Download or read book Audience Studies of the Performing Arts and Museums written by Paul DiMaggio and published by . This book was released on 1978 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Audience Studies of the Performing Arts and Museums written by Paul DiMaggio and published by . This book was released on 1978 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Audience Engagement in the Performing Arts written by Ben Walmsley and published by Springer Nature. This book was released on 2019-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Download or read book Surveying Your Arts Audience written by and published by . This book was released on 1985 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognizing the need to conduct audience studies to aid in arts organizations' policy development, this manual was developed to inform arts organization personnel on how to conduct a valid survey; to discourage poor surveys and raise the standards of audience information; and to provide guidance on when survey consultants should be chosen as well as what to expect from a consultant in terms of audience survey specifications. The manual can be used in a wide range of arts settings and includes survey questions as well as step-by-step instructions on planning, conducting, analyzing, and presenting audience surveys. Field tests were conducted to find out what the manual could do, and site visits monitored the progress of five projects. The manual contains six chapters: (1) "Why an Audience Survey"; (2) "Developing the Questionnaire"; (3) "Sample Design"; (4) "Collecting Survey Data"; (5) "Data Processing"; and (6) "Interpreting and Presenting Survey Results." An appendix of Model Survey Questions is included. (KWL)
Download or read book Routledge Companion to Audiences and the Performing Arts written by Matthew Reason and published by Routledge. This book was released on 2022-04-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.
Download or read book The Economics of Art and Culture written by James Heilbrun and published by Cambridge University Press. This book was released on 2001-04-23 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2001 second edition of this survey of the economics of - and public policy towards - the fine arts and performing arts covers arts at federal, state, and local levels in the United States as well as the international arts sector. The work will interest academic readers in the field and scholars of the sociology of the arts, as well as general readers seeking a systematic analysis of the arts. Theoretical concepts are developed from scratch so that readers with no background in economics can follow the argument. The authors look at the arts' historical growth and then examine consumption and production of the live performing arts and the fine arts, the functioning of arts markets, the financial problems of performing arts companies and museums, and the key role of public policy. A final chapter speculates about the future of art and culture in the United States.
Download or read book Audience Data and Research written by Steven Hadley and published by Taylor & Francis. This book was released on 2023-12-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, management and practice. It explores the insights different methodologies, carried out with different kinds of audiences, can contribute both to our immediate understanding of audiences and to the future development of audience research. The book showcases research across the myriad fields that contribute to audience scholarship, highlighting the ability of audience research to engage thinkers and practitioners, from across often falsely divided art forms and academic fields. Together in one volume, these different methodologies explore the potential complementarity of evolving approaches to audience research and provide an in-depth opportunity for investigating innovative methods. Focusing on the need to understand audiences in a deeper and richer way, this volume offers a crucible of thinking and re-thinking about how society understands the impact of arts and culture on audiences. Audience Data and Research: Perspectives from Cultural Policy, Arts Management and Practice serves as a catalyst to stimulate new critical debate on the potential of empirical audience research to provide fresh insights into questions of audience enrichment and cultural value. It will be a key resource for scholars and researchers of audience studies, media and cultural studies, performance arts research, arts management, and cultural policy. This book was originally published as a special issue of Cultural Trends.
Download or read book Audience Development written by National Endowment for the Arts. Research Division and published by Arts Research Division. This book was released on 1981 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several specific objectives have had wide recognition in the arts community, namely: to broaden the audience for the performing arts, to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts, to find the best predictors of arts attendance, and to develop strategies that will appeal to those who, by these predictors, are potential attenders. This research report summarizes a study conducted in 1977 by Alan R. Andreasen and Russell W. Belk. The investigators collected new audience data in a carefully controlled group of surveys in four southern cities (Atlanta, Baton Rouge, Columbia, and Memphis), and applied to these data a number of sophisticated measuring and marketing techniques to discover efficient and effective methods for inducing marginal attenders of the performing arts to become frequent patrons. Although no hitherto untried means to this end were uncovered, this publication makes advanced techniques more comprehensible and accessible to arts administrators. In addition, by analyzing characteristics that move or do not move people to attend performing arts events, and from that analysis deriving strategies capable of altering factors that lead to nonattendance, enough practical conclusions were reached to recommend an extended program of experimentation in the four cities studied. (BZ)
Download or read book Taking Out the Guesswork written by Bob Harlow and published by . This book was released on 2015 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about three tasks crucial to sucessful audience building: understanding potential audiences, creating effective promotional materials, and tracking and assessing progress.
Download or read book The Audience Experience written by Jennifer Radbourne and published by Intellect (UK). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. 'The Audience Experience' identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and 'The Audience Experience' explores key trends in the contemporary presentation of performing arts.
Download or read book Research Division Report written by and published by . This book was released on 1976 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Download or read book Summary Report written by and published by . This book was released on 1993 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Lively Audience written by Russell Lynes and published by New York : Harper & Row. This book was released on 1985 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: The LIVELY AUDIENCE is about the impact of technology (mass communication) on the arts and about aesthetic quarrels and love affairs and crusades and the people who acted in them.- Publisher.
Download or read book Social Indicators written by and published by . This book was released on 1980 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory material and statistical tables on 11 topics, e.g., public safety, social participation, and use of leisure time. Appendixes include sources used and glossary. Index.
Download or read book Museum Management and Marketing written by Richard Sandell and published by Routledge. This book was released on 2007-04-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
Download or read book The Museum written by Michael S. Sharpiro and published by Bloomsbury Publishing USA. This book was released on 1990-07-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical bibliography of museum studies comprises an organized collection of essays on the various types of museums--art, natural history, history, science and technology, and folk--and on general aspects--collections, education, exhibitions, etc.--that cut across the media. Most of the essays are cogent, substantial if not comprehensive, and clear. The editor has taken care to see that they follow a similar format of historical essay followed by a full bibliography of items discussed. Library Journal As the number of museums in the United States has grown to more than 6500 in this century, the museum profession has experienced similar growth. In addition to academic training and accreditation programs in the field, an expanding body of literature on museum history, philosophy, and functions has evolved, little of which has received the critical attention it deserves. This reference volume serves as an up-to-date guide to this wealth of literature, identifying and evaluating works that introduce the general reader, the museum studies student, and the beginning professional to the history, philosophy, and functions of museums. The volume presents a series of informative, historical outlines and critical bibliographic essays on all aspects of museum history, philosophy, and functions. Contributors treat such subjects as art museums, natural history museums, science and technology museums, history museums, collections, exhibition, education and interpretation, and the public and museums. Each chapter consists of an introductory historical narrative, a survey of sources, and a bibliographic checklist that contains cited and additional sources. A set of appendices include a geographically organized bibliography of museum directories, a guide to archives and special collections, and a selective list of museum-related periodicals. The book concludes with a comprehensive general subject index. This work will be an important reference tool for museum professionals and cultural historians, as well as for courses in museum studies. It will also be a valuable addition to both academic and public libraries.
