Download or read book Artificial Intelligence In Digital Marketing written by , empreender and published by Editora Bibliomundi. This book was released on 2021-12-16 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.This is what allows a business to be resilient and to thrive in a changing environment.Digital marketing is no different.It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.As digital marketers, that means thinking about things that could impact on the face of marketing.Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.

Download or read book Artificial Intelligence In Digital Marketing Of The 5 G Paradigm Shift written by Dwayne Anderson and published by Estalontech. This book was released on 2019-11-11 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are millions of business and individuals involved in digital marketing and more getting involved every day. Most of these people know very little about Artificial intelligence ( AI ) and the impact that it will have on digital marketing. But Yet the 5 G world is already here ,what it has brought forth will be new enhancement in the following ; Big Data And Datascience Analytics Advanced Manufacturing And Smart device development Cybersecurity - Software development Urban Solutions -Smarter Cities Finance – Cryptocurrency and Bitcoin reassessment Digital Media -Augmented and VR Adoption and response Rates Entrepreneurship -Disruptive with newer Sharing concept Tech-Enabled Services - 3D printing up to 4 D printing with finite element influence option and many more 5G networks represent the next generation of mobile Internet connectivity, offering faster speeds and more reliable connections than ever before on smartphones and other devices. Combining advanced network technology and the latest research, 5G is expected to offer faster connections than current connections and It is estimated that AI and machine learning will create an additional $2.6 trillion in marketing and sales by 2020. Gartner estimates that business value created by AI will reach $3.9 trillion by the year 2022 Investment in AI systems is estimated to reach $77.6 billion by 2022. What all of this tells you is that there is a very strong interest in AI and the impact that it will have on online business. If people want to be successful with digital marketing in the future they need to be aware of the impact that AI will have and they need to know the real difference between Artificial Intelligence and Machine Learning and why it is essential to know this for future digital marketing success . Here it will give an insight : -Why one of the largest companies in the world has decided to put AI first and what this really means for digital marketers -The essential changes that you need to make to ensure that your website is in line with the requirements of the world’s largest search engine -What Big Data really is and why it is so important for digital marketers – get this wrong and you will definitely be left behind! -Why it is critical that you understand Computer Vision and why it is going to have such a massive impact on the digital marketing landscape -How chatbots are revolutionizing digital marketing and how you can take advantage of this and be more successful online -Why it is essential that you develop your AI skills and how you can easily do this using a technology that has been around for years! -How you can future proof your digital marketing and the most important thing that you must do to stay ahead of the game!

Download or read book 2020 Giveaway Marketing Prediction and Social Trends Edition 3 written by Laura Maya and published by Estalontech. This book was released on 2020-05-25 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission. In this Free report, we will be looking at what happened in 2019 and how it will affect 2020 and how 5G and Artificial Intelligence will affect SEO and Internet marketing in the near future and the effect of increase connectivity using 5 G with a variety of technologies far beyond smartphones that could mean integration of artificial intelligence and machine learning in the spirit of 5G Technology . As a result, social media marketing can move away from conventional responsive design, with the goal of creating more participative visual content with recent advancement in graphic and video capabilities . We will also look at the trends in Webinars , artificial intelligence ,machine learning , search engines, and automation assistance to online marketing Social Live video has become increasingly popular. Seeing is believing for a target audience. They also like to feel as though they know the businesses that they are dealing with, and that they are run by real people who are not just out to make money. Video stories provide confidence with the business owner and looking into product video stories and demonstration are just a few of the ways to build a relationship with your audience. The Smartphone boom continues, with marketers trying to connect with their prospects in a range of ways, including text and apps. Chatbots are being used more and more to open and maintain a dialogue with customers, and deliver valuable marketing information. Facebook Messenger got a much-needed overhaul and marketing push. It is now a much more convenient tool and a handy chatbot if you set it up correctly to respond to trigger words. Facebook lead ads can be one of the fastest ways to grow your email marketing list - provided that you use attractive images, write a good ad, and automate the process of adding the new names to your list to save time. Everyone loves a good story. Using video stories in marketing offers a structure people are familiar with and leads to satisfied customers Influencer marketing is growing in popularity as more marketers try to connect with their target audience. Influencers with a large number of active followers could be the gateway to a lot more traffic and profits. Even if you pay the influencer to post your content to their followers, the return on investment can be considerable. Small business owners are catching on to the wonders of remarketing. Facebook pixels are easier than ever to use to track customers from your site and try to convert them from browsers into buyers. Some marketers report a conversion rate as high as 75%. The secret? More customized, varied content, rather than the same messaging they have already seen and acted upon. The most recent Google algorithm (formula) change hit on August 1, 2018. Google states that it was intended to give credit to worthy sites that were not getting as much attention as they deserved. While it still looks like a lot of Wikipedia, there have been some changes in placements. As always, the best way to optimize your content is to write naturally. There will be a couple of changes coming up that will affect sites in 2019, and which are worth paying attention to. Let's look at the landscape for 2020 next.

Download or read book The Future of Artificial Intelligence in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2017-09-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.

Download or read book 15 Ways to Integrate AI in Marketing written by Tiago Costa and published by stiago. This book was released on 2023-12-24 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of modern marketing and business operations, the integration of artificial intelligence (AI) has emerged as a transformative force across various domains. From refining customer interactions to optimizing operational efficiency, businesses are harnessing the power of AI to unlock new dimensions of innovation and effectiveness. This multifaceted integration extends into diverse realms, each contributing to a more sophisticated and nuanced approach to contemporary challenges.

Download or read book The Use of Artificial Intelligence in Digital Marketing Competitive Strategies and Tactics written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Download or read book Data Driven Marketing with Artificial Intelligence written by Martin Wass and published by . This book was released on 2018-06-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind. Artificial intelligence will drive a massive shift in business models, and will profoundly change how businesses and customers communicate. Staying at the forefront of these changes is essential for any business to stay competitive. Data-Driven Marketing with Artificial Intelligence is the definitive guide to understanding and using AI in marketing. It is essential reading for corporate and marketing leaders, and anyone seeking to understand how artificial intelligence will lead us into the world of tomorrow. Featuring discussions with dozens of industry leaders, it provides both an overview of how AI will continue to affect online marketing, and details of how to implement these new tools into your business. Learn how traditional marketing strategies are being replaced by autonomous, data-driven, and self-optimizing systems capable of providing more relevance to each customer, improving loyalty, and ultimately increasing the bottom line. After reading this book, you will understand these key topics: * The disruption that artificial intelligence and other emerging technologies will have on marketing, sales, and the industries that surround them * The latest AI-based software tools and what they can do for marketers today * Using big data, predictive analytics, and machine learning in marketing * How to develop and implement your own custom AI software * The risks AI hold for your job or business * How new technologies, beyond AI, will disrupt marketing even further * The legal and ethical aspects of using artificial intelligence systems Leading experts and technology CEOs believe that soon, nearly every decision we make will be influenced by AI technology. Marketing is no exception, and it will see changes faster and with wider adoption than any other. In an AI-enabled world, companies will have to adjust to new purchase patterns to stay in business. Learning about and implementing AI tools will keep your business on the forefront of the next technological revolution--while the rest play catch up. Buy the book now to jump into the world of artificial intelligence and stay one step ahead of the competition!

Download or read book Obsessed written by Marc Bresseel and published by Die Keure Publishing. This book was released on 2019-12-02 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being obsessed with positive change and ideas can propel us to extraordinary achievements and can be a fantastic positive driver of change. In the age of AI wired consumers with irrationally high demands, we need to be obsessed with creating smooth, differentiated, relevant, exciting customer experiences and frictionless customer services. Any of those interactions should be driven by customer data - the pulse of every customer’s unique heartbeat, and an organisation that has adopted new methodologies, processes, and technology platforms. In Obsessed, we demystify the complex world of data and sales and marketing technology. We answer questions like: How do you build a data culture and strategy? How can you be more intentional about the technology foundation you choose to improve your marketing and sales engine across the customer lifecycle. How do you create an obsession for the right metrics that focus on value? How do you infuse Artifical Intelligence capabilities into your organization? Can you see GDPR as an enabler? Finally, we need a cultural paradigm shift in dealing with marketing technology and applying it to marketing and sales scenarios. An obsession with long term thinking and customer relationships based on value rather than short term. And that’s when you truly start rebooting your revenue engine. ABOUT THE AUTHOR Marc Bresseel started his professional career at IBM and subsequently grew further while at Microsoft. He was fortunate to kick off the Microsoft online services MSN, Hotmail, and Messenger as one of the early internet pioneers in Belgium. He managed the sales and marketing activities for MSN and Microsoft online services in the EMEA markets and became Global CMO for Microsoft Advertising. After sixteen years at Microsoft, Marc managed the top 14 markets for IPG Mediabrands. In 2014 he became a founding partner of Duval Union, an organization that provides business & marketing consulting, and marketing & communication execution to brands.

Download or read book AI Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Download or read book AI Powered Marketing written by Jim Stephens and published by RWG Publishing. This book was released on 2023-02-21 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being smart about business means knowing what to expect. That means thinking ahead and preparing for the inevitable changes that will affect the way business is done. This allows businesses to be resilient and thrive in a changing environment. Digital marketing is no different. In fact, author Josh Kaufman discusses the value of comparison in his book The Personal MBA. It means imagining possible futures and then preparing for them. Let's say you have a large company that does well in a certain niche. Maybe you own a business that sells whey protein shakes. The mistake some big companies make is thinking they are too big to fail and sticking with it. But what if another company comes along and makes a better protein shake for less money? What if a new protein source is discovered? What if a study showed whey protein was bad for us? All of these things can happen and can seriously disrupt even the most established business. However, smart companies are already considering and preparing for these possibilities. It's a comparative simulation: you think about what's going to happen and then prepare for that eventuality. As a digital marketer, this means thinking about things that might change the face of marketing. And the one thing that probably had the biggest impact of all? AI AI and machine learning have the potential to completely change the face of internet marketing and even make many old strategies obsolete. Only by preparing for these changes can you ensure that your website can maintain its position in the SERPs, your ad campaigns remain profitable, and your services remain relevant. And a lot of this stuff isn't just speculation: it's happening right now. AI is already making waves, though you may not have noticed it yet. This affects how SEO works, the tools and software we use, and how ads are displayed. AI is capable of thinking faster and smarter than any human, and this is especially true for data-driven internet marketing. AI marketers can earn an unlimited amount Content per second - doing the work of hundreds of people. All of this content is perfectly adapted to the target group. AI will rule Google. This will advance the entire business model. AdWords will start. And it will play new instruments that we never even dreamed of. The uniqueness of digital marketing is just around the corner. This book will help you prepare and explain a number of concepts: • AI vs. machine learning • How to do SEO now that Google is the first AI company • Chatbots • Programmatic advertising • Great information • RankBrain • Digital assistant • Data Science • SQL • Hidden semantic indexing • The Future of Internet Marketing This book will give you a crystal ball to look into the future of internet marketing and make sure you are prepared for all of these changes as they come. You end up being more prepared and in a better position than the other 99.9% of traders.

Download or read book Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality written by Kumar, Sanjeev and published by IGI Global. This book was released on 2024-03-06 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As modern travelers' expectations evolve and digital transformation becomes a cornerstone across industries, the infusion of technology into hospitality is not merely an option but an imperative. A comprehensive resource is needed to explore the compelling forces driving the demand for enhanced technological capabilities within hybrid hospitality, specifically focusing on artificial intelligence (AI). Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality delves into various themes integral to this investigation, from delivering personalized experiences to ensuring productivity and security in global hospitality. It directs attention to the infinite business opportunities unfolding worldwide and technology's profound impact on the tourism sector. Embark on a journey through the pages of this comprehensive guide to understand why the seamless integration of technology is preferable and an essential foundation for elevating guest satisfaction and reshaping the global hospitality.

Download or read book Age of Artificial Intelligence written by Kirk Terrel and published by Zen Mastery Srl. This book was released on 2020-12-05 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Age of Artificial Intelligence: The Ultimate Guide to Artificial Intelligence in Digital Marketing, Discover The Ways on How You Can Use Artificial Intelligence to Help Your Business Grow and Succeed Successful entrepreneurs are able to stay on top of their game by always being prepared for what's coming. Even if their company is doing well and on top of the industry, they don't stay complacent and are always prepared for any eventualities that will happen. If you're a digital marketer, what you need to prepare for is artificial intelligence and machine learning because it has the potential to change the face of internet marketing. It can render older strategies obsolete and can completely change advertising campaigns among other things. This book will help you prepare about the effects of artificial intelligence to businesses, especially internet marketing. It will give you a glimpse on the future of internet marketing that is run by machines and artificial intelligence. It will help you be better prepared and in a better position than most of the other marketers out there. This book will discuss the following topics: What is AI and Machine Learning? Google As An AI - First Company Preparing For Semantic Search Big Data Computer Vision Advertising Email Marketing Chatbots Developing Your AI Skills - Using SQL How to Future Proof Your Marketing It is important to learn about different types of AIs and how it can potentially impact your business so that you will be better prepared for the future. This will ensure the continued success of your business. If you want to learn more about artificial intelligence and its effect on digital marketing, scroll up and click "add to cart" now.

Download or read book Future 1 0 Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence written by Srinidhi Ranganathan and published by Srinidhi Ranganathan. This book was released on 2020-01-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subscribe to the Author "Digital Marketing Legend - Srinidhi Ranganathan on YouTube". Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.

Download or read book Paradigm Shifts in Chinese Studies written by Shiping Hua and published by Springer Nature. This book was released on 2022-02-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a study of the change and continuity in paradigms in China studies, both inside and outside of China. In the last few years, the United States and China appeared to be moving in the direction of “de-coupling,” indicating that the engagement policy with China in the last four decade is ending. The “modernization theory” that is the theoretical foundation of the engagement policy has proved to be insufficient. This situation calls for a reexamination of the field of China studies. Historically, scholarly paradigms shifts often went hand in hand with drastic social change. As we have entered an era of great uncertainty, it is constructive to reflect on the paradigms in China studies in the past and explore the possibility of new paradigms in the future. How are the shifts of major theories, methods and paradigms in China studies in the west related to social change? How did some of China’s paradigms impact on the country’s social change and developments? This book will appeal to a wide readership, including scholars and graduate students, upper division undergraduate students of China studies, Asian studies.

Download or read book Handbook of Research on Cybersecurity Risk in Contemporary Business Systems written by Adedoyin, Festus Fatai and published by IGI Global. This book was released on 2023-03-27 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of cybersecurity is becoming increasingly important due to the continuously expanding reliance on computer systems, the internet, wireless network standards such as Bluetooth and wi-fi, and the growth of "smart" devices, including smartphones, televisions, and the various devices that constitute the internet of things (IoT). Cybersecurity is also one of the significant challenges in the contemporary world, due to its complexity, both in terms of political usage and technology. The Handbook of Research on Cybersecurity Risk in Contemporary Business Systems examines current risks involved in the cybersecurity of various business systems today from a global perspective and investigates critical business systems. Covering key topics such as artificial intelligence, hacking, and software, this reference work is ideal for computer scientists, industry professionals, policymakers, researchers, academicians, scholars, instructors, and students.

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.