Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Download or read book The R evolution of Audience Power written by Saskia Scheibel and published by GRIN Verlag. This book was released on 2011-07-12 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: "Distinction" (
Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. John L. Sullivan's second edition of Media Audiences: Effects, Users, Institutions, and Power explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Download or read book Dictionary of Media and Communication Studies written by James Watson and published by Bloomsbury Publishing USA. This book was released on 2015-10-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive lexicon of all aspects of the study of interpersonal, group, mass communication and the world of internet communication.
Download or read book Basics in Human Evolution written by Michael P Muehlenbein and published by Academic Press. This book was released on 2015-07-24 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics in Human Evolution offers a broad view of evolutionary biology and medicine. The book is written for a non-expert audience, providing accessible and convenient content that will appeal to numerous readers across the interdisciplinary field. From evolutionary theory, to cultural evolution, this book fills gaps in the readers’ knowledge from various backgrounds and introduces them to thought leaders in human evolution research. Offers comprehensive coverage of the wide ranging field of human evolution Written for a non-expert audience, providing accessible and convenient content that will appeal to numerous readers across the interdisciplinary field Provides expertise from leading minds in the field Allows the reader the ability to gain exposure to various topics in one publication
Download or read book The Mass Audience written by James Webster and published by Routledge. This book was released on 2013-11-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.
Download or read book The African abroad or his evolution written by William Henry Ferris and published by . This book was released on 1913 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Saturday Review of Politics Literature Science and Art written by and published by . This book was released on 1913 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Saturday Review of Politics Literature Science Art and Finance written by and published by . This book was released on 1914 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 1996 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Download or read book The Protestant Episcopal Review written by and published by . This book was released on 1894 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Audience of One Donald Trump Television and the Fracturing of America written by James Poniewozik and published by Liveright Publishing. This book was released on 2019-09-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Top 10 Politics and Current Events Books of Fall 2019 (Publishers Weekly) An incisive cultural history that captures a fractious nation through the prism of television and the rattled mind of a celebrity president. Television has entertained America, television has ensorcelled America, and with the election of Donald J. Trump, television has conquered America. In Audience of One, New York Times chief television critic James Poniewozik traces the history of TV and mass media from the Reagan era to today, explaining how a volcanic, camera-hogging antihero merged with America’s most powerful medium to become our forty-fifth president. In the tradition of Neil Postman’s masterpiece Amusing Ourselves to Death, Audience of One shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today’s zillion-channel, Internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump, the chameleonic celebrity who courted fame, achieved a mind-meld with the media beast, and rode it to ultimate power. Braiding together these disparate threads, Poniewozik combines a cultural history of modern America with a revelatory portrait of the most public American who has ever lived. Reaching back to the 1940s, when Trump and commercial television were born, Poniewozik illustrates how Donald became “a character that wrote itself, a brand mascot that jumped off the cereal box and entered the world, a simulacrum that replaced the thing it represented.” Viscerally attuned to the media, Trump shape-shifted into a boastful tabloid playboy in the 1980s; a self-parodic sitcom fixture in the 1990s; a reality-TV “You’re Fired” machine in the 2000s; and finally, the biggest role of his career, a Fox News–obsessed, Twitter-mad, culture-warring demagogue in the White House. Poniewozik deconstructs the chaotic Age of Trump as the 24-hour TV production that it is, decoding an era when politics has become pop culture, and vice versa. Trenchant and often slyly hilarious, Audience of One is a penetrating and sobering review of the raucous, raging, farcical reality show—performed for the benefit of an insomniac, cable-news-junkie “audience of one”—that we all came to live in, whether we liked it or not.
Download or read book Audience Economics written by Philip M. Napoli and published by Columbia University Press. This book was released on 2003 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
Download or read book Natural History written by and published by . This book was released on 1924 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Film Renter and Moving Picture News written by and published by . This book was released on 1926 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Audience Development and Cultural Policy written by Steven Hadley and published by Springer Nature. This book was released on 2021-03-17 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management. Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re-conceptualisation of audience development as an ideological function of cultural policy. Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed.
Download or read book Catalogue written by Monmouth College (Monmouth, Ill.) and published by . This book was released on 1906 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
