Download or read book Athletes Are Brands Too written by Jeremy Darlow and published by . This book was released on 2017-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only marketing guide that teaches athletes the skill of personal brand-building.
Download or read book Brands Win Championships written by Jeremy Allen Darlow and published by . This book was released on 2015-01-31 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin
Download or read book Political Brands written by Ciara Torres-Spelliscy and published by Edward Elgar Publishing. This book was released on 2019 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
Download or read book Little Black Book for Athletes written by Blaine Bartel and published by Destiny Image Publishers. This book was released on 2004-06-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blaine Bartel founded Thrive Communications, an organization dedicated to serving those who shape the local church. He is also currently Senior Pastor at Northstar Church in Frisco, TX . Blaine served as Oneighty's Youth Pastor for 7 years and as the National Director, helping it become America's largest local church youth ministry...
Download or read book The Athlete CEO written by Adonal Foyle and published by . This book was released on 2017-04-30 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Athletes will need to prepare themselves for the reality that even if they live their lives as Athlete CEOs the world may not always recognize their achievements. Sometimes family and friends will take them for granted, and they will do what's right in obscurity. Their character is not forged in the limelight; it is shaped in private moments unknown to the world.As Athlete CEOs, they are the authority over everything that happens within that world. That means he or she cannot be a passive bystander. Play an active role in managing and overseeing all aspects of the day-to-day business affairs.
Download or read book Trust the Grind written by Jeremy Bhandari and published by Mango Media Inc.. This book was released on 2020-04-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New Release in Teen Sports & Outdoors and Fitness & Exercise ─ A Champion State of Grind Exclusive interviews with the top athletes in sports today. Trust the Grind: How World-Class Athletes Got To The Top reveals how these men and women reached the heights of their profession so that you can too. Sixteen athletes from eleven sports arenas. Each chapter tells a different story, as each superstar shares the habit that helped them accomplish their goals and reach the pinnacle of their profession. Sports fanatic or not. Guaranteed to tap into your athletic edge, Trust the Grind, is made for sports fans and nonfans alike. Fans of professional athletes get an in-depth look at their heroes’ climb to the top; those less passionate about sports have the chance to read the secrets of success from some of the most talented people in the world. Both learn pivotal life lessons, and can immediately instill these particular traits and habits into their own lifestyle. A ‘success habit’ point of view. Learn the secrets behind success, and what it takes to remain on top. With Trust The Grind, you will learn about the value that comes with becoming disciplined, staying driven, setting goals, identifying your “why”, staying active and eating right, making sacrifices, obsessing over your passion, and more. Rather than harping on the remarkable accolades and astonishing statistics, this story is formulated to teach individuals what it takes to be great in any desired field. It includes interviews with the following athletes: • Jason Kidd • Chipper Jones • Terrell Owens • Paige VanZant • Manny Pacquiao • Mike Modano • Jimmie Johnson • Gary Player • Deena Kastor • Ryan Sheckler • Georges St-Pierre • Ryan Lochte • Devin Hester • Andruw Jones • Luis Gonzalez • Tim Hudson Fans of books like Relentless, Rising Above, The Cost of These Dreams, and The Young Champion's Mind, will enjoy Trust the Grind: Motivational Messages from Ambitious Athletes.
Download or read book Athletes Making Moves written by Sivonnia Debarros and published by . This book was released on 2021-07-31 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Athletes Making Moves is the first book on Name, Image, and Likeness for every athlete. In this book, the Protector of Athletes reveals her proprietary framework, Have Your S.A.E., that helps all athletes set the groundwork to holistically understand and build self-foundational tools essential to operating and protecting their name, image, and likeness. The Protector of Athletes uses storytelling that teaches athletes how to shift their mindsets, create and develop deeper self-accountability, and use the power of education when dealing with issues like athletes' legal rights, brand and team management, conflict of issues, safeguarding assets, athletic entrepreneurism, budgeting, team curation, and more. This book is a game changer for all athletes who want to profit from - and protect - their name, image, and likeness like a BOSS during the collegiate phase and beyond.
Download or read book Life as Sport written by Jonathan Fader and published by Da Capo Lifelong Books. This book was released on 2016-05-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the key to success is enjoying what you do, with essential sports psychology techniques and their use in everyday life.
Download or read book Impact Beyond the Game written by Malcolm Lemmons and published by Prolific Publishing. This book was released on 2020-06-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it. It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they're still playing. Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.
Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Download or read book The Brave Athlete written by Simon Marshall and published by VeloPress. This book was released on 2017-06-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don’t have one brainyou have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that’s when bad things happen; you get crazy nervous before a race, you choke under pressure, you quit when the going gets tough, you make dumb mistakes, you worry about how you look. What if you could stop the thoughts and feelings you don’t want? What if you could feel confident, suffer like a hero, and handle any stress? You can. The Brave Athlete from Dr. Simon Marshall and Lesley Paterson will help you take control of your brain so you can train harder, race faster, and better enjoy your sport. Dr. Marshall is a sport psychology expert who trains the brains of elite professional athletes. Paterson is a three-time world champion triathlete and coach. Together, they offer this innovative, brain training guide that is the first to draw from both clinical science and real-world experience with athletes. That means you won’t find outdated “positive self-talk” or visualization gimmicks here. No, the set of cutting-edge mental skills revealed in The Brave Athlete actually work because they challenge the source of the thoughts and feelings you don’t want. The Brave Athlete is packed with practical, evidence-based solutions to the most common mental challenges athletes face. Which of these sound like you? Why do I have thoughts and feelings I don’t want? I wish I felt more like an athlete. I don’t think I can. I don’t achieve my goals. Other athletes seem tougher, happier, and more badass than me. I feel fat. I don’t cope well with injury. People are worried about how much I exercise. I don’t like leaving my comfort zone. When the going gets tough, the tough leave me behind. I need to harden the f*ck up. I keep screwing up. I don’t handle pressure well. With The Brave Athlete: Calm the F*ck Down and Rise to the Occasion, you can solve these problems to become mentally strong and make your brain your most powerful asset.
Download or read book Fighting Visibility written by Jennifer McClearen and published by University of Illinois Press. This book was released on 2021-03-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultimate Fighting Championship and the present and future of women's sports Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.
Download or read book The Christian Athlete written by Brian Smith and published by David C Cook. This book was released on 2022-04-05 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Christian Athlete is a gospel-centered guide that assists athletes who identify as Christians and are seeking to understand how to practically apply their faith to their sport. Athletes desire—and deserve—a more substantive expression of the Christian faith in the context of sport, but they don’t know what it looks like or where to turn to learn more. Author Brian Smith shares his story as an athlete and coach, and his experience working with high-level athletes in the last decade to help readers better understand how to integrate faith and sport by: Assisting those who want a wide-angled understanding of how to live the Christian faith in the context of sports Walking through the many questions Christian athletes ask about winning, losing, injuries, practice, and everything in between Moving Christian athletes from simply having clichéd spiritual sayings decorating their bodies or t-shirts to actually living out their faith through all the opportunities their sport offers them The Christian Athlete will show readers how to live out a biblical perspective on athletics and urge them to engage in the gifts they are given to glorify God whether they are the team MVP or riding the bench.
Download or read book Gender Inequality in Sports written by Kirstin Cronn-Mills and published by Twenty-First Century Books TM. This book was released on 2022-04-05 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We trained just as hard and we have just as much love for our sport. We deserve to play just as much as any other athlete. . . . I am sick and tired of being treated like I am second rate. I plan on standing up for what is right and fighting for equality.” —Sage Ohlensehlen, Women’s Swim Team Captain at the University of Iowa Fifty years ago, US president Richard Nixon signed Title IX into law, making it illegal for federally funded education programs to discriminate based on sex. The law set into motion a massive boom in girls and women’s sports teams, from kindergarten to the collegiate level. Professional women’s sports grew in turn. Title IX became a massive touchstone in the fight for gender equality. So why do girls and women—including trans and intersex women—continue to face sexist attitudes and unfair rules and regulations in sports? The truth is that the road to equality in sports has been anything but straightforward, and there is still a long way to go. Schools, universities, and professional organizations continue to struggle with addressing unequal pay, discrimination, and sexism in their sports programming. Delve into the history and impact of Title IX, learn more about the athletes at the forefront of the struggle, and explore how additional changes could lead to equality in sports. “Girls are socialized to know . . . that gender roles are already set. Men run the world. Men have the power. Men make the decisions. . . . When these girls are coming out, who are they looking up to telling them that’s not the way it has to be? And where better to do that than in sports?” —Muffet McGraw, Head Women’s Basketball Coach at Notre Dame “Fighting for equal rights and equal opportunities entails risk. It demands you put yourself in harm’s way by calling out injustice when it occurs. Sometimes it’s big things, like a boss making overtly sexist remarks or asserting they won’t hire women. But far more often, it’s little, seemingly innocuous, things . . . that sideline the women whose work you depend on every day. You can use your privilege to help those who don’t have it. It’s really as simple as that.” —Liz Elting, women’s rights advocate
Download or read book Peak Performance written by Brad Stulberg and published by Rodale Books. This book was released on 2017-06-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A transfixing book on how to sustain peak performance and avoid burnout" —Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take "An essential playbook for success, happiness, and getting the most out of ourselves." Arianna Huffington, author of Thrive and The Sleep Revolution "I doubt anyone can read Peak Performance without itching to apply something to their own lives." —David Epstein, New York Times bestselling author of The Sports Gene A few common principles drive performance, regardless of the field or the task at hand. Whether someone is trying to qualify for the Olympics, break ground in mathematical theory or craft an artistic masterpiece, many of the practices that lead to great success are the same. In Peak Performance, Brad Stulberg, a former McKinsey and Company consultant and writer who covers health and the science of human performance, and Steve Magness, a performance scientist and coach of Olympic athletes, team up to demystify these practices and demonstrate how you can achieve your best. The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities—from athletic to intellectual and artistic—with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains. In doing so, Peak Performance uncovers new linkages that hold promise as performance enhancers but have been overlooked in our traditionally-siloed ways of thinking. The result is a life-changing book in which you can learn how to enhance your performance via myriad ways including: optimally alternating between periods of intense work and rest; priming the body and mind for enhanced productivity; and developing and harnessing the power of a self-transcending purpose. In revealing the science of great performance and the stories of great performers across a wide range of capabilities, Peak Performance uncovers the secrets of success, and coaches you on how to use them. If you want to take your game to the next level, whatever "your game" may be, Peak Performance will teach you how.
Download or read book Players written by Matthew Futterman and published by Simon and Schuster. This book was released on 2016 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the single-generation transformation of sports from a cottage industry to a global business, reflecting on how elite athletes, agents, TV executives, coaches, owners, and athletes who once had to take second jobs worked together to create the dominating, big-ticket industry of today.
Download or read book Loving Sports When They Don t Love You Back written by Jessica Luther and published by University of Texas Press. This book was released on 2020-09-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Triumphant wins, gut-wrenching losses, last-second shots, underdogs, competition, and loyalty—it’s fun to be a fan. But when a football player takes a hit to the head after yet another study has warned of the dangers of CTE, or when a team whose mascot was born in an era of racism and bigotry takes the field, or when a relief pitcher accused of domestic violence saves the game, how is one to cheer? Welcome to the club for sports fans who care too much. In Loving Sports When They Don’t Love You Back, acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, “sticking to sports” is not an option—not when our taxes are paying for the stadiums, and college athletes aren’t getting paid at all. But simply quitting a favorite team won’t change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society. An essential read for modern fans, Loving Sports When They Don’t Love You Back challenges the status quo and explores how we might begin to reconcile our conscience with our fandom.
