Download or read book Asian Competitors Marketing For Competitiveness In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2019-03-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Download or read book Asian Capitalism and the Regulation of Competition written by Michael W. Dowdle and published by Cambridge University Press. This book was released on 2013-04-18 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian Capitalism and the Regulation of Competition explores the implications of Asian forms of capitalism and their regulation of competition for the emerging global competition law regime. Expert contributors from a variety of backgrounds explore the topic through the lenses of formal law, soft law and transnational regulation, and make extensive comparisons with Euro-American and global models. Case studies include Japan, China and Vietnam, and thematic studies include examinations of competition law's relationship with other regulatory terrains such as public law, market culture, regulatory geography and transnational production networks.
Download or read book Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.
Download or read book International Marketing An Asia Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Download or read book Dragons at Your Door written by Ming Zeng and published by Harvard Business Review Press. This book was released on 2007 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disrupting global competition : how did they get here so fast? -- Cost innovation : the Chinese dragons' secret weapon -- Loose bricks : re-thinking your vulnerabilities -- The weak link : limitations of the Chinese dragons -- Your response : winning in the new global game -- Conclusion : charting the future.
Download or read book STRATEGIC ASIA written by Ashley J. Tellis and published by . This book was released on 2020 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Culture Courtiers and Competition written by David M. Robinson and published by BRILL. This book was released on 2020-03-23 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection of essays reveals the Ming court as an arena of competition and negotiation, where a large cast of actors pursued individual and corporate ends, personal agency shaped protocol and style, and diverse people, goods, and tastes converged. Rather than observing an immutable set of traditions, court culture underwent frequent reinterpretation and rearticulation, processes driven by immediate personal imperatives, mediated through social, political, and cultural interaction.The essays address several common themes. First, they rethink previous notions of imperial isolation, instead stressing the court’s myriad ties both to local Beijing society and to the empire as a whole. Second, the court was far from monolithic or static. Palace women, monks, craftsmen, educators, moralists, warriors, eunuchs, foreign envoys, and others strove to advance their interests and forge advantageous relations with the emperor and one another. Finally, these case studies illustrate the importance of individual agency. The founder’s legacy may have formed the warp of court practices and tastes, but the weft varied considerably. Reflecting the complexity of the court, the essays represent a variety of perspectives and disciplines—from intellectual, cultural, military, and political to art history and musicology."
Download or read book The Asian American Achievement Paradox written by Jennifer Lee and published by Russell Sage Foundation. This book was released on 2015-06-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian Americans are often stereotyped as the “model minority.” Their sizeable presence at elite universities and high household incomes have helped construct the narrative of Asian American “exceptionalism.” While many scholars and activists characterize this as a myth, pundits claim that Asian Americans’ educational attainment is the result of unique cultural values. In The Asian American Achievement Paradox, sociologists Jennifer Lee and Min Zhou offer a compelling account of the academic achievement of the children of Asian immigrants. Drawing on in-depth interviews with the adult children of Chinese immigrants and Vietnamese refugees and survey data, Lee and Zhou bridge sociology and social psychology to explain how immigration laws, institutions, and culture interact to foster high achievement among certain Asian American groups. For the Chinese and Vietnamese in Los Angeles, Lee and Zhou find that the educational attainment of the second generation is strikingly similar, despite the vastly different socioeconomic profiles of their immigrant parents. Because immigration policies after 1965 favor individuals with higher levels of education and professional skills, many Asian immigrants are highly educated when they arrive in the United States. They bring a specific “success frame,” which is strictly defined as earning a degree from an elite university and working in a high-status field. This success frame is reinforced in many local Asian communities, which make resources such as college preparation courses and tutoring available to group members, including their low-income members. While the success frame accounts for part of Asian Americans’ high rates of achievement, Lee and Zhou also find that institutions, such as public schools, are crucial in supporting the cycle of Asian American achievement. Teachers and guidance counselors, for example, who presume that Asian American students are smart, disciplined, and studious, provide them with extra help and steer them toward competitive academic programs. These institutional advantages, in turn, lead to better academic performance and outcomes among Asian American students. Yet the expectations of high achievement come with a cost: the notion of Asian American success creates an “achievement paradox” in which Asian Americans who do not fit the success frame feel like failures or racial outliers. While pundits ascribe Asian American success to the assumed superior traits intrinsic to Asian culture, Lee and Zhou show how historical, cultural, and institutional elements work together to confer advantages to specific populations. An insightful counter to notions of culture based on stereotypes, The Asian American Achievement Paradox offers a deft and nuanced understanding how and why certain immigrant groups succeed.
Download or read book Strategic Asia 2013 14 written by Ashley J. Tellis and published by NBR. This book was released on 2013-09-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2013-14 Strategic Asia volume examines the role of nuclear weapons in the grand strategies of key Asian states and assesses the impact of these capabilities—both established and latent—on regional and international stability. In each chapter, a leading expert explores the historical, strategic, and political factors that drive a country's calculations vis-a-vis nuclear weapons and draws implications for American interests.
Download or read book U S Strategy in the Asian Century written by Abraham M. Denmark and published by Columbia University Press. This book was released on 2020-08-18 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Indo-Pacific emerges as the world’s most strategically consequential region and competition with China intensifies, the United States must adapt its approach if it seeks to preserve its power and sustain regional stability and prosperity. Yet as China grows more powerful and aggressive and the United States appears increasingly unreliable, the Indo-Pacific has become riven with uncertainty. These dynamics threaten to undermine the region’s unprecedented peace and prosperity. U.S. Strategy in the Asian Century offers vital perspective on the future of power dynamics in the Indo-Pacific, focusing on the critical roles that American allies and partners can play. Abraham M. Denmark argues that these alliances and partnerships represent indispensable strategic assets for the United States. They will be necessary in any effort by Washington to compete with China, promote prosperity, and preserve a liberal order in the Indo-Pacific. Blending academic rigor and practical policy experience, Denmark analyzes the future of major-power competition in the region, with an eye toward American security interests. He details a pragmatic approach for the United States to harness the power of its allies and partners to ensure long-term regional stability and successfully navigate the complexities of the new era.
Download or read book Asian Capitalism and the Regulation of Competition written by Michael W. Dowdle and published by Cambridge University Press. This book was released on 2013-04-18 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the implications of Asian forms of capitalism for the emerging global competition law regime.
Download or read book Chinese Japanese Competition and the East Asian Security Complex written by Jeffrey Reeves and published by Routledge. This book was released on 2017-07-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines contemporary diplomatic, economic, and security competition between China and Japan in the Asia-Pacific region. The book outlines the role that Sino-Japanese competition plays in East Asian security, an area of study largely overlooked in contemporary writing on Asian security, which tends to focus on US–China relations and/or US hegemony in Asia. The volume focuses on Chinese and Japanese foreign policy under President Xi Jinping and Prime Minister Shinzō Abe, and regional security dynamics within and between Asian states/institutions since 2012. It employs regional security complex theory as a theoretical framework to view Chinese and Japanese competition in the Asian region. In doing so, the volume draws on a "levels of analysis" approach to demonstrate the value in looking at security in the Asia-Pacific from a regional rather than global perspective. The vast majority of existing research on the region’s security tends to focus on great power relations and treats Asia as a sub-region within the larger global security architecture. In contrast, this volume shows how competition between the two largest Asian economies shapes East Asia’s security environment and drives security priorities across Asia’s sub-regions. As such, this collection provides an important contribution to discussion on security in Asia; one with potential to influence both political and military policy makers, security practitioners, and scholars. This book will be of much interest to students of Asian politics, regional security, diplomacy, and international relations.
Download or read book Competition Policy and Global Competitiveness in Major Asian Economies written by Van Hoa Tran and published by Edward Elgar Publishing. This book was released on 2003-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text reveals how competition policy and competitiveness are crucial to contemporary economic, financial and trade management as well as national and international governance, and focuses on contemporary major Asian economies facing increasing globalization and the prevailing influence of the WTO.
Download or read book Research Handbook on Asian Competition Law written by Steven Van Uytsel and published by Edward Elgar Publishing. This book was released on 2020-04-24 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Research Handbook provides a comprehensive overview and discussion of the substantive competition law provisions of the ASEAN Plus Three region, including Hong Kong and Taiwan. Taking a unique comparative perspective, chapters examine Asian competition laws in relation to the existing laws that served as models for them, analysing how and why they deviate.
Download or read book Leniency in Asian Competition Law written by Steven Van Uytsel and published by Cambridge University Press. This book was released on 2022-09-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first empirical analysis of leniency programmes implemented in Asian countries to enforce the anti-cartel provisions of their competition law.
Download or read book U S Relations with Brazil written by United States. Congress. House. Committee on International Relations. Subcommittee on the Western Hemisphere and published by . This book was released on 2001 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Social Sciences in the Asian Century written by Carol Johnson and published by ANU Press. This book was released on 2015-09-30 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of essays, we reflect on what it means to practise the social sciences in the twenty-first century. The book brings together leading social scientists from the Asia-Pacific region. We argue for the benefit of dialogue between the diverse theories and methods of social sciences in the region, the role of the social sciences in addressing real-world problems, the need to transcend national boundaries in addressing regional problems, and the challenges for an increasingly globalised higher education sector in the twenty-first century. The chapters are a combination of theoretical reflections and locally focused case studies of processes that are embedded in global dynamics and the changing geopolitics of knowledge. In an increasingly connected world, these reflections will be of global relevance
