Download or read book Aspirational Chinese in Competitive Social Repositionings written by Jia Gao and published by Anthem Press. This book was released on 2023-08-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past four or so decades, a significant amount of research efforts has been made to examine the rapid and constant social changes in China. However, most of the literature has focused on either macro- or micro-level issues, and what has not been adequately analysed is how the majority of ordinary people has reacted to and influenced the changes. This inadequacy has affected our understanding of Chinese society, its dynamics and the changing trends. Drawing upon a new perspective of competitive social repositioning, and the evidence recorded in numerous recent publications and interview data, this book seeks to re-examine the ever-changing, but under-researched, societal dynamics driving social transformations in China from 1964, when the communist heir narrative was rebranded and utilised, to 2000, when Jiang Zemin formulated the Three-Represents theory to modify the ideological political thinking of China’s ruling elites. This analysis focuses on how a high proportion of aspirational citizens have kept repositioning themselves in China’s changing distributions of social resources and social structure, how their attitudes and behaviours have been shaped over time, what characteristics of their choices are at different stages, and how their preferences have resulted in the zig-zag patterns of China’s recent social change.

Download or read book Chinese Immigration and Australian Politics written by Jia Gao and published by Springer Nature. This book was released on 2020-07-14 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses how an increasing number of new Chinese migrants have integrated into Australian society and added a new dimension to Australian domestic politics as a result of Australia’s merit-based immigration system and its shift towards Asia. These policies have helped Australia sustain its growth without a recession for decades, but have also slowly changed established patterns in the distribution of job opportunities, wealth, and political influence in the country. These transformations have recently triggered a strong Sinophobic campaign in Australia, the most disturbing aspect of which is the denial of the successful integration of Chinese migrants into Australian society. Based on evidence gathered through a longitudinal study of Chinese migrants in Australia, this book examines the misconceptions troubling Australia’s current China debate from six important but overlooked perspectives, ranging from migration policy changes, economic factors, grassroots responses, the role of major political parties, community activism, to knowledge issues.

Download or read book Global Media and Public Diplomacy in Sino Western Relations written by Jia Gao and published by Routledge. This book was released on 2016-07-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC's (People's Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international politics, have not yet been critically examined. This volume presents a broad social science audience with recent innovative scholarship and research findings on global media and public diplomacy concerning Sino-Western relations. It focuses on the implicit nexus between global media and public diplomacy, and their actual utilisation in and impact on the shifting relationships between China and the West. Special attention is given to the changing nature of globalised media in both China and Western nations, and how globalised media is influencing, shaping and changing international politics. The contributions delve deeply into both theory and practice, and focus especially upon the analysis of several key aspects of the issue from both Chinese and Western perspectives. This combination of approaches distinguishes the volume from most other published works on the topic, and greatly enriches our knowledge base in this important contemporary field.

Download or read book The Big Book of Marketing written by Anthony G. Bennett and published by McGraw Hill Professional. This book was released on 2009-06-19 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.

Download or read book Shattered to the Core written by Valerie J. Walsh and published by Core Press. This book was released on 2022-01-22 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspirational story of love, loss, and healing.

Download or read book Brand Immortality written by Hamish Pringle and published by . This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers.Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers - and thus help them achieve brand immortality.

Download or read book Transforming Chinese Cities written by Mark Y. Wang and published by Routledge. This book was released on 2014-04-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The urbanisation of China over the last three decades has been a hugely significant development, both for China’s reform process and for the world more generally. This book presents recent research findings on China’s continuing urban transformation. Subjects covered include the decline of the rural-urban divide, the spatial restructuring of Chinese urban centres and urban infrastructure, migrant workers, new housing and new communities, and "green" responses to urban environmental problems. The book is particularly valuable in that it includes much new work by scholars based inside China.

Download or read book Chinese Migrant Entrepreneurship in Australia from the 1990s written by Jia Gao and published by Chandos Publishing. This book was released on 2015-08-08 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades Australia has not only prospered without a recession but has achieved a higher growth rate than any Western country. This achievement has been credited to Australia’s historic shift to Asia; the transformation of the relationship between these two countries is one of the most important changes in the Asia-Pacific region. However, the role of new Chinese migrants in transforming Sino-Australian relations through their entrepreneurial activities has not been deeply explored. Chinese Migrant Entrepreneurship in Australia from the 1990s adds new theoretical considerations and empirical evidence to a growing interest in entrepreneurship, and presents an account of a group of new Chinese migrant entrepreneurs who have succeeded in their business ventures significantly contributing to both Australia and China. The first chapter introduces the history between Australia and China, followed by chapters focusing on post-migration realities, economic opportunities, Chinese outbound tourism and the use of community media. The final chapter concludes with a summary. Focuses on the people whose entrepreneurial activities have spread across industries and facilitated trade and cultural contacts Analyses the experiences of the new migrants from China Offers evidence that challenges outdated but still widely held assumptions about ethnic Chinese entrepreneurs Presents longitudinal research on the new Chinese migrant community in Australia since the late 1980’s Demonstrates a dynamic process that challenges the overemphasis on the impact of globalisation on Chinese entrepreneurs

Download or read book Chinese Activism of a Different Kind written by Gao Jia and published by BRILL. This book was released on 2013-09-19 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Chinese Activism of a Different Kind, Jia Gao examines the social behavior and patterns of actions of 45,000 or so Chinese students as they fought to obtain the right to stay permanently in Australia after the June 4 'Tiananmen Square' incident of 1989. In a time of relative Internet infancy their response to the shifting stances of the Australian government saw them build networks, make use of media and develop a range of strategies. In achieving success this diverse group of students became the largest intake of onshore asylum seekers in the history of Australian immigration. Through their testimonies Jia Gao provides a fascinating addition to our knowledge of Chinese activism and to the history of Chinese migration.

Download or read book Social Mobilisation in Post Industrial China written by Jia Gao and published by Edward Elgar Publishing. This book was released on 2019 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years China has experienced intense economic development. Previously a rapidly urbanising industrial economy, the country has become a post-industrial economy with a service sector that accounts for almost half the nation’s GDP. This transformation has created many socio-political changes, but key among them is social mobilisation. This book provides a full and systematic analysis of social mobilisation in China, and how its use as part of state capacity has evolved.

Download or read book Strategic Brand Management written by Jean-Noel Kapferer and published by . This book was released on 2000-07-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on the growing practice of merging brands. Given the increasing attention paid to brands by the business to business sector, the service sector and producers of luxury goods, much more reference is made to these markets.

Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

Download or read book Marx in the Field written by Alessandra Mezzadri and published by Anthem Press. This book was released on 2021-02-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marx in the Field is a unique edited collection illustrating the relevance of the Marxian method to study contemporary capitalism and the global development process. Essays in the collection bring Marx ‘to the field’ in three ways. They illustrate how Marxian categories can be concretely deployed for field research in the global economy, they analyse how these categories may be adapted during fieldwork and they discuss data collection methods supporting Marxian analysis. Crucially, many of the contributions expand the scope of Marxian analysis by combining its insights with those of other intellectual traditions, including radical feminisms, critical realism and postcolonial studies. The book defines the possibilities and challenges of fieldwork guided by Marxian analysis, including those emerging from the COVID-19 pandemic. The collection takes a global approach to the study of development and of contemporary capitalism. While some essays focus on themes and geographical areas of long-term concern for international development – like informal or rural poverty and work across South Asia, Southern and West Africa, or South America – others focus instead on actors benefitting from the development process - like regional exporters, larger farmers, and traders – or on unequal socio-economic outcomes across richer and emerging economies and regions – including Gulf countries, North America, Southern Europe, or Post-Soviet Central and Eastern Europe. Some essays explore global processes cutting across the world economy, connecting multiple regions, actors and inequalities. While some of the contributions focus on classic Marxian tropes in the study of contemporary capitalism – like class, labour and working conditions, agrarian change, or global commodity chains and prices – others aim at demonstrating the relevance of the Marxian method beyond its traditional boundaries – for instance, for exploring the interplays between food, nutrition and poverty; the links between social reproduction, gender and homework; the features of migration and refugees regimes, tribal chieftaincy structures or prison labour; or the dynamics structuring global surrogacy. Overall, through the analysis of an extremely varied set of concrete settings and cases, this book illustrates the extraordinary insights we can gain by bringing Marx in the field.

Download or read book Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 2000-01 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This world-wide best-selling book highlights the most recent trends and developments in global marketing--with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing--along with the opportunities and needs of the marketplace in the years ahead.

Download or read book Managing Football written by Simon Chadwick and published by Routledge. This book was released on 2010-07-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments. Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world. The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico. Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.

Download or read book Decolonial Perspectives on Entangled Inequalities written by Encarnación Gutiérrez Rodríguez and published by Anthem Press. This book was released on 2021-02-26 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection aims to contribute to the decolonial social and cultural analyses of global entangled inequalities by focusing on their local articulations. Drawing on empirical research conducted by scholars in Germany, Trinidad and Tobago, Australia and in Canada, the book engages with the conceptual framework of global inequalities and the methodological perspective on entanglement. It does so by approaching global inequalities and their local articulations: (a) global political economy, structural violence, entangled inequalities; (b) financial inequalities and state injustice; (c) inequality within and beyond race and ethnicity; (d) decolonial struggles against inequality; and (e) decolonial futurities. It is on these grounds that this edited volume aims to contribute to the analysis of entangled global inequalities by mobilizing a decolonial framework paying attention to the intersections of race, gender, labour, finances and the State.

Download or read book Critical Analysis and Architecture for Strategic Business Planning written by McKee, James and published by IGI Global. This book was released on 2021-12-17 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: To strategically plan the future of a business, it is necessary to thoroughly understand the business and its position in the marketplace. This knowledge must be gathered through a comprehensive analysis of the organization, its suppliers, and customers. It is critical to review the tools and techniques that are available to develop a complete picture of the strength and value of a company and its internal interactions and relationships, together with the surrounding environment of competition and other factors that will enable planners to reliably assess the possibilities for the strategic direction for the organization. Insufficient attention is currently being given in business studies to achieve critical, useful information for the strategic development of an organization. Critical Analysis and Architecture for Strategic Business Planning seeks to fill current gaps in business and operations research by highlighting the need for greater focus on the research and analysis required to obtain the right kind of information pertaining to the effective business development of an organization. This publication examines the literature for best practices for business research and analysis, which would lead to obtaining the most advantageous information for guiding business and organizations. Covering topics such as business planning, information systems, and competitive advantage, it is an essential resource for managers, business leaders, business strategists, consultants, students and educators of higher education, researchers, and academicians.