Download or read book Involving the Audience written by Lee Ann Kastman Breuch and published by Routledge. This book was released on 2018-09-05 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.
Download or read book Rhetorical Audience Studies and Reception of Rhetoric written by Jens E. Kjeldsen and published by Palgrave Macmillan. This book was released on 2018-09-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.
Download or read book The Philosophy of Argument and Audience Reception written by Christopher W. Tindale and published by Cambridge University Press. This book was released on 2015-04-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the topic of argumentation from the perspective of audiences, rather than the perspective of arguers or arguments.
Download or read book Audience and Rhetoric written by James E. Porter and published by . This book was released on 1992 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a new approach to the concept of audience, this volume critiques the prevalent audience theories and practices in the field of rhetoric and composition, using the archaeological methodology of Michel Foucault. The author traces major audience treatments from Aristotle and George Campbell to the present and shows how the dominant approaches are founded on a managerial composing model which assumes that invention is the exclusive activity of the writer. Porter argues for the ethical necessity of a social constructionist approach to audience, developing out of reader-response and poststructuralist theory. For anyone involved in the creation of public policy.
Download or read book About Writing written by Robin Jeffrey and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Narrative as Rhetoric written by James Phelan and published by Ohio State University Press. This book was released on 1996 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rhetorical theory of narrative that emerges from these investigations emphasizes the recursive relationships between authorial agency, textual phenomena, and reader response, even as it remains open to insights from a range of critical approaches - including feminism, psychoanalysis, Bakhtinian linguistics, and cultural studies. The rhetorical criticism Phelan advocates and employs seeks, above all, to attend carefully to the multiple demands of reading sophisticated narrative; for that reason, his rhetorical theory moves less toward predictions about the relationships between techniques, ethics, and ideologies and more toward developing some principles and concepts that allow us to recognize the complex diversity of narrative art.
Download or read book Rhetorical Audience Studies and Reception of Rhetoric written by Jens E. Kjeldsen and published by Springer. This book was released on 2017-11-10 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.
Download or read book Appeals in Modern Rhetoric written by M. Jimmie Killingsworth and published by SIU Press. This book was released on 2005-09-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal—meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists. Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.
Download or read book The Audience the Message the Speaker written by John Hasling and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This succinct, core introduction to public speaking combines a concern with classic rhetoric with a strong emphasis on ethics, diversity and current technology. The text first introduces students to the tasks of gathering information, organizing material, and delivering a speech. It then completes the communication process by teaching the importance of listening, and by instructing the speaker on how to overcome common obstacles that can impede reception.
Download or read book Professional Writing and Rhetoric written by Tim Peeples and published by Addison-Wesley Longman. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Writing and Rhetoric is a disciplinary reader that introduces students to professional writing by inviting them into conversations about the field by people in the field. Intended for undergraduates and entry-level masters students who are majoring, minoring, or getting certificates in professional writing studies, Professional Writing and Rhetoric is an edited reader that makes the field's theoretical discussions accessible to these students. Addressing a growing need as the field expands "up" from service-oriented courses and "down" from advanced graduate programs, it fills an important gap in the books currently available within professional writing studies. This text guides students into the discussions that continue to form this relatively young field by (1) organizing readings rhetorically, (2) including several readings that are regularly cited in the field's literatures, (3) selecting readings that are accessible to students, and (4) offering pedagogical devices that aid comprehension and encourage critical reflection. The aim is not to present a "greatest hits of the field," nor to direct students' thinking and practice toward the hottest new theories, nor to challenge the thinking of those already comfortably in the field. Instead, older and newer selections are intermixed within a rhetorical framework to encourage students to make connections across readings, promote reflective rhetorical practice, stimulate discussion, and encourage students to become co-inquirers within the discipline.
Download or read book The Weapons of Rhetoric written by Judy Tarling and published by Punnett Press. This book was released on 2023-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book strikes at the heart of musical performance with a study of the relationship between music and rhetoric which was much remarked upon during the Renaissance and Baroque periods. The ideas of the classical rhetoric books are traced through the Tudor classroom to the late eighteenth century. Concentrating on performance techniques that aid the communication of musical ideas to an audience, historical source material is used to demonstrate how to hold the attention of the listener and at the same time move and delight them. Quotations from the rhetoric manuals, Shakespeare and the Bible are complemented by over one hundred musical examples, drawn mainly from the seventeenth and eighteenth centuries, illustrating the connection between speaking and playing in the rhetorical style.
Download or read book The Art of Rhetoric written by Aristotle and published by Arcturus Publishing. This book was released on 2020-10-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.
Download or read book A Sense of Audience in Written Communication written by Gesa Kirsch and published by SAGE Publications, Incorporated. This book was released on 1990-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the best current original work on the concept of audience in written communication. Firstly examining historical and theoretical perspectives on audience, the contributors explore and synthesize current theories on its shifting and intangible nature as well as the broader context of post-structuralist concepts of reader, writer and text. The second part of the book embraces a wide variety of research on audience and serves to illuminate contested theoretical points of earlier chapters. Authors of chapters report on case studies, textual analyses, comparative experimental research and protocol analysis.
Download or read book Rhetorical Listening written by Krista Ratcliffe and published by SIU Press. This book was released on 2005 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long-ignored within rhetoric and composition studies, listening has returned to the disciplinary radar. Rhetorical Listening: Identification, Gender, Whiteness argues that rhetorical listening facilitates conscious identifications needed for cross-cultural communication.
Download or read book The Word on College Reading and Writing written by Carol Burnell and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An interactive, multimedia text that introduces students to reading and writing at the college level.
Download or read book Organizational Rhetoric written by Mary F. Hoffman and published by SAGE. This book was released on 2010 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
Download or read book The Handbook of Organizational Rhetoric and Communication written by Oyvind Ihlen and published by John Wiley & Sons. This book was released on 2018-08-14 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
