Download or read book Aspiring to be Global written by Shuang Gao and published by Multilingual Matters. This book was released on 2019-02-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a ‘global village’. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.
Download or read book Resisting Redevelopment written by Eleonara Pasotti and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "In 2006, a group of residents in Yungay, a working-class neighborhood of lowrises in the center of Santiago, attended a public hearing organized by city officials. The neighbors had expected a perfunctory event, and attended somewhat by chance. Instead, to their surprise, officials informed participants of a plan to change zoning laws that would have dramatically augmented the construction of high-rises in their neighborhood. Residents knew that the threat was real. They had already observed waves of high-rises being built throughout the city, as the mayor pursued flagship projects and infrastructure modernization to position Santiago as a competitive center for international investment. This was taking place in the heart of a country considered the historical hotbed of neoliberalism: unions were weak, and the fiscal, planning, and taxation environment had traditionally and strongly favored developers"--
Download or read book Worldviews of Aspiring Powers written by Henry R. Nau and published by Oxford University Press, USA. This book was released on 2012-10-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldviews of Aspiring Powers provides a serious study of the domestic foreign policy debates in five world powers who have gained more influence as the US's has waned: China, Japan, India, Russia and Iran. Featuring a leading regional scholar for each essay, each essay identifies the most important domestic schools of thought—nationalists, realists, globalists, idealists/exceptionalists—and connects them to the historical and institutional sources that fuel each nation's foreign policy experience. While scholars have applied this approach to US foreign policy, this book is the first to track the competing schools of foreign policy thought within five of the world's most important rising powers. Concise and systematic, Worldviews of Aspiring Powers will serve as both an essential resource for foreign policy scholars trying to understand international power transitions and as a text for courses that focus on the same.
Download or read book From Global to Metanational written by Yves L. Doz and published by Harvard Business Press. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Global Nomads written by Kal Mentak and published by khalid mentak. This book was released on 2024-02-02 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that over 50% of millennials are more likely to start a business than any previous generation? "Global Nomads: The Rise of Borderless Startups" is your gateway to join this revolution. This isn't just a book; it's a journey across continents, diving into the world of startups without borders. For the ambitious, globally-minded, and innovative aspiring entrepreneur, each chapter is a treasure trove of strategies, stories, and secrets. You'll explore the digital nomad lifestyle that's rewriting entrepreneurship, and delve into how technology is erasing business boundaries. Imagine the thrill of leading a remote team from a beach in Bali or closing deals while traversing the Sahara! But it's not just about the allure of remote work. This book tackles the real challenges – from navigating cultural nuances to legal landscapes across different continents. You'll find inspirational success stories from the Middle East and Africa, offering lessons in resilience and adaptability. Business students, prepare to have your minds expanded. This book is a crash course in global business practices, tech innovations, and cultural agility. Each page turns the complex world of international startups into engaging, digestible bites of knowledge. And guess what? It's laced with humor, because who said learning about global startups can't be fun? By the end of "Global Nomads," you won’t just understand the rise of borderless startups; you'll be equipped to join them. Your perspective on global entrepreneurship will be forever changed. Are you ready to break free from traditional boundaries and make your mark in the global business landscape? Your journey starts here.
Download or read book The Global Brand written by Nigel Hollis and published by St. Martin's Press. This book was released on 2008-09-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
Download or read book How to Rule the World written by André De Guillaume and published by Allen & Unwin. This book was released on 2005 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, direct and delightfully unprincipled, this is the essential book for the briefcase, handbag or knapsack of any aspiring world leader.
Download or read book Bloc by Bloc written by Steven Weber and published by Harvard University Press. This book was released on 2019-10-22 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when globalization is taking a step backward, what’s the best way to organize a global enterprise? The key, explains political economist Steven Weber, is to prepare for a world increasingly made up of competing regions defined by their own rules and standards. Globalization has taken a hit as trade wars and resistance to mass migrations dominate headlines. Are we returning to the old world of stand-alone nations? Political economist Steven Weber argues that we are heading toward something new. Global connectedness will not dissolve but will be defined by “regional” blocs, demarcated more by the rules and standards they follow than by territory. For leaders of firms and NGOs with global ambitions, navigating this transformation is the strategic challenge of the decade. Not long ago, we thought the world was flattening out, offering a level playing field to organizations striving for worldwide reach. As global economic governance expanded, firms shifted operations to wherever was most efficient—designing in one country and buying, manufacturing, and selling in others. Today, the world looks bumpier, with rising protectionism, national struggles over data control, and tensions over who should set worldwide standards. Expect emerging regional blocs to be dominated by the major rule-makers: the US, China, and possibly the EU. Firms and NGOs will need to remake themselves by building complete, semi-independent organizations in each region. Every nation will choose which rule-maker it wants to align with, and it may not be the one next door. This new world has the potential to be more prosperous, Weber argues, but friction between the dynamics of geography and technology will make it more risky. Pioneering research, creative thinking, and colorful storytelling from the frontlines of the global economy combine to make this a must-read for leaders and analysts facing tomorrow’s world.
Download or read book Being Global written by Angel Cabrera and published by Harvard Business Press. This book was released on 2012 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we need global leaders? The voyage of a pair of blue jeans, from inception to product release, offers a glimpse into the inexorably international--and complex--world of business today: The cotton may be picked from Peruvian or Ugandan fields, shipped to China for finishing, and then sent to Malaysia to be woven into yarn. The yarn goes to Thailand where the fabric is made, and the fabric is cut in Singapore before it is sent to Indonesia for sewing. Labels come from India. Zippers from Hong Kong. Thread from Malaysia. Buttons and rivets from Taiwan. The range of countries and systems involved in this production demonstrates that business in most industries (automotive and electronics, food and pharma) has become inescapably linked across borders. But it's more than mastering geography and culture that makes a leader today a different breed. You must master the complex mindset and competencies needed to lead in today's fully globalized world. No easy task. Enter Angel Cabrera and.
Download or read book Developing Global Executives written by Morgan W. McCall and published by Harvard Business Press. This book was released on 2002 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our borderless global economy, companies must ship their executives nearly as far and wide as their products. Whether these far-flung executives soar or land with a thud may make all the difference between a successful international enterprise or a world-class failure-and it is this crucial difference that Developing Global Executives defines. Based on a wide-ranging study of veteran global executives, leadership development experts Morgan W. McCall, Jr. and George P. Hollenbeck reveal what it takes for organizations to groom, and individuals to become, successful international executives. The answer sounds deceptively simple: People learn to "be global" from doing global work. But therein lies a tricky distinction-what specific types of career experiences are the ones that prepare global leaders for their roles? To what extent can individuals seek out-and companies help orchestrate-these experiences? In Developing Global Executives , leading global executives help answer these questions. Through their candid, rich, and varied stories, readers learn who global executives are, what distinguishes them from domestic leaders, and which experiences have been most critical to mastering their extremely demanding careers. In addition, these "lessons from the field" underscore the key requirements and challenges of effective leadership in a global environment: from the importance of continuous learning and the crucial role of mentors to the difficulties in overcoming "culture shock" and the warning signs of potential derailment. Practical and far-sighted, this book offers a wealth of firsthand insights for aspiring and current international executives and the organizations that employ them. AUTHORBIO: Morgan W. McCall, Jr. , a Professor of Management and Organization at the Marshall School of Business at the University of Southern California, is the author of High Flyers: Developing the Next Generation of Leaders . He was previously the Director of Research at the Center for Creative Leadership in Greensboro, North Carolina. George P. Hollenbeck is an organizational psychologist based in the Houston, Texas area. He formerly served as an HR executive with worldwide responsibility at Merrill Lynch and at Fidelity Investments, and as Senior Director, Executive Education at the Harvard Business School.
Download or read book Globalization written by Paul Kirkbride and published by John Wiley & Sons. This book was released on 2001-10-08 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much literature is available discussing the concept of globalization, but now it is time for some practical advice on what it actually means for an organization. Globalization: The internal dynamic and Globalzation: The External Pressures can be read independently or as a complement to the other. The aim of both books is to present an all-round dissection and a one-stop source of latest thinking on the topic of globalization. The focus is both on issues that arise within the internal workings of an organization and on the pressures that come to bear from outside. Globalization - The Internal Dynamic focuses on what it really takes to become a global organization. Inspite of many organizations' efforts, the reality is that few are truly global, or even transnational. This book considers how a global organization should look, and what the potential barriers are to achieving a true global status. Topics covered in the book include: * Does the global organization really exist? * The high human and personal cost of global leadership roles * Designing your organization for successful globalization * Corporate culture as a barrier to achieving a global presence * Organizational change in global companies * Linking organizational learning to the strategic direction of a global company * The systems and processes behind global e-learning * The importance of teams to globalization * Competencies required by the global manager * The global leader In addition, the authors offer a new model of global organization that allows companies to audit themselves and see how far down the road to globalization they have progressed.
Download or read book The Global Code written by Clotaire Rapaille and published by Macmillan. This book was released on 2015-09-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values
Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp and published by Springer. This book was released on 2017-01-03 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Download or read book Waste written by Kate O'Neill and published by John Wiley & Sons. This book was released on 2019-09-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Waste is one of the planet’s last great resource frontiers. From furniture made from up-cycled wood to gold extracted from computer circuit boards, artisans and multinational corporations alike are finding ways to profit from waste while diverting materials from overcrowded landfills. Yet beyond these benefits, this “new” resource still poses serious risks to human health and the environment. In this unique book, Kate O’Neill traces the emergence of the global political economy of wastes over the past two decades. She explains how the emergence of waste governance initiatives and mechanisms can help us deal with both the risks and the opportunities associated with the hundreds of millions – possibly billions – of tons of waste we generate each year. Drawing on a range of fascinating case studies to develop her arguments, including China’s role as the primary recipient of recyclable plastics and scrap paper from the Western world, “Zero-Waste” initiatives, the emergence of transnational waste-pickers’ alliances, and alternatives for managing growing volumes of electronic and food wastes, O’Neill shows how waste can be a risk, a resource, and even a livelihood, with implications for governance at local, national, and global levels.
Download or read book International Business written by Ehud Menipaz and published by SAGE. This book was released on 2011-03-17 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is international business? How does it differ from local or national business? What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions? International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world. Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization′ of competition worldwide, and applications of technology in a digital economy. Key Features: - Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME) - Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading - A dedicated companion website with material to support both lecturers and students.
Download or read book Transcultural Marketing written by Marye Tharp and published by Routledge. This book was released on 2014-12-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Download or read book Aspiring to Home written by Bakirathi Mani and published by Stanford University Press. This book was released on 2012-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to belong? How are twenty-first-century diasporic subjects fashioning identities and communities that bind them together? Aspiring to Home examines these questions with a focus on immigrants from India, Pakistan, and Bangladesh. Advancing a theory of locality to explain the means through which immigrants of varying regional, religious, and linguistic backgrounds experience what it means to belong, Bakirathi Mani shows how ethnicity is produced through the relationship between domestic racial formations and global movements of class and capital. Aspiring to Home focuses on popular cultural works created by first- and second-generation South Asians from 1999–2009, including those by author Jhumpa Lahiri and filmmaker Mira Nair, as well as public events such as the Miss India U.S.A. pageant and the Broadway musical Bombay Dreams. Analyzing these diverse productions through an interdisciplinary framework, Mani weaves literary readings with ethnography to unravel the constraints of form and genre that shape how we read diasporic popular culture.
