV in 1715, the Chilean coup d'état against President Salvador Allende in 1973 that mobilized a generation of French left-wing activists. France in the World combines the intellectual rigor of an academic work with the liveliness and readability of popular history. With a brand-new preface aimed at an international audience, this English-language edition will be an essential resource for Francophiles and scholars alike.

Book Text of the General Agreement

Download or read book Text of the General Agreement written by General Agreement on Tariffs and Trade (Organization) and published by . This book was released on 1986 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internal taxation, anti-dumping, trade regulations, balance of payments, economic development.

Book Calculation of Demographic Parameters in Tropical Livestock Herds

Download or read book Calculation of Demographic Parameters in Tropical Livestock Herds written by Matthieu Lesnoff and published by Springer. This book was released on 2014-05-27 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having indicators to assess the effect of zootechnical, sanitary, economic or political intervention or the impact of environmental risks makes it possible to draw up strategies for improving domestic animal populations. This handbook is a compilation of the main concepts relating to the definition and calculation of demographic rates for largely non-intensive tropical animal farms. It is intended to be educational, and should help students, technicians, engineers, researchers and development staff to understand the definitions and formulas encountered in the literature more clearly and make them more self-sufficient in terms of analyses.

Book Leadership in Europe

    Book Details:
  • Author : Heller, Johnny
  • Publisher : Psychology Press
  • Release : 1998-02
  • ISBN : 9780863779824
  • Pages : 0 pages

Download or read book Leadership in Europe written by Heller, Johnny and published by Psychology Press. This book was released on 1998-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although leadership is obviously a topic with global significance, this special issue has a distinctive European flavor. This is partly due to the fact that the contributors and editors hall from five European countries, but even the two chapters that describe major cross-national research covering up to 60 countries, concentrate attention on European issues including eastern countries that only moved into the center of Europe six or seven years ago. The justification for inclusion in this special issue is that each report makes a potentially practical contribution to work and organizational psychologists and those working in organizations in the area of Human Resource Management or Consultancy. European psychology has not yet given leadership anything like the attention it deserves and consequently the contrast with the United States, where this subject is extensively researched, is very noticeable. This special edition may lead to a reassessment of the opportunities and perhaps also act as a stimulus for more applied research to be carded out to engage with the prevalent conditions in Europe. The growth of the European Union and its various harmonization provisions seeks to establish what is often called a 'level playing field' for organizations and this will give leaders in competing enterprises new challenges and new opportunities. Several contributions in the present special issue begin to relate to these developing areas.

Book Stuck

    Book Details:
  • Author : Marc Sommers
  • Publisher : University of Georgia Press
  • Release : 2012
  • ISBN : 0820338907
  • Pages : 310 pages

Download or read book Stuck written by Marc Sommers and published by University of Georgia Press. This book was released on 2012 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young people are transforming the global landscape. As the human popu­lation today is younger and more urban than ever before, prospects for achieving adulthood dwindle while urban migration soars. Devastated by genocide, hailed as a spectacular success, and critiqued for its human rights record, the Central African nation of Rwanda provides a compelling setting for grasping new challenges to the world's youth. Spotlighting failed masculinity, urban desperation, and forceful governance, Marc Sommers tells the dramatic story of young Rwandans who are “stuck,” striving against near-impossible odds to become adults. In Rwandan culture, female youth must wait, often in vain, for male youth to build a house before they can marry. Only then can male and female youth gain acceptance as adults. However, Rwanda's severe housing crisis means that most male youth are on a treadmill toward failure, unable to build their house yet having no choice but to try. What follows is too often tragic. Rural youth face a future as failed adults, while many who migrate to the capital fail to secure a stable life and turn fatalistic about contracting HIV/AIDS. Featuring insightful interviews with youth, adults, and government officials, Stuck tells the story of an ambitious, controlling government trying to gov­ern an exceptionally young and poor population in a densely populated and rapidly urbanizing country. This pioneering book sheds new light on the struggle to come of age and suggests new pathways toward the attainment of security, development, and coexistence in Africa and beyond. Published in association with the United States Institute of Peace

Book Return of the     General Election for the House of Commons of Canada

Download or read book Return of the General Election for the House of Commons of Canada written by and published by . This book was released on 1945 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Manuel d audit interne

Download or read book Manuel d audit interne written by IFACI and published by Editions Eyrolles. This book was released on 2015-08-13 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le Manuel d'audit interne est l'ouvrage international de référence sur le métier d'auditeur interne. Élaboré sous l'égide de la fondation pour la recherche de l'HA, il est le fruit de la collaboration de professeurs et de praticiens. Cette adaptation aux contextes européen et français réalisée par l'IFACI en fait un outil idéal pour les auditeurs internes, les étudiants en audit interne et leurs enseignants. Ce manuel est organisé en deux sections, "Concepts fondamentaux de l'audit interne" et "Conduire une mission d'audit interne". Il reflète les dernières évolutions de la profession, en particulier dans les domaines suivants : Normes internationales de l'audit interne Gouvernance, contrôle interne et gestion des risques Éléments clés liés aux systèmes d'information et références aux guides GTAG diffusés par l'IlA et l'IFACI Risques de fraude Valeur ajoutée de l'audit interne, notamment par des missions de conseil et des points de vue pertinents Coordination avec les autres prestataires internes et externes d'assurance Les objectifs d'efficacité et d'amélioration de la valeur ajoutée fixés par les organisations ne peuvent être atteints sans les meilleures compétences, tout spécialement dans les métiers de l'audit. Cette adaptation française de la troisième édition du Manuel a pour objectif de contribuer efficacement à la professionnalisation des pratiques. Attention : la version originale de cet ebook est en couleur, lire ce livre numérique sur un support de lecture noir et blanc peut en réduire la pertinence et la compréhension.

Book International Agencies

    Book Details:
  • Author : Evan Luard
  • Publisher : Dobbs Ferry, N.Y. : Published for The Royal Institute of International Affairs [by] Oceana Pub. Incorporated
  • Release : 1977
  • ISBN :
  • Pages : 360 pages

Download or read book International Agencies written by Evan Luard and published by Dobbs Ferry, N.Y. : Published for The Royal Institute of International Affairs [by] Oceana Pub. Incorporated. This book was released on 1977 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monograph on the emerging institutional framework of interdependence amongst international organizations and intergovernmental organizations - examines the present structure and role of the UN and specialized agencies and other organizations with respect to telecommunications, postal services, sea transport, air transport, outer space, employment, health, trade, energy, marine resources, etc., and includes chapters on international government. ILO mentioned. References.

Book In Pursuit of History

    Book Details:
  • Author : Carolyn Keyes Adenaike
  • Publisher : Heinemann Educational Publishers
  • Release : 1996
  • ISBN : 9780435089924
  • Pages : 155 pages

Download or read book In Pursuit of History written by Carolyn Keyes Adenaike and published by Heinemann Educational Publishers. This book was released on 1996 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paper Edition. A fascinating collection of papers on fieldwork in Africa-mostly from younger scholars who have conducted their research within the past decade.

Book Canada at 150

    Book Details:
  • Author : Heather MacIvor
  • Publisher :
  • Release : 2017-09
  • ISBN : 9780433493617
  • Pages : 255 pages

Download or read book Canada at 150 written by Heather MacIvor and published by . This book was released on 2017-09 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is a collection of essays and contributions from prominent Canadians on the 150th anniversary of Confederation, and the 35th anniversary of the Charter of Rights and Freedoms. Contributors include former prime ministers, politicians, judges, lawyers and wrongfully convicted. The perspectives are broad, thoughtful and inspiring."--

Book General Principles of EU Law and the EU Digital Order

Download or read book General Principles of EU Law and the EU Digital Order written by Ulf Bernitz and published by Kluwer Law International. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: General Principles of EU Law and the EU Digital Order' addresses the role of general principles in the era of digitalization and the (potential) impact of digitalization on the theory of general principles of union law. Digitalization of societies has important ramifications for citizens and businesses. The digital landscape is rapidly changing, whereas at the same time there are growing concerns about how market access in the European Union?s (EU?s) digital market as well as fundamental rights can be sufficiently safeguarded in the shadow of?big data? and algorithms. This book presents expert analyses of how digitalization raises questions of the future role for general principles of EU law, including the foundational principles of the EU?s fundamental economic freedoms and EU competition rules.

Book Audit interne et r  f  rentiels de risques   3e   d

Download or read book Audit interne et r f rentiels de risques 3e d written by Pierre Schick and published by Dunod. This book was released on 2021-01-20 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toute organisation doit se fixer des objectifs, mais pour les atteindre, elle est confrontée à une multitude de risques dont le contrôle interne doit garantir la maîtrise. Afin de s’en assurer, les directions se dotent d’un support d’évaluation et de surveillance : l’audit interne. Vous trouverez dans ce livre une synthèse de ce qu’il faut savoir pour conduire une action de maîtrise des risques sur les principales activités et processus de l’organisation. Enrichie de nombreux retours d’expérience, cette édition entièrement mise à jour présente des repères méthodologiques et de nouvelles fiches pratiques opérationnelles nécessaires à la conduite d’une mission d’audit, efficace et efficiente. Elle est complétée par quinze référentiels de risques qui s’appuient sur les dispositifs de contrôle interne et de gestion des risques préconisés par l’AMF et le référentiel COSO. Cet ouvrage propose aux auditeurs et contrôleurs internes une démarche performante de gestion des risques, qui permet de gagner en qualité, rapidité et intégrité, en s’appuyant sur la solution informatique innovante ROK.

Book Th  orie et pratique de l audit interne

Download or read book Th orie et pratique de l audit interne written by Jacques Renard and published by Editions Eyrolles. This book was released on 2017-11-02 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un manuel d'apprentissage pour les étudiants et auditeurs débutants. Un guide méthodologique pour les auditeurs et contrôleurs internes en activité. Un vade-mecum pour les responsables opérationnels en charge des risques et du contrôle interne. Une sensibilisation à l'audit interne pour les dirigeants, administrateurs et membres de comités d'audit. Pour tous, une mise à jour des connaissances en gestion et gouvernement d'entreprise. La fonction d'audit interne ne cesse de se développer et d'affiner ses observations et recommandations. Cette dixième édition prend en compte la révision totale des normes professionnelles, notamment : la mise en exergue des 10 principes fondamentaux gouvernant l'audit interne ; le rappel de la nécessaire prise en compte de la stratégie et des objectifs ; une incitation à développer la collaboration avec les autres parties prenantes ; l'exigence renforcée d'une approche par les risques ; la rédaction de "guides de mise en oeuvre" pour faciliter la prise en compte des normes dans l'organisation du travail. Sont également évoqués dans l'ouvrage : les conséquences présentes et à venir du Big Data et de la révolution numérique ; la nécessaire spécialisation croissante des auditeurs internes, singulièrement dans le domaine informatique ; les évolutions dans la pratique du métier d'auditeur : l'utilisation des 3 lignes de maîtrise, la prise en compte des processus de gouvernance, l'évaluation des compétences des auditeurs internes, l'audit en continu.