Download or read book Attitude and Opinion Research written by Walter K. Lindenmann and published by Council for Advancement &. This book was released on 1983 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic and practical information on how to do opinion surveys and how to apply the information gathered for use in student recruitment, public relations, and other advancement programs is presented. In addition, 12 sample questionnaires are included that have helped colleges and universities measure the opinions of alumni, students, faculty/staff, business leaders, local voters, and alumni magazine readers. The nature of opinion and attitude research and the basic types of surveys are discussed. Suggestions on selecting an opinion research organization are offered, and the types of services opinion research firms are offering are described. A brief checklist includes factors that academic administrators ought to consider in planning opinion research. Attention is also directed to the use of research to plan, monitor, and evaluate a public relations program in higher education, along with the use of a research matrix. In addition, a glossary of research terms is organized in five categories: types of research, approaches to research, research techniques, audience samples, and general terms. A list of reference sources concerning youth attitudes and a bibliography on public relations/market research are included. (SW)

Download or read book Attitudes and Opinions written by Stuart Oskamp and published by Psychology Press. This book was released on 2005-01-15 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research. Attitudes and Opinions, 3/e maintains one of the main goals of the original edition--breadth of coverage. The book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of public opinion and polling, attitude formation, communication of attitudes and opinions, and the relationship between attitudes and behaviors, as well as theories and research on attitude change. Over 2,000 references support the book's scientific integrity. The authors' second goal is to demonstrate the relevance of the topic to people's lives. Subsequently, the second part of the book examines many of the topics and research findings that are salient in the world today--political and international attitudes (including terrorism), voting behavior, racism and prejudice, sexism and gender roles, and environmental attitudes. This thoroughly revised new edition features: *an entirely new chapter on implicit measures attitudes; *a new chapter on environmental attitudes; *updated opinion poll data throughout the book; *additional material on time trends in attitudes about many issues; and *expanded, updated sections on international attitudes reflecting the events of 9/11 and the subsequent invasions of Afghanistan and Iraq. Attitudes and Opinions' broad and interdisciplinary perspective makes this an ideal text in courses on attitudes, public opinion, survey research, or persuasion, taught in a variety of departments including psychology, communication, marketing, sociology, and political science.

Download or read book Studies in Public Opinion written by Willem E. Saris and published by Princeton University Press. This book was released on 2004 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on and reaching beyond themes in the work of Philip Converse, one of the pioneers in the study of public opinion, Studies in Public Opinion brings together a group of leading American and European social scientists to explore a number of new factors, with a particular emphasis on the structure of political choices. In twelve chapters that reflect different perspectives on how people form political opinions and how these opinions are manipulated, this book offers an unparalleled view of the state-of-the-art research on these important questions as it has developed on two continents.

Download or read book Questions and Answers in Attitude Surveys written by Howard Schuman and published by SAGE. This book was released on 1996-03 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys.

Download or read book Attitude and Opinion Research written by Walter K. Lindenmann and published by . This book was released on 1976 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International Journal of Opinion and Attitude Research written by and published by . This book was released on 1951 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

Download or read book Social Information Processing and Survey Methodology written by Hans-J. Hippler and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survey researchers have long been aware that the way in which questions are asked determines the obtained responses. However, the exact processes that mediate response effects remained elusive. In the present volume, cognitive psychologists and survey methodologists explore the cognitive processes that underlie respondents' answers to survey questions. The contributors provide an introduction to information processing theories for survey researchers, review current knowledge of response effects in the light of recent theorizing in cognitive psychology, and report a number of experimental studies on question context and question wording. In combination, the chapters provide a theoretical framework for the analysis of response effects in surveys and raise a number of applied and theoretical issues that have so far not been addressed in cognitive psychology.

Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

Download or read book International Directory of Opinion and Attitude Research written by Laszlo Radvanyi and published by . This book was released on 1948 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Studies in Public Opinion written by Willem E. Saris and published by Princeton University Press. This book was released on 2018-06-05 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In democratic societies, opinion polls play a vital role. But it has been demonstrated that many people do not have an opinion about major issues--the "nonattitudes" problem. Also, the framing of questions in different ways can generate very different estimates of public opinion--the "framing" effect. Both dilemmas raise questions about the competence of ordinary citizens to play the role a democratic society ostensibly expects of them. Although the impact of some factors is well established, particularly political information and sophistication, much is yet to be understood. Building on and reaching beyond themes in the work of Philip Converse, one of the pioneers in the study of public opinion, Studies in Public Opinion brings together a group of leading American and European social scientists to explore a number of new factors, with a particular emphasis on the structure of political choices. In twelve chapters that reflect different perspectives on how people form political opinions and how these opinions are manipulated, this book offers an unparalleled view of the state-of-the-art research on these important questions as it has developed on two continents. The contributors include Matthew K. Berent, Jaak Billiet, George Y. Bizer, Paul R. Brewer, John Bullock, Danielle Bütschi, Michael Guge, Hanspeter Kriesi, Jon A. Krosnick, Milton Lodge, Michael F. Meffert, Peter Neijens, Willem E. Saris, Paul M. Sniderman, Marco R. Steenbergen, Marc Swyngedouw, Sean M. Theriault, William van der Veld, Penny S. Visser, Hans Waege, and John Zaller.

Download or read book Attitudes and Opinions written by Stuart Oskamp and published by . This book was released on 1991 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive guide to the study of attitudes and opinions, relating the two to the processes of social perception and social cognition. Demonstrating the relevance of attitudes and opinions to people's lives and key concerns, the author discusses only those principles and research findings relevant to citizens today.

Download or read book Attitudes and Opinions written by Stuart Oskamp and published by Psychology Press. This book was released on 2005-01-15 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research. Attitudes and Opinions, 3/e maintains one of the main goals of the original edition--breadth of coverage. The book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of public opinion and polling, attitude formation, communication of attitudes and opinions, and the relationship between attitudes and behaviors, as well as theories and research on attitude change. Over 2,000 references support the book's scientific integrity. The authors' second goal is to demonstrate the relevance of the topic to people's lives. Subsequently, the second part of the book examines many of the topics and research findings that are salient in the world today--political and international attitudes (including terrorism), voting behavior, racism and prejudice, sexism and gender roles, and environmental attitudes. This thoroughly revised new edition features: *an entirely new chapter on implicit measures attitudes; *a new chapter on environmental attitudes; *updated opinion poll data throughout the book; *additional material on time trends in attitudes about many issues; and *expanded, updated sections on international attitudes reflecting the events of 9/11 and the subsequent invasions of Afghanistan and Iraq. Attitudes and Opinions' broad and interdisciplinary perspective makes this an ideal text in courses on attitudes, public opinion, survey research, or persuasion, taught in a variety of departments including psychology, communication, marketing, sociology, and political science.

Download or read book Employee Attitude and Opinion Surveys written by Mike Walters and published by CIPD Publishing. This book was released on 1996 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title explains how to design and administer questionnaires, analyze the data and feed them into action plans. This edition also shows whether, when and how to involve consultants, and the crucial role of surveys in quality initiatives, culture-change programmes and "Investors in People". Effective corporate initiatives and processes are the bedrock of successful organizations. The "Developing Practices" series provides managers with essential frameworks to identify, formulate and implement the best policy and practice in the management and development of people. Organizations embarking on major change need to ensure employee commitment. Surveys are a useful tool for flushing out anxieties, enhancing decision-making and maintaining morale. The key to a successful outcome, argues the author Mike Walters, lies in using initial interviews to generate ideas which can be tested in the main survey and then further refined in follow-up focus groups. The book explains in detail how to design and administer questionnaires, analyze the data and feed them into action plans. This edition also shows human resources practitioners whether, when and how to involve consultants, and the crucial role of surveys in quality initiatives, culture-change programmes and "Investors in People".

Download or read book The Polls and Public Opinion The Iowa Conference on Attitude and Opinion Research Sponsored by the State University of Iowa Iowa City Edited by Norman C Meier and Harold W Saunders written by Iowa Conference on Attitude and Opinion Research (Iowa) and published by . This book was released on 1949 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book AR 600 46 11 01 1978 ATTITUDE AND OPINION SURVEY PROGRAM Survival Ebooks written by Us Department Of Defense and published by Delene Kvasnicka www.survivalebooks.com. This book was released on with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: AR 600-46 11/01/1978 ATTITUDE AND OPINION SURVEY PROGRAM , Survival Ebooks

Download or read book The Nature and Origins of Mass Opinion written by John Zaller and published by Cambridge University Press. This book was released on 1992-08-28 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.