Download or read book Artificial Intelligence Raises Consumption Market written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-11-30 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: IntroductionNowadays, artificial intelligent robotic technology which is one kind of popular tool to help workers to work in factories or offices or serve clients in restaurants or shopping centers. It brings this question: Can artificial intelligent robotic machine men assist workers to raise productive efficiencies or improve service performance? All workers are replaced by artificial intelligent robotic machine or some workers are replaced by artificial intelligent robotic machine which can raise more productive efficiencies or improve better service performace ?If one factory or one office only applies artificial intelligent robotic machine men to replace human labors to help its different departments to do any tasks, whether can its (AI) robotic machine men help them to raise productive efficiencies ? If one restaurant or one shopping center only apply (AI) robotic machine men to help to serve clients, whether can its (AI) robotic machine men help them to improve service performance? Is it better to apply half manual labors and half (AI) robotic machine men to work in one organization in order to raise productive efficiencies or improve service performance?In my this book, I shall indicate some cases to explain how and why (AI) robotic machine men can either raise productive efficiencies or improve service performance or they can't either raise productive efficiencies or improve service performance in any situations. Managers or employees can evaluate whether how to apply (AI) robotic machine men to assist them to work in their workplaces in order to achieve the most beneficial advantages to their organization's different departments' raising productivity and efficiency and service performance improvement aims.This book concerns how to apply artificial intelligence technology to apply to US some consumption market. I shall explain how to apply (AI) technology to these America consumption market to raise their food or product productivity growth efficiently. I shall indicate some popular American consumption market of some consumer products and foods as well as manufacturers' production of material consumption products. This book brings two questions: (1)Can apply (AI) technology to raise these US food and product productivity growth?(2) Will these US food and product quality influence to be poor after (AI) technology is applied to raise productivity growth ? The manufacturers material and consumers product researching topics include: How to apply (AI) technology to raise future U.S. tobacco productivity growth? How to apply (AI) technology to raise steel material productivity growth for manufacturing industries? How to apply (AI) technology to raise minerals productivity growth for U.S. manufacturing industries? How to apply (AI) technology to improve oranage fruit and vegetables logistic transportation speed in efficient way in warehouses? How to apply (AI) technology to improve U.S. alcohol logistic transportation speed in efficient way in warehouse? How to apply (AI) technology to improve U.S. energy service performance to satisfy energy users' needs? How to apply (AI) tehnology to improve wine and tea logistic transportation speed in warehouse? How to apply (AI) technology to improve pork logistic transportation speed in warehouse? How to apply (AI) technology to improve U.S. tourism entertainment service performance to satisfy traveller needs? How to apply (AI) technology to impove sugar logistic transportation speed in warehouse? How to apply (AI) technology to raise lighting product productivity growth ?

Download or read book Artificial Intelligence Applies to US Consumption Market written by Johnny Ch LOK and published by . This book was released on 2018-11-29 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: IntroductionNowadays, artificial intelligent robotic technology which is one kind of popular tool to help workers to work in factories or offices or serve clients in restaurants or shopping centers. It brings this question: Can artificial intelligent robotic machine men assist workers to raise productive efficiencies or improve service performance? If one factory or one office only applies artificial intelligent robotic machine men to replace human labors to help its different departments to do any tasks, whether can its (AI) robotic machine men help them to raise productive efficiencies ? If one restaurant or one shopping center only apply (AI) robotic machine men to help to serve clients, whether can its (AI) robotic machine men help them to improve service performance? Is it better to apply half manual labors and half (AI) robotic machine men to work in one organization in order to raise productive efficiencies or improve service performance?In my this book, I shall indicate some cases to explain how and why (AI) robotic machine men can either raise productive efficiencies or improve service performance or they can't either raise productive efficiencies or improve service performance in any situations. Managers or employees can evaluate whether how to apply (AI) robotic machine men to assist them to work in their workplaces in order to achieve the most beneficial advantages to their organization's different departments' raising productivity and efficiency and service performance improvement aims.This book concerns how to apply artificial intelligence technology to apply to US some consumption market. I shall explain how to apply (AI) technology to these America consumption market to raise their food or product productivity growth efficiently. I shall indicate some popular American consumption market of some consumer products and foods as well as manufacturers' production of material consumption products. This book brings two questions:(1)Can apply (AI) technology to raise these US food and product productivity growth?(2) Will these US food and product quality influence to be poor after (AI) technology is applied to raise productivity growth ? The manufacturers material and consumers product researching topics include: How to apply (AI) technology to raise future U.S. tobacco productivity growth? How to apply (AI) technology to raise steel material productivity growth for manufacturing industries? How to apply (AI) technology to raise minerals productivity growth for U.S. manufacturing industries? How to apply (AI) technology to improve oranage fruit and vegetables logistic transportation speed in efficient way in warehouses? How to apply (AI) technology to improve U.S. alcohol logistic transportation speed in efficient way in warehouse? How to apply (AI) technology to improve U.S. energy service performance to satisfy energy users' needs? How to apply (AI) tehnology to improve wine and tea logistic transportation speed in warehouse? How to apply (AI) technology to improve pork logistic transportation speed in warehouse? How to apply (AI) technology to improve U.S. tourism entertainment service performance to satisfy traveller needs? How to apply (AI) technology to impove sugar logistic transportation speed in warehouse? How to apply (AI) technology to raise lighting product productivity growth ?

Download or read book Artificial Intelligence Raises Efficiency and Productivity written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-03-09 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: (AI) digital data gather technology predicts food consumer behavior's main barriersWhat are the main barriers to food industry? When the food manufacturer applies (AI) big data gather technology to predict food consumer behavior? The barriers include that the food manufacturer / provider needs to decide whether when the right time is applied to the right (AI) digital big data prediction tool channel to find the right food consumers to be chose to full food consumption satisfactory questionnaires, how to gather multi-class food consumption classifiers on real-world food consumers transactional data from the food sale domain consistently to show the critical numbers of different kinds of food items at which the predictive performance most accurate? So, any food manufacturer / provider's advanced in (AI) digital data gather warehousing and management technologies can provide that opportunities for food business to enhance long term relationship with the food providers' clients. However, food industry's (AI) digital data gather aims to improve food customer product targeting, increase food customer loyalty and food purchase probability to the food supplier. To effective identify, understand and satisfy the needs of their food customers, the food suppliers need to develop the right (AI) digital questionnaire questions and find the right food customers to fill every right questions from every digital questionnaire at the right time through the right channel. Above of all these, they will be the barriers when one food supplier expects its (AI) digital data gather questionnaires which can conclude the most accurate prediction concerns any kinds of consumer food product choices. So, such as (AI) digital data prediction model, it is needed to incorporate into the food market segmentation, food customer targeting, and food challenging decisions with the goal of maximizing the total food customer lifetime. For example, (AI) big data gather transaction data is reasonable and accurate for building predictive models. Transaction data can be electronically collected and readily made available for data mining in lot quantity at minimum extra costs.Suggestion to apply (AI) prototypes of food customer profiles method to predict food customer behavioral changes. Prototypes of food customer profiles mean to be extracted from the discovered bins and multi-class classifies models are built using those prototypes. The learned models can than be used to predict the class of food customer profiles ( e.g. restaurants, school canteens, supermarkets etc. food suppliers) based on their food purchases. The approach is validated on the case study of a food retail and food service company operating in food and beverages market.

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Download or read book Powering the Digital Economy Opportunities and Risks of Artificial Intelligence in Finance written by El Bachir Boukherouaa and published by International Monetary Fund. This book was released on 2021-10-22 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper discusses the impact of the rapid adoption of artificial intelligence (AI) and machine learning (ML) in the financial sector. It highlights the benefits these technologies bring in terms of financial deepening and efficiency, while raising concerns about its potential in widening the digital divide between advanced and developing economies. The paper advances the discussion on the impact of this technology by distilling and categorizing the unique risks that it could pose to the integrity and stability of the financial system, policy challenges, and potential regulatory approaches. The evolving nature of this technology and its application in finance means that the full extent of its strengths and weaknesses is yet to be fully understood. Given the risk of unexpected pitfalls, countries will need to strengthen prudential oversight.

Download or read book How Artificial Intelligence Raises Efficiency and Performance written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-11-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part Two(AI) technology can raise employee service performance Chapter OneWhat is the relationship between (AI) robotic service behavior and improving service performance behaviorHow and why (AI) technology can be applied to service industry? I shall explain how (AI) technology can encourage consumption behaviors when it is applied to service industry as below. I shall apply behavioral economic theory to (AI) technology to indiate how it can enourage consumption when it is applied to service industry. At the core of behavioral economics is used psychology of economics analysis to improve economics on its own terms generating theoretical insights, making better prediction of field consumption of behavioral phenomena, and suggesting better policy to any company or government decision makers. It rejects economic theories based on utility maximization, equilibrium and efficiency. It is useful because it provides economists with a theoretical framework that can be applied to almost any form of economic ( and even non-economic) behavior to predict behavioral consumption more easily to businessmen. So, behavioral economy is different to general economy concept, it applies psychological methods to attempt to predict consumption behavior.Simpifying much assumption that are not central to the economic theory to apply to psychological behavior. Other assumption simply acknowledge human limits on computational power and self-interest. These assumptions can be considered procedurally rational because human needs to solve problems that are often so complex that who can't be solved exactly by even modern computer technology. So, if businessmen apply psychological method to predict behavioral consumption to earn the more benefits or profit, it is more reasonable to compare to apply computer methods to predict consumption behavior.Theories in behavioral economics should be judged by reality, generality and tractability concepts to apply why we ( consumers) do our behavior ( consumption of choices) from psychological analysis. We share the positivist view that the ultimate test of a theory is the accuracy of its predictions. But we also believe that better predictions are likely to result from theories with more realistic assumptions. In psychology, such as connectionist models that capture some of the essential features of neural functioning, which are based on utility maximization, yet are reaching the point where they are able to predict many judgemental and behavioral phenomena. Contrary to the positivistic view, however, businessmen ought believe that predictions of consumers' feelings ( e.g., of subjective well-being) should be an important goal to earn more profit more easily.Most of the ideas in behavioral economics are not new. When economics first became identified as a distinct field of study, psychology didn't exist as a discipline to apply to economy subject. For example, "invisible hand" and "the wealth of Nations" which belong to theory to moral sentiments, which laid out psychological principles of individual behavior that are arguably as profound as whose economic observations. Another example, such as a simple model of social utility means that one ( consumer) or person's utility was affected by another person's, such as whose family or friends' influence why to choose to buy this product or use this service in consumption market. Nowadays, economists hoped their discipline could be like a natural science to apply psychological methods to predict behavioral consumption to assist businessmen to earn more economic benefit or to reduce cost or profit to win whose competitors. But psychology was not very scientific. However, later economists are very much appealed to psychological insights to attempt to assist businessmen how to predict consumers how who will prefer to choose to consume to buy this product or use this service.

Download or read book Artificial Intelligence Predicts Market Behaviors written by Johnny Ch LOK and published by . This book was released on 2020-03-07 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges of artificial intelligence, algorithms technology and machine learning impact to consumption marketMarkets have played a key role in providing individuals and businesses with the opportunity to gain from trade. If (AI) big data gather tool can predict how to change potential customer behavior in success. The challenges to consumers will face that the overall market consumption model will be dominated by the businessmen only. So, it is not fair or reasonable to consumers, because (AI) big data gather tool has controlled or dominated all consumers' minds and it has predicted how and why every kind of product or service consumer shopping model or consumption behaviors how will change.It will bring this questions: How can market designers learn the characteristics necessary to set optimal, or at least better, reserve prices after they had gather all data to conclude the analytical results of their consumers behaviors how will change? How can market designers better learn the environments of their markets?In response to these challenges, artificial intelligence (AI ) and machine learning are important tools for market design. For example, retailers and marketplaces , such as eBay, Amazon and many others are mining their vast amounts of data to identity patterns that help them create better shopping experiences for their clients and increase the efficiency of their markets. By having better prediction tools, these and their companies can predict and better manage dynamic consumption market environments. The improved forecasting that (AI) and machine learning algorithms provide help marketplaces and retailers better anticipate consumer demand and producer supply as well as help target products and activities for segmented markets. Another important application of (AI) 's strength in improving forecasting to help markets operate more efficiently is in electricity market example. To operate efficiently, electricity marker makers can attempt to apply (AI) machine learning tool to follow every household family electricity consumers' past electricity consumption record to judge ( predict) how it will be every family's forecasting in the year.

Download or read book Artificial Intelligent Predicts Market Behaviors written by Johnny Ch Lok and published by . This book was released on 2020-01-27 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges of artificial intelligence, algorithms technology and machine learning impact to consumption marketMarkets have played a key role in providing individuals and businesses with the opportunity to gain from trade. If (AI) big data gather tool can predict how to change potential customer behavior in success. The challenges to consumers will face that the overall market consumption model will be dominated by the businessmen only. So, it is not fair or reasonable to consumers, because (AI) big data gather tool has controlled or dominated all consumers' minds and it has predicted how and why every kind of product or service consumer shopping model or consumption behaviors how will change.It will bring this questions: How can market designers learn the characteristics necessary to set optimal, or at least better, reserve prices after they had gather all data to conclude the analytical results of their consumers behaviors how will change? How can market designers better learn the environments of their markets?In response to these challenges, artificial intelligence (AI ) and machine learning are important tools for market design. For example, retailers and marketplaces, such as eBay, Amazon and many others are mining their vast amounts of data to identity patterns that help them create better shopping experiences for their clients and increase the efficiency of their markets. By having better prediction tools, these and their companies can predict and better manage dynamic consumption market environments. The improved forecasting that (AI) and machine learning algorithms provide help marketplaces and retailers better anticipate consumer demand and producer supply as well as help target products and activities for segmented markets. Another important application of (AI) 's strength in improving forecasting to help markets operate more efficiently is in electricity market example. To operate efficiently, electricity marker makers can attempt to apply (AI) machine learning tool to follow every household family electricity consumers' past electricity consumption record to judge ( predict) how it will be every family's forecasting in the year.

Download or read book The Economics of Artificial Intelligence written by Ajay Agrawal and published by University of Chicago Press. This book was released on 2024-03-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.

Download or read book How Can Artificial Intelligence Raise Efficiencies To Avoid Wage Inequality written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-03-30 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: How and why (AI) technology can be applied to service industry, instead of manufacturing industry? I shall explain how (AI) technology can encourage consumption behaviors when it is applied to service industry as below. I shall apply behavioral economic theory to (AI) technology to indiate how it can enourage consumption when it is applied to service industry. At the core of behavioral economics is used psychology of economics analysis to improve economics on its own terms generating theoretical insights, making better prediction of field consumption of behavioral phenomena, and suggesting better policy to any company or government decision makers. It rejects economic theories based on utility maximization, equilibrium and efficiency. It is useful because it provides economists with a theoretical framework that can be applied to almost any form of economic ( and even non-economic) behavior to predict behavioral consumption more easily to businessmen. So, behavioral economy is different to general economy concept, it applies psychological methods to attempt to predict consumption behavior.Simpifying much assumption that are not central to the economic theory to apply to psychological behavior. Other assumption simply acknowledge human limits on computational power and self-interest. These assumptions can be considered procedurally rational because human needs to solve problems that are often so complex that who can't be solved exactly by even modern computer technology. So, if businessmen apply psychological method to predict behavioral consumption to earn the more benefits or profit, it is more reasonable to compare to apply computer methods to predict consumption behavior.Theories in behavioral economics should be judged by reality, generality and tractability concepts to apply why we ( consumers) do our behavior ( consumption of choices) from psychological analysis. We share the positivist view that the ultimate test of a theory is the accuracy of its predictions. But we also believe that better predictions are likely to result from theories with more realistic assumptions. In psychology, such as connectionist models that capture some of the essential features of neural functioning, which are based on utility maximization, yet are reaching the point where they are able to predict many judgemental and behavioral phenomena. Contrary to the positivistic view, however, businessmen ought believe that predictions of consumers' feelings ( e.g., of subjective well-being) should be an important goal to earn more profit more easily.Most of the ideas in behavioral economics are not new. When economics first became identified as a distinct field of study, psychology didn't exist as a discipline to apply to economy subject. For example, "invisible hand" and "the wealth of Nations" which belong to theory to moral sentiments, which laid out psychological principles of individual behavior that are arguably as profound as whose economic observations. Another example, such as a simple model of social utility means that one ( consumer) or person's utility was affected by another person's, such as whose family or friends' influence why to choose to buy this product or use this service in consumption market.

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-05-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Download or read book Prediction Artificial Intelligence Marketing Development written by Johnny Ch Lok and published by . This book was released on 2020-06-03 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mobile phone can be more popular to be used more than computer or laptop tools. The reasons are because women dive the smartphone market by defining mass-market use. But as the speed of technology adoption increases mass market use becomes much quicker then before. Successful new technological products and services, such a (AI) mobile phone products now reach the mass market in popular use. It means that the time period when early adopters influence others is shorter than before. Also, since new products and services increasingly use the internet mass markets are not only faster, but are also more important than ever to consumer themselves. Most internet services become more valuable to individuals when many use them. Thus, it causes why (AI) mobile phone will be popular to be used.Since, new products and services increasingly use the internet, in the future several trends focus on (AI) smart phone users. Consumers' familiarity with using smartphone apps. Essentially, the technologies will bring other related (AI) and internet service needs, e.g. sound and image emotion e book needs, (AI) mobile communication needs, e-virtual games or e-3D image virtual games etc. entertainment activities needs with such a large part of the world's population now online, it is clear that there is strength in numbers.Thus, (AI) imagines, if future any (AI) and internet related services or products new technology is easy to use and inexpensive, when the latest products reach the mass market almost as quickly as they reach the early adopters and industry experts. I believe that any (AI) and internet related products or services must be popular to accept to consume for entertainment or useful aim. For example, with major players including Apply, Facebook and Google had invested (AI) technology to develop their businesses. (AI) technology has the potential to disrupt everything in the coming years, from the lives of connected consumers to every industry (AI) will be an alternative route for brands to reach consumers with convincing and relevant messages. Digital technology will assist of the future, then it can improve technology to bring this effect, such as sophisticated software machine learning and speech recognition effective. Hence, Google, Facebook, Yahoo web site service companies can apply (AI) technology to help other companies to advertise their businesses, such as travel, retail, and education etc. industries more attractive. (AI) technology can be applied to internet company to be aware and familiar enough to drive among mainstream consumers, it can create online experience to travel, retail, education and other entertainment needs to online consumers to seek their entertainment needs more easily. Hence, in the future (AI) technology and internet related entertainment service needs will be raised in this (AI) and online consumption market.

Download or read book Artificial Intelligence for Marketing Management written by Park Thaichon and published by Routledge. This book was released on 2022-11-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. The book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision making in AI applications, data privacy, and cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as deepfakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. The book will provide practical insights on the role of AI in marketing management. It will be a useful reference for those researching on marketing and for marketing professionals.

Download or read book Artificial Intelligence Raises Efficiencies And written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-12-29 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The standard economic model of consumer behavioral (AI) robotic service tool advantages includes: A logically consistent theory of consumer behavior can be built, that theory can be used to make predictions about consumer behavior and those predictions can be compared with reality and those models often correspond to actual behavior of consumption reasons. What is the inconvenient truth? It includes clear evidence from psychology has shown that the rationality assumptions of standard economic model are wrong. Evidence from psychology has shown that consumers often are irrational and also who are predictably irrational. So these are wrong view point to influence how economists judge what cause consumption of behavior. Thus, it beings this question? What is mean of predictably irrational? It means that of irrational consumers were irrational in random ways, who would cancel each other out, leaving the overall outcomes determined by the behavioral consumption of rational consumers. As that case, behavioral economic theories that ignored irrational behavioral consumption would work just fine. But, psychology has shown that consumers are irrational in similar and predictable ways. Therefore, irrationality doesn't cancel out and can't be ignored to judge why the behavioral consumption has been caused.2.1How to apply (AI) robotic service techology to raise or improve service performance?What is psychology of consumption behavior?Psychology is the science of human behavior and mental consumption processes. In consumption process behavior, it is any consumption behaviors as well as consumer mental consumption process is consumer individual internal experiences, comparison with alternative products, products choice of the best, making decision to consume or not consume for the product. So, advertisers often persuade to influence consumers' behavior to attract them to choose to buy whose products.Why businessmen need to learn consumer psychology? Because psychology can help businessmen scientifically to evaluate common consumer beliefs and misconceptions about consumption behavior and consumption decision making mental processes. Consumption scientific psychology has four basic goals: To describe, explain, predict and change consumption behavior and consumption decision making mental process. Consumption psychological information is based on evidence, this is information based on direct observation and measurements with consumption behavior with scientific method. How are typical images of psychology? Consumption psychologists need to use scientific method to help businessmen to think what predicts who own, make a list of words would who use to describe a psychological scientist and what use to describe a psychological scientist and what images the businessmen have. However, consumption psychologists have difference ways of looking at the same problem for the businessmen, which is why there are so many sub-fields of consumption psychology. Consumption psychology's roots began in philosophy, but the focus changes to a scientific focus consumer.Behaviorism is focused on consumer buying behavior that can be measured and observable. This returned the scientific approach to consumption psychology. Consumption behaviorist's believe consumers are controlled by their environment. Consumption behaviorism focuses on consumption observable behavior. However, consumption cognitive psychology believes that consumption behaviors are preformed because of the product ideas and thoughts. The cognitive perspective focuses on such consumer decision making and choice processes, such as perception, memory and thinking to the product.

Download or read book Why Artificial Intelligence Raises Efficiencies To Avoid Wage Inequality written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-01-27 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The standard economic model of consumer behavioral (AI) robotic service tool advantages includes: A logically consistent theory of consumer behavior can be built, that theory can be used to make predictions about consumer behavior and those predictions can be compared with reality and those models often correspond to actual behavior of consumption reasons. What is the inconvenient truth? It includes clear evidence from psychology has shown that the rationality assumptions of standard economic model are wrong. Evidence from psychology has shown that consumers often are irrational and also who are predictably irrational. So these are wrong view point to influence how economists judge what cause consumption of behavior. Thus, it beings this question? What is mean of predictably irrational? It means that of irrational consumers were irrational in random ways, who would cancel each other out, leaving the overall outcomes determined by the behavioral consumption of rational consumers. As that case, behavioral economic theories that ignored irrational behavioral consumption would work just fine. But, psychology has shown that consumers are irrational in similar and predictable ways. Therefore, irrationality doesn't cancel out and can't be ignored to judge why the behavioral consumption has been caused.2.1How to apply (AI) robotic service techology to raise or improve service performance?What is psychology of consumption behavior?Psychology is the science of human behavior and mental consumption processes. In consumption process behavior, it is any consumption behaviors as well as consumer mental consumption process is consumer individual internal experiences, comparison with alternative products, products choice of the best, making decision to consume or not consume for the product. So, advertisers often persuade to influence consumers' behavior to attract them to choose to buy whose products.Why businessmen need to learn consumer psychology? Because psychology can help businessmen scientifically to evaluate common consumer beliefs and misconceptions about consumption behavior and consumption decision making mental processes. Consumption scientific psychology has four basic goals: To describe, explain, predict and change consumption behavior and consumption decision making mental process. Consumption psychological information is based on evidence, this is information based on direct observation and measurements with consumption behavior with scientific method. How are typical images of psychology? Consumption psychologists need to use scientific method to help businessmen to think what predicts who own, make a list of words would who use to describe a psychological scientist and what use to describe a psychological scientist and what images the businessmen have. However, consumption psychologists have difference ways of looking at the same problem for the businessmen, which is why there are so many sub-fields of consumption psychology. Consumption psychology's roots began in philosophy, but the focus changes to a scientific focus consumer.Behaviorism is focused on consumer buying behavior that can be measured and observable. This returned the scientific approach to consumption psychology. Consumption behaviorist's believe consumers are controlled by their environment. Consumption behaviorism focuses on consumption observable behavior. However, consumption cognitive psychology believes that consumption behaviors are preformed because of the product ideas and thoughts. The cognitive perspective focuses on such consumer decision making and choice processes, such as perception, memory and thinking to the product.

Download or read book Why Can Artificial Intelligence Raise Orgnizational Efficiency and Productivity written by Johnny Ch LOK and published by . This book was released on 2018-11 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: I write this book aim to explain how and why whether artificial intelligence ( big data gathering tool) is better method to compare economic or statistics or psychological methods to predict consumer behavior. If future artificial intelligent technology can be developed to apply to predict consumer behavior, what requirements does it need to achieve consumer psychological prediction function? In future, organizations to consider how to raise staff efficiency and performance in order to raise productivity. I shall give opinions to explain how to attempt to apply (AI) technology to make psychological analysis to assist any organizations to make more accurate raising performance and efficient methods.In my this book part five, I shall explain future how to attempt to apply (AI) technological method to give psychological recommendation to any organizations to assist them to raise staff efficiency. I shall attempt to indicate how to apply (AI) psychological recommendation technology to give any efficient performance opinions to let these organizations to learn, such as marketing consultant organization, basketball team organization, interior decorating organization, bank organization, hotel organization, university organization, film organization, nuclear factory organization ,electronic assemblies factory organization, medical organization and television organization.This book aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assist businesses to predict why and when and how consumer behavior changes. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.This book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict consumer behaviors?(2)Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate?Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans.