Download or read book Asymmetric Typography written by Jan Tschichold and published by New York : Reinhold Publishing Corporation. This book was released on 1967 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pioneers of Modern Typography written by Herbert Spencer and published by MIT Press. This book was released on 2004 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised edition of the standard guide to the avant-garde origins of modern graphic design and typography, illustrated with many iconic examples.
Download or read book Swiss Graphic Design written by Richard Hollis and published by Yale University Press. This book was released on 2006-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published: London: Laurence King Pub., 2006.
Download or read book The New Typography written by Jan Tschichold and published by Univ of California Press. This book was released on 2006 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Download or read book Basics Typography 02 Using Type written by Michael Harkins and published by Bloomsbury Publishing. This book was released on 2011-10-24 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Typography 02: Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises. Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.
Download or read book The New Typography written by Jan Tschichold and published by Univ of California Press. This book was released on 2023-11-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.
Download or read book The New Typography in Scandinavia written by Trond Klevgaard and published by Bloomsbury Publishing. This book was released on 2020-10-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.
Download or read book Grids written by and published by Rotovision. This book was released on 2011 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Grids' aims to give designers of all levels the inspiration and know-how to create outstanding layouts that will succeed in today's fast-moving and competitive marketplace.
Download or read book The New Graphic Design School written by David Dabner and published by John Wiley & Sons. This book was released on 2012-02-24 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
Download or read book Design School Layout written by Richard Poulin and published by Rockport Publishers. This book was released on 2018-01-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios. This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career.
Download or read book The Language of Graphic Design Revised and Updated written by Richard Poulin and published by Rockport Publishers. This book was released on 2018-10-02 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
Download or read book InDesign Type written by Nigel French and published by Adobe Press. This book was released on 2018-06-07 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography is the foundation of all graphic design. And if there’s one sure way to improve as a graphic designer, it’s to become more confident and more sophisticated in your use of type. This fully updated fourth edition is a comprehensive guide to creating professional type with Adobe InDesign. It covers micro and macro typography concepts, from understanding the nuance of a single spacing width to efficiently creating long and complex documents. InDesign Type shows not just how to use InDesign’s extensive type features, but why certain approaches are preferable to others, and how to avoid common mistakes. Whether you’re creating a single-page flyer or a thousand-page catalog, whether your documents will be printed or viewed on screen, InDesign Type is an invaluable resource for getting the most out of InDesign’s typographic toolset. InDesign Type provides: • An exclusive focus on the typographic capabilities of InDesign • Complete coverage of macro and micro typography in InDesign • Clear, engaging explanations of the why and the how of good typography
Download or read book From Lascaux to Brooklyn written by Paul Rand and published by Yale University Press. This book was released on 2017-11-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.
Download or read book Classic Typefaces written by David Consuegra and published by Simon and Schuster. This book was released on 2011-10-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.
Download or read book Bauhaus Modernism and the Illustrated Book written by Alan Bartram and published by Yale University Press. This book was released on 2004-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stimulating survey of how the Bauhaus and the modernist revolution have shaped graphic design. This lively and authoritative book explores the influence of the Bauhaus and modernism on typography and book design. Distinguished book designer and author Alan Bartram examines work by such key figures as Max Bill, F. T. Marinetti, El Lissitzky, Laszlo Moholy-Nagy, Jan Tschichold, and Paul Rand. All of the carefully chosen examples--some of which have not been previously reproduced--clearly demonstrate the modernist revolution that took place in graphic design. In an informative introductory essay, Bartram surveys the German art and design school known as the Bauhaus. Under Walter Gropius, the Bauhaus intended to create an academic, theoretical, and practical synthesis of all forms of visual expression--a marrying of art, architecture, industry, and design that had never been attempted before. Although the Bauhaus existed for only fourteen years, from 1920 to 1934, Bartram asserts that its philosophy influenced the appearance of almost every kind of modernist artifact throughout the twentieth century and continues to do so today. Engagingly written and handsomely illustrated, this volume is a valuable resource for designers and book lovers everywhere.
Download or read book Designing with Type 5th Edition written by James Craig and published by Watson-Guptill. This book was released on 2012-05-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Download or read book Space as Language written by Will Hill and published by Cambridge University Press. This book was released on 2023-07-31 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element examines the function and significance of typographic space. It considers in turn the space within letters, the space between letters, the space between lines, and the margin space surrounding the text-block, to develop the hypothesis that viewed collectively these constitute as a 'metalanguage' complementary to the text. Drawing upon critical perspectives from printing, typeface design, typography, avant-garde artistic practice and design history, the Element examines the connotative values and philosophies embodied in the form and disposition of space. These include the values attributed to symmetry and asymmetry, the role of 'active' space in the development of modernist typography, the debated relationship between type and writing, the divergent ideologies of the printing industry and the letter arts, and the impact of successive technologies upon both the organisation and the perception of typographic space.
